Phoenix Digital Marketing

Our Digital Marketing Services for Phoenix Small Businesses

For Phoenix organizations, we're a team of internet advertising experts who bring diverse knowledge and experience to the table. We've helped build traffic and grow conversions across more than 100 business industries in Phoenix, and the rest of the country, so let's work together.

1.) PPC Management

Paid Ads Management consists of creating and optimizing paid advertisement campaigns in Phoenix. Despite that simple explanation, let's explore it further.

To provide professional PPC management, a paid ads company for Phoenix often starts by getting to know your company and its business model. This information helps determine the next steps, since the way you'd approach paid advertising for a local Phoenix small business is much different from how you'd handle it for an ecommerce brand.

Service providers in Phoenix, for example, are often only searching for quality leads. To accomplish this, paid advertising can get traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands are most often interested in online sales. Using paid advertising, you can improve traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Phoenix PPC, it's important to understand what metrics will be used. For paid advertising to be effective, most Phoenix paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid ads, your Phoenix business should utilize multiple advertising tactics and marketing tools. Pay-per-click campaigns in Phoenix should include plans like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Make money online or through qualified leads for your Phoenix small business.
• Better understand ad attribution through the integration of third-party attribution software.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Media Ads

With social media advertising, Phoenix website advertising services use Facebook, Twitter, TikTok, LinkedIn, or Instagram to run paid advertising. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Phoenix company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media ads is a huge opportunity for most established Phoenix organizations, it can be costly for those businesses that aren't ready for it.

With our help, corporations and small businesses in Phoenix make the most of their social media marketing by setting up sales funnels and lead generation tools. Our social ads firm also recommends putting in place plans for conversion optimization and retargeting within these Phoenix website marketing plans, both of which will help improve the return on ad spend you see within your campaigns. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media advertising campaign, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

3.) Search Engine Ads

In internet marketing, Phoenix search engine advertising is used to place ads on search engines like Google and Bing. Your Phoenix small business will benefit from Google ads and Bing paid ads since they provide a quick and basic way to connect with an engaged audience searching for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to get leads and increase revenue, which makes paid ads a cost-effective Phoenix online marketing plan. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine ads campaign in Phoenix.

4.) Lead Gen

A nearby Phoenix service provider's main goal of an inbound marketing program is to drive leads. Not everything can be sold on the internet. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation tactics are crucial for these kinds of Phoenix organizations looking to get sales from their website.

There are many types of lead generation tactics to consider, all of which have been tried and implemented by our online advertising team at some point in the past. Among the most common lead generation strategies are offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, and holding free webinars.

When lead generation is a primary goal, our team will create one or more lead generation strategies and implement them in your digital assets to see what works best for your Phoenix small business.

5.) CRO

There is almost no reason to neglect conversion rate optimization within Phoenix digital advertising services. This is an essential component of any kind of internet advertising in Phoenix since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO strategy, you need to understand what it is, how it works, and how it works. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO plans that work for one Phoenix business might not work for a different Phoenix business, even when both are in the same industry.

The most common CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website problems, improving site speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Phoenix websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Phoenix, and many other factors.

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Phoenix company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Phoenix small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a conversion funnel for your Phoenix small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Arizona organizations. To develop a sales funnel that produces value for your Phoenix business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website marketing specialists, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Phoenix digital advertising service.

7.) Email Marketing

You can use email marketing campaigns within a digital strategy to build brand awareness, grow website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Phoenix digital advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to improve your subscribers. We help Phoenix email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, and numerous other methods.

8.) Content Marketing

Most Phoenix organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet advertising approach for Phoenix websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Phoenix begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Phoenix online marketing customers put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Phoenix website advertising firm. These are all effective ways to market content if you implement them correctly within your Phoenix business.

9.) Online Reputation Management (ORM)

Your online reputation in Phoenix and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Phoenix, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Phoenix brand.

For local service companies in Phoenix, we can help you develop a review generation program within your internet advertising to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Phoenix storefront. Online shoppers in Phoenix want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Phoenix doctors or Phoenix attorneys, we can help establish protocols within your online advertising campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Phoenix website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Phoenix.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

10.) Video Marketing

As a complete internet advertising company for Phoenix, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Phoenix digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Phoenix digital advertising services to bring life to paid campaigns.

Why You Should Invest in Internet Advertising for Your Phoenix, AZ Website

You're going to have to think about marketing in Phoenix if you manage a business that sells something. You might be thinking about Phoenix online marketing packages over other, more traditional, marketing strategies. Let's go over some of the good reasons to implement digital marketing strategies within your Arizona business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• Everyone in Phoenix is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Phoenix or throughout Arizona?
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Phoenix, internet marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Phoenix non-digital ads!

How to Develop Phoenix, AZ Internet Advertising Plans

It's important to create a plan with measurable business goals before beginning your online advertising campaign for your Phoenix-based small business. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Phoenix or beyond. You can then make sure you're targeting your Phoenix digital marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Phoenix audience. This will help ensure you focus on the right keywords for your Phoenix digital marketing and you align your content marketing plan with the needs of your audience.

3.) Launch slow progress marketing plans at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Phoenix digital strategy. In online advertising, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Build out quality landing pages or funnels

This is a great time to consider PPC advertising for your Phoenix organization and its digital assets. It's best to create a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Phoenix PPC advertising plans with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. The best Phoenix lead generation plans employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Develop email sequences that are automated and focused on retargeting

After your Phoenix website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Phoenix website.

6.) Plan for continuous testing

When these Phoenix internet marketing strategies are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Phoenix online advertising campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Phoenix, AZ Digital Marketing Strategies

If you're a small business in Phoenix, we want to be your internet marketing partner! When researching Phoenix internet advertising companies, there are a lot of factors to consider. With more than 19 years of experience, you know you can trust the Phoenix online advertising strategies we suggest for your small business. Phoenix digital marketing strategies like these are often what we use for our own lead generation. The fact that you're visiting our website from Phoenix probably has a lot to do with our own internet marketing campaign.

Most importantly though, you should choose our online marketing firm for your Phoenix business because you feel confident we are the right team for your Phoenix company.

• Our agency has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new customers in Phoenix from our own internet marketing campaigns.
• You probably found us in Phoenix via an online search for a service we provide.
• We do not outsource Phoenix online marketing packages since we have our own marketing team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're consultants in WooCommerce, Shopify, and WordPress for any Phoenix digital advertising services that need web design or web maintenance & support.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their online advertising.

Our digital marketers are the ones you should keep in mind when you need Phoenix website advertising firms. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our digital marketing company.

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