As a business owner, you are probably looking for ways to advertise your store. Whether it’s through social media or online ad platforms like Google and Facebook, advertising is one of the most effective ways to get new customers in front of your product.
You might be wondering how you can get started with your ads or if there is a specific strategy to it all. Today, we’re going over the top five tips for advertising an online store that will help you grow your business on social media and through other platforms. Keep reading!
Recommendations for Advertising Your Ecommerce Website
1.) Build an email list
Email is one of the most effective ways to advertise and reach customers who are interested in what you’re selling. By collecting the email addresses of your customers, you will be able to notify them when new products or sales are available. This is a great weapon to have in your marketing arsenal.
To make your life easier, you can use tools like Mailchimp to track and organize your email list. These tools will also let you know when someone opens your email, click on a link inside the email, unsubscribed from your list, or do other actions.
You can use this information to send out more targeted emails and offer products that are relevant to each customer’s interests. You will see an increase in sales by sending these types of personalized messages as opposed to a blanket email that is not catering to anyone in particular.
2.) Create a blog
Creating a blog that shows potential customers how much work goes into creating your product will help them better understand why they need it, which will make them more inclined to buy from you! Plus, by writing about things related to your business on this blog, search engines rank it higher as well because they know your site contains relevant niche information.
Content marketing will drive more traffic to your business and help you reach a wider audience. Keep in mind that it will take some time before the fruits of your labor are fully realized, but once they are – be prepared for an influx of customers!
3.) Direct-mail marketing
You might not have a physical location to promote your business in – we get it! That doesn’t mean that great old-fashioned direct mail marketing shouldn’t sit on your list of go-to marketing strategies.
Direct mail marketing is another great way to get people interested in your products or services. You can send out postcards, order forms, and other information that will help folks learn more about what you’re selling.
If you want to sell more of your products, try providing them at a discount along with detailed descriptions and an easy-to-find link back to the online store.
4.) Utilize Google shopping
Google Shopping is a great way to get your products in front of potential customers when they’re searching for things online. All you need to do is add the product information into Google’s Product Listing Service and then make sure that you have a few keywords added too!
5.) Sponsor local events
Sponsoring a local event is another great way to get the word out about your products or services. You can offer sponsorship deals for things like sporting events, concerts, and other public happenings in the area.
To generate exposure for your brand, you may want to ask if the event organizer will allow you to include one of your flyers in any goody bags or handouts. This is a great opportunity, so be sure not to miss out!
6.) Manage your social media accounts
Social media is a great way to get the word out about your business. You can use platforms like Facebook, Instagram, or Twitter to create posts that advertise different products you are selling. It is also important to engage with followers on these channels by responding to comments made on your posts as well!
These social media platforms also allow for paid advertising, which can be a great way to get people interested in your business. You can use Facebook Ads or Instagram ads to promote your products on different channels and increase the chance of sales!
The great thing about social media advertising is that it is very accessible and you can reach thousands of users at one time. To make your ads more effective, be sure to utilize the Facebook pixel, which will help you create more targeted ads that will reach the right people.
7.) Take advantage of holiday buzz
Holidays are another opportunity for you to advertise! You can create promotional content with specific holiday sales, do giveaways on social media platforms like Facebook and Instagram, and send out newsletters that talk about what’s happening during this time.
8.) Run paid advertising
We briefly mentioned it earlier, but paid advertising is a great way to get people interested in your business. You can use Google Ads, Facebook Ads, or Instagram ads to promote your products or services and increase the chance of success!
It’s important to remember that paid advertising can be tricky, so make sure you’re taking the right steps before spending any big bucks. It’s easy to make lots of sales with ads, but that doesn’t mean your campaign will be profitable.
Make sure you put your money in the most effective places, check out our post on Key Performance Indicators for eCommerce Sites!
9.) Find relevant influencers
Influencer marketing is when you pay people with a large following to promote your product or service. This is one of the newest and most effective forms of advertising and it is still developing.
It works by pairing up an influencer and then having them post about it on their social media platforms. This type of marketing is great because the audience they reach is people who already know, like, and trust this person!
10.) Pull a PR stunt
A PR stunt is a great way to get attention for your online store. PR stunts are the perfect attention-grabbing method for any company or organization. They can be used to generate media coverage, create buzz about a new product launch, and even promote awareness of an upcoming event!
A good PR stunt can’t guarantee new customers, but it will definitely get their attention and leave them intrigued about what you’re up to! Also, PR stunts are a great way to garner more backlinks and traffic from reputable publications, which is great for your SEO.
11.) Get better at SEO
SEO stands for search engine optimization. If you’re not familiar with this term, it refers to the process of making your website more visible on search engines like Google. This is done by writing quality content that includes keywords (which help computers figure out what your site is about) and having a good link structure.
The great thing about SEO is that it’s an ongoing process. You don’t have to dread the thought of having a website that is not optimized, because you can always go back and make changes as your business grows! SEO is a long-term strategy that will benefit your company for years to come!
Final Thoughts on Ideas for Advertising an Ecommerce Store
In conclusion, there are many ways to advertise your business. This post has talked about some of the most common and effective methods for advertising an online store. I hope you find one that works well with what you’re trying to accomplish!
Personally, my favorite methods are social media marketing and working with influencers. Both methods allow you to really niche down and advertise to your exact target audience.