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12 Steps to Create the Best Ecommerce Product Page

Anyone who has ever purchased anything online knows how important it is to have a good eCommerce product page. It’s the place where you can get all of your questions answered, and find out everything you need to know about an item before making a purchase decision.

The problem is that many eCommerce businesses fail to include enough information on their product pages, which ultimately leads to lost sales. This blog post will show you 12 ways that you can create the best eCommerce product page for your business!


1. Feature image

The first step to creating the best eCommerce product page is using a featured image. This is a picture that will show up on the product page before you scroll down and see any other content. It’s also what appears in Facebook feeds, Google searches, etc. It should give people an idea of what they are about to purchase without them having to click into the listing first!

Yeti Cooler for sale on Facebook

2. Gallery of product photos

This is a crucial factor for driving sales online because images play an integral role in helping customers get a sense of what the product will look like when they receive it – especially if it’s something custom or made-to-order.

Add at least two well-lit photos to your page so that consumers can see the color differentiation in their clothing as well as have plenty of options on which angle best suits them!

All Birds product Page

3. Product information

It’s one of the most important aspects of any eCommerce product page! Make sure that you include all relevant information about your item, including size chart measurements and fabric care instructions (if applicable).

Ensuring that the customer knows how to care for their new items is just as important as making sure they know what size it will be! Add clear, concise instructions about how best to store or clean your product so that there are no surprises after the purchase has been made.

Red Rectangle around product description on a Ecommerce site

4. Social proof

Customers are just as concerned with the opinions of others as they are with their own. Add testimonials or social media share buttons to your product page, so that customers can easily find and read reviews from other people who have purchased your items!

This is a great way to convince customers who were on the fence about whether to purchase your products or not. The absolute best form of social proof is video testimonials, especially if the person taking is easy to relate to. It’s no wonder why influencer marketing is so effective!

Red Rectangle around product reviews on a product page

5. Call-to-actions

The ‘Buy Now’ and “Add to Cart buttons are the most important elements on your page. Without them, you won’t earn a dime!  Make sure all buttons stand out and are in clear view. You may even want to place more than one call-to-action per page, especially if your product page is large.

Red Rectangle around Add to Cart button

6. Offer options

Provide the customer with product options, whether that’s different sizes or colors. You may even want to set-up up your website to notify customers when a specific product variation comes back into stock. Customers appreciate being able to personalize their experience and find the exact product that best fits their personal needs.

Red Rectangle around a products color choices

7. Cut the clutter

It’s important that your product page is easy to read and not messy. Avoid the urge to cram more and more information into your product page, because this will end up confusing potential customers. Remember, the website is only there to convert potential buyers, not to entertain them with flashy graphics and cool videos.

8. Shipping time frame

Include information about how long shipping takes before checkout and make sure that there is an option to choose expedited service if needed. Customers want to know what their delivery expectations will look like when making a purchase decision!

Red Rectangle around excepted delivery dates

9. Upsell other products

If you have other products that go with the one they are currently looking at, make sure it’s clear how those items work together. Upselling your products is a great way to add value and add more money to your pocket at the same time.

You can upsell your products by adding pop-ups and small sections that are titled “other products you may enjoy”.

image of recommended products

10. Fast load times

You won’t ever have the best product page if it takes 5+ seconds to load! It’s a good idea to improve fast load times by optimizing your images, removing unneeded plugins, and removing website bloat. You can check how well you’re doing with tools like Pingdom and GTmetrix.

11. Stay consistent with the design

Unfortunately, many eCommerce owners make the mistake of using dozens of different colors, which does more harm than good. Customers can be put off by a product page that doesn’t look like all the others, so make sure to keep your design consistent with what you offer! I recommend choosing 3-4 colors that work well together.

split screen between two different product pages from the same site

12. Leverage social sharing

You should provide easy ways for customers to share their purchases on social media. Social sharing buttons will make it far easier to spread the word about your product! This is the best way to get your products in front of new customers and get some extra social proof at the same time.

Similarly, you want to link to your own social media pages to increase your following. Having a large social media following not only does wonders for social proof, but it’ll also give you plenty of people to target when it comes to SMM.

Questions? Comments? Feedback?

Don’t forget to include a contact form or email address so customers have an easy way of getting in touch! You’ll want this handy if they have any questions about your product.

Remember, you want to make it easy for the visitors to make a purchase. Making it hard to find answers to their questions will cause them to give up and shop elsewhere. As such, you may also want to provide a FAQ section that answers the most common questions.

Advanced tip: Make sure that your hosting solution is perfect for your website!

Conclusion

In conclusion, these 12 steps are a great way to make your product page the best it can be. Consider adding each of these tips and you’ll see maximum results! If you would like to see 13 ecommerce website design best practices, then be inspired by our post here! The most important thing to think about is what you want the website to do – what’s the purpose? If you want to convert sales, then you need a fast-loading website that is easy to navigate and provides plenty of call-to-actions.

Disclaimer: WebCitz, LLC does not warrant or make any representations concerning the accuracy, likely results, or reliability of the information found on this page or on any web sites linked to from this page. This blog article was written by Timothy A in his or her personal capacity. The opinion(s) expressed in this article are the author's own and may not reflect the opinion(s) of WebCitz, LLC.