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13 Website Design Best Practices

13 Website Design Best Practices
Timothy A
Timothy A
August 16, 2021
Posted in  Web Design

There are many different elements that go into making a website successful. One of those key elements is design. Designing your site can be daunting, and there are many factors to consider when designing the perfect website for your business. In this article, we will discuss 13 best practices to follow in order to create the most effective website possible!

#1. Design For the User Experience

The design of your website should be user-friendly. Consider things like how many clicks it takes to find what they are looking for, whether or not important information is readily available on the page, and if site navigation makes sense – avoid clutter! Designing with this in mind will make sure that you attract people who might otherwise navigate away from your site due to frustration which could lead to lost business opportunities.

#2. Implement Calls-to-action Throughout the Website

Calls-to-action (CTAs) are phrases like “Shop Now” or “Sign Up Here!” They get users doing something specific – whether that be buying products, signing up for an email newsletter, downloading content etc. If CTAs do not exist at strategic points throughout the site in order to drive a user’s attention, the visitor will end up wandering around aimlessly and might not come back.

#3. Include Social Media Links Throughout the Site Design

Social media tools like Twitter and Facebook are powerful, so it needs to be part of your marketing strategy. Placing links to your socials is a good way to build your followers and get your content shared across the different social networks. Links should be placed in the footer of each page, as well as anywhere else that makes sense.

#4. Make Your Contact Information Prominent & Accessible

It’s important that people can easily find how to reach you on the website design if they have questions or concerns about a purchase. For example, including an email address in the footer of every page, as well as accessibility links like “Contact Us”, will make it easier for users to contact you.

#5. Responsive Design – For Any Screen Size

Responsive design is a technique that ensures that your website will look good and function properly on all device types. It’s important to consider how what you’re designing looks not just in terms of desktop, but also mobile – especially since more internet traffic now comes from mobile devices than anything else!

#6. Include Navigation Links Throughout the Site

You want people to be able to find their way around easily. Make sure there are navigation links at each section break or introduction of new content. These should always include “Back” as well as “Forward.”

#7. Optimize for Mobile

Mobile usage is on the rise, and your website should be designed to accommodate this. Visitors are less likely to engage with a site that requires them to zoom in or navigate around small text blocks because it’s just too cumbersome when you’re viewing from smaller screen size.

#8. Test the Site Design in Multiple Browsers Before Launch

You’ll want to make sure that your new design looks the same across different operating systems and desktop web browsers like Chrome or Safari. It also helps if you check what users see when they view your content with screen readers – not everyone sees things as we do so its good practice to optimize for accessibility!

#9. Use Visual Elements

You want your site to stand out from the crowd by using visual elements such as pictures, graphics, and animations. They make pages more engaging for browsers who want visuals to accompany what they read, which increases their likelihood of staying on that page longer or returning later.

When you want to create a brand, it’s important that the photos on your site are relevant and appropriate. You probably don’t want to use stock photos though, as they’re often seen as generic and can make you seem unoriginal.

Your business is an extension of you and your personality, so it’s important to show off who you are. Showing pictures of what the company does will give a more authentic feel for how great your company really is!

#10. Include an Email Sign-up Form

If you’re not already collecting visitors’ emails for other purposes (newsletter subscribers), then consider adding this in order to communicate with them at any time about new products/promotions, etc. Email is one of the most common ways that businesses connect with their customers these days – so don’t miss out on this opportunity!

#11. Make Sure All Content is Readable

It is important to make your site readable for all visitors. Many people will avoid sites with poor content and this could lead to fewer visits, less engagement, and a higher bounce rate.

Best practices for readability should start with a contrast between your text and background colors. This will make sure that your content is clear to the eye, easy on the eyes, and enjoyable to scan through!

Fonts are the most overlooked aspect of any design. A font that is too small, or one with a tight spacing can make it hard to read and skim content on your website.

Also, it’s important to use a consistent typeface and style across the site. If you throw in too many different fonts, your website can look cluttered and unappealing.

#12. Clean Up Links & Images

You don’t want any broken links or missing graphics since this can make for an untidy-looking website. There’s nothing more frustrating than not being able to find what you’re looking for because something isn’t working properly – so keep these in mind when designing!

#13. Include an “About” Section

This is your chance to tell visitors what makes your company special! Give them details about products/services offered as well as interesting tidbits, like who started the business and how long it’s been in operation – anything that will help differentiate you from other businesses online. Make sure this content is engaging so it doesn’t get skipped over when someone first visits your site.


In conclusion, there are many ways to design a website that will engage and please your visitors. These 13 best practices have been proven over the years – so be sure you employ them in order to create an effective web presence!

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