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29 of the Best Ways to Optimize an Ecommerce Product Page to Boost Conversions

29 Ways to Optimize an Ecommerce Product Page

If you’re reading this article, then it’s likely that you own an online store and are looking for ways to optimize your product page. The process can be tedious, but the end result is worth it! In this blog post, we will discuss 29 of the best ways to do so.

Ideas for Making Your Product Pages Amazing

1.) Use clear call-to-actions

One of the best ways to boost conversions is to use clear call-to-actions (CTAs).  CTAs are there to grab attention, so ensure they stand out and offer a clear next step. Also, don’t be afraid to use multiple CTAs on one page.

2.) Use the power of social proof

Social proof is a powerful thing. If you can show how many other people have already bought your product, then you’re usually in a better position to convince others to make a purchase as well!  You can add real customer reviews on your site from reputable sources, like Trustpilot or Feefo, which will help convert more browsers into buyers.

Feefo Logo and trust pilot logo

3.) Create a sense of urgency

One of the most effective ways to boost conversions is by creating a sense of urgency.  This can be done by displaying an on-page countdown timer or using phrases like “Limited availability!” In fact, this is one of the oldest marketing tricks in the book.

alarm clock and calendar on a desk

4.) Offer free shipping when possible

Adding free shipping is one way to get ahead of your competitors and boost your conversion rate. In fact, with most companies now offering free shipping, many customers won’t purchase if they have to pay for shipping.

You may also want to offer free returns, which is especially useful if you sell clothing or other size-specific products, as it will give your customers more confidence to make a purchase.

Person stretching tape across a cardboard box

5.) Write good frequently asked questions

If you’re selling a product that’s more complex than average, then it’s important to make sure customers have all the information they need before making their purchase.  This starts with creating an FAQ page on your site! Make sure each question is answered in detail and leave no room for doubts or concerns.

6.) Keep your website content concise, yet informative

Users don’t want long blocks of text when they’re browsing online, so keep things short with clear bullet points that explain what’s in store for them – such as what they’ll get, how much the product costs, and what benefits the product provides.

person working on computer on there lap

7.) Use high-quality images

Good visuals do wonders! Product photography is one of the most important parts when it comes to making a sale.  Ensure your product photos are clear and use natural light for better quality shots, then upload them from an original source (i.e., don’t upload pictures sent across WhatsApp). You should also consider using zoom features so potential customers can see the finer details before they buy.

Picture of a mountain

8.) Optimize for mobile devices

It’s very important to ensure your product pages are mobile-friendly because this is where the majority of ecommerce purchases take place.  If you don’t have a responsive site, then there will be some serious issues with readability and usability. As such, optimize for mobile devices as soon as possible.

9.) Use up-sells & cross-sells effectively

Asking an online user if they want anything else in addition to their purchase is not always easy but it can result in increased revenues. Up-selling is a technique where you offer products that complement the one they’re buying, while cross-selling involves promoting items in related categories. 

For example, if someone buys a pair of jeans then offering them different colors or styles might be effective – but only do this if your store has an extensive inventory to back up these choices! If you need some more ideas to skyrocket your sales, check out our blog post on marketing ideas for your online store!

Graphic of a smartphone with a button that says buy now

10.) Use a mix of visuals to break up text

We all know that online shoppers like to use their eyes as well as their fingers when browsing ecommerce sites, so make sure you have plenty of images on your site – whether these are promo shots of people using your products or before/after pictures showing them in action.  It’s also worth adding videos, which will help show users exactly how something works.

person holding string lights

11.) Display a returns policy

Customers want to know that they’re going to be satisfied with their purchase and will get the product as expected.  That’s why it’s important for your site to have a clear returns policy, so customers can see what their options are if there is an issue.

people exchanging a box between hands

12.) Provide detailed product information

It’s important for customers to not only know what they’re buying, but also why it is a good choice.  That means all product descriptions should contain details of features, benefits, and specifications, so potential buyers will be able to make an educated decision about whether or not the product suits their needs.

13.) Use a streamlined checkout process

The most significant part of any ecommerce store is its checkout process – which has been found to have a huge impact on customer satisfaction rates and conversions!  Make sure yours is as simple as possible by using informative links, including all necessary information upfront, and removing steps wherever possible.

person pulling a credit card out of there purse

14.) Use trust badges where appropriate

Trust symbols such as “Verified by Visa” and “Secure Site Guarantee” can be a great way to build customer confidence. If you have a Facebook page, then it’s worth adding the blue thumbs-up icon to show customers that they’re dealing with a reputable business.

15.) Add specific delivery information

If there are any specifics when it comes to shipping times or costs, then make sure this is detailed on product pages.  This could include specifying who the courier company will be, whether goods need signing for, or what time deliveries are made.

person delivering a package to someones doorstep

16.) Offer a fast & secure checkout

You don’t want to make customers wait any longer than necessary, so we recommend using a reputable and secure payment gateway, such as PayPal or Stripe, which will take care of payment processing in a fast and secure way.

17.) Collect email sign-ups

Your email list is a valuable asset and one that you should be harnessing the power of. An ecommerce site is no exception to this rule, so add an email sign-up form on your product pages to increase customer engagement and help further marketing efforts.

email signup section on a website

19.) Improve page speed

It’s important to provide the best possible user experience by optimizing the page speed on your ecommerce site. This is because people are much more likely to abandon a website that loads slowly and keeps them waiting for too long.

You can make your website faster by reducing website bloat, compressing images, and reducing the number of media queries required.

If you’re not sure where to start then, try using Google’s PageSpeed Insights tool, which will give you a score and suggestions for improvements.

19.) Optimize for SEO

In order to rank well in Google and other search engines, you need to make sure your product pages are optimized for SEO. You can do this by writing content with keywords in mind, interlinking your pages, making your website faster, and implementing responsive design.

You should also consider using Google’s Search Console to get feedback on your website performance and any areas where there is room for improvement.

20.) Write an engaging product title

A good title is important – so try to make the text as descriptive and engaging as possible so that people are drawn in.  You should also relevant keywords in all titles or headers, as this can increase your organic ranking with Google.

21.) Add a video to your product page

Videos are an excellent way to capture the attention of any online shopper.  For one thing, they’re much more memorable than images alone. And because people’s time is precious these days, videos make it easy for your customers to see how something works without having to read too much text!

You should also consider adding educational videos or tutorials on how your products work. It’ll help answer a lot of questions that potential shoppers might have, which will do wonders for your conversions.

22.) Create a featured image

The first step to creating the best ecommerce product page is using a featured image. This is a picture that will show up on the product page before you scroll down and see any other content. It’s also what appears in Facebook feeds, Google searches, etc. It should give people an idea of what they are about to purchase without them having to click into the listing first!

Yeti Cooler for sale on Facebook

23.) Create a gallery of product photos

This is a crucial factor for driving sales online because images play an integral role in helping customers get a sense of what the product will look like when they receive it – especially if it’s something custom or made-to-order.

Add at least two well-lit photos to your page so that consumers can see the color differentiation in their clothing as well as have plenty of options on which angle best suits them!

All Birds product Page

24.) Offer product options

Provide the customer with product options, whether that’s different sizes or colors. You may even want to set-up up your website to notify customers when a specific product variation comes back into stock. Customers appreciate being able to personalize their experience and find the exact product that best fits their personal needs.

Red Rectangle around a products color choices

25.) Reduce the clutter

It’s important that your product page is easy to read and not messy. Avoid the urge to cram more and more information into your product page, because this will end up confusing potential customers. Remember, the website is only there to convert potential buyers, not to entertain them with flashy graphics and cool videos.

26.) Show the shipping time frame

Include information about how long shipping takes before checkout and make sure that there is an option to choose expedited service if needed. Customers want to know what their delivery expectations will look like when making a purchase decision!

Red Rectangle around excepted delivery dates

27.) Ensure fast page loads

You won’t ever have the best product page if it takes 5+ seconds to load! It’s a good idea to improve fast load times by optimizing your images, removing unneeded plugins, and removing website bloat. You can check how well you’re doing with tools like Pingdom and GTmetrix.

28.) Leverage social sharing

You should provide easy ways for customers to share their purchases on social media. Social sharing buttons will make it far easier to spread the word about your product! This is the best way to get your products in front of new customers and get some extra social proof at the same time.

Similarly, you want to link to your own social media pages to increase your following. Having a large social media following not only does wonders for social proof, but it’ll also give you plenty of people to target when it comes to SMM.

29.) Stay consistent with the design

Unfortunately, many ecommerce owners make the mistake of using dozens of different colors, which does more harm than good. Customers can be put off by a product page that doesn’t look like all the others, so make sure to keep your design consistent with what you offer! I recommend choosing 3-4 colors that work well together.

split screen between two different product pages from the same site

Final Thoughts on Building a Great Product Page for Your Store

In conclusion, there are a number of ways to optimize an ecommerce product page to boost conversions.  We’ve listed 29 methods that can be used, such as using clear call-to-actions and social proof, keeping copy concise but informative, adding high-quality images, making it mobile-friendly, and more! Give these tips a try and let us know how you get on. If you would like to learn more, we have a post covering 14 essentials every ecommerce website should have!

Disclaimer: WebCitz, LLC does not warrant or make any representations concerning the accuracy, likely results, or reliability of the information found on this page or on any web sites linked to from this page. This blog article was written by Timothy A in his or her personal capacity. The opinion(s) expressed in this article are the author's own and may not reflect the opinion(s) of WebCitz, LLC.