The best way to market your ecommerce business is with a marketing campaign. A marketing campaign can be anything from sending out an email, to running a Facebook ad or even participating in a blog post for another company.
There are many different types of campaigns you can run and all will help drive traffic to your website. In this article, we will discuss 4 examples of the best ecommerce marketing campaigns that have been successful in the past few years.
Ecommerce Marketing Success Stories
1.) Dollar Shave Club
Dollar Shave Club is a simple, but effective ecommerce marketing campaign. In 2012 they released a hilarious video called “Our Blades Are F***ing Great” and the rest is history. The video went viral with millions of views on YouTube in just one year!
This quirky, humorous video is a great example of an ecommerce marketing campaign that uses humor to capture attention. In fact, it generated 12,000 sales in just two days!
The video showed that they are a fun, quirky company that is relatable. Dollar Shave Club knew what their audience wanted and created a campaign that was relevant, funny, and attention-grabbing. This shows the importance of aligning your campaign to the specific audience you are targeting.
2.) Blue Apron
This is a meal delivery service that sends you pre-packaged ingredients and recipes for home-cooked meals. They had great success with a referral program that rewarded customers for sending friends through to Blue Apron. In fact, 34% of new customers came from the referral program.
New subscribers were offered free meals, which is an attractive offer that not many would refuse! As such, they attracted a huge amount of new customers that way.
This is a great example of an ecommerce marketing campaign that uses incentives to drive referrals. The referral program was successful because it offered real value to customers – free meals! This incentive was enough to get people excited about spreading the word about Blue Apron.
This campaign teaches us that you can use your current customer base to grow your business. Blue Apron rewarded their customers for referrals, which encouraged them to spread the word about the company. Word-of-mouth is one of the most powerful forms of marketing, so it’s important to incentivize customers to participate.
Purple is a mattress company that uses high-quality foam to create the perfect mattress. They used a fun, quirky marketing campaign to catch attention and show why their mattresses are the best (similar to Dollar Shave Club).
One example is their TV ad that featured robbers breaking into a house, but instead of stealing the giant TV, they fell asleep on the Purple mattress. In fact, when robbers woke up, two policemen were also asleep on the mattress!
This marketing campaign was successful because it was funny, quirky, and relevant to its target audience. They showed that they understand their customers and what they want – a comfortable, restful night’s sleep! In the case of the advert, the robbers valued a comfortable mattress more than the expensive TV.
This is a men’s grooming company that uses content marketing to inform its target audience. This is a great example of an ecommerce marketing campaign that uses content to deliver value and establish authority.
They have created A LOT of beard-related tutorials, tips, tricks, Q&As, etc. for their audience. This builds trust with customers because it shows they are genuine about what they stand for – bearded men! It also allows them to show their expertise in the field, which establishes them as authority figures.
They also have a big YouTube channel that has over 1,500,000 subscribers! This channel works as a brilliant lead generation tool, as it allows them to attract potential customers who are interested in their content.
How to Create the Best Ecommerce Marketing Campaigns
There are a few key things to remember when creating an ecommerce marketing campaign. I will now outline four of the most important rules:
1.) Determine your objectives
If you don’t know what your goals are, how will you ever accomplish them? Every marketing campaign should know what the goal is. From the beginning of each campaign, decide on what it is that you want to accomplish. This can be anything from increasing traffic or sales all the way down to getting more people to like your Facebook page.
2.) Know your audience
You can’t create a campaign that appeals to everyone. You need to find out who your target audience is and what their needs are. Once you know this, you can start creating content and ads that appeal specifically to them.
For example, if you’re targeting young mothers with children under the age of five, you might focus on content that is educational, like recipes or tips for keeping a home clean.
3.) Test multiple strategies
We all have different personalities and that comes out in the way we market. Some of us are more reserved while others like to be bolder with our marketing efforts. Try a few things until you find what works best for your company, just make sure it aligns with your goals!
For example, if one strategy isn’t working, try a different one. If your Facebook ads aren’t getting the results you want, maybe it’s time to allocate more resources towards blog posts or an email marketing strategy.
4.) Test and refine your strategies
We already mentioned this earlier, but it’s worth mentioning again. Test everything! Whether you are running Facebook ads or writing blog posts, test your strategies until they work. Once something works really well for one campaign, take what you learned and apply it to the next campaign so that you can start seeing even better results.
This might seem like a lot to think about, but once you get started, it will become second nature. And if you need help, don’t be afraid to ask for it!
Final Thoughts on Successful Marketing Campaigns for Ecommerce Stores
In conclusion, ecommerce marketing campaigns can be a great way to increase traffic and sales for your company. By using the tips in this article, you can create campaigns that are successful and help you reach your business goals.
We went through four examples of ecommerce marketing campaigns – each with its own unique strategy that you can use as inspiration for your own campaigns.
We also looked at how to create a campaign and gave four tips for getting started. Finally, we talked about the importance of testing each strategy until you get the results that you want.
So what are you waiting for? Get started on your next ecommerce marketing campaign today!
Want to learn how to take your marketing to the next level? Check out our blog article on a Guide to Ecommerce Social Media Advertising!