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5 eCommerce Marketing Strategies That Work in 2021

5 Ecommerce Marketing Strategies That Work in 2021

Do you want to know the 5 eCommerce marketing strategies that work in 2021?

We’ve compiled a list of some of the best strategies that we believe will help your eCommerce business generate more revenue.

These are not just our opinions, but rather, they have been proven by other businesses that have implemented these strategies successfully.

In this blog post, we’ll discuss five strategies that work and give you tips on how to implement them on your website!

5 eCommerce Marketing Strategies That Work in 2021

1. Search engine optimization (SEO)

This is a marketing strategy that you cannot afford to not have! Without it, your site will never be found by customers who are using search engines.

Ecommerce SEO is a game-changer for any online retailer. It makes it easier than ever before to get your products in front of potential customers who are searching Google, Bing, or Yahoo at all hours of the day.

The benefits of SEO for eCommerce businesses are many. Search engine optimization (SEO) is particularly essential for eCommerce shops since buyers are ready to buy when looking for a specific item.

For example, someone who wants to buy running shoes may search for “pink running shoes”. If your site is sitting in the first position of the SERPs (search engine results pages), then you can expect to sell a LOT of running shoes!

There is a lot of debate about what makes a website “SEO-friendly.” While there’s no right answer, we can help you get started with the basics:

SEO split out with ceramic Letters

1) Keyword research

You must know what products and services your potential customers are looking for. Keywords, or search terms, provide the foundation of every SEO strategy – so we recommend you start there before doing anything else!

Keywords spelt out with scrabble pieces

2) Content creation

SEO is all about delivering the right content to your customers at exactly the right time. You can’t do that without creating valuable, informative content for them!

The key here is quality over quantity – in fact, going overboard with keywords and stuffing your website full of keywords will likely hurt its’ search engine ranking more than anything else.

person creating content on a computer

3) Site speed

Your site load time is very important for SEO. Speedy sites not only look better to your visitors, but Google also takes it into account when ranking your website in their search results.

cars leaving light trails on a  busy road

4) Backlinks

Getting backlinks is another crucial aspect of SEO. A link from an established site like Forbes or Entrepreneur will carry significant weight with Google crawlers, while a link from your cousin’s pet grooming blog probably won’t help much at all! The more authority backlinks your site has, the better.

a backlink highlighted one a website

5) Mobile optimization

In 2021, mobile is going to be even more important than it already is. In fact, Google recently announced that it will give higher rankings to sites that are “mobile-friendly.” This means if your site doesn’t look good on a smartphone or tablet, you’ll lose business from customers who shop via their phones

person holding a smartphone

2. Pay-per-click ads (PPC)

Another effective marketing strategy is pay-per-click (PPC) ads. If you’re not familiar with PPC, it’s simply an online advertising model where advertisers only pay when their adverts are clicked on by interested internet users.

It works like this: You set up your Google AdWords account and choose the keywords that you want to appear for in search results. Next, create some compelling ads about your eCommerce business! Then all you have to do is sit back and wait until someone clicks on one of them – at which point, Google charges you a small fee.

When someone clicks through to that landing page, make sure that everything looks great and demonstrates why your business is highly reputable – including high-quality images and copywriting.

PPC isn’t always easy, but if you’re willing to put in some work up front, then there’s no reason why you shouldn’t be able to get a steady flow of new customers coming through your eCommerce shop.

pay per click spelt out with scrabble pieces

3. Social media marketing

Social media marketing is another essential strategy for eCommerce businesses. Nowadays, social media platforms are absolutely flooded with companies selling their products – so if you don’t have an active presence on sites like Facebook and Twitter, then your competitors certainly will!

It’s pretty straightforward: create a profile page for your brand/business on all of the major networks. Then post items that are relevant to your industry every day or two about new deals/discounts or fun customer testimonials.

You can also use hashtags (#) in order to get more exposure on these networks as well (although they do not typically show up when someone searches Google.)

social media apps on a smartphone

4. Content marketing

Content marketing is another strategy that can work for eCommerce stores. The idea here is to create content around your products/services, which you then offer on your website or funnel traffic through it to third-party sites with related topics.

Let’s say you sell running shoes. A content marketing strategy might include:

  • Creating a blog post about how to get in shape and lose weight by jogging.
  • Recording short videos on YouTube that discuss the benefits of owning your own pair of running shoes.
  • Posting instructional videos on how to perform certain exercises/stretches with your shoes.
  • Creating infographics about the best running routes in various cities.

And more! The possibilities are endless. Of course, you’ll need a website that is SEO optimized and able to convert visitors into customers if this strategy is going to work for you – but it’s definitely worth experimenting with.

Traegar grills YouTube channel

5. Email marketing

Email marketing is another great strategy because it allows you to connect with your customers directly and give them updates about new products or promotions.

List building can be a lot of work – but there are tools that exist today which make the process much easier! For example, services like MailChimp allow you to build an email list by offering incentives (such as free guides/ebooks) in exchange for people’s contact information.

Then, when you have this data on hand, all you have to do is create relevant content pieces that will appeal to these particular audiences and send out emails every now and then reminding them how awesome they are for signing up!

gmail opened up on a computer

Why bother with eCommerce website marketing?

It’s simple: if you don’t market your eCommerce website, then no one is going to find out about it! Moreover, online marketing becomes even more important as the years go by because consumers have become increasingly internet-savvy and are now using their mobile devices for much of their shopping.

This means that companies that neglect digital marketing strategies today will be left behind. Fortunately, there are many different strategies that you can experiment with – and it doesn’t matter if your company is big or small, either!

Marketing spelt out with ceramic letters

Conclusion

There are many different types of marketing strategies that can be used to grow your eCommerce business. However, there is no one size fits all solution and it’s important to use a mix of these 5 in order to maximize results.

You should also try experimenting with new techniques as they become available so you don’t get left behind when the future comes knocking on your door… Speaking of future, if you’ve ever wondered what The Evolution of Ecommerce looks like, check out our link to learn more!

And if you want even more strategies in your arsenal, check out these extra 7 Key Ecommerce Marketing Strategies.

Disclaimer: WebCitz, LLC does not warrant or make any representations concerning the accuracy, likely results, or reliability of the information found on this page or on any web sites linked to from this page. This blog article was written by Timothy A in his or her personal capacity. The opinion(s) expressed in this article are the author's own and may not reflect the opinion(s) of WebCitz, LLC.