50 Best Fashion Websites

Greetings, fashion mavens! Ready to make a bold statement with your online presence and attract more customers? Look no further, as we’ve curated a guide to the top 50 fashion websites.

Our team of web designers has scoured the internet to find and evaluate the best fashion sites, taking into consideration elements such as design, functionality, uniqueness, and user experience. From chic and eye-catching designs to smooth navigation, these sites embody online flair in the fashion world.

Not only will you find inspiration for your own website, but also tips on how to make your online presence pop like a bright, bold pattern.

So, strike a pose and get ready to turn heads with your fashion company and the help of this guide! You’ll find website examples of clothing & apparel manufacturers, accessories designers, fashion retailers, fashion marketing agencies, personal shoppers, and fashion stylists in this list! For examples within other business industries, head back to our website inspiration article!


Top Fashion Website Designs

1. Gym Shark

We chose Gym Shark because of its nicely organized sports apparel website that uses a black, white and accented blue color scheme. The large imagery and videos to break up the content was likely the most impactful quality in the homepage of this website. The fun and creative logo was absolutely a consideration when ranking Gym Shark in this list of the most professional fashion websites. They had internet marketing in mind when designing the search bar for simple navigation throughout their website. With so many great reasons to consider this gym clothing website, its no wonder we included it in this list of the best websites!

2. Albion Fit

Sporting a clean and intuitive layout, this website keeps things simple for a clothing site. The pastel color scheme was likely the most impactful feature of the homepage of this website. The ability to chat with a store stylist was refreshing for a custom clothing website. They clearly had internet marketing in mind when building the star rating review system for their website. Give some thought to the great design of this clothing site when developing your next website.

3. Urban Outfitters

This is a good example of a website design for clothing stores looking for a custom site layout. The most refreshing part of this apparel website was the large buttons for easier navigation. The professional text was absolutely a consideration when ranking Urban Outfitters in this list of the most professional fashion websites. They had internet marketing in mind when building the ability to shop by brand within their website. There was no shortage of reasons to include this website in our list of websites for fashion retailers to consider when designing their next website.

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David W

I’m the founder of WebCitz, LLC and have more than 20 years of experience developing and marketing websites.

4. Dior

We chose Dior because of its nicely organized clothing & fragrance website that uses a black and white color scheme. The large images guiding customers to the portion of the site they want to view was likely the most impactful feature of the homepage of this website. The simplistic template was refreshing for a unique clothing & fragrance site. The well-labeled navigation bar helped make this one of the top clothing & beauty websites we considered. Be sure to consider the creative design of this fashion website when building your next website.

5. Young & Reckless

This is a good example of a website design for clothing retailers looking for a professional look and feel for their next website. As you scroll through the homepage of this website, one of the qualities you’ll notice right away is the corral color boxes showing which items are on sale. The big and bold text was definitely refreshing for a custom attire site. Young & Reckless had website usability in mind when building the noticeable buttons seen throughout their website. Any website designer making websites for clothing stores will want to consider checking this website out.

6. Forever 21

This is a great fashion web design example for anyone looking for a professional look and feel. The innovative way of incorporating their images into page design was likely the most impactful feature in the homepage of this website. The large green boxes showing off their current coupons is another feature of this clothing website we enjoyed. Forever 21 clearly had website usability in mind when designing the simple navigation of their website. You won’t be disappointed after reviewing this website for design ideas for your next website!

7. Everlane

This is a good example of a website design for fashion merchants looking for a custom site layout. From a web design perspective, we felt the use of typography throughout this apparel & accessories website was good. The customer review section was a nice touch for the homepage of Everlane. The ability to filter products based on things such as colors and sizes was another reason why we included this creative clothing website in our list of the best website ideas for fashion. Everlane clearly had website marketing in mind when building the domain of the website to match the company’s name. For attire retailers looking for examples for their next website layout, this example will for sure be one to keep in your back pocket.

8. Athleta

The black, white and yellow color scheme of this clothing site stood out to us because it creates a positive environment when looking at clothing. After scrolling past the navigation of this fashion website, you’ll notice how the information flows in a logical and organized manner. The images showing both the front and back of their clothing was definitely refreshing for a professional attire website. Athleta clearly had customer usability in mind when creating the thoughtful search bar for their website. Give some thought to the creative design of this clothing website when developing your next custom website.

9. Allen Edmonds

This is a good example of a website layout for men’s shoe sellers looking for inspiration on their next custom web design. Of all the custom shoes & clothing websites we reviewed, one of the features of this custom website we liked was the alluring imagery. Another thoughtful quality of this professional men’s fashion website was their professional text. Allen Edmonds had website marketing in mind when building the smooth integration of social media in their website. Don’t forget to check this website out while looking through our list of the best fashion websites!

Related: Stop searching for your fashion website in search results. Hire an SEO company with experience helping fashion brands rank in search results.

10. SSENSE

The website of SSENSE ranked because it is one of the better looking clothing websites we came across. We thought this was a good homepage design example for clothing retailers because of their informative news sections. Another thoughtful quality of this custom fashion website is their non-distracting layout. SSENSE had conversions in mind when building the wishlist feature for their website. If you are looking for template options for your next fashion attire website, be sure to check this one out.

11. Zara

ZARA has a great clothing website that uses a black and white palette, which we liked because it creates a sleek and luxurious template. The sliding imagery was definitely the most impactful feature in the homepage of this website. Their unique balance of white space was refreshing for a professional clothing website. ZARA had conversions in mind when designing the clearly labeled menu in their website. What a great website to review when designing your next fashion website!

12. GUCCI

This is a good example of a fashion website design for someone looking for a professional layout. After scrolling past the navigation of this apparel site, you’ll notice the subtle transitions. Their incorporation of celebrities was absolutely a consideration when ranking GUCCI in this list of the most professional clothing & beauty websites. They clearly had website marketing in mind when designing the captivating layout of their website. Another great website to add to the list!

13. Versace

This is a good example of a website design for attire merchants looking for a professional website design. One of the homepage features of Versace we noticed was their thoughtful new season highlights feature because that isn’t something you find on most clothing & accessory websites. Their informative and updated stories section was a unique choice for a custom site. From a marketing perspective, we really liked the way they utilized a clean font. Don’t forget to check this website out while looking through our list of the best fashion website layouts!

14. Louis Vuitton

This is a great website design example for a fashion store looking to pull inspiration from another website. After scrolling past the navigation of this fashion wear website, you’ll immediately notice the high-quality videos to show off their collections. Another thoughtful quality of this clean clothing website is the large buttons to enhance customer usability. Louis Vuitton clearly had website accessibility in mind when designing the well-labeled navigation bar for their website. Talk about a great website to have included in this list of top websites!

15. Ralph Lauren

This is a great web design example for clothing merchants looking for a professional website. The full screen image blocks to help break up content was likely the most impactful quality in the homepage of Ralph Lauren. The ability to see clothes on and off a model was a unique choice for a professional clothing website. They had ease of use in mind when building the simple checkout process for their website. Be sure to consider the unique design of this fashion website when building your next website.

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David W

I’m the founder of WebCitz, LLC and have more than 20 years of experience developing and marketing websites.

16. Coach

This is a great website design example for a fashion store looking to pull inspiration for their custom website. The most attention grabbing aspect of this apparel and more website was definitely their videos and subtle animations. Another design quality of this clean accessory website was the alluring font. Coach had internet marketing in mind when building the Coach (Re)Loved feature for their website. Give some thought to the one-of-a-kind design of this fashion website when building out your next website.

17. Rollie Nation

We chose Rollie Nation because of its nicely organized apparel website that uses a white, blue, pink and purple color scheme. The pattern of rounded edges created a unique layout that was probably the most impactful feature of the homepage of this website. The showcase of their current collaborations was eye-catching and was definitely refreshing for a custom fashion website. Rollie Nation had ease of use in mind when designing the simple design of their website. For apparel sellers looking for examples for their next website layout, this design example will absolutely be one to take a look at.

18. DKNY

The DKNY website has a very professional feel to it, thanks to its blended use of black, white and red. Of all the attire websites we reviewed, one of the features in this custom website we liked was their simple but bold text. Their creative imagery for the navigation bar was definitely refreshing for a custom accessory site. Their noticeable offered sales banners helped make this one of the best clothing & more websites we looked at. These were just a few of the numerous qualities of this website to consider while we were putting together this list of top websites for fashion.

19. John Varvatos

We quickly noticed the black and white color scheme of the John Varvatos website, which we liked because it caused all the focus to be on the images. One of the homepage features in John Varvatos we noticed was the innovative way of separating categories by images for customers to browse in based on their needs. The red writing to emphasize their sale section was a nice touch for a professional apparel website. They clearly had a focus on ease of use when building the clearly labeled navigation bar for their website. For the attire retailers out there checking website examples, make sure to check this one out!

20. Melula

This is a good website example to gain inspiration for kids shoe sellers looking for a custom site layout. While most shoe websites share this quality, we thought Melula did a nice job of their minimalistic but creative and colorful imagery. Their simple lettering is another reason why we included this shoe merchant website in our list of the best websites for fashion. Melula clearly had a focus on conversions when creating a layout for their site that feels authentic to their brand. Don’t forget to check this website out while looking through our list of the best fashion website layouts!

21. N. Peal

Sporting a clean and intuitive layout, this website keeps things simple for a clothing site. After scrolling past the navigation of this attire website, you’ll immediately notice the creative imagery showing off their clothes. The James Bond collection showing both a model and James Bond wearing the garment was another thoughtful feature of this custom cashmere clothing website we enjoyed. They had digital marketing in mind when designing the detailed graphic near the bottom of their website. What a great website to review when designing your next website!

22. Nordstrom

The black, white and yellow color palette of this custom clothing site stood out to us because it creates a positive environment when looking at clothing. After scrolling past the navigation of this attire website, you’ll immediately notice the subtle animations that add a fun touch to this sites homepage. The ability to view garments in multiple colors is yet another reason why we included this clothing website in our list of the best website ideas for fashion. They clearly had a focus on conversions when designing the simple checkout process of their website. If you are looking for template examples for your next attire site, be sure to check this one out.

23. Olive Clothing

This is a great example for clothing merchants looking for a professional website design. The large images with white space in between was likely the most impactful feature in the homepage of Olive Clothing. Their simplistic layout was a unique choice that paired nicely with their clothing style. They had conversions in mind when creating the calming font of their website. Talk about a great website to have included in this list of top fashion websites!

24. Rolex

This is a great watch web design example for anyone looking for a professional look and feel. As you scroll through the homepage, one of the design qualities we enjoyed was the alluring high-quality videos. Another design quality of this professional watch site is the carefully planned imagery to represent each watch perfectly. Rolex had website marketing in mind when creating the smooth transitions for their website. Give some thought to the design of this one-of-a-kind fashion website when developing your next website.

25. Banana Republic

This is a good example of a website layout for fashion retailers looking for inspiration on their next custom web design. We thought this website was a good design idea for attire because of the carefully arranged images showing off each collection. Another thoughtful quality of this clean dress clothing website is the creative design of the baby & toddler clothing being on hangers. They had conversions in mind when designing the clearly labeled menu of their website. Be sure to consider the design of this fashion website when developing your next custom website.

26. Tommy Hilfiger

Sporting a clean and intuitive layout, this site keeps things simple for a fashion website. After scrolling past the header in this attire website, you’ll notice the beautifully executed staggered imagery. Another thoughtful feature of this creative apparel website is the ability to view the front and back of garments of your choice. They had digital marketing in mind when building the sort feature for easier use in their website. What a great website to review when building out your next website!

27. Balenciaga

This is a good example of a website design for fashion stores looking for a professional layout. The black and white color scheme was probably the most impactful quality of the homepage of Balenciaga. The optimized content is another feature of this professional fashion wear site we enjoyed. Balenciaga clearly had a focus on ease of use when chosing the professional text for their website. These were just a few of the numerous qualities of this website to consider while we were putting together this list of top websites for fashion.

28. Burberry

We appreciated how this fashion site used the colors of black and white to create an attractive website layout. The high-quality visuals were likely the most impactful feature of the homepage of Burberry. The navigation bar with more precise categories is one of the reasons we included this attire site in our rankings for the top web design ideas for fashion. Burberry clearly had a focus on website marketing when creating the clearly labeled pricing for their website. There was no shortage of reasons to include this website in our list of websites for fashion retailers to consider when building out their next website.

29. True Links Wear

We quickly noticed the black and white color scheme of the True Links Wear website, which we liked because it creates a sleek and professional design. The simple design was likely the most impactful quality of the homepage of this website. Another thoughtful feature of this professional apparel site was their bold text. They had ease of use in mind when creating the clearly labeled menu for their website. For clothing merchants looking for ideas on their next website, this example will definitely be one to take a look at.

30. Tom Ford

The black and white color scheme of this custom clothing & accessory website stood out to us because it catches the eyes of customers. Our web designers thought this was a good homepage design example for clothing stores because of their use of images for backgrounds. Their even balance of white space is one of the reasons we included this apparel site in our rankings for the top web design ideas for fashion. They had digital marketing in mind when creating the search bar for their website. With so many good reasons to consider this website, its obvious why we included it in this list of the best fashion websites!

31. Kenneth Cole

This is a good example of a website for fashion retailers looking for a custom look and feel on their next site. We thought this website was a good design idea for fashion attire because of the creative layout. The blocks of dark colors to break up content is another unique quality of this professional clothing & more site we enjoyed. They clearly had website accessibility in mind when creating the well-labeled menu for their website. Give some thought to this one-of-a-kind fashion website’s design when developing your next custom website.

32. Calvin Klein

This is a good example of a website design for clothing merchants looking for a custom look and feel for their next site. Our web designers thought this was a good example of a homepage layout for fashion wear because of their large banner to showcase their current sales. The striking imagery was definitely refreshing for a professional site. The sleek black and white design helped make this one of the top fashion websites we reviewed. Don’t skip past this website when hunting for design ideas for your next clothing website!

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David W

I’m the founder of WebCitz, LLC and have more than 20 years of experience developing and marketing websites.

33. INDEE

This is a great website design example for a fashion stores looking for inspiration on a custom look and feel. As you scroll through the homepage of this website, one of the qualities you’ll notice right away is the bold and fun text. The smooth social media incorporation was refreshing for a professional website. They clearly had website usability in mind when creating the simple checkout process for their website. There was no shortage of reasons to include this website in our list of websites for fashion sellers to consider when developing their next website.

34. Micheal Kors

Michael Kors has a great looking website that uses a black and white color scheme, which we like because feels luxurious. The alluring imagery was likely the most impactful quality in the homepage of Michael Kors. The ability of sorting by categories when looking at garments was a unique choice for a unique fashion site. From a marketing perspective, we really liked the way this apparel website utilized a used garments section. Talk about a great website to have included in this list of top websites!

Related: Looking for help managing online reputation, social media profiles, or lead generation? You might be interested in digital marketing for your fashion business!

35. FARFETCH

The FARFETCH website has a very professional feel to it, thanks to its unique use of black and white. After scrolling past the navigation of this attire website, you’ll immediately notice their bold lettering. Their unique way of creating the clearance section was definitely refreshing for a unique website. FARFETCH clearly had ease of use in mind when creating the search bar for their website. Be sure to consider the one-of-a-kind design of this fashion website when developing your next website.

36. Paul Smith

This is a good example of a website design for apparel stores looking for a professional layout. Of all the custom attire websites we reviewed, one of the features of this custom website we liked was their large pop-ups to help customers save money. Another thoughtful quality of this creative clothing site is their clean balance of white space. Paul Smith clearly had a focus on website marketing when building the use of color for their menu in their website. Give some thought to the great design of this fashion website when developing your next custom website.

37. Puma

The black, white and tan color palette of this apparel website stood out to us because it gives a clean and simple feel. The layout of this fashion website was thoughtful because of their bright colors in their images. Another design quality of this custom clothing website is their logo used as a loading icon. Puma had website accessibility in mind when designing the clearly labeled navigation bar for their website. If you are looking for template ideas for your next fashion website, be sure to check this one out.

38. Prada

This is a great design example for a clothing company looking for inspiration on a custom look and feel. Our web designers thought this website was a good design idea for apparel & more because of their high-quality imagery. Their striking layout was a nice touch for a unique site. They clearly had a focus on digital marketing when building the simple checkout process for their website. Another amazing website to add to this list!

39. Timberland

The Timberland website has a very classy feel to it, thanks to its blended use of black, white and burnt orange. As you scroll through the homepage, one of the design qualities we liked was their unique logo that is used throughout their site. The clearly stated prices was another design quality of this professional clothing site we enjoyed. Timberland had website accessibility in mind when creating the menu with more specific categories for their website. Don’t skip past this website when considering design ideas for your next fashion website!

40. Lucky Brand

This is a good example of a website design for clothing merchants looking for a professional layout. After scrolling past the header in this attire site, you’ll notice the black, white and accented red colors. This creative apparel site also does a good job with the creative imagery. Lucky Brand clearly had a focus on website marketing when creating the clearly labeled menu for their website. For fashion retailers looking for ideas on their next website, this example will definitely be one to keep in your back pocket.

41. Thursday Boot Company

This is a great website design example for shoe stores looking for a custom look and feel. The most attention grabbing aspect of this fashion website was definitely their creative lettering. Their simple navigation was refreshing for a professional website. Thursday Boot Company clearly had digital marketing in mind when creating the simple checkout process for their website. With so many good reasons to consider this website, its no wonder we included it in this list of the best fashion websites!

42. Express

We appreciated how this clothing website used the colors of black, white and red to create a custom web design. We thought this was a good example of a homepage layout for apparel sellers because of the creative design and spacing of imagery. The ability to see the garments at different angles is another unique quality of this custom clothing website we enjoyed. Express clearly had internet marketing in mind when creating the unique style trial feature for their website. These were just a few of numerous qualities we considered while we were putting together this list of top websites for fashion.

43. Hugo Boss

This is a great website design idea for fashion stores looking for a custom look and feel for their next web design template. After scrolling past the header of this apparel website, you’ll immediately notice the high-quality videos to show off their collections. Another design quality of this custom attire site is their in-store stylist chat feature. Hugo Boss clearly had digital marketing in mind when designing the domain for their website that matches their company name. Give some thought to the one-of-a-kind design of this fashion website when developing your next custom website.

44. Armani

This is a good design example of a clothing website for inspiring retailers for their new professional website layout idea. The professional text was likely the most impactful feature in the homepage of Armani. The large buttons for simple navigation was absolutely a consideration when ranking Armani in this list of top fashion websites. The separate Armani shops all in one website was a marketing feature we noticed right away. Be sure to consider the unique design of this fashion website when developing your next website.

45. Omega

This is a great website example for watch stores looking for a custom web design. As you scroll through the homepage of this website, one of the design qualities we liked was the incorporation of red throughout the site. The creative logo is another thoughtful feature of this custom watch website we enjoyed. Omega had website marketing in mind when creating the navigation bar to browse by watch collections throughout their website. For fashion sellers looking for examples for their next website layout, this example will for sure be one to keep in your back pocket.

46. TAG Heuer

This is a great watch web design example for someone looking for a professional layout. The pleasing visuals were probably the most impactful feature of the homepage of TAG Heuer. Another thoughtful quality of this professional watch site is the navigation bar with images. They had digital marketing in mind when building the simple checkout process for their website. You won’t be disappointed after reviewing this website for design ideas for your next website!

47. Mango

This is a creative website design example for clothing stores looking to build their next professional website. The clean font was likely the most impactful quality in the homepage of this website. This clean apparel site also does a good job with the simple subscription to their newsletter. They clearly had conversions in mind when creating the wishlist feature in their website. If you are looking for template options for your next fashion site, give some thought to this one.

48. Christan Louboutin

There were numerous fashion sites to choose from, but the website for Christian Louboutin was the perfect example of a well-designed clothing store with a black, white and red color scheme. The part of this website’s homepage that caught our attention was definitely their subtle and creative graphics. Another thoughtful quality of this creative apparel website is their fun and classy logo. Christian Louboutin clearly had website accessibility in mind when creating the well-labeled menu for their website. Any website designer making websites for fashion retailers will want to consider checking this website out.

49. NastyGal

We quickly noticed the black, gray and white color scheme of the Nasty Gal website, which we liked because it gives a grunge feel to the site. We thought this website was a good design idea for fashion sellers because of their creative layout. The unique text is another reason why we included this apparel website in our list of the best websites for fashion. The continually updated blog helped make this one of the best fashion websites we considered. Give some thought to the creative design of this clothing website when developing your next website.

50. Steve Madden

This is a great website design example for clothing merchants looking for a custom layout. After scrolling past the header in this clothing website, you’ll immediately notice the colorful imagery. Another feature of this custom attire site we liked was the bold text. From a marketing viewpoint, for an apparel website we really liked the way they utilized large and noticeable buttons. What a great website to review when building out your next website!


How to Build an Impressive Fashion Website

Are you in the process of building a new website for your fashion company? How exciting!

Let’s go through some of the most important steps in building a new, or redesigning an existing, fashion company website.

Feel free to skip the first few sections if you already have a domain name, hosting service, and website platform picked out!

1.) Choosing a Domain Name

Picking the right domain name for your fashion website is a crucial step in establishing your company’s online identity. It serves as the address that visitors will use to access your fashion website and plays a significant role in branding and recognition.

Here’s a step-by-step process to help you choose the perfect domain name:

  1. Brainstorm: Start by generating ideas for your domain name, considering your business name, fashion niche, and target audience.
  2. Simplicity: Keep your domain name simple, easy to spell, and pronounce. Avoid using complex words, hyphens, or numbers.
  3. Consistency: If your business has an established brand name, it’s generally a good idea to include it in your domain name. For example, if your business name is Blue Buckle Denim, don’t register a domain name such as SkinTightJeans.biz.
  4. Availability: Check the availability of your desired domain names before proceeding. Many common domain names may already be taken. If that’s the case, consider alternative variations or explore if the desired domain name is available for purchase. However, be cautious not to overspend on a domain name that is being sold at a high price.
  5. Domain Extensions: Consider which domain extension best suits your website’s purpose. While .com is the most popular and widely recognized extension, there are other options available, such as .net, .org, or industry-specific extensions like .fashion.
  6. Legal Considerations: Before registering your domain name, conduct a trademark search to ensure it doesn’t infringe upon someone else’s intellectual property. Avoid using names similar to other fashion companies or popular fashion brands.
  7. Register the Domain: Once you’ve found an available domain name, register it through a reputable domain registrar. Based on our experience as a digital agency, we recommend using GoDaddy, or Namecheap as they offer user-friendly domain name registration services.

2.) Selecting a Website Platform

After figuring out your domain name, the next step is selecting a website platform for your fashion website.

Most fashion companies are going to develop content-based websites with product galleries and contact forms to drive conversions.

You’ll typically only see fashion websites adding ecommerce if they are selling their own products online.

For Content Websites:

Most fashion companies will find WordPress to be an excellent platform choice. However, there are also options like Wix and other hosted website builders.

  1. WordPress: WordPress is a versatile and widely used content management system (CMS) that offers immense flexibility and customization options. It caters to all types of fashion company websites, from simple sites to more complex ones with integrated e-commerce features. With a vast collection of fashion-inspired themes and useful plugins, WordPress allows you to create a highly personalized website that reflects your fashion brand. It is an ideal choice if you value control and scalability. While there is a hosted version of WordPress available, most users opt for the open-source version installed on a web hosting account.
  2. Wix: The Wix platform is comparable, offering similar page-building capabilities. We have experience working with fashion websites built on Wix, and it is a reliable page builder. Wix is a hosted solution, eliminating the need for a separate web hosting service.

For E-commerce Websites:

If your fashion company sells products online, you have several excellent options to consider: WooCommerce and Shopify.

  1. WooCommerce: If you plan to build an online store for your fashion company using WordPress, WooCommerce is the ideal e-commerce plugin to install. It seamlessly integrates with WordPress, allowing you to add robust e-commerce functionality to your fashion website. WooCommerce offers a wide range of extensions, payment gateways, and inventory management tools, making it a perfect choice for fashion companies looking to sell their products online.
  2. Shopify: The Shopify platform is a leading e-commerce solution that provides everything you need to create and manage an online fashion business. It is a hosted e-commerce platform, meaning you don’t need to search for a separate web hosting service. Shopify offers a user-friendly interface, customizable themes, built-in security, and a comprehensive range of features for inventory management, payments, and shipping.

Web Hosting Requirements

If you choose a platform like WordPress or WooCommerce, you will need to find a reliable web hosting service.

As a shameless plug, we highly recommend our own web hosting service, which is specifically optimized for WordPress websites. If you’re looking for alternative hosting services from other companies, consider the following options:

  1. WP Engine: We consider WP Engine as one of the top web hosting services for fashion companies. Their control panel makes it incredibly easy to create staging websites, and their backup process is seamless. The only downside we’ve encountered is the limitations they impose on PHP max_execution_time. Keep in mind that their pricing increases if you require upgraded services.
  2. SiteGround: We have always enjoyed working with SiteGround. Their live chat and email support are exceptional compared to more well-known hosting firms. We have never experienced long wait times to connect with someone, and the initial support person usually resolves the issue. Their backup tools are user-friendly, and they offer reasonable pricing for fashion companies.
  3. Digital Ocean: While a great option for cloud hosting, Digital Ocean might be too advanced for most fashion company websites. We have never encountered issues with their cloud network, unlike other cloud providers we have tried. It’s important to note that cloud hosting can be expensive when factoring in droplet (server instance) costs, operating system fees, control panel fees, server software fees, offsite backup fees, and server management fees. If you need a server administrator recommendation, consider checking out AdminGeekZ.

3.) Choosing a Website Template

For most fashion companies, purchasing and customizing a pre-designed website template is a cost-effective and time-efficient solution. However, if you prefer a completely unique design, you can hire a custom web developer or custom e-commerce developer to create a tailor-made theme.

For the purpose of setting up a fashion website, let’s focus on suggestions for finding pre-built website templates. Here are some links to the main theme marketplaces to consider:

WordPress Fashion Themes

You can find free themes at wordpress.org, or explore fashion-inspired templates on ThemeForest.

Azalea – Themeforest

$85

Allure – Themeforest

$69

WooCommerce Fashion Themes

You’ll find a wide range of e-commerce fashion themes for WooCommerce on ThemeForest.

Clotya – Themeforest

$29

Rey – Themeforest

$69

Haaken – Themeforest

$75

Valeska – Themeforest

$79

Shopify Fashion Themes

You can explore free and paid themes at themes.shopify.com, or browse options through marketplaces like ThemeForest.

SaleHub – Themeforest

$59

Boutique – Themeforest

$59

Belle – Themeforest

$79

Veera – Themeforest

$69

Wix Fashion Themes

You can find both free and paid themes in the marketplace at wix.com, some of which are well-suited for fashion companies.

4.) Crafting Compelling Content & Adding Visual Appeal

Now that you’ve secured your domain name, chosen a website platform, and selected a theme, it’s time to start creating captivating content for your fashion website!

Follow these tips to ensure your website copy engages and resonates with your target audience:

  1. Know your target audience: Gain a deep understanding of your target audience’s demographics, preferences, and needs. Tailor your content to address their pain points, deliver value, and connect with them. This will help your fashion company rank higher in search engine results for relevant fashion-related queries.
  2. Define your key messages: Clearly identify the main messages you want to convey through your website content. Align these messages with your brand, emphasize your unique advantages, and communicate the benefits of your fashion products or services.
  3. Keep it concise and scannable: Online readers tend to skim through content, so make sure your writing is concise and easy to digest. Use short paragraphs, bullet points, subheadings, and bold text to break up the content and improve readability.
  4. Create clear and compelling headlines: Craft attention-grabbing headlines that instantly communicate the value and relevance of your fashion business. A well-crafted headline can entice visitors to explore your website further and learn more about what you offer.
  5. Incorporate keywords strategically: Conduct keyword research and naturally integrate relevant keywords throughout your content. This can boost the visibility of your fashion website in search engine rankings. Avoid overusing keywords, as it can harm readability and user experience. Tools like Ahrefs or Semrush can assist with keyword research.
  6. Maintain a conversational tone: Write in a conversational style that resonates with your fashion audience. Avoid using jargon or overly technical language, unless it specifically appeals to your target audience. For instance, you may not need to delve into intricate details about garment construction unless your audience consists of fashion industry professionals. Engage your readers by addressing them directly and adopting a friendly, approachable tone.
  7. Edit and proofread: Always edit and proofread your fashion content before publishing. Check for grammar, spelling, and punctuation errors. Ensure the flow of your content is smooth, logical, and aligns with your brand voice and style guidelines. Tools like Grammarly can be helpful in this process!
  8. Leverage ChatGPT for assistance: If you need assistance generating ideas or refining the content on your fashion website, consider leveraging AI tools like ChatGPT.

Breaking up lengthy sections of text by incorporating relevant and high-quality images into your content can significantly enhance the visual appeal of your fashion website. Here are some tips to guide you:

  1. Opt for high-quality images: Choose visually appealing and well-composed images with high resolution. Blurry or pixelated images can detract from the overall quality of your fashion website.
  2. Ensure relevance: Select images that are relevant to your content and effectively illustrate your message. The images you choose for your fashion company should complement the text and provide additional context or visual interest.
  3. Consider stock photo resources: Utilize reputable stock photo websites such as Unsplash, Pixabay, or Shutterstock to find a wide range of professional-quality fashion-related images that align with your brand. Ensure you comply with licensing requirements and attribute images as necessary.
  4. Customize images when possible: If you have the skills or resources, consider customizing or branding images to maintain a cohesive visual experience throughout your fashion website. This can help strengthen your brand identity and create a distinct visual presence. Tools like Adobe Photoshop or Canva can assist you in this process.
  5. Optimize image file sizes: Compress images to optimize their file sizes without compromising quality. Large image files can slow down your fashion website’s loading speed, negatively impacting user experience and SEO. Tools like TinyPNG can help you with image compression.

5.) Essential Tasks After Launch

Once you have built and launched your fashion website, there are several important tasks and services to consider in order to maximize its effectiveness. Here are some key suggestions to help you navigate the post-launch phase:

  1. Search Engine Optimization (SEO): Implementing effective SEO strategies is crucial for improving the visibility of your fashion company in local search results. Conduct keyword research, optimize your content, and ensure your website has a solid internal linking structure. Regularly update your website with fresh, high-quality content to attract organic traffic. You can also consider hiring our SEO team or exploring third-party providers such as The HOTH.
  2. Paid Advertising: Drive targeted traffic to your fashion business by utilizing paid advertising platforms like Google Ads or Facebook Ads. For efficient management of your paid advertising campaigns, you can hire our PPC management services or find skilled professionals on websites like Mayple.
  3. Conversion Rate Optimization (CRO): Analyze the performance and user behavior on your fashion website using tools like Google Analytics. Identify potential areas of improvement where users may drop off or face barriers to conversion. Conduct A/B testing with tools like VWO to make data-driven changes that enhance your fashion website’s conversion rates and overall user experience.
  4. Website Security: Protect your fashion website from malware and other security threats. Implement robust security measures such as SSL certificates, web application firewalls (e.g., Sucuri), and regular backups. Keep your CMS, plugins, and themes up to date to minimize vulnerabilities. Monitor your website for potential security risks and promptly address any issues. It’s also a good idea to monitor website uptime with a service like UptimeRobot.
  5. Website Maintenance: Regularly maintain your fashion website to ensure optimal performance. If you’re using WordPress, this involves updating plugins and themes, monitoring website speed and performance, and resolving any broken links or errors. Consider utilizing our website maintenance services or hiring a freelancer from platforms like Upwork. Regularly backup your fashion website to safeguard against data loss or technical issues.
  6. User Feedback and Testing: Actively seek user feedback to gain insights into visitor experiences and identify areas for improvement. Implement user testing to understand how users interact with your fashion website. Use this feedback to make iterative enhancements and continuously optimize the user experience.
  7. Content Updates: Keep your website content fresh and up to date. Regularly publish new blog posts about fashion, update product or service information, and ensure all information is accurate and relevant. Engaging and valuable content not only attracts visitors but also encourages them to return and share your content with others interested in fashion.

Remember, post-launch digital marketing activities are crucial for the long-term success of your fashion website. Stay proactive, monitor performance, and adapt your strategies to achieve your business goals and meet the needs of your audience.


FAQs about Web Development for Fashion Websites

David W

I'm the founder of WebCitz, LLC and have more than 20 years of experience developing and marketing websites.


Disclaimer: WebCitz, LLC does not warrant or make representations concerning the accuracy, likely results, or reliability of the information found on this page or any websites linked to from this page. This article was written by David W in his or her personal capacity. The opinion(s) expressed in this article are the author's own and may not reflect those of WebCitz, LLC. When you purchase through links on this site, we may earn an affiliate commission.