50 Best Fashion Websites

Greetings, fashion mavens! Ready to make a bold statement with your online presence and attract more customers? Look no further, as we’ve curated a guide to the top 50 fashion websites.

Our team of web designers has scoured the internet to find and evaluate the best fashion sites, taking into consideration elements such as design, functionality, uniqueness, and user experience. From chic and eye-catching designs to smooth navigation, these sites embody online flair in the fashion world.

Not only will you find inspiration for your own website, but also tips on how to make your online presence pop like a bright, bold pattern.

So, strike a pose and get ready to turn heads with your fashion company and the help of this guide! You’ll find website examples of clothing & apparel manufacturers, accessories designers, fashion retailers, fashion marketing agencies, personal shoppers, and fashion stylists in this list! For examples within other business industries, head back to our website inspiration article!

Top Fashion Website Designs

1. Gym Shark

2. Albion Fit

3. Lululemon

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4. Dior

5. Young & Reckless

6. Forever 21

7. Everlane

8. Athleta

9. Allen Edmonds

Related: Stop searching for your fashion website in search results. Hire an SEO company with experience helping fashion brands rank in search results.


11. Zara


13. Versace

14. Louis Vuitton

15. Ralph Lauren

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16. Coach

17. Rollie Nation

18. DKNY

19. John Varvatos

20. Melula

21. N. Peal

22. Nordstrom

23. Olive Clothing

24. Rolex

25. Banana Republic

26. Tommy Hilfiger

27. Balenciaga

28. Burberry

29. True Links Wear

30. Tom Ford

31. Kenneth Cole

32. Calvin Klien

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34. Micheal Kors

Related: Looking for help managing online reputation, social media profiles, or lead generation? You might be interested in digital marketing for your fashion business!


36. Paul Smith

37. Puma

38. Prada

39. Timberland

40. Lucky Brand

41. Thursday Boot Company

42. Express

43. Hugo Boss

44. Armani

45. Omega

46. TAG Heuer

47. Mango

48. Christan Louboutin

49. NastyGal

50. Steve Madden

How to Build an Impressive Fashion Website

Are you in the process of building a new website for your fashion company? How exciting!

Let’s go through some of the most important steps in building a new, or redesigning an existing, fashion company website.

Feel free to skip the first few sections if you already have a domain name, hosting service, and website platform picked out!

1.) Choosing a Domain Name

If you already have a domain name, just scroll down to the next step!

Picking the right domain name for your fashion website is a crucial step in establishing your company’s online identity. It serves as the address that visitors will use to access your fashion website and plays a significant role in branding and recognition.

Here’s a step-by-step process to help you choose the perfect domain name:

  1. Brainstorm: Start by generating ideas for your domain name, considering your business name, fashion niche, and target audience.
  2. Simplicity: Keep your domain name simple, easy to spell, and pronounce. Avoid using complex words, hyphens, or numbers.
  3. Consistency: If your business has an established brand name, it’s generally a good idea to include it in your domain name. For example, if your business name is XYZ Fashion, don’t register a domain name such as trendyfashionstyles.com.
  4. Availability: Check the availability of your desired domain names before proceeding. Many common domain names may already be taken. If that’s the case, consider alternative variations or explore if the desired domain name is available for purchase. However, be cautious not to overspend on a domain name that is being sold at a high price.
  5. Domain Extensions: Consider which domain extension best suits your website’s purpose. While .com is the most popular and widely recognized extension, there are other options available, such as .net, .org, or industry-specific extensions like .fashion.
  6. Legal Considerations: Before registering your domain name, conduct a trademark search to ensure it doesn’t infringe upon someone else’s intellectual property. Avoid using names similar to other fashion companies or popular fashion brands.
  7. Register the Domain: Once you’ve found an available domain name, register it through a reputable domain registrar. Based on our experience as a digital agency, we recommend using Google Domains, GoDaddy, or Namecheap as they offer user-friendly domain name registration services.

2.) Selecting a Website Platform

If you have already chosen a domain name and website platform, you can move on to the next step. Otherwise, keep reading!

Once you have decided on your domain name, the next step is to select a suitable website platform for your fashion company’s website. Fashion companies often have content-based websites, although some may also incorporate e-commerce functionality to sell their products.

For Content Websites:

Most fashion companies will find WordPress to be an excellent platform choice. However, there are also options like Squarespace, Wix, and other hosted website builders.

  1. WordPress: WordPress is a versatile and widely used content management system (CMS) that offers immense flexibility and customization options. It caters to all types of fashion company websites, from simple sites to more complex ones with integrated e-commerce features. With a vast collection of fashion-inspired themes and useful plugins, WordPress allows you to create a highly personalized website that reflects your fashion brand. It is an ideal choice if you value control and scalability. While there is a hosted version of WordPress available, most users opt for the open-source version installed on a web hosting account.
  2. Squarespace: The Squarespace platform is often considered an alternative to hosted WordPress. It provides similar page-building features, ensuring you won’t miss out on anything. We have successfully worked with fashion websites built on Squarespace, and it offers a solid page builder. With Squarespace, you won’t require a separate web hosting service.
  3. Wix: The Wix platform is comparable to Squarespace, offering similar page-building capabilities. We have experience working with fashion websites built on Wix, and it is a reliable page builder. Like Squarespace, Wix is a hosted solution, eliminating the need for a separate web hosting service.

For E-commerce Websites:

If your fashion company sells products online, you have several excellent options to consider: WooCommerce, Shopify, and BigCommerce.

  1. WooCommerce: If you plan to build an online store for your fashion company using WordPress, WooCommerce is the ideal e-commerce plugin to install. It seamlessly integrates with WordPress, allowing you to add robust e-commerce functionality to your fashion website. WooCommerce offers a wide range of extensions, payment gateways, and inventory management tools, making it a perfect choice for fashion companies looking to sell their products online.
  2. Shopify: The Shopify platform is a leading e-commerce solution that provides everything you need to create and manage an online fashion business. It is a hosted e-commerce platform, meaning you don’t need to search for a separate web hosting service. Shopify offers a user-friendly interface, customizable themes, built-in security, and a comprehensive range of features for inventory management, payments, and shipping.
  3. BigCommerce: The BigCommerce platform is a popular competitor to Shopify. It offers many of the same features but has a smaller development community and app marketplace. BigCommerce provides an extensive API that allows advanced web developers to extend the platform for your fashion company’s specific needs.

Web Hosting Requirements

If you choose a platform like WordPress or WooCommerce, you will need to find a reliable web hosting service.

As a shameless plug, we highly recommend our own web hosting service, which is specifically optimized for WordPress websites. If you’re looking for alternative hosting services from other companies, consider the following options:

  1. WP Engine: We consider WP Engine as one of the top web hosting services for fashion companies. Their control panel makes it incredibly easy to create staging websites, and their backup process is seamless. The only downside we’ve encountered is the limitations they impose on PHP max_execution_time. Keep in mind that their pricing increases if you require upgraded services.
  2. SiteGround: We have always enjoyed working with SiteGround. Their live chat and email support are exceptional compared to more well-known hosting firms. We have never experienced long wait times to connect with someone, and the initial support person usually resolves the issue. Their backup tools are user-friendly, and they offer reasonable pricing for fashion companies.
  3. Digital Ocean: While a great option for cloud hosting, Digital Ocean might be too advanced for most fashion company websites. We have never encountered issues with their cloud network, unlike other cloud providers we have tried. It’s important to note that cloud hosting can be expensive when factoring in droplet (server instance) costs, operating system fees, control panel fees, server software fees, offsite backup fees, and server management fees. If you need a server administrator recommendation, consider checking out AdminGeekZ.

3.) Choosing a Website Template

Once you’ve selected your website platform, it’s time to start planning the design of your fashion website!

For most fashion companies, purchasing and customizing a pre-designed website template is a cost-effective and time-efficient solution. However, if you prefer a completely unique design, you can hire a custom web developer or custom e-commerce developer to create a tailor-made theme.

For the purpose of setting up a fashion website, let’s focus on suggestions for finding pre-built website templates. Here are some links to the main theme marketplaces to consider:

  • WordPress Fashion Themes: You can find free themes at wordpress.org, or explore fashion-inspired templates on ThemeForest.
  • WooCommerce Fashion Themes: You’ll find a wide range of e-commerce fashion themes for WooCommerce on ThemeForest.
  • Shopify Fashion Themes: You can explore free and paid themes at themes.shopify.com, or browse options through marketplaces like ThemeForest.
  • BigCommerce Fashion Themes: You can find free themes at bigcommerce.com, or explore options through marketplaces like ThemeForest.
  • Wix Fashion Themes: You can find both free and paid themes in the marketplace at wix.com, some of which are well-suited for fashion companies.
  • Squarespace Fashion Themes: You can explore both free and paid themes in the marketplace at squarespace.com.

4.) Crafting Compelling Content & Adding Visual Appeal

Now that you’ve secured your domain name, chosen a website platform, and selected a theme, it’s time to start creating captivating content for your fashion website!

Follow these tips to ensure your website copy engages and resonates with your target audience:

  1. Know your target audience: Gain a deep understanding of your target audience’s demographics, preferences, and needs. Tailor your content to address their pain points, deliver value, and connect with them. This will help your fashion company rank higher in search engine results for relevant fashion-related queries.
  2. Define your key messages: Clearly identify the main messages you want to convey through your website content. Align these messages with your brand, emphasize your unique advantages, and communicate the benefits of your fashion products or services.
  3. Keep it concise and scannable: Online readers tend to skim through content, so make sure your writing is concise and easy to digest. Use short paragraphs, bullet points, subheadings, and bold text to break up the content and improve readability.
  4. Create clear and compelling headlines: Craft attention-grabbing headlines that instantly communicate the value and relevance of your fashion business. A well-crafted headline can entice visitors to explore your website further and learn more about what you offer.
  5. Incorporate keywords strategically: Conduct keyword research and naturally integrate relevant keywords throughout your content. This can boost the visibility of your fashion website in search engine rankings. Avoid overusing keywords, as it can harm readability and user experience. Tools like Ahrefs or Semrush can assist with keyword research.
  6. Maintain a conversational tone: Write in a conversational style that resonates with your fashion audience. Avoid using jargon or overly technical language, unless it specifically appeals to your target audience. For instance, you may not need to delve into intricate details about garment construction unless your audience consists of fashion industry professionals. Engage your readers by addressing them directly and adopting a friendly, approachable tone.
  7. Edit and proofread: Always edit and proofread your fashion content before publishing. Check for grammar, spelling, and punctuation errors. Ensure the flow of your content is smooth, logical, and aligns with your brand voice and style guidelines. Tools like Grammarly can be helpful in this process!
  8. Leverage ChatGPT for assistance: If you need assistance generating ideas or refining the content on your fashion website, consider leveraging AI tools like ChatGPT.

Breaking up lengthy sections of text by incorporating relevant and high-quality images into your content can significantly enhance the visual appeal of your fashion website. Here are some tips to guide you:

  1. Opt for high-quality images: Choose visually appealing and well-composed images with high resolution. Blurry or pixelated images can detract from the overall quality of your fashion website.
  2. Ensure relevance: Select images that are relevant to your content and effectively illustrate your message. The images you choose for your fashion company should complement the text and provide additional context or visual interest.
  3. Consider stock photo resources: Utilize reputable stock photo websites such as Unsplash, Pixabay, or Shutterstock to find a wide range of professional-quality fashion-related images that align with your brand. Ensure you comply with licensing requirements and attribute images as necessary.
  4. Customize images when possible: If you have the skills or resources, consider customizing or branding images to maintain a cohesive visual experience throughout your fashion website. This can help strengthen your brand identity and create a distinct visual presence. Tools like Adobe Photoshop or Canva can assist you in this process.
  5. Optimize image file sizes: Compress images to optimize their file sizes without compromising quality. Large image files can slow down your fashion website’s loading speed, negatively impacting user experience and SEO. Tools like TinyPNG can help you with image compression.

5.) Essential Tasks After Launch

Once you have built and launched your fashion website, there are several important tasks and services to consider in order to maximize its effectiveness. Here are some key suggestions to help you navigate the post-launch phase:

  1. Search Engine Optimization (SEO): Implementing effective SEO strategies is crucial for improving the visibility of your fashion company in local search results. Conduct keyword research, optimize your content, and ensure your website has a solid internal linking structure. Regularly update your website with fresh, high-quality content to attract organic traffic. You can also consider hiring our SEO team or exploring third-party providers such as The HOTH.
  2. Paid Advertising: Drive targeted traffic to your fashion business by utilizing paid advertising platforms like Google Ads or Facebook Ads. For efficient management of your paid advertising campaigns, you can hire our PPC management services or find skilled professionals on websites like Mayple.
  3. Conversion Rate Optimization (CRO): Analyze the performance and user behavior on your fashion website using tools like Google Analytics. Identify potential areas of improvement where users may drop off or face barriers to conversion. Conduct A/B testing with tools like VWO to make data-driven changes that enhance your fashion website’s conversion rates and overall user experience.
  4. Website Security: Protect your fashion website from malware and other security threats. Implement robust security measures such as SSL certificates, web application firewalls (e.g., Sucuri), and regular backups. Keep your CMS, plugins, and themes up to date to minimize vulnerabilities. Monitor your website for potential security risks and promptly address any issues. It’s also a good idea to monitor website uptime with a service like UptimeRobot.
  5. Website Maintenance: Regularly maintain your fashion website to ensure optimal performance. If you’re using WordPress, this involves updating plugins and themes, monitoring website speed and performance, and resolving any broken links or errors. Consider utilizing our website maintenance services or hiring a freelancer from platforms like Upwork. Regularly backup your fashion website to safeguard against data loss or technical issues.
  6. User Feedback and Testing: Actively seek user feedback to gain insights into visitor experiences and identify areas for improvement. Implement user testing to understand how users interact with your fashion website. Use this feedback to make iterative enhancements and continuously optimize the user experience.
  7. Content Updates: Keep your website content fresh and up to date. Regularly publish new blog posts about fashion, update product or service information, and ensure all information is accurate and relevant. Engaging and valuable content not only attracts visitors but also encourages them to return and share your content with others interested in fashion.

Remember, post-launch digital marketing activities are crucial for the long-term success of your fashion website. Stay proactive, monitor performance, and adapt your strategies to achieve your business goals and meet the needs of your audience.

FAQs about Web Development for Fashion Websites

Disclaimer: WebCitz, LLC does not warrant or make representations concerning the accuracy, likely results, or reliability of the information found on this page or any websites linked to from this page. This article was written by David W in his or her personal capacity. The opinion(s) expressed in this article are the author's own and may not reflect those of WebCitz, LLC. When you purchase through links on this site, we may earn an affiliate commission.