50 Best Industrial Websites

Hello, industrial businesses! Want to boost your online presence and reach more customers? Then check out our guide to the top 50 industrial websites.

Our experts have evaluated some of the best industrial sites for design, functionality, uniqueness, and user experience. These top sites set will set a standard with sleek designs and intuitive navigation.

Find inspiration for your website and learn valuable tips to make your online presence shine.

Boost your industrial business with this web design ideas guide! Discover examples from chemical, construction, engineering, logistics, transportation, metals & mining, electrical, aerospace, and defense companies. For more industries, visit our expertly designed website examples blog article!

Top Industrial Website Designs

1. DOW

To start us off, we have a relatively simplistic design. One of the first things you’ll notice is a bright red color which is used to highlight important information. Links also turn from their original color to red when you hover over them. Many high-quality images were included, however at points it seemed overwhelming. We liked how the navigation bar was labeled very well. A search bar was also a nice addition for an industrial web design.

2. Greenbrier

This layout has lots of green hues, along with some blue, white and gray, which makes for a stunning design. It was nice that bold fonts were used as titles so they really stood out. It was helpful that so many icons were used to help viewers understand information. Another great addition was how they added in a news section related to their company.

3. Martin Marietta

Most likely, you will first notice this company’s stunning logo design. Thankfully, their logo design uses the same color scheme as their entire website. Buttons are blue, but they change to a lighter shade when you hover over them, making them a bit more unique. Having a large banner with high-quality images that change periodically was a great touch. Along with all of that, it was helpful to have a map to show where they are located.

4. Mercury Marine

Upon visiting this website, you’ll see they follow a red, blue and black color scheme that is striking to viewers’ eyes. Another feature we enjoyed was how they utilized different fonts, creating a unique feel for their company. If you ask us, their layout was stunning. Everything seemed well-balanced, there was some relevant images (but not too many). Likewise, each CTA link has a large accompanying image, in order to attract a visitor’s attention. Their logo design was also nice because it incorporated an “M” from their company and a wave.

5. Penske

As you can see, this is another catchy and minimalistic design dominated by a black and red color scheme. Similarly, using a bold white font looks great against their dark background. Having bright red highlights also helps important information stand out. Another unique feature was their banner that cycles between different images with phrases and statistics. Penske also did a great job with their clearly labeled navigation bar. Lastly, we enjoyed their use of many simple graphics just to add a bit of visuals to their minimalistic feel.

6. Barrett

Possibly the best thing about Barrett’s webpage is their stunning imagery with graphics added into it. There is a black and gray color scheme on this website, with some red accents in certain parts. Apart from that, many other interesting effects can be noticed when you hover links covering their page, which always makes sites just a tad better. You will find all the links to social media handles right in their header, allowing customers to connect easily and quickly. Including a large client testimonial section was another feature that stood out to us.

7. American Alloy

American Alloy’s most recognizable feature is their color scheme that symbolizes that they are an American company. As you continue to scroll through, you’ll find that everything is well-organized and quite frankly pretty balanced. It was helpful to have short but straightforward paragraphs so clients aren’t overwhelmed. Their logo design was another aspect that they mastered, including their color scheme, almost a metal look, and a star. Aside from all of that, this company’s hover animations were simple but creative, helping them stand out.

8. Dedicated Computing

Arguably this company’s best feature was their bright blue color and many graphics. We also liked how there was simple animations to help liven up their site. Additionally, you’ll find social media links and contact information very easily, so whenever you wish to connect or reach out to them as a company, you can. The sticky header also helps makes their website easier to navigate. Other features that we did enjoy were their high quality images, simple fonts and their search bar.

9. Lockheed Martin

When you visit Lockheed Martin Corporation’s website, you’ll be greeted with a professional-looking website. Many relevant links are included, along with a search function. It was a nice thought to include a large banner right away that includes many short video clips. Adding in a news section is also interesting, as it contains links to several stories and articles about them as a company. Another feature we enjoyed was how their template was very balanced, and broken up with full screen images and banners.

10. M3 Glass Technologies

M3 Glass Technologies has a very professional design with a light blue accent color to match their logo. We liked the use of different fonts to help organize their content, however their sizing wasn’t the greatest. It was creative to have animations for their buttons appearing almost glossy, similar to a glass reflection. Including an informational blog was another great choice to provide customers with additional information. It was also nice to have a menu that was very simple and easy to use.

11. 3M

3M Science has included a large search bar right away, which makes it easy for possible customers to find what they are looking for. Then we have their banner, where you’ll see some quick links to pages such as About Us, Careers, Sustainability/ESG, and Investors. Not only are the links included, but graphics are paired with them to help them stand out more. This company does a great job with their balance of white space, making sure their site isn’t overwhelming.

12. Mattei

This website is painted with a red color scheme, highlighting links, buttons, and important information. We liked how Mattei used mostly 3 column layouts, but they also included full length visuals or 2 column sections to it breaks up sections. Another helpful feature was their banner that contains a navigation button that helps leads you to additional sections. Apart from that, there is a blog and news section can be found near the bottom, which is always a great addition.

13. Caterpillar

Upon entering Caterpillar’s website, you’ll immediately recognize this brand’s signature yellow and black color scheme, with occasional white text. If you hover over any linked text, it turns yellow, which is an amazing choice because it helps people realize that there is more information to be found. It was also an amazing idea to include many images of their products so everyone searching the site understands exactly what they are selling.

14. DuPont

Upon visiting the DuPont Website, you will be greeted with a large banner. If you scroll down, you will see links to different pages and articles. Each CTA has a large image accompanying it, which visitors may find visually appealing.

As for the buttons and texts themselves, they are in black, which turns red when you hover over them. The sticky header section remains at the top, which makes navigation easier. Apart from that, there is a featured news section near the bottom, which acts as a channel for communication between the brand and its customers.

15. We Energies

Throughout this website, a blue and slight orange color scheme is used to highlighting links, buttons, and graphical icons. This addition of these simple colors everywhere was nice because it helps add color to the site without it becoming overwhelming. Another interesting feature in this website was how they had a virtual assistant tab that stays put throughout the entire site. Lastly, they picked a domain for their website that matched their company name so possible and returning customers could find it easily.

16. AGCO

AGCO’s website has a relatively large banner that showcases a high quality images with links to different pages denoted with a red button. This red color is used in quite a few places throughout to bring attention to certain areas. You might also see a section dedicated to news and media explaining them as a company, building trust with customers. We also noticed that their menu is well labeled with organized drop down bars for each section.

17. New Holland

Arguably, this company’s best feature was their logo design. It was sophisticated and simple, but it still helps viewers understand that they are an industrial company. This example has an interesting header design that catches attention of most visitors. We also liked how many buttons are used to help people navigate their professional industrial website design. Large images were a nice addition, though their quality could be a lot better.

Related: Boost your organic traffic with SEO services targeted toward industrial companies.

18. Fendt

Fendt makes use of a green color scheme, matching their logo and machines. Almost all of this company’s texts, buttons, and menus are highlighted in green when you hover over them. Every few seconds, you’ll see that their homepage’s banner cycles between different videos to display a their product in action. We really liked how small images of their machines can be noticed almost everywhere in their design. Besides, there are also dedicated sections for news, events, and company information, which can be very helpful for potential customers.

19. CASE

Here we have a visually catchy red, white and black color scheme, which helps visitors stay engaged in this site. Including a banner that consists of different images, cycling periodically was a great choice. There were many buttons near their written content, showing that there is more information to be seen. It was also nice to include a search bar so customers could search for parts or information within this site. Lastly, their extremely organized menu with little individual categories was smart.

20. Kronos

Possibly the most attention grabbing feature of Kronos was their stunning imagery noticed right away. This banner slowly fades into black to match their typical background, which was a pretty unique design choice. We also liked how they included their machines as images but also as almost stickers with transparent backgrounds. This company really thought from a marketing perspective when choosing their domain name that matches their company name. Finally, it was a nice choice to include a variety of different sized fonts to help certain texts stand out.

21. Massey Ferguson

Likely the most prominent aspect of this website was their large product section that is conveniently organized. Each product tile has a view product button to show in depth information and also a quick view button, which displays simple facts such as dimensions, bale size, horsepower, etc. This company also designed a simple but unique logo design which is always helpful for your company.

22. Volvo

Volvo Trucks maintains a website that has a very simple yet professional-looking design. There are no banners to speak of, but the site does feature large tiles at the top. Each tile contains a thumbnail image and links to a specific webpage. The header consists of a gray bar, while the footer consists of a narrow black bar. 

Besides, there is a section dedicated to the current truck lineup, which potential customers may find useful. You’ll also notice a static button on the bottom left that allows you to change cookies settings.

23. York

York is relatively simplistic example, yet their overall aesthetic is appealing enough to keep visitors scrolling through their design. Along with that, we liked that York had short paragraphs that were very straightforward, keeping their design simple. Though their images weren’t extremely exciting, they did add a bit of color to their mainly white layout. This company also had a lot of white space, which was nice, but it could have been a bit more balanced.

24. Arch

This website features a scrollable changing banner, which is an interesting design choice. The design accommodates the white text box at the bottom, whose content is associated with the current banner image.

Below the banner is a simple section about the latest company news. Further down, there’s a section that has a soothing blue color with several icons that have a diagonally striped background. Moreover, all the website buttons change to a darker shade when you hover over them. And the sticky header makes it convenient for the user to navigate the site.

25. Fortive

The most prominent feature visitors will notice about this site is the large, non-rectangular video banner that has a fade-out design and bold, multicolored text. In fact, most of the website sections have a similar non-rectangular design to grab the visitor’s attention.

Its rectangular blue section features a collection of tiles that link to different articles about the company. The scrolling effect between the tiles is pretty interesting too. Besides, the site’s navy blue and lime color schemes are intriguing. Even the buttons on this website come with a unique effect that changes them to a darker shade.

26. Illinois Tool Works

One of the first things you will notice about this website is its emphasis on parallelogram shapes. All the buttons are in this shape, and a part of the shape is visible on the left side of the website banner as well. You’ll notice it even in the footer section of this website.

Another interesting aspect is the expandable text boxes on the banner. Each of these boxes contains a link to a different part of the website. Also, the “Accessibility Adjustments” icon at the bottom left of the page needs special mention.

27. Cummins

Most visitors to this website will find the banner design unique. It has circular edges at the bottom and comprises different images that can be changed if you click on the plus sign. Even other images on the site have a similar rounded edge design.

This website has a sticky header and uses large and bold text for convenience. And the buttons have interesting animation effects when you hover over them. Furthermore, a section in the middle has a video background to hold the attention of visitors.

28. Peterbilt

An interesting feature of this website is that it allows you to pause the video on the banner. It has a transparent header, which gets stuck on top with a solid white background when you scroll down.

Another highlight of the website is the large social section, which displays the recent posts made by the company across different social media platforms. Along with the adjacent news section, it significantly helps to drive consumer engagement. Besides, the red color used on the buttons, links, and header menus is pretty striking.

29. Kensworth

Visually, this website stands out quite a bit since each section is designed like a large banner. These sections have large, high-resolution images, bold text, and buttons that change color upon hovering.

Towards the bottom, there is a segment that consists of different tiles with image thumbnails that lead to different pages. When you hover over these tiles, the background will change to a semi-transparent white color while displaying some additional text. On top of that, the sticky header makes it convenient to navigate through the site.

30. PACCAR

This website has a striking blue and black color scheme that visitors may find fairly attractive. The large banner has a static background that contains the brand’s logo. Similarly, the next section of the website has a large background image that fades into black to talk about the quality the brand stands by.

The subsequent section covers a large area and has a semi-transparent blue background with an image below it. In this section, you’ll see a play button, which if clicked, opens a video that covers the whole page.

Related: Looking to improve the effectiveness of your paid ads? Check out these PPC services from a company helping industrial companies.

31. Foxconn

Foxconn is a Chinese manufacturing company, which is why you’ll notice some Chinese texts on its webpage. This website has a blue color scheme, while some buttons and text have red accents. The transition between different sections has fade-out designs, which provide a unique appearance to the site. 

Its header is transparent and is a part of the video-based banner. However, if you scroll down, it gets a semi-transparent blue background and becomes glued to the top. On that note, if you hover over the header links, a white drop-down menu is displayed.

32. Bosch

Bosch has a very sleek and professional-looking website, which is engaging for visitors. You’ll notice a very thin multi-colored strip at the top, followed by the minimalistic header that contains only three tabs besides the logo. The other parts of the website can be accessed if you click on the menu tab of the header.

Most of the text links are in black, which changes to blue if you hover over them. The top and middle portions contain an adequate number of images to keep the user hooked. And the bottom section contains several black tiles, along with a contacts segment.

33. Procter & Gamble

The overall aesthetic of this website easily grabs the attention of users. There is a large banner with a curved edge that contains a conveniently placed search box. You’ll see a lot of blue on the site, but there are other colors as well. And there are a lot of graphics on the page, which keeps the visitor hooked. 

On the right, there’s a tracker which shows you the section of the site you are currently browsing. Besides, both the header and footer are sticky, which makes it convenient to navigate the site.

34. IBM

The IBM website has a simple yet efficient design that users may find attractive. Its white banner complements the white site background really well. And while there is no definitive color scheme to speak of, most of the links and buttons have a bright blue color.

There is an adequate number of images that keeps the website interesting without becoming too cluttered. Near the top left, there’s an interactive tracker that indicates what part of the site you are browsing. The sticky header makes navigation convenient, while the large footer contains numerous important linked texts.

35. Siemens

A contrasting color scheme is one of the most noticeable aspects of this website. There’s a navy background, but the links and buttons have a cyan or lime color. Some of the links have white text, but they too, change into the above color when you hover over them.

Once you scroll down, you’ll see texts linking to different articles about the company. Another noteworthy feature of the website is the static “Contact us” button at the bottom right.

36. Unilever

The Unilever website uses digital art alongside real images, which visitors may find very engaging. There are a lot of colors on this website as well, with blue being used the most. Some of the sections, such as the header and footer, as well as the text links, are in bright blue.

On that note, each CTA button on the site has a distinct color-changing effect on hovering over it. Functionality-wise, the presence of a large search bar below the banner is convenient. Likewise, the bold font used throughout the site enhances visibility.

37. Raytheon

When you visit the Raytheon website, you will be greeted with a large video banner. The linked text on the banner is in white, which changes to red when you move the cursor over it. Similarly, there are more tiles with image thumbnails below, and each leads to a specific article about the company.

There are other tiles below which have eye-catching effects on hovering. Overall, there is an adequate number of images to keep the visitor hooked. Another notable feature is the sticky header, which only appears if you are scrolling up.

Related: Rank your aviation company in search results with the help of quality SEO services.

38. Hewlett Packard Enterprise

One interesting aspect of this website is that there are embedded videos on some of the banner images. The sticky header is transparent, but it gets a black background when you scroll or hover over it. 

If you scroll down, you’ll come across colorful tabs, which immediately grab the user’s attention. There are even more tabs below that have image thumbnails and an attractive flipping effect when you move over them. Also, the background graphics on the footer have a dynamic effect when scrolling. Likewise, the virtual chatbot on the bottom right deserves special mention.

39. GE

The most striking feature of the GE website is the background. If you scroll down, you’ll see that a real image changes into a digital sketch. Such a transition is incredibly unique and keeps the users hooked to the website.

This website also features a lot of asymmetric features, like the textboxes used on images and tiles. There is a static tracker button on the top left, which only appears if you scroll down enough. It tells you what section of the site you are browsing. You can change the overall appearance of the site, too, thanks to the accessibility adjustments tab on the bottom left.

40. Samsung

From a visual standpoint, the Samsung website is pretty simple, but it effectively engages the audience. First off, you get a video-based banner that you can pause. Below the banner, you have different sections showcasing the latest and highlighted products arranged across different categories. 

Then there are some useful articles near the bottom, which are accompanied by large and attractive image thumbnails and transition effects. Besides, there’s a static tab on the bottom left that you can use to chat with experts.

41. Nestle

The Nestle website features a large header with a conveniently placed search bar that is difficult to miss. Its banner comprises changeable images, with each image linked to a different page.

There’s a section with a pink background that displays all the latest news about the company. Below that, you’ll see some of the most popular brands owned by the company, depicted only by their respective logos. What’s more, there is a static feedback tab near the bottom right and a tab to adjust cookies settings in the bottom right corner.

Related: Energize your advertising budget with the inclusion of digital marketing services from an agency specializing in industrial companies.

42. Johnson & Johnson

A unique feature of this site is that it uses a sidebar for displaying important links instead of using a traditional header and footer. You can shrink or expand the sidebar as per your convenience. Consequently, you’ll see that the logo changes dynamically.

This website’s banner displays images that link to some important pages. There is a similar banner-like structure below that links to highlighted stories and articles. Besides, there is a section that displays the recent social media posts made by the company, which helps drive engagement.

43. General Motors

The overall design and blue color scheme of the website are highly attractive and can instantly grab the attention of audiences. There’s a large video banner with a fade-out effect near the bottom. The top header is normally transparent but gets a blue background when you hover over it. And the header automatically appears at the top when scrolling up.

There are tiles with image thumbnails that overlap the banner. You’ll see more tiles near the bottom, but they have a more conventional design with solid text boxes. Moreover, the background image placements help to keep the visitor hooked.

44. Cardinal Health

This website has a red color scheme with most of the links, buttons, and the “Essential Highlights” are displayed in this color. On scrolling further down, you’ll come across a large section with a soothing blue background, addressing the Opioid Crisis. Here you will find links to some important articles, as well as news about the company.

All the news articles displayed are sorted according to the date. Only the most recent articles are shown, but you can view more articles if you click on the “Load More” button that lies at the bottom.

45. Union Pacific

The banner of this website features a collage of different employees working at the company, along with a play button that opens a video. Furthermore, each of the website elements below the banner is displayed after a cool “zoom-in” effect.

Perhaps the most interesting aspect for visitors is the static website footer, which is revealed or concealed gradually on scrolling. The effect can be best described as pulling or dropping a curtain over a stage.

46. Honeywell

Possibly the first thing you’ll notice about the Honeywell website is its video banner that can be paused. And by looking at the text, you might think that the website has a red color scheme, but in fact, there is more blue on the website than red.

Another thing you will notice is that the site uses a lot of image tiles that link to different pages. These help to keep the visitor hooked to the website. Also, the feedback tab on the right and the accessibility adjustments tab on the left deserve special mention.

47. Emerson Electric

The header of this website has a scenic image, but on the rest of the website, the color cyan on a white background is predominant. On that note, the site uses a sticky header which makes navigation convenient.

If you scroll down, you’ll find a section with links to several interesting articles about the company, categorized by topic. These articles help to keep consumers interested in the brand. There is another section targeted toward investors and a segment that offers the latest news about the company.

48. Republic Services

Different shades of blue have been utilized on this website, which makes it appealing to viewers. You’ll notice that some accents and backgrounds are in red as well. The section with the red background is quite interesting, as it provides some interesting stats about the company.

Visitors may find the large banner at the top captivating too. Another interesting feature is that there are no blank spaces between the different sections, which gives the website a very compact feel.

49. Waste Connections

This website features a two-part banner, where the left side is for homeowners and the right is for businesses. If you hover over either of these parts, the image will be replaced with a menu containing some useful texts and links.

You will find a lot of information and images on the website homepage, so it is highly convenient for visitors seeking their services. Also, the sticky header makes it convenient to navigate the site. The user convenience is further enhanced owing to the static accessibility adjustment and feedback tab.

50. Carrier

A navy blue color scheme has been used on this website, which is in line with the company logo. Apart from that, you will notice that parts of the header and footer are gray, which makes for an interesting color combination.

This site has a relatively simplistic design, with only two major sections. One of them deals with some interesting articles about the company, and the other deals with all the latest news. And at the bottom of the video banner, you’ll find links to the major services offered by the brand.

How to Build an Outstanding Industrial Website

Are you in the process of building a new website for your industrial company? How exciting!

Let’s walk through some of the most important steps in building a new, or redesigning an existing, industrial company website.

Feel free to skip the first few sections if you already have a domain name, hosting service, and website platform picked out!

1.) Acquiring a Domain Name

Selecting a domain name for your industrial website is a crucial step in establishing your company’s online identity. It serves as the address that visitors will use to access your website, and it plays a significant role in branding and recognition of your company.

Here’s a step-by-step process to help you choose the perfect domain name:

1. Brainstorm: Start by generating ideas for your domain name, considering the name of your business, the nature of your industrial services, and your location.
2. Simplicity: Strive to keep your domain name simple, easy to spell, and pronounce. Avoid using complex words, hyphens, or numbers.
3. Consistency: If your business has an established brand name, it’s generally a good idea to include it in your domain name. For example, if your company name is Marson Industrial Chemicals, don’t register a domain name like ChemicalTankOptions.biz.
4. Availability: Check the availability of your desired domain names before proceeding too far. Many common domain names have already been registered. If that’s the case, see if your desired domain name is unused and available for purchase. However, be cautious about investing too much money in acquiring a domain name that is for sale.
5. Domain Extensions: Consider which domain name extension best aligns with your website’s purpose. While .com is the most common and widely recognized extension, there are many other options available, such as .net, .org, or industry-specific extensions like .industrial.
6. Legal Considerations: Before registering your domain name, it’s important to conduct a trademark search to ensure that your chosen name doesn’t infringe upon someone else’s intellectual property. Avoid registering a domain name that includes another industrial company’s business name or a well-known industrial equipment brand, for instance.
7. Register the Domain: Once you’ve settled on an available domain name, it’s time to register it through a reputable domain registrar. In our experience as a digital agency, we’ve found GoDaddy and Namecheap to be user-friendly domain registrars.

2.) Selecting a Website Platform

After figuring out your domain name, the next step is selecting a website platform for your industrial website.

Most industrial companies are going to develop content-based websites with phone numbers and contact forms to drive conversions.

You’ll typically only see industrial websites adding ecommerce if they are selling privately through wholesale or B2B ecommerce interfaces.

For Content Websites:

When it comes to content-based websites, industrial companies have several platform options, including WordPress, Wix, and other hosted website builders.

1. WordPress: WordPress is a highly versatile and widely used content management system (CMS) that offers great flexibility and customization options. It caters to all types of industrial company websites, from simple sites to more complex ones showcasing various services. With a vast collection of industrial-themed themes and plugins available, WordPress enables you to create a highly tailored website that suits your industrial company’s needs. It provides control and scalability, allowing you to expand your website’s functionality over time. While there is a hosted version of WordPress, most users opt for the self-hosted version.
2. Wix: Wix is another hosted platform that offers a range of page building features similar to WordPress. It is a suitable choice for industrial company websites. We have worked on industrial websites built with Wix and find it to be a solid page builder option. With Wix, you won’t require a separate web hosting service.

For Ecommerce Websites:

If your industrial company sells products online, there are several options to consider, such as WooCommerce and Shopify.

1. WooCommerce: If you plan to build an online store for your industrial products using WordPress, WooCommerce is the recommended ecommerce plugin to install. It seamlessly integrates with WordPress, allowing you to add ecommerce functionality to your existing industrial website. With a wide range of extensions, payment gateways, and inventory management tools, WooCommerce is an ideal choice for industrial companies looking to sell online.
2. Shopify: The Shopify platform is a leading ecommerce solution that provides everything you need to create and manage an online store for your industrial products. It is a hosted ecommerce platform, eliminating the need for a separate web hosting service. With a user-friendly interface, customizable themes, built-in security, and various features for inventory management, payments, and shipping, Shopify is a reliable choice for industrial businesses.

Web Hosting Requirements

If you choose a platform like WordPress or WooCommerce, you will need to find a web hosting service.

For WordPress websites, we recommend our own web hosting service, as it is optimized for WordPress. If you prefer other hosting companies, consider the following reliable options:

1. WP Engine: WP Engine is an excellent web hosting service for industrial companies. With a user-friendly control panel and seamless backup process, WP Engine offers a great hosting experience. However, be aware of the limitations they place on PHP max_execution_time, and keep in mind that pricing can increase for upgraded services.
2. SiteGround: SiteGround is another recommended hosting service for industrial companies. With reliable live chat and email support, SiteGround provides quick assistance. Their backup tools are user-friendly, and they offer reasonable pricing plans suitable for industrial companies.
3. Digital Ocean: Digital Ocean is a great option for advanced cloud hosting, although it may be more advanced than what most industrial companies require. It provides a reliable cloud network, and although cloud hosting can be costly due to various factors, Digital Ocean offers a stable and efficient solution. For server administration, you can consider AdminGeekZ.

3.) Selecting a Website Template

Many industrial companies prefer to purchase and customize pre-built website templates to save on web development costs and time. However, if you prefer a custom design, you can always hire a custom web developer or custom ecommerce developer to create a theme tailored specifically for your industrial business.

For setting up an industrial company website, let’s focus on suggestions for finding pre-built website templates. Here are some links to the main theme marketplaces you can explore:

WordPress Industrial Themes

You can find free themes at wordpress.org, or consider industrial-inspired templates on ThemeForest.

Industrial – Themeforest

$69

More info

Industrium – Themeforest

$39

More info

Industo – Themeforest

$59

More info

Amwerk – Themeforest

$69

More info

Wix Industrial Themes

Browse free and paid themes in the marketplace at wix.com, some of which are suitable for industrial companies.

4.) Crafting Content & Adding Visuals

Now that you have your domain name, website platform, and theme sorted, it’s time to start creating content for your industrial company’s website!

There are several tips you can follow to develop engaging and effective website copy. Let’s explore a few of them:

1. Know your target audience: Before writing a single word, have a clear understanding of your target audience. Define their demographics, preferences, and needs. Tailor your content to address their pain points, provide value, and resonate with them. This will help ensure that your industrial company appears in relevant search engine results.
2. Define your key messages: Determine the main messages you want to convey through your website content. These should align with your brand, highlight your unique advantages, and clearly communicate the benefits of your industrial products or services.
3. Keep it concise and scannable: Online readers tend to skim content, so make sure your writing is concise and easy to digest. Use short paragraphs, bullet points, subheadings, and bold text to break up the content and enhance readability.
4. Create clear and compelling headlines: Craft attention-grabbing headlines that immediately convey the value and relevance of your industrial company. A well-crafted headline can encourage visitors to explore your website further and learn more about your offerings.
5. Incorporate keywords strategically: Conduct keyword research to identify relevant keywords and incorporate them naturally throughout your content. This can improve your industrial website’s visibility in search engine results. However, avoid excessive keyword usage, as it can negatively impact readability and user experience. Tools like Ahrefs or Semrush can assist with keyword research.
6. Maintain a conversational tone: Write in a conversational manner that resonates with your industrial audience. Avoid jargon or overly technical language unless it’s necessary for your target audience. Engage your readers by addressing them directly and using a friendly, approachable style.
7. Edit and proofread: Always edit and proofread your content before publishing. Check for grammar, spelling, and punctuation errors. Ensure the flow of your content is smooth and logical, and that it aligns with your brand voice and style guidelines. Tools like Grammarly can be helpful in this process.
8. Utilize ChatGPT for assistance: If you need help generating ideas or refining the content on your industrial company’s website, consider leveraging AI tools like ChatGPT.

You should also enhance your content by incorporating relevant, high-quality images. Here are some tips:

1. Choose high-quality visuals: Opt for high-resolution images that are visually appealing and well-composed. Blurry or pixelated images can diminish the overall quality of your industrial website.
2. Ensure relevance: Select images that are relevant to your content and help illustrate your message. The images should enhance the text and provide additional context or visual interest for your industrial company.
3. Explore stock photo resources: Utilize reputable stock photo websites like Unsplash, Pixabay, or Shutterstock to find a wide range of professional-quality images that align with your industrial theme. Be mindful of licensing requirements and provide proper attribution when necessary.
4. Customize images when possible: If you have the skills or resources, consider customizing or branding images to align them with your industrial company’s brand. This can help create a cohesive visual experience for your visitors. Tools like Adobe Photoshop or Canva can assist with image customization.
5. Optimize image file sizes: Compress images to optimize their file sizes without compromising quality. Large image files can slow down your industrial website’s page speed, affecting user experience and SEO. Tools like TinyPNG can help with image compression.

5.) Post-Launch Strategies

Once you have built and launched your industrial company’s website, there are several important tasks and services to consider for maximizing its effectiveness. Here are some essential suggestions to help you navigate post-launch activities:

1. Search Engine Optimization (SEO): Implementing SEO strategies is crucial for improving your industrial company’s visibility in search results. Conduct keyword research, optimize your content, and ensure your website has a solid internal linking structure. Regularly update and create fresh, high-quality content to attract organic traffic. Consider our SEO services or explore reputable providers like The HOTH.
2. Paid Advertising: For quicker traffic results, consider utilizing paid advertising platforms such as Google Ads or Facebook Ads to drive targeted visitors to your industrial business. Hire our PPC management services or find skilled professionals on platforms like Mayple.
3. Conversion Rate Optimization (CRO): Analyze your website’s performance and user behavior using tools like Google Analytics. Identify areas where users may drop off or encounter barriers to conversion. Conduct A/B testing with tools like VWO to make data-driven changes that enhance your industrial website’s conversion rates and overall user experience.
4. Website Security: Safeguard your industrial website from malware and exploits by implementing robust security measures such as SSL certificates, web application firewalls (like Sucuri), and regular backups. Keep your CMS, plugins, and themes up to date to minimize vulnerabilities. Monitor your website for potential security risks and promptly address any issues. Consider using a service like UptimeRobot to monitor website uptime as well.
5. Website Maintenance: Regularly maintain your industrial website to ensure optimal performance. If you use WordPress, this includes updating plugins and themes, monitoring website speed and performance, and resolving broken links or errors. Consider our website maintenance services or hire a freelancer from Upwork. Remember to regularly back up your industrial website to protect against data loss or technical issues.
6. User Feedback and Testing: Actively seek user feedback to understand visitor experiences and identify areas for improvement. Implement user testing to gather insights on how users interact with your industrial website. Utilize this feedback to make iterative enhancements and continuously optimize the user experience.
7. Content Updates: Keep your website content fresh and up to date. Regularly publish new blog posts related to the industrial sector, update product or service information, and ensure all information is accurate and relevant. Engaging and valuable content not only attracts visitors but also encourages them to return and share your content with others in the industrial field.

Remember, post-launch digital marketing activities are crucial for the long-term success of your industrial website. Stay proactive, monitor performance, and adapt your strategies to achieve your business goals and meet the needs of your audience.

FAQs about Web Development for Industrial Websites