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6 Ecommerce Analytics Tools for Digital Marketers

6 Ecommerce Analytics Tools

As a digital marketer, it is important to be able to track the performance of your marketing efforts. You can’t make improvements if you don’t know what’s happening in the first place!

In this blog post, we’ll discuss 6 different ecommerce analytics tools that will help you with tracking and optimizing marketing campaigns. Read on for more information about these tools and how they can help you achieve better results with your online business!


Recommended Analytics Tools for Ecommerce Websites

1.) Google Analytics

Google Analytics is a free tool that tracks and collects data on how users interact with your website. You’ll know what content they’re looking at, where they are coming from, and you can even track the time spent on different pages of your site!

In fact, Google Analytics is the most popular and well-respected analytics tool, which is why it’s the best place to start for any ecommerce owner.

If you’ve been running a website for a while, chances are that you’re already using Google Analytics. If not, let’s get started! Sign up with your email and password to create a Google account or log into your current one to start the process.

Although it can be used by any website owner, Google Analytics works exceptionally well for ecommerce owners. You can get a feel for how users interact with your online store and use that information to make changes.

For example, let’s say you notice from the Google Analytics data that most people are abandoning their shopping carts before purchasing anything. You could try offering a discount on your product and see if this increases sales.

Google Analytics is also incredibly easy to set up and start using right away. The site already has default reports built-in, so all you have to do is add your domain name(s) into the toolbox and start digging around!

Related: SEO ROI For Ecommerce: Your Guide To Ecommerce SEO’s ROI.

Google Analytics homepage

2.) Matomo (Piwik)

Piwik is a great alternative to Google Analytics. It has similar features and provides in-depth reports about your customers’ actions online, but it also comes with one major difference: Piwik allows you to create custom dashboards!

This means that each area of the platform can be customized and made specifically for your business instead of having someone else’s set-up (as is the case with GA).

You can see detailed information on when visitors are coming back to your website as well as what pages they’re looking at while they’re there. This helps digital marketers keep their audience engaged so that they will buy products from them rather than just leaving after viewing only a single page or offer.

When compared side by side with other ecommerce analytics tools, Piwik is a bit more difficult to use. However, it still offers an intuitive dashboard that makes navigating the information easy for digital marketers who want to learn how to properly read and measure their results in order to take action.

Unlike Google Analytics that can be accessed online, you’ll need to download the Piwik software before using it. This is a bit of a pain, but you may find the rewards are worth the extra effort.

PIWIK homepage

3.) Kissmetrics

Kissmetrics is a top choice for digital marketers who are looking to track their customers’ behavior.

This platform is great because it offers insight into things like conversion rates and revenue per customer – allowing ecommerce analytics professionals to see which marketing campaigns are bringing them the most sales!

This makes it easy for all brands to optimize what they’re doing online without requiring deep knowledge about each area (although there is plenty of value if you have time).

The only downside is that this is a paid tool. However, you can get a free trial if you want to test it out before making the commitment.

Kissmetrics is probably best for digital marketers who have experience with GA but are looking for something that’s slightly more advanced and offers deeper insight into the analytics. If this sounds like your situation – check them out!

However, if you’re just getting started or don’t have much time to learn new things about marketing online, then it’s best to stick with Google Analytics.

Related: Looking to increase your organic traffic? See how our team can help! View our SEO services.

Kissmetrics homepage

4.) Mixpanel

Mixpanel is another analytics tool that’s great for ecommerce because it provides information on what your customers are doing online (similar to Kissmetrics). This includes things like where they’re coming from, how long they stay on average before converting, and which pages they visit the most often!

This data makes it much easier to determine whether or not specific marketing strategies are working so you can optimize them without wasting too many resources (time/money) in the process.

With this tool, you can easily identify your customers based on custom criteria that go beyond standard ecommerce reports. The only downside is that you’ll need some coding knowledge if you want to get the best from this tool.

Basically, you are charged for every significant action taken on your site. This means that with more action on your site, the larger the invoice will be at the end of the month.

Mixpanel homepage

5.) Crazy Egg

Crazy Egg is a great option for those who are new to ecommerce analytics because it’s not as complex as some of the other tools on our list. In addition, you’re able to see heatmaps that show what areas of your website visitors spend the most time looking at – allowing you to make changes accordingly!

This tool also allows digital marketers with any size budget or level of experience to track their customers’ behavior and determine what works best based off a visual representation of where they click (or don’t).

The only downside about this particular platform is that it doesn’t offer deeper insights into things like conversion rates or revenue per customer – making more advanced users look elsewhere.

However, if your focus isn’t on making big changes but simply tracking your customers’ behavior – this is a great option!

Crazy Egg homepage

6.) Visual Website Optimizer

Visual Website Optimizer is an ecommerce analytics tool that allows online business owners and marketing professionals to test out different types of content on their website. This includes things like banner images, sales copy, and call-to-actions – basically anything you want!

If you haven’t done A/B testing before, then this tool is a great place to start. The only downside about this tool is that it’s not always easy to use and takes some time before you get the hang of things. However, once you do – it can be extremely helpful!

This tool makes it easy for companies who are just starting or have limited resources because there’s no need to hire a developer in order to see how each element affects your customers’ behavior. Instead, most marketers can use this platform without any prior knowledge of coding so they aren’t left behind when new trends come up.

Visual Website Optimizer Homepage

Final Thoughts on Ecommerce Marketing Analytics Tools

In conclusion, analytics tools are a great way to understand your customers and improve your ecommerce growth in the process. This is true regardless of whether you’re just starting out or have been selling online for years!

The platforms we’ve listed above each serve different purposes depending on what type of business you run, how much experience you have with digital marketing, and more.

However, if there’s one thing that all these options share it’s this: they give entrepreneurs insights into their customers’ behavior so they can make better decisions about product development and future sales alike.

If I had to recommend just one tool, it would be Google Analytics because it’s free and allows users to see a high-level overview of how their customers behave on-site.

You might be asking yourself “Why am I getting involved in tracking analytics?” To increase sales! We’ve corralled a series of Ecommerce Marketing Services That Drive Sales just for you!

Disclaimer: WebCitz, LLC does not warrant or make any representations concerning the accuracy, likely results, or reliability of the information found on this page or on any web sites linked to from this page. This blog article was written by Timothy A in his or her personal capacity. The opinion(s) expressed in this article are the author's own and may not reflect the opinion(s) of WebCitz, LLC.