If you are a business owner, the most important thing to understand is that your website isn’t just there for show. It’s an integral part of your company and if it doesn’t generate leads – it should be optimized! In this blog post we’re going to talk about 5 reasons why your website might not be generating any leads without an effective internet marketing plan. We’ll also offer some advice on how you can fix these issues so that they don’t happen again in the future.
This article explores five reasons that might be the culprit for your website’s lack of leads. If you’re curious about why people don’t seem to want what you have, these are some possible explanations:
Top Issues to Look for if You Aren’t Getting Website Leads
1.) Poor use of call-to-actions
The easiest way to lose a potential lead is to not invite them to take any action. Give your visitors a clear idea of what you want them to do, or they’ll be gone in the blink of an eye.
Do you want people to subscribe? Or do you have something for sale that they may be interested in buying? Place an “Add to Cart” button at the top of your site, so it’s easy to find!
2.) No visibility online
You need the traffic to generate leads from your website. You can do this by doing SEO work, social media marketing, PPC, blogging on related topics, and more. PPC is the quickest way to get more visitors, but you’ll have to pay for each one that lands on your site. Long term, the best tactic is SEO, which will result in your website sitting at the top of Google, ready for people to click through.
It’s crucial to have an understanding of your customers, and one way you can do that is with Google Analytics. This tool will provide insight into the behaviors of visitors who come to your website organically. With this knowledge, it becomes possible for business owners to know how many visitors there are and how they got there.
Want to learn more about PPC? Check out our ultimate guide to PPC management!
3.) No product or service reviews
Some people are hesitant about making purchases without seeing what other customers think before they buy it themselves. If there aren’t any customer reviews out there yet, why would anyone take the chance? Add testimonials to your website! They’ll give potential buyers peace of mind when they see how happy others were with their purchase.
4.) Complicated contact forms
A landing page or form should be structured in such a way that visitors are guided seamlessly to the next step. For example, you risk losing leads if the visitor has trouble filling in the contact form.
Keep your design simple with a focus on the most important information. Put this in front of visitors’ eyes and make sure it stands out from any secondary information that is displayed.
A contact form is the quickest way to get in touch with people who visit your site. Make it easy and quick for them by only asking what you need from them, thereby avoiding long wait times that might cause visitors to abandon their task of completing the form altogether.
5.) Difficult to use navigation
Minimalist design is a trend in web and graphic design. A basic layout with no extraneous images or text will help capture your reader’s attention so they can focus on the pertinent content of your message. Eye-tracking studies have revealed that people are often more interested in scanning a website than they are reading every letter.
One way to make your website easy for readers is to break up information into sub-headers or bullet points. This will allow the reader to skim through and find what they need quickly, without having to scroll down all of the long paragraphs that may not be relevant.
6.) Not enough traffic
Many site owners have the misconception that because their website is hosting quality content, it will automatically generate leads. But a lack of traffic doesn’t necessarily mean people aren’t interested in your business or service–it’s just not being promoted enough!
The most important thing you can do for your web design is to continue writing, optimizing, testing, and promoting. The more time you spend on improving your website, the better results you’ll see with leads.
You might want to try using retargeting strategies to remind your potential customers to come back to you!
7.) Bad content writing
It’s tough to make a good first impression without the right copy. With only seconds, your site visitor will either be converted into a customer or never return again due to bad content and tone.
The impact of poorly written content is even worse. Don’t let a typo or spelling mistake cause your most valuable leads to say “bye-bye” and walk away from you!
Talking to your prospects as if they were friends is a great way of getting them engaged. You can do this by addressing their concerns in an informative and concise manner, mirroring the tone and style that they already use when talking about themselves or products like yours.
In order to make your company stand out, it is important that you edit and proofread work before publishing. If people are engaged with the content they see from your business, then they will want to learn more about what you have going on!
8.) Not optimized for mobile
The reason some potential leads cannot convert is due to visitors using their mobile devices to access a desktop site. All of the sudden, people are spending more time on their mobile devices. In fact, the majority of people use their phone, rather than desktop, to enjoy content on the internet. This means that it’s paramount for your website to be mobile-friendly!
Ensure that your landing pages and contact forms load properly across all devices with responsive design. This will make sure you are reaching the widest audience possible, regardless of their device preference!
By adopting a mobile strategy, you have the ability to reach your audience wherever they may be. A successful and engaging campaign is one that does not exclude any target audiences.
Final Thoughts on Increasing Website Leads
In conclusion, it is important to ensure that your website design and content support the goals of each individual lead. If you are able to capture these leads by making sure your site has all the right components in place, then you’ll never have trouble generating new customers again!
The keys to turning visitors into buyers are by using a minimalistic design, putting call-to-actions at top of the page, optimizing for mobile devices, and using copy that speaks to the needs of your customers.