If you have an ecommerce site, it’s a good idea to consider adding a blog. Ecommerce blogs are an indispensable tool for generating traffic and building customer relationships… but that’s not all. In this post, we talk about the main reasons why your eCommerce site needs a blog section.
Top Reasons for Adding a Blog to Your Store
1.) Build consumer trust
Blogs help build trust with your customers by providing them with useful information about who you are and what you do. With blogs, companies can show their personality and talk about a range of niche topics. This will show the consumer that you know what you’re talking about, as well as show that you’re ‘one of them’.
Many businesses make the mistake of having nothing the customer can relate too. You need to show that you understand their problem, instead of just trying to make lots of money.
2.) Get more organic traffic
More posts generally means more eyes on your website. Blogging will generate more visits from search engines because of all the keywords embedded within posts. A well-written blog post has keyword phrases strategically placed within it, so that when someone does a search these words, your website will show up.
It’s important to note that you won’t rank well on Google if you don’t follow the standard SEO guidelines for eCommerce stores. An effective SEO campaign will bring organic customers to your website on a daily basis.
3.) Increase your revenue
It’s important to remember that blogs are not just a tool for generating traffic, but they also provide an opportunity to generate direct revenue from the additional views. There are many ways you can monetize your blog, such as adding affiliate links, advertising banners, or selling other informational packages to your new visitors. This is money you can use to expand your product line or further improve your business operations.
4.) Become an authority on relevant topics
Writing great content is a great way of establishing yourself as an authority on your subject. It shows that you’re passionate about the niche and know what you’re talking about. This will be backed up by other blogs, newspapers, or magazines that link to your website as being a useful source for information.
5.) Generate new backlinks opportunities
As we mentioned above, posting content will result in other sites linking back to you as an authoritative source. As such, you will generate backlinks without having to do anything – and those links will help boost the credibility of your website in search engine rankings.
The more links you have, the higher your website will rank in Google. This means even your product pages will rank better! To pass the link-juice to your product pages, you should link to them from the pages that have received backlinks.
6.) Grow your email list
Having a blog is a great way to get more people into your sales funnel and email list. You can drop incentives into your blog content to persuade people to sign-up to your email list, which will give them exclusive access to offers and information. An email list is great for communicating with your customers and growing a loyal community of paying customers, so make one if you haven’t already done so.
An email list is great for communicating with your customers and growing a loyal community of paying customers, so make one if you haven’t already done so.
If you want to learn more lead generation services, check out our list of the top 10 ecommerce lead generation strategies for 2021.
7.) Provide customer support
A blog provides an opportunity for customers with questions to get an answer in a timely manner. You can even create blog posts around frequently asked questions. Doing this will make your customers a lot happier, plus reduce the amount of time you have to spend on customer support.
8.) Potentially go viral and get massive exposure
Having a blog increases the chance of going viral. Obviously, getting in front of a much bigger audience would do wonders for your business. Creating content that people will engage with is the perfect recipe for going viral, and having an established blog means there’s more chance of this happening.
9.) Create more customer connections
A blog can also help to create personalized, subscribed-to conversations with your customers about their experience with your product or service. It also helps them feel like they’re part of something bigger. Speaking of conversions and blog posts, we’ve got a blog post that covers 9 types of conversion driven Ecommerce marketing strategies your company can deploy! Want help building those customer connections?
Tips for Starting an Ecommerce Blog
1.) Share your business story
Your first few posts can be about how and why you started as a business. This will serve as a friendly introduction to your customers, as well as a way to tell them about the drive behind your company.
2.) Focus on one topic per post
This is a great way of making sure that you’re delivering valuable content and creating something with depth. If you create posts around too many topics, things can become confusing for readers who want clarification or more in-depth explanations.
3.) Don’t be afraid of failure
If your first few posts don’t go as well as you want them to, keep at it and keep trying new things. It’s not a linear process of success just because you put in the work – so expect some bumps along the way.
4.) Stay authentic
In order to grow an audience on social media or any other type of media, you have to stay true to who you are. People will see your voice shining through and be more likely to share it with others if they believe in what you stand for.
5.) Answer questions
Your blog can be the perfect place to answer questions that your customers might have. Take a look through your social media and emails to find what your customers are frequently asking, and then create a “help” blog section.
6.) Demonstrate your products
If you’re blogging about your products, then it’s a good idea to include visuals so that readers can see what they’ll be buying. You can demonstrate the use of your products in real-life situations, which will show the benefits of owning the products.
7.) Create niche-relevant informational posts
To attract new customers to your store, you should blog about common niche questions. The goal is for someone to search Google for an answer and then click through to your blog. Once on your site, you have a great chance of attracting a new customer.
Final Thoughts on Developing a Blog for Your Ecommerce Website
In conclusion, a blog can help you in so many different aspects of your business. It has the power to increase traffic and sales, create connections with customers, and even cause you to go viral.
But there’s a lot to remember when starting a business blog. Simply posting your random thoughts isn’t going to cut it – you need a plan! Share your story, stay authentic, demonstrate your products, and be patient.