Google ads can burn your business to the ground… OR it can be the fastest way to generate revenue with an ROI out of this world! What’s the difference? A great PPC management strategy. In this guide, you’ll learn how … Read More
Make it easier to grow both your social media accounts simultaneously by automatically sharing a post from Facebook to Instagram. Save time and cross-post your content to Instagram from Facebook on desktop with the help of this how to guide. … Read More
If you’re a verified Instagram user or have over 10,000 followers you can add links to your Instagram story that get triggered by a swipe up… an incredibly powerful tool. With this unlocked feature, you can promote a product, service, … Read More
Here is your step by step to guide on how to install a Facebook Pixel (Meta Pixel) on your Wix website in 10 minutes or less. What is The Facebook Pixel (Meta Pixel)? The Facebook Pixel (Meta Pixel) is a … Read More
Don’t miss out on the amazing benefits of linking your Instagram and Facebook Business Page. Whether you’re a business owner spending $10,000/mo on social media ads or an influencer posting consistent content on your socials you need to connect your … Read More
A great way to help grow your Facebook Business Page is by actually inviting people to like your page. This can prove to be far more efficient than just hoping someone likes your Facebook page on their own without outside … Read More
SEO, or Search Engine Optimization, involves putting together the right pieces that make web pages look more attractive to search engines as a means to boost traffic. There are several factors to how search engines rank your website and its … Read More
Schema markup is a code that you put on your website, that helps the search engine return with more accurate information about your content for users. Schema markup allows you to create better descriptions that appear in search results. Additionally, … Read More
Meta tags are an essential part of optimizing your website’s SEO! In this article, we’ll cover all the major aspects of on-page SEO including meta tags, from image alt tags, to page titles, to meta descriptions. Related: Tips for Improving … Read More
Keyword research is the control panel of how you set up your SEO plan, design, and development of your site and it’s content. Keyword research is the process of finding and analyzing search terms that people enter into search engines … Read More
Your first step in creating a Facebook ad campaign is to select your campaign objective. This lets Facebook know which event to target and optimize your budget and bidding for. Think of it like telling Facebook what it is you wish to achieve and … Read More
Facebook retargeting is when you run ads to people who have previously interacted with your business in some way. This could be a past website visitor, a returning customer, a Facebook page fan, etc. These types of people often times are far … Read More
Facebook lookalike audiences can take past customer data and help find your new best customers all across the Facebook platform. It’s an incredibly powerful tool that draws website conversion data from your customers to identify others who are likely to … Read More
Dynamic product ads allow you to target customers who have recently visited your website and browsed key product pages, but left before completing a purchase. This is typically a great audience to target because of their elevated interest in the … Read More
The use of custom audiences can lead to some of the best targeting in your entire Facebook Ads account. These are highly defined groups of people who have established a relationship with your business in the past, such as past customers, … Read More
Facebook rules automatically check your campaigns, ad sets and ads on a set schedule and depending on your settings will either send you a notification or make a change to the campaign if the rule requirement is met. When you … Read More
In order to gain access to a pre-existing Facebook page, you need to be assigned a page role. This is a task that comes up often when we take on a new social media marketing client, so hopefully, this article … Read More
When posting on Facebook, either to your page or a new advertisement, the right image dimensions can make or break the post. To ensure your brand looks professional these are the Facebook Image Sizes and Dimensions to follow. Facebook News … Read More
Looking for powerful SEO strategies that are both easy to understand and can be applied to your own site to boost your search engine rankings? Then you’ve come to the right place. Jump to a specific section using the quick … Read More
The meta description is a HTML attribute that gives search engines a brief summary about your web page. Search engines like Google and Bing display the meta description in search results below the title of your page. The meta description can highly influence user click-through-rate so it’s important to understand best practices for SEO. … Read More
Facebook’s Ads Manager algorithm is known as one of the most sophisticated when it comes to social media advertising, but would you trust it to make “optimization” changes to the appearance of your ads? Let’s discuss whether or not you … Read More
A dark post on Facebook may just be the best thing you’ve never heard of. Offering great amounts of power, these posts might just be the difference maker for your advertising ROI. … Read More
Google Ads are an amazing way to increase sales and find new customers but without the right strategies it can quickly become a cash burner and not a cash earner. Before we jump into the 5 best Google Ads examples I want to explain to you what makes an ad so good? … Read More
Social Media Advertising From Beginner To Expert Social media advertising is responsible for bringing more than $100 million of revenue to businesses everyday. This article will teach you everything you need to know about exploding your sales with social media advertising. What is Social Media Advertising And Why Use It? … Read More