External links are an important part of the search engine optimization process, especially if you want Google to see you as an authority site. Many searchers scroll right past the paid ads, meaning showing up in the organic results is … Read More
If you are wondering what the secret is for how to write successful Google ads copy, then your not alone. Crafting strong ad copy on Google Ads isn’t hard, but to do it right, you need to know the basics … Read More
When it comes to deciding which search engine platform to advertise on, there are a lot of factors to consider, which is why we’ve created this guide on Bing Ads vs. Google Ads. To help you decide which paid search network you should … Read More
Any advertiser using search engine ads should be utilizing negative keywords in their Pay Per Click campaigns. Negative keywords are words or phrases that you do not want the search engine to associate with your brand or ads and can … Read More