Product Page Design Ideas & Examples

Picture this: It’s late at night, and you’re scouring the web for a solution to a problem that’s been nagging you all week. You’re tired, slouched with your head in your hands, fighting off sleep. Just as you’re about to give up, a promising search result appears. With bated breath, you click and…

Nothing happens. After an eternity, a white screen with walls of text and a tiny, pixelated product image begins to render. It feels like the age of dial-up. There’s no price info, no customer reviews, and multiple phone numbers urging you to call. No working links in sight, and the only social proof is an animation of a cat saying the product is “Purrrrfect!” It’s clear: you’ve found a website graveyard.

Don’t let this nightmare be your store! The best user experiences come from engaging, regularly updated websites. Whether you’re starting out or updating your ecommerce store, our ecommerce developers are here to help!

This article covers the essential criteria for product pages and design choices to avoid. We’ve also compiled a list of our favorite product pages with pros and cons to inspire your next project!

Building the Perfect Product Page

Your product page’s purpose is to sell your product and meet visitor expectations. With the average person in the US spending nearly seven hours and fifty minutes per day, visitors will scrutinize their experience like a sommelier critiques wine. They can easily distinguish between a good and bad website experience.

Your product page should meet visitor expectations, offer a seamless user experience, and include unique elements to keep them coming back.

Meeting user expectations can be challenging if you’re unsure what they want. That’s why we’ve created a guide with best and worst practices for designing your product page to engage users and boost your conversion rate.

Best Practices for Ecommerce Product Page Design

We’ve compiled a list of essential features and concepts to create brilliant product pages and enhance your visitors’ experience when used tastefully.

Beware of feature creep, where too many unnecessary features harm the user experience. For instance, augmented reality might not help a toothpick company but would benefit a furniture seller. Evaluate which features enhance your product without overcrowding your page.

What to Avoid When Designing Product Pages

When implementing good practices, avoid distracting ones. These range from confusing users with hyperlink blue for normal text to more malicious actions like sneaking unwanted items into a cart.

Top 25 Product Page Layouts

1.) Groove Life

What We Liked

• Easy solution to find out your ring size.
• Great social pressure (Instragram feed, reviews)
• Description is easily digestable.

What We Didn’t Like

• Could use a sticky “Buy Now” button on desktop
• Doesn’t use any upsell techniques
• An uneven design

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2.) Yeti

What We Liked

• Bullet points to include product features 
• Unique typography
• Feature to customize your water bottle

What We Didn’t Like

• Obnoxiously large sticky “buy now” section
• Lots of white space near the bottom
• Seemingly skewed reviews

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3.) Simple Human

What We Liked

• Interesting navigation tool on the left side
• Use of animations
• Lots of information about their products

What We Didn’t Like

• Reviews didn’t stand out
• Pricing blends in an bit making it difficult to know the price
• Accent colors were all over the place

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4.) Decked

What We Liked

• Good sense of community among buyers with great social proof
• Typography fits the brand’s voice with icons to match
• Images enhance the overall look

What We Didn’t Like

• Large white space by the FAQ
• Contact info is harder to find
• Lacks any sticky header, “Buy Now” button, or way to jump to the top

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5.) Nanoleaf

What We Liked

• Awesome scroll animation above the fold
• Excellent story building through images
• Including graphics into the template

What We Didn’t Like

• Only one video – would be nice if it played automatically
• Logo design was really small and hard to notice
• No price listed until it’s in their cart

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6.) Quip

What We Liked

• Layout with an alternating pattern
• Good choice in accent colors
• Simple animations

What We Didn’t Like

• Drop downs from the menu are annoying because they pop up when they aren’t needed.
• Images didn’t have contrast from foreground to background
• Confusing pricing

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7.) DBrand

What We Liked

• Ability to see all different patterns displayed on the cases
• Fantastic storytelling with the scroll animations of phone cases
• Ability to add product to your cart

What We Didn’t Like

• Very limited calls to action
• No upsells or cross-sells
• Very bottom of the site looked unprofessional

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8.) Vessi

What We Liked

• Lots of images at different angles, plus a video
• The broken down visual of their shoe layers
• Inclusion of social media

What We Didn’t Like

• Customer reviews seemed to be skewed as they only show 5-stars
• This site could have had a better color palette
• FAQ section has font that is way to large

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9.) Marucci

What We Liked

• Bulleted information to display the product’s features
• Related product section
• The interesting loading symbol

What We Didn’t Like

• Lots of white space in this design
• Customize button doesn’t take you anywhere
• Lacks color and general creativity

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10.) Osprey

What We Liked

• Interactive and informational “Special Features” section
• Different sized fonts to ensure visual hierarchy
• Ability to heart products

What We Didn’t Like

• Extra-long review section
• Product images could be more unique from color to color
• Color accents could be more relevant as it’s generally a visually boring site

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11.) Band Olufsen

What We Liked

• Social proof from experts
• Short and to the point paragraphs
• Awesome photos and videos of their product

What We Didn’t Like

• Too much white space with small font makes it seem like there isn’t enough information
• No “on-page” FAQ
• No customer reviews

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12.) Leatherman

What We Liked

• Excellent product images – one showing the 14 tools included
• Including accessory options for the product
• Community engagement with @leathermantools in their Instagram feed

What We Didn’t Like

• Custom shop takes a long time to load
• No story being told
• Logo design doesn’t help with their branding

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13.) SodaStream

What We Liked

• Images show exactly what you’ll be purchasing and how it works
• “Other Sparkling Water Makers” section
• Inclusion of videos was a great choice

What We Didn’t Like

• Excessive white space
• Reasoning why customers should buy their product isn’t easily noticed
• Price is listed in smaller font making it hard to notice

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14.) Herman Miller

What We Liked

• Images with a magnifying glass feature to look at fine details
• Stunning dark mode
• Lots of detailed information

What We Didn’t Like

• Too much information irrelevant to the product
• Inconsistent text and image alignment
• The product Q&A section and review section should have been a drop-down

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15.) HURU

What We Liked

• Bold fonts used for titles help organize this website’s product page
• Informative images and descriptions manage to explain the item well
• Another reason this might be one of the best product pages was due to their simple checkout process

What We Didn’t Like

• Though the color scheme seems to match the rest of the website, the call to action has no color, so it doesn’t stand out
• Review section could have been a lot smaller, and less skewed (all 5-stars)
• The large video could be helpful, but, the words don’t match with the images being displayed

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16.) JBL

What We Liked

• The ability to “heart” products was comforting
• Great use of brand colors as accents
• Good addition of a comparison section

What We Didn’t Like

• Feature slider is not great, inconsistent color, poor next button
• Buttons on the page bring you to a separate page
• Though high quality images are shown with the product in use, viewers eyes are attracted to different aspects of the image before the actual product

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17.) Corsair

What We Liked

• Having a dark mode to help the product shine was a great choice
• Excellent use of an automatically playing video made this website even better
• Amazing typography was also included

What We Didn’t Like

• Though images and videos are high-quality, they are a bit repetitive
• No upsells or cross-sell section
• The logo design doesn’t seem to fit their company

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18.) UgMonk

What We Liked

• Involving many gifs, creates a unique look
• The overall look creates a feel of old-time journalism
• The creative card look for their customer reviews

What We Didn’t Like

• White space could be utilized better
• Though the vibe of the site matched their company, we didn’t like how sometimes accent colors were blue, sometimes green and sometimes yellow because the accents don’t create a harmony with each other
• We do think that images could have been placed in a more pleasing layout such as an alternating design

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19.) Echelon

What We Liked

• Images were stunning with many attractive colors
• White space was used carefully and never wasted
• Inclusion of videos add a new dimension to this site

What We Didn’t Like

• Many sections of the page seemed useless
• Product specs could have been laid out differently so it doesn’t take up as much room
• The font could be more interesting to contrast with their basic design

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20.) DJI

What We Liked

• Great upsells with an attractive “Buy Now” button that has a delivery estimate integration
• Nice “in the box” section
• Excellent use of imagery for the “Take a Closer Look” section

What We Didn’t Like

• No review section with little social proof
• The “Which is best for you” section should have links to the referenced products
• Not much story to the product page

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21.) Brew Dr

What We Liked

• Maintains the same color scheme throughout the stunning product page example
• All graphics were a 10 out of 10 allowing for the visual aspect of this site to be considered one of the best
• Fantastic social proof can be seen throughout the page

What We Didn’t Like

• Not much for information on why you should by their product
• No review section was included
• Product isn’t available for online purchase

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22.) Cuts

What We Liked

• Images of product can be seen on and off of a human to help people consider how their shirt would look on verses the typical 2 dimensional look
• Graphics help to highlight aspects of their product
• A “Recommended” & “Complete the Look” section made a huge difference in this custom template

What We Didn’t Like

• Review section is unbalanced with text versus white space
• No story or emotional ties to product are noticed
• Layout seems unorganized and distracting

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23.) Masterbuilt

What We Liked

• Well branded company with their own hashtag acting as social proof
• Accessories are provided if people want to look at them but they aren’t intruding on the site
• FAQ and reviews are included properly

What We Didn’t Like

• Menu pops up with just a hover and becomes obnoxious when you don’t want it to pop up
• Video was nice, but would be better if it didn’t have to open a tab to play it
• Listing showing model, price, star rating and more seems squished

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24.) Plot Devices

What We Liked

• Graphics were pleasing
• Color scheme creates a sense of uniformity for their company
• Product photos show off important aspects of the product

What We Didn’t Like

• No reviews, customer images or social media pages are including, which forms a lack of social proof
• Could use more animations to have a more catchy design
• Pictures started to get repetitive throughout the page since all the interesting features of their product were shared right away

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25.) Darn Tough

What We Liked

• Many images posted by both the company and the customers can be seen
• Balance of images, text and white space
• Showing where their company is located also helps customers get a feel for their company

What We Didn’t Like

• Though there is a “Add to Cart” button, it doesn’t travel down the page with you
• No upsells
• Review section is a bit bigger than it needs to be

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Final Thoughts on Product Page Design Examples

After reviewing our favorite product page examples, you should now see what makes a good user experience. Apply these qualities to any ecommerce platform, like WooCommerce or Shopify. Remember, there’s no perfect product page, so don’t waste time searching for one. Instead, focus on respecting your visitor’s time and internet expertise to exceed their expectations.

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FAQs about Product Page Designs