Welcome to our in-depth guide showcasing the top self storage facility websites, handpicked by our experienced team of web designers and developers. We’ve taken a thorough look at a wide range of self storage websites, ranking them based on key elements like design, functionality, originality, user experience, and other important factors.
Our main goal is to provide self-storage owners and companies with lots of fresh ideas and inspiration for their future websites. We want to ensure they create an online presence that effectively communicates professionalism, security, and provides useful information about their storage services to potential customers.
In this article, we’re going to discuss the must-have features of a successful self storage website. These include easy-to-use navigation, clear and attractive visuals, informative content, detailed descriptions of storage options, and a smooth contact and reservation process that meets the specific needs of customers seeking storage solutions. And remember, this isn’t our first rodeo – if you explore our collection of top-notch website designs, you’ll find thousands of great websites from a variety of industries.
So, come along with us as we dive into the world of outstanding self storage web design. By the end of our guide, you’ll have the knowledge you need to create an online experience that makes finding and reserving storage units a breeze for your customers.
Top Self Storage Website Designs
1. Prime Storage
This is a good example for someone searching for a professional website design idea. The look and feel of the homepage caught our attention because of their simple color palette. Also the basic but professional fonts were definitely refreshing for a custom website. The map showing states and provinces they as a company serve helped make this one of the best self storage websites we reviewed. These were just a few of the numerous great qualities in this website we had to consider when putting together this list of top websites for storage companies.
2. Extra Space Storage
The website of Extra Space Storage ranked because it’s one of the nicer self storage websites we reviewed. One of the design features we liked most on the homepage of Extra Space Storage was their use of interesting graphics because it was rather refreshing for a self storage website. The well-labeled navigation bar was a helpful choice for a unique site. The contrast in fonts really helped make this one of the best storage websites we looked at. Give some thought to the creative design of this self storage website when building your next website.
3. Storage Sense
Simplicity was in mind when creating this clean layout. As you scroll through the homepage, one of the design qualities you’ll see is the short and to the point paragraphs. Another design quality in this custom self storage site we enjoyed was the accents of red. Storage Sense had website marketing in mind when designing the simple but logical logo design for their company. There was no shortage of reasons to include this website in our list of websites for self storage companies to consider when developing their next website.
4. RFP Storage
Showcasing a clean and intuitive layout, this site keeps things simple for a self storage website. The part of this website’s homepage that caught our attention was definitely the high quality visuals. The addition of customer reviews was another design quality in this professional self storage site we enjoyed. The clearly labeled menu was an aspect that helped make this one of the top self storage websites we reviewed. If you are looking for template options for your next storage website, be sure to check this one out.
5. Badger State Storage
The black, white and red color scheme used in this self storage site stood out to us because it catches the eyes of customers. The graphics used to display different sizes of storage sheds was probably the most impactful quality in the homepage of Badger State Storage. The use of bullet points to organize content was definitely refreshing for a professional design. Their addition of a blog helped make this one of the best self storage websites we looked at. What a great website to review when building out your next storage website!
6. StorSafe
This is a great website design example for self storage companies who are looking for a custom layout. While other storage websites share this quality, we thought StorSafe did a nice job with choosing a color scheme that strays away from the typical storage shed companies. Another design quality in this custom self storage website we liked was the clearly labeled pricing. The pink tab showing how many units are left of a specific size was a marketing feature we noticed right away. Be sure to consider the great design of this self storage website when developing your next website.
7. Cube Smart Self Storage
We immediately noticed the white, blue and red color scheme seen in the Cube Smart Self Storage website, which we liked because it creates a relaxing template. We thought this was a good homepage design example for storage companies because of their use of short phrases, mainly used as titles. Another thoughtful quality in this professional self storage website was the bright red buttons found throughout the site for better navigation. Cube Smart Self Storage had conversions in mind when creating the bullet points to organize some of their content within their website. Don’t forget to check this website out while looking through our list of the best self storage website layouts!
8. iStorage
This is a good example of a self storage website design that can provide inspiration for another professional website. After scrolling past the navigation of this self storage site, you’ll notice the client review section. The drop down boxes showing cities in every state they serve was a unique choice for a custom self storage site. iStorage had digital marketing in mind when designing the search bar to find a specific city, state or zipcode in which their company has storage units in. Any website designer building websites for storage sheds will want to consider checking this website out.
9. Infinite Self-Storage
This is a good example of a website design for self storage companies who are looking for a professional website. After scrolling past the header of this storage website, you’ll immediately notice their unique logo design. The interesting graphics were definitely refreshing for a custom storage shed site. They clearly had ease of use in mind when building the FAQ page for their website. Another amazing website to add to this list!
10. Devon Self-Storage
This is a good example of a self storage website design for someone looking for a professional layout. After scrolling past the header of this storage website, you’ll notice the color blocks to break up content. The simple but professional font was refreshing for a custom website. Devon Self-Storage clearly had website accessibility in mind when building the domain that matches their company’s name. Give some thought to the unique design of this self storage website when building out your next website.
11. SmartStop Self Storage
This is a good example of a web design for self storage companies who are looking for a custom website. The use of bullet points to organize small bits of content was definitely the most impactful quality in the homepage. The area for their company’s awards was another reason why we included this website in our list of the best layout ideas for self storage companies. SmartStop Self Storage clearly had conversions in mind when building the relaxing color palette for their website. If you are looking for template options for your next self storage site, give some thought to this one.
12. ClearHome Self Storage
Our web designers noticed the black, white and blues color scheme utilized in the ClearHome Self Storage website, which we liked because it creates a clean design that isn’t overwhelming. The logically organized layout was definitely the most impactful feature of this website. Another thoughtful quality in this professional self storage website was the balance of images, text and whitespace. ClearHome Self Storage had ease of use in mind when designing the navigation bar with organized categories for their website. For self storage companies looking for examples for their next website layout, this one will for sure be one to consider.
13. The Lock Up
This is a good example of a web design for storage companies to check out when looking for a custom layout. The part of this website’s homepage that caught our attention was definitely the unique logo design. The content being aligned right in the middle of the page was another unique quality in this custom self storage site we enjoyed. They had website marketing in mind when building the bold font for titles within their website. There was no shortage of reasons to include this website in our list of websites for storage companies to consider when building out their next website.
14. Public Storage
We immediately noticed the orange, white, gray and black color scheme used in the Public Storage website, which we liked because it stands out from competitor business. The layout of this storage website was thoughtful because the orange accents highlight all the important information. The search bar that can be seen no matter what part of the homepage users are on was a unique choice for a custom self storage site. They had website accessibility in mind when creating the domain that matches their company name. What a great website to review when building out your next self storage website!
15. Store Space
The red, blue and white color palette used in this self storage website stood out to us because it creates a basic template that isn’t distracting. The layout of this storage website was thoughtful because of their interesting photo frames. The high-quality imagery was refreshing for a custom site. From a marketing point of view, we really liked the way they utilized a customer review section. Be sure to consider the one-of-a-kind design of this self storage website when developing your next custom website.
16. Acorn Mini Storage
This is a good example of a website for a self storage company looking for custom web design layout ideas. The blue, white and yellow color scheme was definitely the most impactful feature seen in the homepage. The inclusion of an informational blog was refreshing for a professional self storage website. Acorn Mini Storage clearly had website marketing in mind when including social media into their website. Give some thought to the design of this self storage website when developing your next custom website.
17. National Storage
We appreciated how this self storage website used the colors of gray, white, blue and red to create a custom web design. The most refreshing part of this self storage website was the use of color blocks and imagery to break up content. The colorful buttons to help lead customers to other parts of the site helped it make it into our list of the best website ideas for self storage companies. They clearly had website usability in mind when building the short and to the point paragraphs for their website. Don’t scroll past this website when hunting for design ideas for your next self storage website!
18. Stop-N-Go Storage Management
The white, gray and red color scheme covering this self storage site stood out to us because it adds color without being overwhelming. Our web designers thought this was a good homepage design example for storage companies because of their creative framing ideas. Additionally, having many graphics used as icons was a unique choice for a professional website. They clearly had a focus on customer accessibility when building the map to show off their company’s locations. These were just a few of the numerous qualities in this website we had to consider when putting together this list of top websites for self storage companies.
19. Lake Michigan Self Storage
This is a good example of a self storage website design for someone that is searching for a professional website design idea. The green accent that can be seen throughout the site was definitely the most impactful in this website. Another feature in this creative self storage website was the well labeled navigation. From a marketing perspective, we really liked the way this storage unit website utilized graphics to help viewers visualize the different storage unit sizes. For self storage companies looking for examples for their next website layout, this example will for sure be one to take a look at.
20. Michigan Self Storage
This is a creative website design example for a self storage company that is looking to build their next website. The simple layout was probably the most impactful feature in the homepage. Another design quality in this custom self storage website was the use of bigger fonts for titles. From a marketing point of view, we liked the way this storage unit website utilized a map to show off their locations. Any web designer developing websites for self storage companies will want to consider checking this website out.
21. Rockford Self Storage
This is a good example of a self storage website design that can give inspiration to other companies for a professional website. One of the homepage features of Rockford Self Storage we liked was the red accent color that flows throughout their site – even the images. The interesting logo design in this website helped it make it into our list of the best website layouts for self storage companies. Rockford Self Storage had ease of use in mind when designing the well labeled navigation bar for their website. Be sure to consider the great design of this self storage website when developing your next custom website.
22. SecureCare Self Storage
This is a good example for a storage company that is looking for custom web design layout ideas. The bright red color seen all throughout the site was likely the most impactful feature we noticed in the homepage. An interesting logo definitely attracts viewers to their company . SecurCare had internet marketing in mind when designing the domain for their website that matches their company’s name. Give some thought to the great design of this self storage website when building your next website.
23. Storage Of America
Storage Of America has a great self storage website that uses red, white and blue for a color scheme, which we like because it creates a patriotic feel for their pages. The short and to the point paragraphs were definitely the most impactful quality in the homepage of Storage Of America. Another design quality in this professional storage website we liked was the feature of larger, bolder text for titles. They had website marketing in mind when using icons within their website. What a great website to review when designing your next self storage website!
24. Cherokee Self Storage
We liked how this self storage site combined the colors of white, brown, and red to create an attractive website layout. The storage calculator to show the best match for size based on what you’re going to store was helpful. The welcoming logo design that serves as a mascot for their company was another design quality in this custom self storage website we enjoyed. They clearly had a focus on digital marketing when designing the search bar to see if a select city has one of their storage units. With so many good reasons to consider this storage website, it’s obvious why we included it in this list of the best websites!
25. Tri-Village Self-Storage
This is a good website example of a website design for storage businesses who are looking for a custom site layout. As you scroll through the homepage of this website, one of the qualities you’ll notice right away is their relaxing and unique color scheme. Another design quality in this professional self storage website we liked was the short and to the point paragraphs. Tri-Village Self Storage clearly had a focus on ease of use when including icons to help guide through their website. For the self storage companies out there checking out website examples, make sure to look into this one!
26. Prestige Storage
The white, red and blue color scheme used throughout this self storage website stood out to us because it creates a colorful design while still being relaxing. The most refreshing part of this storage website was their simple animations. Another design quality in this creative self storage site is was the basic but professional font choice. Prestige Storage clearly had a focus on website usability when including the use of buttons into their website. Don’t forget to check out this website out when looking through our list of the best self storage sites!
27. Columbia Self-Storage
We immediately noticed the blue, white, and gray color scheme used in the Columbia Self-Storage website, which we liked because the colors leak into the imagery. The navigation bar with organized categories was probably the most impactful feature in the homepage of Columbia Self Storage. This creative storage website also does a great job sharing locations near your area. Columbia Self-Storage clearly had ease of use in mind when choosing the domain that matched their company’s name. If you are looking for template ideas for your next self storage site, give some thought to this one.
28. Moove In Self-Storage
Our team liked the white, red and black color scheme used in the Moove In Self-Storage website, which we liked because it connects to their theme. After scrolling past the header of this storage website, you’ll immediately notice their cow logo that connects to their theme of cows (also included in the theme is their color palette and clever business name). The addition of small graphics was a nice touch for a unique website. The brightly colored buttons to help link users to other areas of the site helped make this one of the top self storage websites we looked at. Talk about a great website to have included in this list of top websites!
29. East Penn Self-Storage
This is a good example of a self storage website design to check out when looking for inspiration for a professional looking website. Our web designers thought this was a good example of a homepage layout for storage companies because of their inclusion of a map right away. The ability to favorite certain locations was another design quality in this custom self storage website we enjoyed. They clearly had a focus on internet marketing when designing the domain for their website that matches their company’s name. Give some thought to the unique design of this self storage website when building out your next website.
30. Safeguard Self Storage
The Safeguard Self Storage website has a very classy feel to it, thanks to its unique use of black, white, yellow and grey. The ability to look up storage units by zip code was likely the most impactful quality in the homepage of this website. Using icons to help give customers something to look was a good choice for a professional website. Safeguard Self Storage clearly had internet marketing in mind when designing the simple but sensible logo design for their website. Be sure to consider the unique design of this self storage website when developing your next custom website.
31. Storage Post
This is a great storage company’s web design example for someone searching for a professional layout. The interesting overlay of letters to create a logo design was probably the most impactful quality in the homepage of this website. Another thoughtful feature in this clean self storage site was their geometric patterns seen as backgrounds. They clearly had website marketing in mind when building the clearly labeled menu for of their website. There was no shortage of reasons to include this website in our list of websites for self storage companies to consider when building out their next website.
32. Boxie24 Storage
This is a great website design example for self storage companies who are looking for a custom website. Of all the custom self storage websites we reviewed, one of the features in this custom website that stood out to us was their relaxing color palette. High quality visuals were also refreshing for a professional site. They had website usability in mind when creating the bright green button to display the company’s phone number. Any website designer making websites for self storage companies will want to consider checking this website out.
33. Storage Mart
This is a great web design example for storage unit companies who are looking for ideas for their professional website. The yellow stripes of color was probably the most impactful feature we noticed in the homepage of this website. Selecting a sophisticated and professional font was refreshing for a professional self storage site. Storage Mart clearly had website marketing in mind when building the short and to the point paragraphs for their website. If you are looking for template examples for your next self storage website, be sure to check this one out.
34. Good Friend Self-Storage
This is a great website design idea for a self storage businesses looking for a custom website layouts. The large search bar that can be seen right away was probably the most impactful feature in the homepage of this website. Another thoughtful feature in this custom self storage website was the ability to add locations. They clearly had a focus on digital marketing when designing the links to social media for their website. Let us know what you think of this website in the comments!
35. Life Storage
This is a great website example for self storage companies looking for a custom web design. The bright accent colors were probably the most impactful quality in the homepage of Life Storage. Including customer reviews was helpful for a custom site. Life Storage had website marketing in mind when building the menu with organized categories for their website. For self storage companies looking for ideas on their next website, this example will definitely be one to take a look at.
36. Gotham Mini Storage
Gotham Mini Storage has a great self storage website that uses yellow, red and white for a color scheme, which we like because it was different from the normal color trends for storage companies. As you scroll through the homepage, one of the qualities you’ll notice right away is their use of high quality graphics in the form of icons. The feeling of unity throughout all their pages was a stunning choice for a professional self storage site. They clearly had a focus on website accessibility when creating the balance of text, images and white space for their website. Be sure to consider the unique design of this self storage website when developing your next custom website.
37. Bedrock Mini Storage
This is a good example of a website design for self storage companies seeking ideas for their professional website. Of all the professional self storage websites we reviewed, one of the features in this custom website we liked was their bright sea foam green color used throughout the site. Another design quality we noticed was the bold fonts for titles and simple thin fonts for other text. Bedrock Mini Storage clearly had a focus on ease of use when creating the storage calculator for their website. Give some thought to the unique design of this self storage website when building out your next website.
38. Stuf Storage
This is a creative website design example for a company that is looking to build their next custom website. Our web designers thought this was a good homepage design example for storage businesses because of the pop up bar on the top for discounts. Another thoughtful feature in this creative self storage website was the high quality visuals. Stuf Storage had ease of use in mind when creating the live chat option for their company’s website. These were just a few of the numerous qualities in this website we had to consider when putting together this list of top websites for storage companies.
39. Local Locker
This is a great example for self storage companies looking for a professional website design. One of the design features we liked most on the homepage of Local Locker was the contrast in their color palette because that isn’t something you find on most storage websites. The use of short phrases was a unique choice for a professional website. The interesting logo design helped make this one of the top storage unit websites we looked at. If you are looking for template ideas for your next storage site, give some thought to this one.
40. Storage Blue
This is a good example of a self storage website design for someone searching for a professional website design idea. As you scroll through the homepage, one of the design qualities you’ll see is the graphics that prove attention to detail. A FAQ page was certainly another thoughtful feature this professional self storage website was able to include. Storage Blue had website accessibility in mind when adding the buttons to help clients navigate the pages of their website. What a great website to review when designing your next website!
41. Storage Rentals of America
We appreciated how this self storage site used the colors of red, white and blue to create an attractive website layout. After scrolling past the header of this storage unit site, you’ll immediately notice the inclusion of videos. The color scheme and logo that creates a patriotic feel was another thoughtful feature for this professional personal storage site. Storage Rentals of America had internet marketing in mind when creating the simple navigation for their website. For self storage companies looking for examples for their next website layout, this design example will absolutely be one to take a look at.
42. Newark Self-Storage
This is a good example of a web design for self storage companies who are looking for a custom look and feel. The animations showing what will fit in which size storage units was probably the most impactful feature in the homepage of Newark Safe Storage. The simple photo frames was definitely refreshing for a unique self storage site. From a marketing viewpoint, we liked the way this storage website utilized a section for a map, address, and hours. Don’t scroll past this website when hunting for design ideas for your next self storage website!
43. Sentinel Self-Storage
We immediately noticed the red, white and blue color scheme seen in the Sentinel Self Storage website, which we liked because it creates a patriotic feel. One of the homepage features in Sentinel Self Storage we enjoyed was the distribution of colors that creates a balanced design. Having photo frames was one of the reasons we included this website into our rankings for the top web design ideas for storage companies. They had conversions in mind when building the short and to the point paragraphs. Any website designer mocking up websites for storage unit businesses will want to consider checking this website out.
44. Secure Self Storage
Secure Self Storage has a great looking website that uses a blue, white, and red color scheme, which we like because the colors harmonize well with each other. As you scroll through the homepage of this website, one of the design qualities we liked was their use of images and geometric patterns for backgrounds. Another design quality in this professional storage website we noticed was their large, readable font. They clearly had conversions in mind when building the domain for their website that matches their company’s name. Give some thought to the one-of-a-kind design of this self storage website when developing your next custom website.
45. Maryland Self Storage
Maryland Self Storage has a great looking website that uses a white, black, red and yellow color scheme, which we like because it matches Maryland’s state flag. While most storage unit websites share this quality, we thought Maryland Self Storage did a nice job with their stunning layout. Buttons to help customers navigate the site was a unique choice for a custom self storage site. Maryland Self Storage clearly had website usability in mind when building the clearly labeled menu for their website. Be sure to consider the one-of-a-kind design of this storage website when building your next website.
46. Self Storage Plus
This is a great website example for self storage companies looking for a custom site layout. The most attention grabbing aspect of this self storage website was definitely their basic color palette. The customer review section was definitely refreshing for a unique storage unit website. The addition of a FAQ page helped make this one of the best self storage websites we considered. Talk about a great website to have included in this list!
47. Virginia Self-Storage
This is a great web design example for storage unit companies who are looking for a professional look and feel. After scrolling past the header on this storage site, you’ll immediately notice the clearly labeled pricing. The ruler slider to choose your unit size and present more information was another thoughtful feature in this professional self storage site we enjoyed. Virginia Self-Storage had digital marketing in mind when including a blog in their website. If you are looking for template examples for your next self storage site, be sure to check this one out.
48. Witchduck StoreAway Self-Storage
This is a good website example for self storage companies who are looking for a custom site layout. After scrolling past the navigation of this storage site, you’ll immediately notice their interesting font. A page designated to just pictures was another feature in this custom storage unit site we enjoyed. From a marketing perspective, we liked the way they utilized a section to reserve a storage unit. For companies looking for ideas related to their next website, this example will definitely be one to consider.
Building an Outstanding Self Storage Website
Are you currently in the process of creating a new website for your self storage facility? How exciting!
Let’s explore the essential steps involved in building a new self storage business website or revamping an existing one.
If you have already secured a domain name, hosting service, and website platform, feel free to skip the initial sections.
1.) Acquiring a Domain Name
Choosing the perfect domain name for your self storage website is a vital step in establishing your online presence. It serves as the address that visitors will use to access your self storage website and plays a significant role in branding and recognition of your business.
Here’s a step-by-step process to help you select the ideal domain name:
- Generate Ideas: Start by brainstorming domain name ideas that reflect your business name, the services you offer, and your location.
- Prioritize Simplicity: Opt for a domain name that is simple, easy to spell, and pronounce. Avoid complex words, hyphens, or numbers.
- Consistency with Branding: If your business has an established brand name, consider including it in your domain name. For example, if your business is named Fox Valley Storage, avoid registering a domain like CheapStorageUnits.biz.
- Check Availability: Before proceeding, check the availability of your desired domain names. Many common domain names have already been registered. If that’s the case, see if your desired domain name is being used and available for purchase. However, be cautious about investing too much money in acquiring a domain name that is up for sale.
- Choose the Right Extension: Consider which domain name extension aligns best with your website’s purpose. While .com is widely recognized, there are other options such as .net, .org, or industry-specific extensions like .storage.
- Ensure Legal Compliance: Before registering your domain name, conduct a trademark search to avoid infringing upon someone else’s intellectual property. Avoid using domain names that include another self storage facility’s business name or the name of a popular storage-related company.
- Register the Domain: Once you have settled on an available domain name, it’s time to register it through a reputable domain registrar. As a digital agency, we have assisted numerous clients in managing domain names across various registrar platforms. We have found GoDaddy and Namecheap to be the most user-friendly platforms for domain name registrations.
2.) Selecting a Website Platform
After figuring out your domain name, the next step is selecting a website platform for your next self storage website.
Most self storage facilities are going to be content-based websites with contact forms and perhaps an initial deposit order form to drive conversions.
You’ll typically only see self storage websites adding ecommerce if they are trying to move all rental payments online, where new tenants can pick out a unit, sign a rental lease online, then make monthly payments through a portal.
For Informational Websites:
For most self storage businesses, WordPress is an excellent platform choice. However, there are other options such as Wix and other hosted website builders.
- WordPress: WordPress is a versatile and widely-used content management system (CMS) that offers extensive flexibility and customization options. It caters to all types of self storage websites, allowing you to create a highly customized and professional online presence. With a wide range of storage-inspired themes and useful plugins available, WordPress empowers you to build a website tailored to your self storage business. It’s an ideal choice if you seek control and the ability to expand your website’s functionality over time. Most WordPress users utilize the open-source version installed on a web hosting account.
- Wix: Wix is another popular platform with similar page-building features to WordPress. It offers a hosted solution and provides a range of intuitive tools for creating and managing your self storage website. Wix is known for its user-friendly interface and ease of use, making it a viable choice for self storage businesses. With Wix, you won’t need a separate web hosting service.
For Ecommerce Websites:
If your self storage business sells products online, you have several options for creating an ecommerce website. Consider the following platforms:
- WooCommerce: If you want to build an online store for your self storage business using WordPress, WooCommerce is the ideal ecommerce plugin. It seamlessly integrates with WordPress, allowing you to add ecommerce functionality to your self storage website. With a wide range of extensions, payment gateways, and inventory management tools, WooCommerce provides a comprehensive solution for selling storage-related products online.
- Shopify: The Shopify platform is a leading ecommerce solution that offers everything you need to create and manage an online self storage business. It is a hosted ecommerce platform, eliminating the need for separate web hosting. Shopify provides a user-friendly interface, customizable themes, built-in security, and a range of features for inventory management, payments, and shipping.
Web Hosting Considerations
If you choose a platform like WordPress or WooCommerce, you’ll need to select a reliable web hosting service for your self storage website.
As a suggestion, consider our own web hosting service, which is well-suited for WordPress websites. Additionally, you can explore the following recommendations for reliable web hosting services from other providers:
- WP Engine: We highly recommend WP Engine as a web hosting service for self storage businesses. They offer a great control panel that simplifies the creation of staging websites. The backup process is seamless, and their support is top-notch. Keep in mind that their pricing can increase if you require upgraded services.
- SiteGround: SiteGround is another reliable option that provides excellent live chat and email support. Their backup tools are user-friendly, and they offer reasonable pricing for self storage businesses.
- Digital Ocean: While Digital Ocean is a great option for cloud hosting, it may be too advanced for most self storage websites. Digital Ocean’s cloud network is known for its reliability, although cloud hosting can be costlier due to factors such as droplet (server instance) costs, operating system, control panel, server software, offsite backup, and server management fees. If you require server administration, you can consider reaching out to AdminGeekZ for recommendations.
3.) Selecting a Website Template
Many self storage facilities opt to purchase and customize a pre-designed website template, as it significantly reduces development costs and turnaround time. However, if your self storage business prefers a custom design, you can always hire a custom web developer or custom ecommerce developer to create a theme from scratch.
For the purpose of setting up a self storage website, let’s focus on suggestions for finding a pre-built website template! Here are some links to the main theme marketplaces to explore:
WordPress Self-Storage Themes
You can find free themes at wordpress.org, or consider self storage-inspired templates on ThemeForest.
MaxCube – Themeforest
$69
Storeup – Themeforest
$60
Wise Move – Themeforest
$69
MoveMe – Themeforest
$69
Wix Self Storage Themes
Browse through free and paid themes in the marketplace at wix.com, where you can find suitable options for self storage businesses.
4.) Crafting Content & Incorporating Visuals
Now that you have your domain name, website platform, and theme in place, it’s time to start creating content for your self storage website!
Here are some valuable tips to help you craft engaging and effective website copy:
- Know your target audience: Before writing, have a clear understanding of your target audience’s demographics, preferences, and needs. Tailor your content to address their pain points, provide value, and resonate with them. This will enhance your visibility in search engines for self storage-related searches relevant to your business.
- Define your key messages: Determine the main messages you want to convey through your website content. These should align with your brand, highlight your unique advantages, and clearly communicate the benefits of your self storage facility or services.
- Keep it concise and scannable: Online readers tend to skim content, so make your writing concise and easy to digest. Use short paragraphs, bullet points, subheadings, and bold text to improve readability and facilitate scanning.
- Create compelling headlines: Craft attention-grabbing headlines that immediately communicate the value and relevance of your self storage business. A well-crafted headline can engage visitors and encourage them to explore your website further.
- Strategically incorporate keywords: Conduct keyword research and naturally include relevant keywords throughout your content. This can enhance your self storage website’s visibility in search engine results. Avoid excessive keyword usage, as it can negatively impact readability. Tools like Ahrefs or Semrush can assist with keyword research.
- Maintain a conversational tone: Write in a conversational style that connects with your self storage audience. Avoid jargon or overly technical language unless it’s necessary for your target audience. Engage your readers by addressing them directly and adopting a friendly, approachable tone.
- Edit and proofread: Always edit and proofread your self storage content before publishing. Check for grammar, spelling, and punctuation errors. Ensure the flow of your content is smooth and logical, and that it aligns with your brand’s voice and style guidelines. Tools like Grammarly can assist you in this process!
- Utilize ChatGPT for assistance: If you encounter difficulties generating ideas or refining the content on your self storage website, consider leveraging AI tools like ChatGPT.
Break up long sections of text by incorporating relevant and high-quality images into your content. Here are some tips:
- Opt for high-quality images: Choose visually appealing and well-composed high-resolution images. Blurry or pixelated images can diminish the overall quality of your self storage website.
- Ensure relevance: Select images that are relevant to your content and help illustrate your message. Images of your self storage facility should complement the text and provide additional context or visual interest.
- Explore stock photo resources: Utilize reputable stock photo websites like Unsplash, Pixabay, or Shutterstock to discover a wide range of professional-quality images related to self storage that align with your website’s theme. Adhere to licensing requirements and attribute images as necessary.
- Customize images when possible: If you have the skills or resources, consider customizing or branding images to maintain consistency with your self storage brand. This can contribute to a cohesive visual experience for your visitors. Tools like Adobe Photoshop or Canva can assist you in this process.
- Optimize image file sizes: Compress images to optimize their file sizes without compromising quality. Large image files can slow down your self storage website’s loading speed, affecting user experience and SEO. Tools like TinyPNG can help you with image compression.
5.) Post-Launch Strategies
Once you have built and launched your self storage website, there are several important tasks and services to consider for maximizing its effectiveness. Here are some essential suggestions to help you navigate post-launch activities:
- Search Engine Optimization (SEO): Boost your self storage facility’s visibility in local search results by implementing effective SEO strategies. Conduct keyword research, optimize your content, and ensure a solid internal linking structure. Regularly update your website with fresh, high-quality content to attract organic traffic. Consider hiring our SEO team or explore reputable providers like The HOTH for assistance.
- Paid Advertising: Drive targeted traffic to your self storage business by utilizing paid advertising platforms such as Google Ads or Facebook Ads. Consider our PPC management services or connect with skilled professionals on platforms like Mayple for faster results.
- Conversion Rate Optimization (CRO): Analyze your self storage website’s performance and user behavior using tools like Google Analytics. Identify areas where visitors may drop off or encounter obstacles to conversion. Conduct A/B testing with tools like VWO to make data-driven changes that improve conversion rates and enhance user experience.
- Website Security: Safeguard your self storage website from malware and exploits. Implement robust security measures such as SSL certificates, web application firewalls (e.g., Sucuri), and regular backups. Keep your CMS, plugins, and themes up to date to minimize vulnerabilities. Monitor your website for potential security risks and consider services like UptimeRobot for website uptime monitoring.
- Website Maintenance: Ensure optimal performance of your self storage website through regular maintenance. If you’re using WordPress, this includes updating plugins and themes, monitoring website speed and performance, and resolving broken links or errors. Consider our website maintenance services or find freelancers on platforms like Upwork to assist you. Remember to regularly back up your self storage website to mitigate the risk of data loss or technical issues.
- User Feedback and Testing: Actively seek user feedback to gain insights into visitor experiences and identify areas for improvement. Conduct user testing to understand how users interact with your self storage website. Utilize this feedback to make iterative enhancements and continuously optimize the user experience.
- Content Updates: Keep your website content fresh and up to date. Regularly publish new blog posts about self storage, update information about your services, and ensure the accuracy and relevance of all content. Engaging and valuable content not only attracts visitors but also encourages them to return and share your content with others interested in self storage.
Remember, post-launch digital marketing activities are crucial for the long-term success of your self storage website. Stay proactive, monitor performance, and adapt your strategies to achieve your business goals and meet the needs of your audience.