WebCitz Blog

Ecommerce Growth: How Online-Focused Companies Achieve Long-Term Success

How Online Focused Companies Achieve Success

The way that online-focused companies have grown in the last decade is unprecedented. The internet has changed the world, and now it’s changing how we buy products. In this blog post, I will discuss ecommerce growth strategies for your business to ensure long-term success!


3 Strategies for Ecommerce Growth

To get started, there are three primary ecommerce growth strategies that you should focus on:

1.) Personalization

No two customers are alike, so it’s important to personalize their shopping experience based on their individual needs and preferences. This can be done through targeted product recommendations, personalized customer service, or customized content.

By tailoring your ecommerce site to each customer, you’re more likely to convert them into lifelong buyers. And the more customers you have, the higher your profit margins can be!

Tailor sewing and measuring a vest

2.) Remarketing

Remarketing is the process of targeting customers who have already visited your site but didn’t make a purchase. You can do this by displaying ads for your products on other websites they visit or through email campaigns.

Since these customers have already shown an interest in your product, it’s much more likely that they’ll convert if you target them again. And with Google and Facebook controlling more than 70% of the digital ad market, there’s no reason to look elsewhere for advertising!

Remarketing is a great strategy because it allows you to continue marketing your product long after they’ve left your site without being too overwhelming or annoying.

If you want to learn about a handful of fantastically successful marketing campaigns, check out our blog article on these Examples of the Best Ecommerce Marketing Campaigns.

Marketing spelt out using ceramic letters

3.) Customer interaction

The best way to encourage customers to keep coming back is through great customer service. This means responding quickly to inquiries, offering amazing discounts, and providing helpful information on your products.

When customers feel appreciated and supported, they’re more likely to return in the future. And happy customers mean higher profits for your business!

Person on the phone in front of computer screens smiling

4 Trends to Look Out For in the Future of Ecommerce

Ecommerce is constantly changing, so there’s no telling what the future will hold. However, there are a few trends that I think will have a big impact in the years to come:

1.) Mobile shopping

More people are shopping on their phones than ever before, so it’s important to make sure your site is mobile-friendly. Mobile-first strategies are crucial for the success of your ecommerce business, so you need to do what it takes to adapt.

If you want customers to see and enjoy your site on their phone, they must be able to easily use its features – such as online payments and customer service chat.

If you’re not already optimizing your site for mobile shoppers, you’re missing out on a lot of potential business! You can start by using a responsive design or creating a separate mobile site.

iphone sitting on a keyboard

2.) Voice search for shopping

With the rise of voice-activated devices like Amazon Echo and Google Home, it’s more important than ever to focus on SEO for voice search. This means using long-tail keywords in your content and making sure your site is easy to navigate.

Since people are starting to use voice search as their primary way of finding products, you need to make sure your site is optimized so that people can find what they’re looking for.

Siri opend up on a iPhone

3.) Augmented reality experiences

Augmented reality (AR) is a technology that allows you to interact with and experience digital content in the real world. This trend is especially popular on social media, as more users are sharing AR-enhanced photos and videos online.

If your business has an ecommerce site, it’s worth adding augmented reality features so customers can see how your products look in real life. This is a great way to build trust and encourage more sales!

However, this trend isn’t just about selling – it can also be used for customer service. For example, you can use augmented reality to help customers choose the right size or style of your product without having to try them on first.

Someone looking at product on a table through there phone using Augmented Reality

4.) Artificial intelligence (AI) for smarter ecommerce marketing

As artificial intelligence becomes more sophisticated, it’s becoming an important tool for ecommerce businesses. AI can help you with tasks like customer segmentation, predicting buying patterns, and even providing recommendations.

This technology is still in its early stages, so there’s a lot of potential for growth in the years to come. If you’re not using AI in your ecommerce marketing, you’re missing out on a lot of potential business!

There are a lot of exciting things happening in the world of ecommerce, and these are just a few of the trends to look out for. Keep an eye on these trends so you can stay ahead of the competition and continue growing your business!

Person holding up a sticky note that says A.I. on it

The Top 3 Services for Driving Ecommerce Growth

Here are three services I recommend for ecommerce growth:

1.) SEO

SEO is essential for any business that wants to reach a larger audience online. By optimizing your site for search engines, you can attract more visitors who are looking for your products or services.

There are a lot of different SEO tactics, so it’s important to find the ones that work best for your business. You can start by doing keyword research and creating content that is optimized for search engines.

2.) PPC

PPC advertising is a great way to get your products in front of more people quickly. By targeting specific keywords, you can ensure that your ads are shown to people who are already interested in what you have to offer.

You should also make sure your landing pages are optimized for conversions – that means making it easy for customers to buy what they want.

3.) Online marketplace management

Online marketplaces are a great way to reach more customers and increase your sales. By listing your products on popular marketplaces like Amazon and eBay, you can expose them to millions of potential buyers.

It’s important to make sure your listings are accurate and up-to-date, and that you’re using the best keywords so people can find your products. You should also consider using paid advertising to get your products in front of more people.

These are just a few of the services that can help you grow your ecommerce business. By using these services, you can increase your traffic and sales, and continue growing your business!


Final Thoughts on Achieving Long Term Success in Ecommerce

In conclusion, there are a lot of exciting things happening in the world of ecommerce, and these are just a few of the trends to look out for. Keep an eye on these trends so you can stay ahead of the competition and continue growing your business.

So, what’s my biggest tip for ecommerce growth? Focus on providing a great customer experience. By offering good products, excellent customer service, and fast shipping, you can set yourself apart from the competition and continue growing your business!

If you’re interested in success, then you should make sure that you’ve checked all of these 20 Essentials for Your Online Store.

Disclaimer: WebCitz, LLC does not warrant or make any representations concerning the accuracy, likely results, or reliability of the information found on this page or on any web sites linked to from this page. This blog article was written by Timothy A in his or her personal capacity. The opinion(s) expressed in this article are the author's own and may not reflect the opinion(s) of WebCitz, LLC.