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Ecommerce Homepage Best Practices to Keep Leads from Bouncing From Your Site

Ecommerce Best Practices to Keep Leads from Bouncing

The homepage of an ecommerce website is one of the most important pages on your site. It’s where you make your first impression and entice visitors to continue browsing your site for products. This post will walk through the best ecommerce homepage practices to stop leads from bouncing from your site. Let’s get into it…

Recommended Best Practices for Reducing Homepage Bounce Rates

1.) Represent your brand

Your brand is your identity. Your homepage should be the first place that represents what you stand for, not just be a catalog of items for sale. The first step is to implement the brand’s color scheme? What are the colors that you use to represent yourself?

Your brand colors are featured in various places across our designs and we want to ensure they’re as cohesive as possible! That means sticking with three or four main colors for an even look from start-to-finish.

It’s also important to consider what other elements will be present. What font style? What image style? A cohesive brand identity can make all the difference in success on ecommerce sites.

2.) Keep the design simple

Your homepage should have a clean, organized layout that is easy to scan for visitors. Visitors will bounce from your site if they are overwhelmed by all the information on it, so make sure there is an easily visible menu bar with links that guide them through what you have to offer.

Also, don’t clutter your homepage with too many pictures or videos. Instead, use white space to make it more organized and appealing. White spaces are blank areas on the page that have no text or visual content.

notebook on a desk with a website wire frame on it

3.) Be selective in product placement

You don’t want your homepage to be a product catalogue of every single product you sell. As a result, consider showcasing only key-selling products or new arrivals that appeal the most. Many websites have a “Best Seller” section on their homepage, which allows visitors to quickly see what the brand is best known for.

Once they get to the page, you’ll need creative and concise product descriptions to help your customer along with their purchase decision. Here are 18 easy rules to write product descriptions that sell.

4.) Send your visitors to content

You want to keep them on your site, so make sure you’re taking steps to guide visitors. You can do this by using “See More” buttons after small excerpts of content. Most ecommerce homepages will have links to their about page, contact page, product pages, and blog. If this strikes you as effective, check out other marketing strategies you can implement to keep your users engaged!

5.) Use high-quality images

Eye-catching visuals are essential to getting the attention of a visitor and encouraging them to stay on your site. As such, you want to make sure that your visuals are of a high enough quality.

You can even add videos, infographics, gifs, and graphics. All of which will help to break up text and add more visual appeal to your website.

a person standing on a archipelago taking a picture with a camera

6.) Navigation

Another important thing to think about when it comes to your homepage is navigation. You want visitors to be able to easily find what they’re looking for on your site, so make sure that there’s a clear and visible menu at the top of every page.

By adding a search bar to your navigation, you will allow users the ability to locate products they are looking for faster than ever before. You should also ensure there are plenty of internal links within the content, which will help visitors to explore your site in a natural way.

a notebook with a navigation design on it

7.) Optimized for mobile

A website that doesn’t look as good on a mobile phone can cost you leads and sales. In fact, a whopping 76% of consumers shop using their smartphone, so it is crucial to make sure your site looks great for them too!

Mobile optimization includes using a responsive design that shrinks the content to fit on a small screen, considering what your homepage looks like on a smaller screen, and making sure each element can be clicked by those using touchscreen devices.

8.) Include social media links

Social media can be an important way for ecommerce brands to engage with their customers. Include social icons in order for visitors to easily connect and follow you across all platforms.

9.) Loads quickly

Your audience is willing to wait two seconds, but if they don’t see the content load by then, there’s a good chance that you’ll lose them. Pages with a lot of images may take longer to load, so consider how many you want on the page or if there are ways you can optimize them for speedier loading times.

You can speed up your website by using Google’s PageSpeed Insights to identify where you’re going wrong, and then follow their recommendations. A few speed tips includes: making sure that your website is running on a fast server, not loading too many scripts or unnecessary plugins, and using a content delivery network (CDN).

10.) Keep It Updated

Your homepage should be an accurate representation of new arrivals and products available for purchase on your store. While nothing is ever perfect, updating this page can keep visitors coming back month after month.

Also, I don’t know about you, but it really puts me off when a company doesn’t stay active or make small changes. It leaves me questioning whether the business is still active or not, or whether they even care about the quality of their service.

Person working on a computer at a desk

Final Thoughts on Reducing Homepage Bounce Rates

In conclusion, while the home page of an ecommerce website is one of the most important pages on your site, it’s also often overlooked and not given much consideration. As such, consider the tips in this guide to make sure that your homepage is doing the best it can for your site. Read our blog post on ecommerce design best practices to learn more.

For me, the most important practice is ensuring that your homepage is optimized for mobile. This may seem obvious, but you would be surprised at the number of websites that look terrible on mobile! Not doing this is simply giving a bad experience to the majority of people that land on your homepage – oops!

Disclaimer: WebCitz, LLC does not warrant or make any representations concerning the accuracy, likely results, or reliability of the information found on this page or on any web sites linked to from this page. This blog article was written by Timothy A in his or her personal capacity. The opinion(s) expressed in this article are the author's own and may not reflect the opinion(s) of WebCitz, LLC.