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Everything You Need to Know About Facebook Accelerated vs Standard Delivery

Let’s start by talking about Facebook Ad delivery and pacing. When we talk about delivery, we refer to showing an ad to your target audience. Pacing on the other hand, is optimizing the delivery between the maximum bid and zero in order to achieve the best results within the budget.

The act of pacing your Facebook advertising will spread the delivery of your ads throughout the day or time frame set within your campaigns. Without pacing, your ads will be shown as quickly as possible and could result in a loss of impression share later in the day.


What is Facebook Ad Delivery Optimization?

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What is Facebook Ad Delivery Optimization?

Standard Delivery Method

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Standard Delivery Method

Accelerated Delivery Method

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Accelerated Delivery Method

When to Use Accelerated Delivery?

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