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How To Manage a Facebook Catalog

How to Manage a Facebook Catalog

Your ecommerce business can run dynamic ads that deliver highly relevant content and allow users to shop your site or discover new products directly on their Facebook newsfeed. To do this, you will need to create a Facebook Catalog. There are four types of product catalogs including e-commerce, travel, real estate, and auto. For ecommerce product catalogs, your catalog will hold information about your products, which you can use to promote across Facebook, Instagram, Audience Network and Messenger.

After you create a Facebook Product Catalog you will be ready to capture website behavior using Facebook pixel events like View Content, Add to Cart, and Purchase to create custom audiences.

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