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Facebook Ad Bidding: How it Works

Facebook Ad Bidding: How it Works

Facebook Bid Strategies

When you run Facebook Ads, your ads are shown through a bidding system and are directly affected by how many other advertisers are targeting the same audiences and how much they are willing to bid. Most Facebook advertisers select the Lowest Cost option, which means they are comfortable allowing Facebook to control the bidding for them, which typically leads to higher competition. For those brave enough to take control for themselves, we’ll go through various bid strategies that can help you pull ahead of your competition!


Facebook Ad Bidding: How it Works

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How Cost Control Works

How Cost Control Works

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Facebook Bid Strategy Types

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Lowest Cost Bid Strategy

what it is

when to use it

Cost Cap Bid Strategy

Cost Cap Bid Strategy

what it is

when to use it

Bid Cap Strategy

Bid Cap Strategy

what it is

when to use it


Target Cost Bid Strategy

Target Cost Bid Strategy

what it is

when to use it


Reduce Your Facebook Ad Costs With This Manual Bidding Strategy

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Conclusion

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Disclaimer: WebCitz, LLC does not warrant or make any representations concerning the accuracy, likely results, or reliability of the information found on this page or on any web sites linked to from this page. This blog article was written by David Wurst in his or her personal capacity. The opinion(s) expressed in this article are the author's own and may not reflect the opinion(s) of WebCitz, LLC.