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How to Effectively Manage Multiple Social Media Accounts

How to Effectively Manage Multiple Social Media Accounts

Do you have more than one social media account? Do you want to know how to manage them all effectively so that they are not taking up too much of your time, but still making a big impact on your business?

This blog post will teach you the top tricks for managing multiple social media accounts. We will discuss everything from what type of content works best on each platform to scheduling posts and handling customer service issues.

By the end of this article, you should be equipped with all the knowledge necessary to take control of your various social media accounts!

Social Media Spelt out using ceramic letters

How to Effectively Manage Multiple Social Media Accounts

1) Create an editorial calendar

The first step is to create an editorial calendar that you can use to plan out your content for each of your social media accounts.

An editorial calendar is a spreadsheet or document with all the key dates and events that you need to know about to stay on top of your social media posting.

For example, if you have an event coming up (like a product launch) it would be smart to do some pre-promotion by sharing photos from past launches two weeks beforehand.

Basically, having an editorial calendar helps you plan out all your content in advance so that you can stay on top of it and plan for the future, rather than getting buried under a long to-do list.

Related: Best Time to Post on TikTok for Maximum Views

paper calendar

2) Use tools to simplify your life

Another great way to streamline the process is by using social media management tools, such as Hootsuite or Sprout Social.

These types of platforms are very helpful for managing multiple accounts and seeing what content performs well. They even send you reminders when it’s time to post on each account, which helps free up a lot of mental space!

One of the best features of these tools is the ability to schedule posts! Using this feature lets you plan out your entire month in one sitting, which is much more efficient and less stressful than doing everything one at a time.

Hootsuite and Sprout Social both offer 30 days trials that lets you test them out before committing long-term. I personally recommend Hootsuite Pro ($99/month), since it allows me to manage all my client accounts together with my own personal ones in one place.

Sprout social Homepage

3) Monitor analytics

One of the best things about using a social media management tool is how it allows you to monitor analytics. You can see what hashtags, platforms, or time slots are performing well by tracking clicks and likes.

Having this information makes it much easier when creating new content because you will know where your target audience spends their time online, which allows you to better cater to them! This leads us into our next section…

Monitor analytics

4) Focus on the platforms that work best for your business

Not every social media platform is right for everyone. Some businesses do better on Twitter, while others might have more success using Instagram or Facebook.

Each site has its own unique audience and personality, so it’s important to focus most of your energy where you know people are active.

For example, if a lot of your target customers spend time on Pinterest, then it makes sense to post there as well! A great way to decide what platform would be most beneficial is by checking out which hashtags bring in the most clicks from other users since they will already contain a following who shares similar interests with you.

If Facebook Marketplace is your market of choice, we’ve got a blog article that will help you Sell More Online With Facebook Marketplace For Business!

social media apps on a phone

5) Manage your passwords

Now that you have a better idea of what platforms to use, it’s time to think about how you can manage all your passwords for each account.

Having a different password for every single platform would be very difficult and trying to remember them could lead to some embarrassing mistakes!

The best way to stay organized is by using a password manager. A lot of them will allow you to create different “folders” for each account where all the information can be saved and accessed from one single place!

Another great thing about these programs is that they usually have two-factor authentication! This means that even if someone was able to guess your username and password, they still wouldn’t be able to access your account since it requires an extra step, such as entering in a code sent via text message every time you log on.

Keeping everything protected also helps cut down on unnecessary spamming because hackers won’t know what accounts are real or fake so they will avoid wasting their energy trying.

phone with padlock on the screen securing a password

6) Make use of groups

One way to help save time is by joining or creating various social media groups that are related to your industry. This allows you to connect with other users who share similar interests, which can lead to collaboration opportunities!

It’s also great for staying up-to-date on what others in the same field are doing so that you don’t fall behind on trends and start sharing outdated content.

Facebook groups

7) Hire an agency

If you are really struggling with managing multiple social media accounts, it might be time to hire an agency!

There are tons of great companies out there whose sole focus is on helping other businesses succeed online. They can take care of scheduling posts and updating content across all platforms so that it’s completely hands-off for you once the ball gets rolling.

However, they typically cost more money than doing everything yourself or using a free tool like Buffer. So before committing to one, make sure that their services will outweigh their price tags!

agency office

FAQ

How many different platforms should you be using for your business’s social media accounts?

It depends on how much time and money that you want to put into it, but usually two or three would be enough to get started.

What matters most is making sure that you’re posting great content consistently across all platforms. You can always add more down the road as you grow and get more confident.

Is there a deadline with any trial offers?

Yes, they will let you try them out for 30 days before committing long-term (Hootsuite Pro: $99/month). I personally use Hootsuite because it allows me to manage my clients’ accounts too.

How many different social media platforms are there?

There are over 100, depending on what you consider to be a platform! Some of the most popular ones include Facebook, Twitter, and Instagram. I would suggest starting with the main platforms, which will give you the best bang for your buck!

Is there a limit to how many social media accounts you can have?

No, but it’s more about making sure that they’re managed effectively rather than having too many. Try starting with one or two and see what kind of results you get before adding any more!

How do I know which hashtags are the best ones for my business?

The analytics tools on your social media management platform will show you the best tags/phrases perform for your business. This means your content will be centered around keywords that people actually search for, rather than posting whatever comes to mind at random times throughout the day!

Do I need an editorial calendar if using a tool like Sprout Social?

Yes, it definitely helps to have your content planned out in advance so that you’re not scrambling around trying to figure everything out last minute. Plus having an editorial calendar allows you to see how other posts are doing across different platforms, which makes future planning much easier!

How do I know if my social media management tools are working?

If your analytics show consistent growth and engagement, then they are most likely effective for you. If anything feels off about the way things look on any of the accounts being managed (eg: follower count, likes/retweets, etc.) then that might be a sign that something could be wrong with their settings.

What platforms do startups usually use for social media?

Startups tend to stick with what they know and that’s Facebook, Instagram, and Twitter. These are the most popular ones right now, but as technology advances, I wouldn’t be surprised if we see more types of apps popping up all over the place in the coming years. Some new options include TikTok, YouTube, and Snapchat.

However, since these have a smaller user base compared to something like Facebook, you might not get as many benefits from using them just yet depending on your target audience size or niche market.

Conclusion

In conclusion, managing multiple social media accounts can be a difficult task but it’s well worth the benefits in the long run. It all comes down to how much time and energy that you want to put into your business, which is why I personally love using tools to make the process much easier.

Disclaimer: WebCitz, LLC does not warrant or make any representations concerning the accuracy, likely results, or reliability of the information found on this page or on any web sites linked to from this page. This blog article was written by Timothy A in his or her personal capacity. The opinion(s) expressed in this article are the author's own and may not reflect the opinion(s) of WebCitz, LLC.