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How to Structure URLs for SEO?

How to Structure URLs for SEO

Search engine optimization is a very important part of any website. A lot of people think that you can just make up URLs and it doesn’t matter, but this couldn’t be further from the truth.

If you don’t structure your URLs correctly, then search engines won’t know what to do with them. This post will teach you how to structure your URL for SEO purposes!


What is URL Structure?

A website URL structure is how your URLs are set up. They are generally either “clean” or “ugly.”

A clean URL structure is one that does not have any unnecessary information in the URLs, which makes them look nice and neat to visitors as well as search engines.

An ugly URL structure, on the other hand, has lots of random numbers and symbols in it. This type of URL structure is difficult for both visitors and search engines to read.

The best structure is short, easy to type, and gives search engines clear directions on what each page’s content is about.


Why Does URL Structure Matter?

URL structure is often an overlooked part of SEO. Here are a few reasons why the structure of URL matters:

1.) URL structures tell Google what each page is about

The structure of your URLs is the first thing that Google uses to understand what each page of content on a site is about. It is important to use a structure that is descriptive of the content on each page.

info written on a chalkboard

2.) URL structures help people navigate a website

A well-structured structure is easier for users to navigate, which leads to more user engagement. It is important to have a clean URL structure so that you can give your users the best possible experience.

a person holding a compass on top of a mountain

3.) URL structures help search engine crawlers understand navigation heirarchy

A well-structured URL will tell the search engine crawler how each page is connected to one another. This allows for more accurate indexing of content and easier connecting between pages. This is an important part of SEO because it makes it easy for the crawler to find related content on your site.

Speaking of allowing search engine crawlers easy access to connected pages, check out our blog post on SEO Content Silos which is one of the things that they like the most!


7 Tips for Creating a Good URL Structure

The purpose of the URL is pretty straightforward, but it’s a requirement that must be met. Here are a few helpful methods for ensuring that you utilize your URLs correctly.

1.) Always make a page’s URL relevant

The first thing you want to do is make your URLs as relevant and descriptive as possible. If the page’s URL isn’t descriptive, then it makes things more difficult for both Google and users alike.

For example, if you are writing about the best guitar effects pedals, then your URL should be structured like this:

/best-guitar-effects-pedals, instead of something random and jumbled up like /here-are-the-best-pedals-for-creating-effects

You should always try and make the URL descriptive of the content on each page, this is a best practice when it comes to SEO because Google uses URLs as a tool for understanding what pages are about.

2.) Follow a standard URL structure

If your URL structure is standard, then it’s easier for search engines to crawl through and index content. Using complicated URL structures almost always leads to issues with search engine crawling and indexing. Take some time to figure out how you want your URLs to look.

There are a lot of different ways that people set up their URL structure, but there is no “one-size fits all” formula for setting it up. The most important thing is to have some sort of consistency throughout the whole site so that search engines can understand each page’s content.

3.) Keep it short and simple

Short URLs are easier to read, write down, and remember. This is important for both users and search engines alike!

Don’t make your URL too short though. No one wants a URL like “hgtrs.” There needs to be some description in the name of the page itself so that it’s easily recognizable to both search engines and users.

4.) Use your primary keyword

This is important for search engine optimization and ranking well in the SERPs. When it comes to your primary keyword, always make sure that you’re including it as close to the beginning of your URL as possible. This is because search engines give preference to keywords that are at the beginning of a page’s URL.

Keyword spelt out on a table using scrabble pieces

5.) Use hyphens to separate words

Hyphens are the best way to separate individual words in your URLs. It is a big mistake to use underscores or periods.

Using hyphens is easier for both users and search engines to read because it’s a standard structure that everyone can follow!

Google won’t be able to effectively read URLs that are separated by underscores or periods. This makes it very difficult for search engines to crawl and index content.

6.) Remove stop words

Stop words are the most common and least important words that you don’t need to include in your URLs. Here is a list of stop words:

the, and, for, on, it’s, be, in, my…etc.

AND spelt out on a sign thats stuck to a window

7.) Use canonical tags where needed

If you have duplicate content on your website, then it’s important to make sure that Google knows which page is the original and canonical version. Using a canonical tag will help redirect search engine crawlers and users where they need to go.


Final Thoughts on the Impact of URLs on Your SEO

If you’re looking for an in-depth guide on how to structure URLs for SEO, this is it. We’ve covered what a URL structure is, why it’s important, and how to make one that works effectively.

The key takeaway? Structure your URLs so they are easy for search engines to crawl, understand, and rank higher.

By following these tips for creating good URL structures, you’ll have an SEO-friendly website in no time at all. Make sure to follow our blog so that you can stay up to date on all the latest updates in SEO!

Related: How To Build EDU Backlinks.

Disclaimer: WebCitz, LLC does not warrant or make any representations concerning the accuracy, likely results, or reliability of the information found on this page or on any web sites linked to from this page. This blog article was written by Timothy A in his or her personal capacity. The opinion(s) expressed in this article are the author's own and may not reflect the opinion(s) of WebCitz, LLC.