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How to Use Images in Website Design?

How to Use Images in Website Design?

In this article, we’ll discuss the most effective way to use website design images throughout your design. Designing a website is an art form, especially when it comes to images, which can be used to make your website design more interesting. This is important to consider when redesigning a website to make the most out of the process. With that said, there are some rules that you should follow when using them. In this blog post, we will discuss 18 tips for maximizing the effectiveness of images in your web design!


18 Tips for Using Images in a Website

1.) Choose images with a good resolution

As a rule of thumb, always use an image that’s at least 1200x800px unless you have a good reason not to. The higher resolution your photos are, the clearer they will be on desktop monitors and mobile devices. Having low-quality images is the quickest way to make your brand look unprofessional and lose a potential sale.

image showing resolution 1200x800 showing how to use images in web design

2.) Limit large images above the fold

Images are important, but everything has its place. The most significant section of your site is the area they can see without having to scroll.  As such, don’t waste it by using a huge image that doesn’t offer value or convert visitors.

website with a large image above the fold

3.) Use royalty free images

It’s important to use royalty-free images because you don’t want to have any legal issues with the owners of any images you use. Luckily, there are many websites where you can download royalty-free images, like Pixabay, Getrefe, and Pexels.  You can also find free graphics on websites like Unsplash, OpenClipart, or Gratisography.

Just remember that it’s important to read the copyright information before downloading anything from the sites above. This is due to legal restrictions, such as how many times an image may be used and whether attribution is required or not.

4.) Optimize images to reduce their file size

When you upload an image to your website, the file size will most likely be larger than necessary.  Unfortunately, these files are slow to load, which decreases the user experience of your website. To fix this problem, use online tools such as TinyPNG or Image Optimizer to compress them without losing quality.

Image File being converted to be smaller

5.) Consider hiring a photographer or illustrator for unique images

A professional will give you better quality images, which will most likely result in a more memorable experience for your visitors.

If you have the resources and budget to hire someone, it is worth considering – there are many talented photographers or illustrators out there who can crank out professional images with little notice!

It’s also worth mentioning that this can be costly and time-consuming, so it’s best if this is something that was planned from the beginning of your project and not just an afterthought.

Person holding a camera

6.) Use different types of images within your content

Make use of visuals by using different types of images to represent a product or service, such as infographics, graphs, charts or diagrams. You can also create visual content like animated videos, which are a great way to explain how your product or service works.

Phone with different pie graphs on it

7.) Take advantage of contrast to capture attention

Make full use of white space with images by placing them against a solid, light-colored background. The contrast will draw attention to your design.

Speaking of contrast – many website owners make the mistake of putting bright text on top of bright images, which makes it extremely difficult to read. Remember, everything should be done to help the visitor, not just look cool.

Person with a red sweater on in the snow showing contrast

8.) Get creative so your website is unique

Create interesting photo compositions using different subjects or angles – don’t settle for boring points of view! Experiment until you find something that really pops out at viewers.

person with cameras all around them then split screen to coffee in a circle on a table

9.) Be careful not to overdo image editing

Effects are great, but using them too much can be a turn-off for some people. This is because overly-edited images lack authenticity and can be seen as a cheap trick to make something look different. That being said, there’s nothing wrong with adding subtle effects, like black and white filters.

An image that has been over edited

10.) Add some basic text, but don’t hide SEO content in the image

If you want people to interact with your images in an easy way, add some text! Give them directions on what they should do next. For example, “click here for more details”.

Also, make sure you add in alt text to all of your images! Not only is it good for SEO, but it is ADA compliant.

sign with Do something Creative Everyday written on it

11.) Understand that not all photos are the same

Don’t use every photo you have just because it has good exposure or composition. It might not work well within the context of your particular website design layout.

Person in checkered dress with red hair standing in a pool

12.) Choose images that blend with the color scheme of the website

Choosing complementary colors for your images can create visual interest, while contrasting colors can make them really pop out. I recommend trying out a few different combinations to get the best effect for your site.

Pink macrons next to a yellow banana with a. red background

13.) Use meaningful images that add value to the content

It’s important to know why you’re using an image in the first place. Is it to make a visitor smile? Is it to get across an idea or message more effectively? All of these can be accomplished with images, but you have to know what your goal is before selecting one so that it’s used appropriately and achieves its desired effect.

Baby laying down on fluffy rug

14.) Don’t overdo stock photos

It may seem like a good idea to use stock photos in your design, but it’s not always. Often, they’re too generic and don’t add anything of value or meaning to your site. This may be an area where you should invest some money, as it will pay back dividends in the long run.

WebCitz Employee Portraits

15.) Try to use images to tell a story and match your content flow

Images can be used in place of bullet points or numbered lists. They’re good for illustrating the steps of an article, presenting graphs and charts, displaying data visually as opposed to using words alone.

A type writer Typing out stories matter

16.) Use images to break up large sections of text

We often just churn out paragraph after paragraph of content without any visual breaks in between. This can be exhausting for the reader and might even make your point less clear, as it’s not easy to follow what you’re saying when there are no visuals clarifying it.

Basically, images give readers a much-needed visual break from the content, which gives them time to digest what they just read.

Person Outside on a bench using a iPad

17.) Use images to emphasize an important piece of content

If you want your readers to focus on a part of your site or blog post, using an image can help draw their attention there and make it more noticeable.

Lemon with a blue outside and yellow inside on a blue background

18.) Use images to educate readers on important topics

Think of it as another way for your readers to read what you have to say. Images are powerful tools that can help them with understanding the message you’re trying to get across.

framed paper with a list on it

Final Thoughts on Finding Good Images for a Web Design Project

In conclusion, it’s very important to keep in mind that not every photo is going to work well for your website. You’ll have to experiment to see what works best with the colors you’re using, the type of content on your site, your audience, etc. We hope that this article about website design images is helpful for educating you about the importance of images throughout your web design.

If you are using your images to add flavor to your ecommerce or company’s website, we have 15 tips for commercial web design that can help your business get to the next level!

Disclaimer: WebCitz, LLC does not warrant or make any representations concerning the accuracy, likely results, or reliability of the information found on this page or on any web sites linked to from this page. This blog article was written by Timothy A in his or her personal capacity. The opinion(s) expressed in this article are the author's own and may not reflect the opinion(s) of WebCitz, LLC.