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How to Write Effective Page Titles?

How to Write Effective Page Titles

Page titles are one of the most overlooked aspects of website design. However, they have an enormous impact on how visitors find your content and interact with your site. This article will teach you how to write effective page titles for a better user experience. Let’s go!


Why are Page Titles Important?

When a user is searching a search engine, like Google, for information on your topic, they are met with an enormous list of results. The title of each result allows users to quickly scan the page and decide if it’s worth investigating further.

Furthermore, page titles are used by Google to determine what your page is about. If you want your pages to rank highly in search engines, use descriptive and relevant keywords throughout the title of each page on your site.

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What Should a Good Page Title Look Like?

The key to writing effective titles for web pages is specificity. When possible, include one or two words that describe the actual content of the webpage rather than using vague terms. For example: instead of “Page Title” try “How To Write An Effective Page Title” or if it makes sense “Writing an Effective Page Title Guide” would be more accurate than simply “Guide: Writing an Effective Page Title”.


Tips for Writing Good Page Titles

1.) Be specific

Page titles are an important form of communication between you and your site visitors, so they need to have complete information about what will happen when they click on a link.

Titles should give users a good idea of what they’ll find on that page. In fact, page titles should describe EXACTLY what’s on the page, not just act as bait to attract clicks.

2.) Keep it short

It may seem like a good idea to use as many words as possible in your page title, but search engine bots actually prefer it when you limit the number of characters. They’re looking for keywords that are specific and relevant to users’ searches. Also, short titles are much easier to read, which is more likely to be clicked.

3.) Don’t stuff keywords

Don’t stuff your page titles with keywords in an effort to rank higher on search engines. Keyword stuffing looks spammy and can lead you down the road of being penalized by Google’s web crawlers. The only thing it does it make your website look spammy to visitors.

4.) Be consistent with formatting

Formatting consistency from page-to-page means that site visitors don’t have to adjust their expectations when they’re moving around on your website. This allows them to focus on what’s important: reading your awesome content! Also, search engines like Google are looking for a standard way to present information, so it’s best if you follow their lead.

5.) Think about SEO

Don’t forget that page titles are a great opportunity for optimization. As such, use the main keyword you want to rank for, but make sure the keywords are included naturally so you don’t look spammy.

Also, search engines give more weight to words that appear closer to the beginning of a page title. Use your target keywords as early in the title as possible and try not to repeat them too often on one webpage.

Related: SEO Tips for Franchise Websites.

6.) Don’t put your company name at the front

Your company name is probably already on your website, so don’t put it in the title as well. Doing this will dilute its impact and make people think you’re trying to sell them something instead of giving them valuable information.

7.) Write for the user

Keep in mind that the user is reading your page titles, not just the Google bots. Write for them by using their level of expertise and language preferences, while conveying information as concisely as possible. Also, make sure your title phrases are the same as those that you use in on-page copy and links.

8.) Create a question-based title

An effective page title can be the difference between a person reading your content or passing it over. One way to create an attention-grabbing headline is by asking questions in titles. For example, “What’s The Best Way to Write Effective Page Titles?”

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9.) Separate your brand name from the page title

Your company name is probably already on your website, so don’t put it right at the front of the title. Doing this will dilute its impact and make people think you’re trying to sell them something instead of giving them valuable information.

If you do decide to use your brand name, then use a hyphen (-) or dash (|) between your name and the actual website title (brand name goes last).

10.) Think about what your visitors are searching

Write titles that are descriptive and relevant, but also include keywords related to what people would typically be searching for in relation to your content. Google is trying hard these days to determine what people are actually looking for when they search, so write titles based on those ideas and your user’s expectations.

This is where having an accurate, illustrative, and concise meta description comes in handy, make sure you make yours eye-catching!

11.) Be compelling

The page title should be compelling enough to make someone want to click on it. This stimulates the website visitor’s attention and encourages them to read more of your content. Also,  it’s a great way to make your content look more interesting than the other websites in search results.

12.) Use a headline analyzer tool

There are actually websites that will analyze your page title and tell you what words might be too many, not enough, or in the wrong order. A website called Headline Analyzer by CoSchedule analyzes your title based on multiple criteria, so you are likely to find the analysis quite eye-opening. It allows users of any skill level to analyze their titles and make some adjustments accordingly.

Headline Analyzer Homepage

Final Thoughts on Writing a Great Page Title

In conclusion, an effective page title should be compelling, informative, not too lengthy, include your main keyword, and more! Also, don’t forget to use an online headline analyzer so you can get the most out of your titles.

Keeping these tips in mind will help you write effective page titles that work with search engine bots and communicate exactly what your users can expect when they click on them. Now go try out some of these suggestions!

Disclaimer: WebCitz, LLC does not warrant or make any representations concerning the accuracy, likely results, or reliability of the information found on this page or on any web sites linked to from this page. This blog article was written by Timothy A in his or her personal capacity. The opinion(s) expressed in this article are the author's own and may not reflect the opinion(s) of WebCitz, LLC.