WordPress is the most popular website CMS in use today. It powers 40% of all websites on the internet! But is it good for SEO, what are some of the best SEO plugins to use, and what does Google say about WordPress? Read this blog post to find out more!
WordPress SEO Benefits
Yes, you’d be hard-pressed to find a better solution for creating an amazing website that ranks well on Google. Not only does the platform come ready for SEO, but it also allows you to optimize things even further with the numerous helpful plugins. WordPress is also very flexible and allows you to create almost any type of website.
John Mueller (Google’s Senior Webmaster Trends Analyst) recently revealed that the CMS used won’t affect your rankings, but he believes that WordPress is a great CMS that works well when it comes to search.
Google does not care what CMS you use, but it does care about the outcome, in which WordPress has you covered. In fact, WordPress is the best CMS for creating accessible and useful web pages, which is why it’s the most used platform in the world!
What is WordPress SEO?
WordPress SEO is doing what it takes to rank your WordPress website higher in the search engine results pages (SERPS). This is done by creating blog content, writing meta descriptions and tags for each post, optimizing images with image, making your website super-fast, and more.
Let’s break WordPress SEO down into five key categories:
- On-site SEO – This is the internal optimization that you do on your website, like optimizing the images and headings.
- Off-site SEO – This is what happens outside of your site, such as guest blogging for relevant websites or commenting on other blogs in your niche to get backlinks.
- Technical SEO – This is the behind-the-scenes SEO practices you use to make it easier for search engines to find your site, index its contents, and show pages in the SERPS.
- Local SEO – This is the optimization for specific locations, which can be done by mapping out each individual city or region, and then optimizing your content with relevant keywords on those pages.
- User experience (UX) – This is when you ensure that every visitor to your website has a great experience and can find what they are looking for as quickly as possible.
- Your WordPress site is a ‘rocket ship’ when you make sure to follow the best practices for each of the five pillars, and the destination is the top position of Google, Yahoo, and Bing!
Why WordPress is the Best for SEO?
There are many options when it comes to choosing a CMS for your website, such as Wix, Weebly, and Squarespace. However, WordPress comes out on top and has the most benefits for SEO.
- The WordPress CMS – Free and easy to use, WordPress is an invaluable tool for people with limited technical skills or desire, but who still want to have their own online presence.
- SEO-friendly themes – With over 60,000 free themes to choose from and with more being added all the time, you are sure to find an SEO-friendly theme that suits your needs.
- Plugins for SEO – A WordPress site can be easily SEO-optimized with the right plugins. For example, Yoast is a powerful plugin that helps with creating meta descriptions and other content that will rank your site higher.
- The WordPress community – There are over 50 million people using the platform, and this is because they know that it’s a great CMS for SEO. In fact, WordPress powers over 40% of the web!
- Free and open-source – When you use WordPress, not only do you get free access to the software and dozens of themes but there’s also an amazing community for support. You can even download all plugins from within your dashboard so that updates happen automatically without any additional work needed from you or your developer!
- Easy to use with other tools – WordPress integrates with many different tools, such as Google Analytics or MailChimp.
- Mobile-friendly – The mobile web traffic is increasing every year and WordPress has a responsive design that looks great on any size screen. This means it’s more likely to appear in the SERPS for people using smartphones or tablets to browse the web.
WordPress is the only CMS that brings together all of these important elements for SEO.
What Are the Best WordPress SEO plugins?
There are many different plugins to help with SEO, like Yoast, All in One SEO Pack, and Google XML Sitemaps. Here’s a short review of our favorites:
- Yoast – The most popular plugin for WordPress SEO. Yoast has a ton of features, including meta descriptions and tags that you can easily customize to suit your site’s content.
- All in One SEO Pack – A simple but effective option with only the basic essentials like shortcodes for headings and links, as well as title templates to make sure every page is optimized.
- Google XML Sitemaps – This plugin helps search engines find all of the pages on your website by creating an xml sitemap file, which they then use to index your site correctly. Make sure you go through this process once per month so new pages are added quickly!
- Image Optimization + CDN – Compressing images save bandwidth and improves loading times on your site, which allows your visitors to enjoy faster speeds. With WordPress image optimization plugins, like TinyPNG and WP Smush Pro, you can optimize all of the images on your site at once. (Image compression is only one area of speed optimization, check out our Top 15 Tips for Improving Page Speed to learn more!)
Related: How to Write SEO-Friendly Content.
Final Thoughts on WordPress SEO Benefits
In conclusion, if you’re looking for a CMS that is both powerful and easy to use, then WordPress should be your choice. With the right plugins installed, it will be easier than ever to optimize your site for higher rankings in Google’s search engine results pages.
But do you want to know the best thing about WordPress? Well, it doesn’t have any limitations when it comes to usability or customization! You can do image optimization with TinyPNG and WP Smush Pro, add social media icons on every page with Social Media Widget plugin, and integrating video into pages using YouTube embeds or Videogrid Lightbox – all without touching a line of code!
This means that anyone, even those who don’t know how to write HTML or CSS, can design a beautiful website that ranks well – perfect!