SEO is a powerful tool for any business that wants to generate more traffic. But when it comes to SEO, the franchise industry has its own set of challenges that must be overcome in order to rank highly on Google SERPs.
In this post, we will go over some of the most important things you need to know about SEO and how they apply specifically to running a franchise website.
How to Improve SEO for Your Franchise
1.) Test out local SEO keywords
Finding the right keywords is by far one of the most important things you can do when optimizing your franchise website for local SEO.
However, it is also an extremely time-consuming process. You need to figure out what people are typing into Google to find companies like yours, and then ensure that your website is optimized for those same words.
The best way to do this is by using tools that give you a list of suggested search terms. It’s all about finding where there might be low competition, but still enough searches to make it worth your while.
2.) Add all locations to review websites
Reviews are an integral part of any franchise website. It helps build trust with both current and potential customers by demonstrating that they are a legitimate company-worthy enough to be trusted for business.
However, one thing most people do not realize is the role review websites play in local SEO rankings as well! Google Places now encompasses all data from over 50 different sources including Yelp!, TripAdvisor, Facebook Reviews, Zomato etc… and these sites can help your brand rank higher if you have more reviews than others competing against you on the SERPs.
So it’s important to make every franchise location set up profiles on all applicable review websites, so each of them shows up high on search results. This process will take some time but will be very helpful in the long run.
3.) Sign up for Yelp
If you haven’t already, sign up for a business account on Yelp and start using it to your advantage.
Yelp is by far one of the most popular review websites around (used primarily in the US) with over 150 million monthly visitors as well as 77 million reviews! That’s a lot of potential customers that might be looking for companies like yours – so why not give them what they want?
By signing up for yelp and optimizing your company profile there, you will gain access to all kinds of helpful tools, such as email notifications when someone posts a new review about your business or uploads an image, which can help boost engagement rates drastically.
4.) Include local business schema markup
Schema markup can be a tricky thing to do, but in the long run, it’s worth it.
This is because Google has been known to use schema markups when ranking SERPs, so doing this will give you more chances for your site to rank higher than others that lack such things!
There are specific places where you need to include these codes, like the title tag or within certain pages of text (in H-tags) etc.
5.) List your locations on Google Maps
One of the most effective ways to get more customers through your franchise website is by getting listed on Google Maps.
Since a majority of users rely solely on this map service when looking for nearby locations, it’s important that you take advantage and do all that you can to rank high! Fortunately, adding business listings isn’t nearly as difficult or time-consuming as some might think so there really is no reason not to add them.
So make sure your local SEO strategy includes listing each location along with their corresponding hours etc…so they show up properly within search results, which will help generate even more traffic towards your brand!
6.) Have all franchise locations on the same website
Many times, business owners will choose to have a different website for each of their locations. However, while that might seem like a good idea at first glance, it’s not!
In fact, having all of your franchise locations on the website is far more beneficial from both an SEO perspective and a usability perspective. This way you get indexed under the same domain name and all that lovely link juice is shared!
So, if you don’t already own one site for all of your franchises, then start thinking about doing so, rather than having each franchise on a separate domain.
7.) Use location-based keywords
When it comes to SEO, using location-based keywords can be a great way for your franchise website to rank higher in search results.
For instance, if you were going about writing content or creating titles and headlines, you should make sure that they all contain the city name of where the franchises are located within them. Check out our post on How To Write Effective Page Titles to make the most out of your titles and headlines!
This is an easy way to help boost the SEO of your franchise website, but it’s also an extremely easy thing to forget about, especially if you have multiple locations!
So make sure each location is listed within these keywords (and throughout all content) for maximum results.
8.) Register each franchise on “GPS Points of Interest” databases
GPS manufacturers and carmakers have become experts at drawing from databases to provide users with information about points of interest as they use their GPS devices.
As such, registering your franchise website on GPS Points of Interest databases is another easy way to help boost the local SEO of each site.
There are plenty out there, so it shouldn’t take too much time or effort for you to go through and register all locations (unless you have a lot). But even if that’s the case, it will be worth your while in the end!
How long does it take to rank high on local SEO?
It varies for everyone, but one thing is clear: the more you work at it and optimize your website properly, the faster you will see results. So don’t give up!
If you want results, make sure your strategy fits what Google wants (which isn’t always apparent) so there are no roadblocks in front of your progress.
Why is SEO for franchise stores important?
The goal of SEO is to help you rank higher in search engines for keywords that potential customers are searching for. If these people find your site and convert into leads, then there’s a good chance they will turn into valuable customers for life!
Are backlinks important?
Yes! Backlinks are so crucial to the success of your franchise website, but you have to be careful.
You want reputable sites linking back to yours for it to count towards rankings on Google, because if not, they might actually hurt your SEO instead of helping it!
However, when done right, everything will work out fine in the end! Just remember that getting high-quality backlinks pointing at your site takes time and effort – don’t expect instant results overnight.
Why is franchise SEO hard?
It’s not as difficult as it seems, but there are a lot of moving parts that you need to take into consideration, such as:
Duplicate content – You don’t want the same information on multiple pages/posts, so make sure each page is unique!
Too much to manage – Mistakes can happen when you’re trying to do everything yourself, so it’s a good idea to hire someone who knows what they’re doing.
Unnecessary internal links – You want to keep your internal linking structure clean and simple so it doesn’t become confusing.
Old NAP – Make sure your information is up-to-date because this can negatively affect SEO.
How do I know if my search ranking strategy is working?
There’s no sure way to know exactly what is happening behind closed doors on search engines. This is because their algorithms are all different from each other and change constantly.
However, there are a few things that can be tracked, which gives insight into your current progress, such as the number of leads generated from the website in the past week/month, the number of keywords in the top 1-3 positions, and the total page views in the last 30 days.
There is no universal template for ranking well – every business will have unique needs when it comes to their franchise websites’ strategies.
How do I know how many backlinks my competitors have?
There are many tools out there that can help you see how much backlink juice your competitors have, but one of the easiest to use is MozBar. This tool not only tells you what sites link to them and their domain authority (DA) score, but also shows whether or not those links are dofollow/nofollow etc… which helps figure out if they’re worth it or not!
What do franchise SEO services include?
The search engine rankings of a company are important when it comes to attracting customers and improving sales. Professional SEO strategies can help you rank higher in online searches, which will lead more people into your store! SEO agencies will typically do the following:
- Help you research your target market – You’ll want to have a list of keywords that people are actually searching for, so this will help you find the right customers.
- Conduct a competitor analysis – If no one else is ranking well, then it’s easier to rank higher!
- Create content strategies – Once there is enough information from researching your business and competitors, they can create different types of content such as blogs posts, e-books etc… that will be useful for potential customers.
- Link building campaigns/off-page optimization – This part involves adding links from other websites like social media profiles or even guest blog posts on high DA sites (which helps build up backlinks). These off-site tactics combined with onsite SEO efforts should help increase your rankings!
- Tracking – This is a key part of the work they do, so you know exactly what’s going on with your website and how it can be improved.
What are some franchise SEO services that I should avoid?
Just because a company offers “SEO” doesn’t mean they’re going to be any good at it so make sure you do some research beforehand on their reputation/online reviews before committing to anything. When hiring an agency, try asking them these questions:
- Do you have experience with local businesses?
- Can I see past case studies of work done for other companies in my industry?
- How many employees does your company have?
What about SEO audits?
There are many benefits associated with hiring a professional company to conduct an SEO audit for your website. Some of these benefits include the identification of new traffic trends, a better understanding of your site’s structure, and discovering possible weaknesses that you can now fix! See our Benefits of an SEO Audit blog post to learn more!
Final Thoughts on Building a Franchise SEO Strategy
In conclusion, SEO for franchise websites is all about balance.
If you’re too aggressive with your optimization, then Google might see it as spammy and drop the website’s rankings because there are other sites that deserve to rank higher than yours.
But if you don’t work hard enough or try anything new (which should always be focused on local SEO), then nothing will change at all, which could make future tasks harder in the long run! So think of every different strategy possible when working towards better results – good luck!
If you liked this, check out these 7 Basic Ecommerce Marketing Concepts.