Social media is a powerful marketing tool that can be used to attract new customers and increase conversion rates for eCommerce businesses. However, it’s not as simple as just signing up for Facebook or Twitter.
If you want the best results, your social media strategy needs to be customized and personalized. This blog post provides an overview of how social media can work with your eCommerce business, along with important tips on how you should go about implementing it.
Social Media for Ecommerce: A Quick Guide
One of the best ways to attract new customers is to network with industry experts and stay connected is through social media. If you’re looking for a quick guide on how eCommerce businesses can use this powerful tool, then take the following tips into account:
Make a Plan
It’s important that your strategy be customized in order to achieve maximum success when using social media tools, such as Facebook or Twitter. Consider what type of content will work well for your brand – photos, videos, or articles?
It also helps if you take into consideration who your target audience is before deciding which channel(s) are right for you. For example, Instagram might not make sense for promoting products for seniors, but it’ll likely do wonders for a travel company.
One way to tackle the challenge of social media is with an editorial calendar – also known as ‘social media publishing’. This will help you stay organized so that you don’t miss any opportunities or updates from customers!
Your marketing team should be in charge of deciding which posts deserve priority (i.e. what’s going on with their product, customer testimonials, etc.). You’ll want to post at least once per day but there could very well be days where you won’t have anything new to share, such as when it’s not currently seasonally appropriate for your industry. The key here is consistency, but remember that people get tired if they’re seeing too many ads all the time.
Create Accounts on All Platforms
The next step is to create an account on all the major social media sites. You’ll want to go for a strong username and make sure your profile looks professional. This way you can start building up traction before people even visit your website!
The goal is to have people who follow your social media accounts know that they’re getting a behind-the-scenes look at what goes into running the company, which in turn builds trust and loyalty!
Social Media Advertising
Once set up, you may want to get the ball rolling with some ads.
For example, you can set up a Facebook Ads campaign that links straight back to the product on your site You can even target specific demographics based on where they live or what their interests are (like men between 20-30 years old who like watching sports).
It’s advisable to measure how successful those campaigns were, which allows you to find what works best in your niche. Google Analytics is one of the most popular platforms for this because it’s free and gives tons of information about any given website visitor – Including if they saw one of these ads.
The cost should be worth the investment. Luckily, social media has higher engagement rates compared with other methods. These ads can help boost traffic & conversions in all areas of an eCommerce business.
Related: How to Post to Instagram From Facebook.
Direct Buying on Social Media
Many platforms have native shopping functionality, which allows people to buy on the social media platform itself. This means the customer has to take far fewer steps to make a purchase. Essentially, the less effort it is to buy your product, the better.
When a customer has an issue, you want to be able to reach out and help them as quickly as possible. Social media is perfect for this because it can be done in real-time! In fact, you can be there for your customers if you’re commuting, grabbing lunch, or even brushing your teeth! This isn’t appealing to everyone, but this can be extremely useful in the early stages of your growing eCommerce brand.
Show Your Personality
Customers want to know that they are buying from a person, not just an eCommerce business. You should tell your story, be personable, and interact with customers on social media.
Collaborate with Influencers
One of the best ways to grow an eCommerce brand is to find people with a large following and let them share your product or service for you. They will promote it to their followers, which can have an exponential effect when done correctly!
But don’t just contact any influencer! It’s important to work with influencers in the same niche as you. For example, if you sell products for new parents, you will find great success working with mommy bloggers.
Social media allows you to engage with your customers and encourage them to share their experiences. Consumers are more likely to buy a product when they know it has been used and loved. Let your customers create the ads for you!
Utilize Video Content
Engaging video content is proven to increase engagement by up to 55%. You can post product demonstrations on your Instagram account or share your favorite content on a YouTube channel.
4 Best Social Media Platforms for eCommerce
- Facebook – Facebook is the most popular social media platform in America with over 168 million daily active users (DAU). There’s a reason why it’s such an effective marketing tool! You can create custom audiences based on your brand’s customer database or you could promote posts through ads.
- Instagram – 80% of marketers use Instagram and it’s the second most popular social media app in America. You can create a presence by posting photos on your account, which people are much more likely to engage with when compared to text content.
- Pinterest – With over 70 million monthly active users (MAU) Pinterest is one of the best platforms for eCommerce businesses. The site has an overwhelmingly female audience so you’ll need to be aware when creating marketing campaigns that resonate with this segmentation.
- YouTube – YouTube has more than one billion monthly viewers and 300 hours of video uploaded every minute! It might not be surprising then that this would be my favorite place to showcase product videos or tutorials related to eCommerce.
In Conclusion: Social Media eCommerce
A social media strategy can help any e-commerce business grow by engaging potential buyers in an interactive way. But the best part… It doesn’t have to cost a dime!
If you’re not thinking about social media marketing, it’s time to start. Social media is an integral part of any online strategy for eCommerce brands, but most people don’t know where to begin or how. In fact, if you’re on the fence about jumping in with social media for your ecommerce business, check out our blog article on The Advantages & Disadvantages Of Using Social Media to help you ease into the idea a little bit more.
The tips in this post have been used successfully time and again. But as eCommerce is still relatively new, don’t be afraid to experiment and find what works for you.