The way that online-focused companies have grown in the last decade is unprecedented. The internet has changed the world, and now it’s changing how we buy products. In this blog post, I will discuss eCommerce growth strategies for your business … Read More
Facebook Marketplace is a new feature that allows people to buy and sell items with others in their area. It’s an easy way to expand your business, but there are some important things you need to know before jumping into … Read More
If you’re in the business of selling goods online, then it’s important to know what your Return on Investment (ROI) is for each campaign. If you don’t know how much revenue a given campaign generated, then it’s impossible to tell … Read More
Ecommerce Retargeting for Shopping Cart Abandonment is a topic that many marketers and business owners are interested in. In this blog post, we will discuss the benefits of eCommerce retargeting and how to improve your conversion rates by implementing it … Read More
In this blog post, we will discuss what a marketing agency does and why you may want to hire one. Marketing agencies can help with many different aspects of your marketing strategy, such as branding, social media management, website design … Read More
Whether you’re just getting started with PPC or you are familiar with ads but just need to brush up on your paid advertising knowledge, we hope you’ll find this ultimate PPC glossary helpful! We’ll cover important PPC terms relating to … Read More
Ecommerce PPC is an important part of any online retailer’s marketing strategy. It can be a great way to generate traffic and sales for your business, but only if you do it correctly. In this post, we talk about the … Read More
Here is your step by step to guide on how to install a Facebook Pixel on your Wix website in 10 minutes or less. What is The Facebook Pixel? The Facebook Pixel is a piece of code you install on … Read More
Don’t miss out on the amazing benefits of linking your Instagram and Facebook Business Page. Whether your a business owner spending $10,000/mo on social media ads or an influencer posting consistent content on your socials you need to connect your … Read More
A great way to help grow your Facebook Business Page is by actually inviting people to like your page. This can prove to be far more efficient than just hoping someone likes your Facebook page on their own without outside … Read More
What Is Keyword Research? Keyphrase research is the control panel of how you set up your SEO plan, design, and development of your site and it’s content. Keyword research is the process of finding and analyzing search terms that people … Read More
Running your advertisements on Instagram might be a great option for your brand. This can be a perfect way to reach a broader audience, and in some cases an audience more suited for your specific products and services. While there … Read More
The Facebook Pixel is just a simple snippet of code you place on each page of your website, but its benefits can be extraordinary! What it does is collects data that helps you track conversions from Facebook advertisements, optimize ads, … Read More
Facebook Bid Strategies When you run Facebook Ads, your ads are shown through a bidding system and are directly affected by how many other advertisers are targeting the same audiences and how much they are willing to bid. Most Facebook … Read More
Your ecommerce business can run dynamic ads that deliver highly relevant content and allow users to shop your site or discover new products directly on their Facebook newsfeed. To do this, you will need to create a Facebook Catalog. There … Read More
You would expect choosing your Facebook Ads budget would be a simple task, but when you encounter the daily budget versus lifetime budget option when creating your campaigns you might be left second guessing your decision. There are two types … Read More
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The various places on Facebook and Instagram where your ads can be shown are called ad placements. You set your placement preferences at the ad set level of your campaign, and depending on your campaign objective, your ads can appear … Read More
Your first step in creating a Facebook ad campaign is to select your campaign objective. This lets Facebook know which event to target and optimize your budget and bidding for. Think of it like telling Facebook what it is you wish to achieve and … Read More
Facebook retargeting is when you run ads to people who have previously interacted with your business in some way. This could be a past website visitor, a returning customer, a Facebook page fan, etc. These types of people often times are far … Read More
How to Create Facebook Lookalike Audiences Facebook lookalike audiences can take past customer data and help find your new best customers all across the Facebook platform. It’s an incredibly powerful tool that draws website conversion data from your customers to … Read More
Facebook Dynamic Ads Dynamic product ads allow you to target customers who have recently visited your website and browsed key product pages, but left before completing a purchase. This is typically a great audience to target because of their elevated … Read More
Facebook Custom Audiences The use of custom audiences can lead to some of the best targeting in your entire Facebook Ads account. These are highly defined groups of people who have established a relationship with your business in the past, such … Read More
Facebook Audience Targeting One of the most attractive aspects of Facebook advertising is the seemingly limitless audience targeting at your disposal. When running Facebook Ads, you can choose to target people based on numerous factors such as age, gender, interests … Read More
Let’s start by talking about Facebook Ad delivery and pacing. When we talk about delivery, we refer to showing an ad to your target audience. Pacing on the other hand, is optimizing the delivery between the maximum bid and zero … Read More
Facebook rules automatically check your campaigns, ad sets and ads on a set schedule and depending on your settings will either send you a notification or make a change to the campaign if the rule requirement is met. When you … Read More
In order to gain access to a pre-existing Facebook page, you need to be assigned a page role. This is a task that comes up often when we take on a new social media management client, so hopefully, this article … Read More
When posting on Facebook, either to your page or a new advertisement, the right image dimensions can make or break the post. To ensure your brand looks professional these are the Facebook Image Sizes and Dimensions to follow. Facebook News … Read More
Facebook’s Ads Manager algorithm is known as one of the most sophisticated when it comes to social media advertising, but would you trust it to make “optimization” changes to the appearance of your ads? Let’s discuss whether or not you … Read More
A dark post on Facebook may just be the best thing you’ve never heard of. Offering great amounts of power, these posts might just be the difference maker for your advertising ROI. … Read More
Social Media Advertising From Beginner To Expert Social media advertising is responsible for bringing more than $100 million of revenue to businesses everyday. This article will teach you everything you need to know about exploding your sales with social media advertising. What is Social Media Advertising And Why Use It? … Read More
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