With over one billion active monthly users, Instagram is undoubtedly the leading social media channel of recent times. Rather than just being a place to connect with your friends and share visual content, Instagram has been turned into a world … Read More
If you’re in the business of selling goods online, then it’s important to know what your Return on Investment (ROI) is for each campaign. If you don’t know how much revenue a given campaign generated, then it’s impossible to tell … Read More
This is a topic that many marketers and business owners are interested in. In this blog post, we will discuss the benefits of ecommerce retargeting and how to improve your conversion rates by implementing it on your store. If you’re … Read More
Trying to figure out what digital marketing agencies are all about? No problem! Let’s start with a rundown of what digital marketing involves, then talk about the types of digital agencies you’ll encounter, followed by some other interesting facts about … Read More
Whether you’re just getting started with PPC or you are familiar with ads but just need to brush up on your paid advertising knowledge, we hope you’ll find this ultimate PPC glossary helpful! We’ll cover important PPC terms relating to … Read More
Ecommerce PPC is an important part of any online retailer’s marketing strategy. It can be a great way to generate traffic and sales for your business, but only if you do it correctly. In this post, we talk about the … Read More
Here is your step by step to guide on how to install a Facebook Pixel (Meta Pixel) on your Wix website in 10 minutes or less. What is The Facebook Pixel (Meta Pixel)? The Facebook Pixel (Meta Pixel) is a … Read More
Don’t miss out on the amazing benefits of linking your Instagram and Facebook Business Page. Whether you’re a business owner spending $10,000/mo on social media ads or an influencer posting consistent content on your socials you need to connect your … Read More
A great way to help grow your Facebook Business Page is by actually inviting people to like your page. This can prove to be far more efficient than just hoping someone likes your Facebook page on their own without outside … Read More
Your first step in creating a Facebook ad campaign is to select your campaign objective. This lets Facebook know which event to target and optimize your budget and bidding for. Think of it like telling Facebook what it is you wish to achieve and … Read More
Facebook retargeting is when you run ads to people who have previously interacted with your business in some way. This could be a past website visitor, a returning customer, a Facebook page fan, etc. These types of people often times are far … Read More
Facebook lookalike audiences can take past customer data and help find your new best customers all across the Facebook platform. It’s an incredibly powerful tool that draws website conversion data from your customers to identify others who are likely to … Read More
Dynamic product ads allow you to target customers who have recently visited your website and browsed key product pages, but left before completing a purchase. This is typically a great audience to target because of their elevated interest in the … Read More
The use of custom audiences can lead to some of the best targeting in your entire Facebook Ads account. These are highly defined groups of people who have established a relationship with your business in the past, such as past customers, … Read More
Facebook rules automatically check your campaigns, ad sets and ads on a set schedule and depending on your settings will either send you a notification or make a change to the campaign if the rule requirement is met. When you … Read More
When posting on Facebook, either to your page or a new advertisement, the right image dimensions can make or break the post. To ensure your brand looks professional these are the Facebook Image Sizes and Dimensions to follow. Facebook News … Read More
Facebook’s Ads Manager algorithm is known as one of the most sophisticated when it comes to social media advertising, but would you trust it to make “optimization” changes to the appearance of your ads? Let’s discuss whether or not you … Read More
A dark post on Facebook may just be the best thing you’ve never heard of. Offering great amounts of power, these posts might just be the difference maker for your advertising ROI. … Read More
Social Media Advertising From Beginner To Expert Social media advertising is responsible for bringing more than $100 million of revenue to businesses everyday. This article will teach you everything you need to know about exploding your sales with social media advertising. What is Social Media Advertising And Why Use It? … Read More