In this article, we’ll cover the 13 best ecommerce website design practices. If you are wondering how to design an ecommerce website that converts, that’s what we’re going to cover in this post! There are 13 best practices when it comes to designing an eCommerce website that will increase your conversion rates and generate more revenue for your business.
13 Ecommerce Website Design Practices
1. Informative product pages
Don’t let your customer be left guessing when it comes to product specifications. Provide all the necessary details and make them easy to find on every page of your website!
These product pages should include images, videos, or animations that show off the product in use. Doing this will show exactly what you’re selling and increase the likelihood of converting potential customers.
For example, if you’re selling shoes, talk about what the shoe looks like on different types of feet (wide or narrow) because that will be more appealing to certain customers. And make sure to include measurements! Take your product page to the next level with these 12 awesome steps!
2. Great product image quality
Product images are the first thing your customers see when they’re browsing a website.
Don’t risk turning them away by using low-quality product photos that don’t accurately depict what you’re selling.
3. Make navigation efficient
Having clear navigation makes it easier for visitors who may be new to your site – or those in a rush – because they can easily find what they’re looking for.
Your site should be simple and easy to navigate because you want your customers to stay on the page, not bounce out of it. Designing with simplicity in mind is vital if you don’t want people getting lost within seconds of landing on your website.
Adding a search bar to your website will allow visitors to find exactly what they’re looking for in one click. This is especially useful if you carry a wide variety of inventory so customers can quickly filter out the items that don’t interest them and hone in on those that do.
4. Give customers the ability to sort products by price
Everyone has different budgets, so it can be a good idea to allow customers to sort the products by price and other factors, especially if you have a large inventory.
Not many customers will be happy searching through dozens of pages to find something affordable.
5. Social proof
Social proof has been shown to increase conversion rates, which means product reviews are more than just nice-to-haves for ecommerce websites – they’re critical components of an excellent customer experience.
So, what’s the best way to make sure that you have enough social proof? Get them from people who’ve actually purchased and used your products. This way, you’ll have reviews that are more likely to resonate with your customer base.
Creating a social media contest is also one of the best ways to ensure that customers will share their experience and get involved in your brand – which not only increases awareness for them, but creates an awesome marketing opportunity for you as well.
Recently, Nike had runners design custom running shoes on Instagram via #NikeID tag to celebrate National Running Day. The campaign went viral because it tapped into people’s passion points (running) while being creative and interesting enough to capture everyone’s attention.
6. Add personality
Your website needs personality to set it apart from the competition.
Customers want to know that they’re buying from individuals who understand their problems, not from a corporate brand. You can do this is by including quirky product descriptions and talking in a friendly tone-of-voice.
7. Include customer reviews
Customer reviews should be placed on your website, not just in social media posts.
This gives customers even more information about your products before they buy them. Customers should also get more and more confident in your products as they read through the reviews, which will increase the chance of a purchase.
8. Social media integration
Your website should make it easy for users to interact with their social media.
This means being able to easily share links to your products on their Facebook page, alongside being able to pin your posts on Pinterest.
Linking to your social media accounts will also do wonders for increasing the number of people who follow you. This is great for many reasons, but mainly because you can retarget these followers with your SMM strategy.
9. Always check for 404 errors
If customers land on a page that doesn’t exist, they’ll leave and never come back.
It’s important to make sure your website is error-free by checking for 404 errors at least once every six months or so to avoid losing sales because of this issue.
10. Make sure your website is fast
Speed can make or break your website, so it’s important to optimize speed by reducing the size of media, removing unnecessary plugins or code, and using a premium hosting provider.
You can test your site speed using tools like Pingdom or GTmetrix, which will also tell you what to work on to make your site even faster.
11. Don’t forget about SEO
SEO is an important part of marketing your business, and it’s something that you should be thinking about from the design stage.
The common SEO rules are as important as ever, so make sure your keywords are included throughout the site, and be mindful of how you’re using headers, links, images, and other content on your website.
12. Designing your website with mobile devices in mind
It’s crucial for all websites to be designed with mobile devices in mind, as more people are using cell phones instead of desktops these days.
There are many things you need to do when designing a site with the smallest screens, such as making text large enough for easy reading and avoiding large images that exceed the width of your screen.
13. Provide multiple ways to get in touch
It’s likely that potential customers will want to connect with your company, whether that’s on the phone or via email.
You’ll want to make sure you have an “about us” section on the site that tells visitors about your business as well as what makes it special – so they’re likely to come back for more!
The last thing we recommend is providing social media links (like Facebook or Twitter) if at all possible. These are great ways to get in touch with people who visit your store without having them leave the page where they spend their money.
Best Website Design Practices: In Conclusion
In conclusion, you need to think carefully about the design of your store to make sure it’s going to be successful. This article has given you 13 of the best ecommerce website design practices that will help ensure your company is getting noticed and making money.
The most important thing to think about is the customer experience. The best ecommerce websites have an intuitive design and make it easy for customers to find what they’re looking for, which builds confidence in your company as a whole. The more confident people are shopping on your website, the more likely they’ll be to buy something!