Blogging is a great way to increase your business’s exposure and generate more revenue. However, it can also be time consuming and difficult to manage. In this article, we will give you tips on how to maintain a successful blog that supports the growth of your brand or business.
Best Strategies for Blog Management
1.) Use an editorial calendar
This will help you stay organized by mapping out your posts ahead of time. It is also important to create a workflow that outlines how content should be published. For example, you may choose to publish a post once per week or every other day. This is an absolute must if you outsource your writing to a team of writers or marketers.
The great news is that there are plenty of options when it comes to editorial calendars. From Google Calendar to the multi-featured CoSpot, there’s something for everyone!
In fact, the new and improved calendars make it infinitely easier to plan social media marketing campaigns, which helps a ton during promotion season. Alongside the promotional calendar, these calendars also include topical keywords you can use for your posts. And don’t worry about forgetting when a post is due – these tools come complete with reminders!
2.) Give readers what they want
Your readers want value from your post to justify the time spent reading it. As such, think about what your readers want to know while you write your blog posts. Are your readers on your website to be entertained or to learn something?
Knowing the answer to this question will help when it comes to crafting your post. This is important to know when you’re writing.
3.) Target the correct audience
You should be able to identify who your target audience is. For example, if you’re running a blog for children, then there may not be much of an interest in the topic “How to Manage a Blog”.
Targeting the correct audience will help you write content that’s relevant to your readers.
4.) Use blog categories
A good way to organize posts is by topic, such as “topics in our industry” or “travel.” This will enable you to easily search for past articles and make it easier for your readers to find what they enjoy reading about.
5.) Write guest posts for other sites
Guest posting is a great way to drive traffic back to your site. By having articles published on other sites, you are able to expand the reach of your blog and increase how many people know about it.
6.) Create social media accounts for your blog
Social media will help you create a community of followers who eagerly want to see updates from your blog. Plus, you’ll get a chance to communicate with your audience on a more personal level.
7.) Be consistent in your posting schedule
Publishing content regularly on your blog will keep readers coming back and help build trust with them. This can mean posting a few times every week – depending on how active your business is.
8.) Use social media platforms
You can use social media platforms such as Facebook, Twitter, and LinkedIn, to promote new posts and ask followers to share it with their friends. Doing this is a great way to increase blog traffic through word-of-mouth marketing.
9.) Limit promotional plugs of your products or services
You should not have too many posts that are promotional in nature. This will help build a relationship with your audience and also show them you’re interested in what they want to read about, rather than just trying to sell something all the time.
10.) Choose the right platform for your blog
Choosing the right platform for your blog is important, as you want to make sure that you’re using a blogging site that best suits the needs of your business. This means the platform should come with all the features you need, such as easy-to-use templates, analytics tools, plugins, etc.
11.) Keep regular backups of the blog’s database
It’s important to make regular backups of your content. This will make your life a lot easier if your post has been deleted by accident or something else goes wrong, such as hackers and viruses.
You can use plugins, such as “WordPress BackupBuddy” to automatically make backups every few days, weeks, or months.
12.) Be professional in your writing and comment replies
The way you present your website gives an impression for readers about what they should expect from your blog, so it’s best not to use flashy graphics or clutter everything with ads.
You want your visitors to have a good experience before anything else, which will motivate them into visiting again at a later date.
13.) Capture email addresses
You should create an email address where people can subscribe to your blog. This way, you will be able to notify them about new content and they won’t have to search around for it.
Plus, you’ll be able to establish a friendly relationship with your audience, which is never a bad thing!
14.) Think about image copyright
You want to make sure that any images you upload are not copyrighted to avoid legal action being taken against your blog. You can fix this issue by purchasing Creative Commons licenses or using images that are free to use, like those on Unsplash and Pixabay.
15.) Think about search engine optimization
One of the most overlooked aspects of blogging is SEO (Search Engine Optimization). Put simply, this makes your blog posts show higher up in the search engine result pages, which means more traffic to your site.
You can improve the SEO of your blog by using the right keywords, making your site fast, linking to other blog posts, getting links from other websites, providing a good user experience, and making sure your posts are well-written.
If you’ve never done one, we highly recommend looking into the benefits of an SEO Audit. It might just be the thing that you need!
16.) Know why you run the blog
It’s important to know why you’re blogging in the first place. Are you doing it for business? Is it personal, or is there a mix of both elements? Once you have determined your purpose and found what works best for your blog, then all other decisions will follow from that point on.
For example, if your purpose is to promote a specific product, then you will want to create content that appeals to people who will use your product.
17.) Create unique content
Avoid directly copying other posts to avoid getting into trouble for plagiarism. Doing so can get your blog punished by Google, which will result in no visitors to your blog – oops!
Instead, you may want to look at your competition posts for inspiration, and then create a post that is better than theirs – or with your own spin on the topic.
18.) Research other blogs in your niche
You should research the competition to find out what they’re doing to be successful. You’re not doing this to directly copy their posts, but rather to get some ideas on how you can improve for the better.
If the competition is fierce, then you know just how good your site will need to be to compete.
19.) Monitor your traffic sources
If you want to make your blog more successful, it’s a good idea to track the traffic sources and find out where your audience is coming from. You can do this by using Google Analytics, which is a free tool for all users.
Ideally, you will want to have a diverse range of traffic sources, which means that you’ll need to attract organic Google traffic, social media users, and people from other websites.
20.) Use social media for more exposure
Make it easy for others to share your posts on social media channels, like Facebook and Twitter. This is a great strategy for attracting like-minded individuals to your website and growing your audience.
21.) Use post scheduling
Schedule posts so that you’re not always scrambling to create and publish something new. This will make you a lot more efficient with your time and allow for better content creation.
22.) Moderate comments
No one wants spammy comments on their blog! When it comes to moderating comments, some bloggers choose to turn off the comment feature altogether, while others only allow “approved” comments.
23.) Learn from successful bloggers
If you want to succeed in blogging, then it’s important to learn from the successes of those before you.
Some successful bloggers include Gary Vaynerchuk and Jon Morrow, who have created their own style that attracts a large audience. It doesn’t matter what your niche is – if they can do it for theirs, then so can you!
24.) Use video content
Video content is a great way to keep your audience engaged by providing information in a more interactive and interesting format.
Not only is this a great way to make your blog stand out from the crowd, but you’ll also improve the amount of time people stay on your site, which is great for SEO!
25.) Manage your passwords
It’s important to create a secure password that’s difficult for people to guess when it comes to maintaining the privacy and security of your website.
You may also want to store your credentials in an offline password manager, like KeePass or LastPass, which makes it easier for you to manage without having passwords stored on the internet.
26.) Engage with other bloggers
It’s a good idea to connect with other bloggers in your niche so you can share information and tips. You may even be able to cross-promote each others’ blog posts, which helps both parties out.
27.) Craft a personal about page
When you’re just starting out, it’s a good idea to include an about page to give your readers some background information on who you are and what you do.
This will help you establish credibility and trust, which is crucial when you want to build a brand for the long term.
28.) Make your blog fast
No one likes a site that takes forever to load, so make sure your website is loading quickly and efficiently, which you can learn more about in our post on Top 15 Tips for Improving Page Speed. You can do this by making sure your images are optimized, removing unnecessary content, optimizing your code, and more.
29.) Make your blog mobile friendly
As more people are using mobile devices to browse the internet, it is important that your site or blog is easily accessible for them. This means having a responsive design and making sure images aren’t too big so they load quickly on their screen.
30.) Market your posts after publishing
It’s not just about creating high-quality content and then waiting for people to come! Marketing your posts will help generate more readers and increase your blog’s exposure. Marketing your posts can be done by promoting them on social media, sending emails about the post to subscribers, guest posting, sending them to influencers, and submitting them to directories.
With a social scheduling plugin, such as Hootsuite or Buffer, you can share your post across different platforms with just one click. Another way to share your posts is through an e-newsletter. If you have a captivated email list, then why not update them regularly?
31.) Don’t give up!
Blogging can be difficult at first, and it may take a while for you to get an audience that is really invested in your blog. It’s important not to lose hope or become discouraged because this will happen eventually – just keep trying new strategies until something sticks!
Final Thoughts on Blog Management
In conclusion, achieving success in blogging takes time and patience, but it’s worth the effort if you want an audience that comes back over and over again. The real key to long-term success is to know who your audience is and what they want, but there are also a ton of other factors that need to considered, like site speed, post frequency, keeping backups, maintaining security, and connecting via social media.