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What Does a Web Designer Do?

What Does a Web Designer Do?
Timothy A
Timothy A
May 20, 2021
Posted in  Web Design

With more and more people joining the internet revolution, the demand for web design is on the rise. But what does a web designer actually do?

In this blog post, we will answer that question and more! Keep reading to find out what a web designer does, what their responsibilities are, and how it compares to similar job roles.

What Does a Web Designer Do?

A web designer is someone who designs and creates websites. This includes the layout, text placements, and images. They do this by using code, such as HTML and CSS.

A good way to think about what a designer does is by comparing it to an interior designer. Just like when an interior designer will design your house, a web designer will take your thoughts on how you want something to look and perform, and then create that for you. However, rather than making the design feel good for guests, they are optimizing a website for website visitors/customers.

They will use the knowledge and skills they have to create a website page that will look good on any computer, tablet, or phone.

A web designer creates websites by using code like HTML and CSS. This is what makes them different from someone who does graphic design for sites, as it requires programming skills too – not just artistic ability in Photoshop. Web designers also work closely with content creators, UX and UI experts to build the best user experience.

As a web designer, it is important to create websites that align with the needs of the target audience. For example, a website targeted at young children needs to be engaging and fun, which means bright colors, large font, short sentences, and big images.

Conversely, a target audience of lawyers would need a professional style, which means toned-down colors, professional text, sophisticated content, and carefully selected media.

Some may be self-employed and do freelance design projects on a contract basis, while others are employed by an organization to create websites specifically for that company.

The Responsibilities and Skills of a Web Designer

The web designer’s responsibilities typically include: creating a website design, adding content to the site, and arranging objects on the screen (elements). This will also include utilizing colors or other style preferences in accordance with business needs and goals. Furthermore, web designers will ensure that all pages are accessible for users who visit with different devices, and take time to understand how people interact with their screens when online.

HTML, CSS, and JavaScript

These are the main languages for web designers and the backbone of most websites. We will now give a brief overview of each:


Hyper Text Mark-up Language (HTML) is a set of instructions for creating pages on the web and it’s what you use to create content that will appear in someone’s browser window when they visit your site.

HTML is made up of tags that act as placeholders for data like text or images, which are inserted into these spaces by other programs called “viewers.” The end result should be code that is readable from machines and then displayed in a way that’s easy for humans to understand.


CSS stands for Cascading Style Sheets and it’s used to style the content on a webpage with fonts, color, size, spacing etc. It’s usually embedded in code that looks like this:

background-color: white;

font-family: Arial, Helvetica;}

p.main ht { font-size: 24px;}

hform p a strong{ color:#ff0000} }


JavaScript allows programmers to do cool things like manipulate page elements in real-time. For example, if you want a particular element to appear when someone rolls over it with their mouse cursor, JavaScript would help make that happen seamlessly.

This falls into the job description of a web developer, but most web designers should also know some JavaScript. Developers are also responsible for making sure all these scripts work together smoothly and don’t conflict with one another.

Graphical elements

Graphical elements are images and other visuals on a web page that provide decoration, create emphasis for content, or help display navigation menus. These elements include things like logos, icons and banners, as well as photos of products or people.

A good designer will use graphics to not only make the site visually appealing, but also to organize the flow of information on each page. For example: a banner at the top of a homepage is helpful for both branding purposes (to let visitors know who they’ve come across) and also as an introduction statement about your business (such as “We offer affordable house cleaning services”).

Web Design vs. Web Development

There’s some overlap, but web designers are responsible for making a website look aesthetically pleasing on the front-end, whereas web developers are responsible for the functionality and the back-end. The web designer will work closely with the developer to ensure that everything looks good while also being functional on each type of browser and device.

Web Designer vs. Graphic Designer

A web designer is focused on the design and layout of a website. Meanwhile, a graphic designer will work to create logos, branding visuals, and other marketing materials.

In terms of skill-set for both jobs, web designers require knowledge of HTML/CSS code to build websites (or WordPress if that’s what they use). However, graphic designers are not required to understand code or how websites are built.


Designers usually have to work with other professionals to get the results they need. Typically, a designer will work closely with programmers during the development of a project, which allows them to design around the type of elements that will be used.

Should You Become a Web Designer?

Web designers tend to be creative and logical thinkers. They’re typically good communicators who enjoy being part of a team, which is essential for this career since they often work closely with other employees in the company.

They also have an artistic side, which helps them to be innovative and develop interesting layouts for their clients’ sites.

Web designers have a wide variety of job opportunities, so they can easily find work in this industry if the opportunity arises.

Only you will know if web design is a good career path. Thanks to the amount of educational material online, we recommend taking some online classes and then building your own website.


In conclusion, a successful website design relies heavily upon visual appeal and usability so it can convert visitors into customers.

Good designers are constantly in tune with trends, understand the goal of the project, know what their client wants, and be able to work to tight deadlines – amongst other things.

Why Choose Our Web Designers?

Are you looking for a trusted website designer who’s been in the business for many years? Since our beginnings in 2004, WebCitz LLC, Custom Web Solutions has provided web design services for industries of all types. From the largest eCommerce athletic gear stores to a several-page website for a HVAC company, we have experience with virtually every industry. Contact WebCitz today to talk with our talented web design team!

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