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What is a Marketing Agency & What Do They Do?

What is a Marketing Agency and What Do They Do?

In this blog post, we will discuss what a marketing agency does and why you may want to hire one. Marketing agencies can help with many different aspects of your marketing strategy, such as branding, social media management, website design and development, customer relationship management (CRM), and advertising campaigns. Let’s take a closer look…

A marketing agency is a company that provides services to help businesses market themselves. This includes advertising, public relations, and branding. Marketing agencies can also provide companies with advice on how to improve their websites so they are more appealing to customers. They offer many different types of services in order to do this type of work well.

Marketing Firm vs. Marketing Agency: What’s the Difference?

A marketing firm is a company that usually provides one or two types of services, such as advertising or public relations. A marketing agency offers many different types of services and expertise, including branding, SEO, web design, and CRO.

A marketing agency is the best option if you need a broad range of services, but there are reasons to consider both an advertising agency and specialty firm. If your business needs only one service – PR for example – then it would be better to go with that firm instead.

WebCitz Picture of a marketing firm

What Type of Work Does a Marketing Agency Perform?

Marketing agencies are a business’s best friend when it comes to branding and advertising, but they offer many more services than that. In truth, marketing agencies can help with all aspects of increasing business revenue. They are usually tasked with helping businesses get more customers or more leads, which is done in many ways, such as:

  • Using SEO campaigns to bring more eyes to your website
  • Developing a brand identity to improve brand reputation
  • Utilizing paid advertising for a quick boost in revenue
  • Managing social media for customer retention
  • Designing a new website to improve the sales funnel
Person Writing on Clear Whiteboard

What Services Do Marketing Agencies Typically Offer?

There are a few different types of marketing agencies. Let’s take a look at what each of them offers…

1.) Full-Service Marketing Agency

Partnering with a full-service marketing agency provides access to the ultimate range of services, including:

  • Local search engine optimization (SEO)
  • Content marketing
  • Website maintenance
  • Pay-per-click (PPC)
  • Email marketing
  • Social media management and social media advertising
  • Web design
  • Conversion rate optimization (CRO)
People working as a group on marketing

2.) Specialized Marketing Agency

Being in a niche market, you may not want to risk being put in the hands of one agency that might be too big for your needs. You can find boutique or specialized agencies that offer just one or two services, which means they’re able to craft an effective campaign tailored specifically to what will work best for your business.

An example of a specialized marketing agency includes an SEO agency, which helps manage search engine optimization campaigns. This type of agency would be great for a business that wants to rank higher in the search engines.

3.) Traditional Marketing Agency

Unlike digital marketing agencies, traditional marketing agencies focus on more conventional services, like:

  • PR
  • Broadcast marketing
  • Brand management
  • Print

Marketing agencies come in all shapes and sizes to fit the needs of different small businesses. Your budget, business goals, location – there are a lot of factors that will help you decide which agency is best for your business.

If you’re interested in implementing more technical SEO solutions to your website, take a look at our post on just that!

What Are the Benefits of Using a Marketing Agency?

Some people question whether a marketing agency is necessary for their business. Here are three of the most compelling reasons to work with one:

1.) Multiple strategies to increase revenue

Marketing is like a puzzle. A strategy can help you see the big picture and make sure that your company’s marketing tactics are all working together to reach desired goals, such as increased revenue or brand awareness.

Furthermore, marketing agencies often have expertise in different types of channels (such as social media advertising, print advertising, and SEO), which will allow them to find out where your customers spend their time online.

With the right strategy and framework in place, you’ll be able to gauge the impact on your success — and then figure out what types of campaigns give you the best bang for buck!

Want to see a comprehensive SEO checklist that marketing experts use? Take a look at our post by clicking the link!

2.) Ability to plan and execute advanced marketing campaigns

Marketing agencies are the perfect solution for those with no technical expertise who need help launching and managing campaigns.

Working with a marketing agency gives you access to industry experts who can help make your ads the most viral they could ever be. You’ll have an expert take care of managing campaigns, so that all you need to do is focus on running and expanding your business!

3.) Better understanding of how to monitor and adjust to results

Marketing strategists are always on the lookout for ways to make their campaigns more effective. They continuously monitor data patterns – looking for opportunities during any given campaign to grow even more.

This means that it’s not the end of the world when your marketing campaign doesn’t go as planned. You can simply make adjustments and try again!

A person pointing to something on a computer screen and another person observing

Final Thoughts on the Benefits of Marketing Agencies

In conclusion, marketing agencies offer a breadth of services that can help any business grow. It can be full-service, specialized, or traditional. In any case, an agency will help you focus on your goals while they take care of the details.

Marketing agencies are great for those who need assistance in executing marketing campaigns, optimizing conversions rates, monitoring results, and more!

I recommend that you consider what you need before hiring an agency. Do you need to improve CRO? Do you want to build a new site? What you need will affect the specific company you hire. For example, if you only need to complete a press release, then it may be a better idea to hire a PR firm. Rather than a “jack of all trades”, this PR firm has an unbeatable amount of experience and expertise when it comes to public relations.

Whichever company you choose, it’s advisable to only work with agencies that have experience with doing what you need. Leaving your marketing in the hands of a novice will have unfortunate consequences for your business.

Disclaimer: WebCitz, LLC does not warrant or make any representations concerning the accuracy, likely results, or reliability of the information found on this page or on any web sites linked to from this page. This blog article was written by Timothy A in his or her personal capacity. The opinion(s) expressed in this article are the author's own and may not reflect the opinion(s) of WebCitz, LLC.