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What is Responsive Design?

What is Responsive Design?

Responsive design is quickly becoming one of the most important trends in web development. It’s easy to see why: it offers a solution for any device and ensures that your website will always be optimized for the user.

This blog post will explore some of the benefits of responsive design and how you can use this strategy to improve your website’s performance.


How does Response Design Work?

Responsive design is a strategy that allows your website to respond to the user’s screen sizes. It means your site can be accessed by anyone regardless of the device they’re using.

This is great, as it keeps the content on your site readable by everyone who visits, and not just those using desktop computers or laptops. None of us like having to resize, scroll or zoom in when we’re using our smartphones and tablets to view a webpage.

When you use mobile-friendly design elements, like on this website, visitors will have an easier time reading what you’ve written!

laptop and tablet sitting on a table

Why is Responsive Design So Important?

The rise of mobile technology has created a new era for web design, just in time for your redesigned website. There are multiple different devices that can be used to enjoy online content, so you’ve got to make sure that your website can operate smoothly on multiple devices.

The mobile revolution continues to grow exponentially with the number of smartphone users skyrocketing.

With Google admitting that mobile-friendliness is now one of the many ranking factors in its search engine algorithm, it’ time to get serious. The algorithm change means that mobile-friendly sites will rewarded because they provide a good experience to searchers who use their phones for browsing and viewing websites online.

Let’s look at some of the main benefits of investing in responsive design…

Related: What Is ADA Compliance?

1.) Improved user experience

What is the point of having a website if people don’t want to come back? You need them to visit as often as possible, and user experience plays an important role in that. People are using their phones more and more for browsing the internet. If your site takes a lifetime to load or has pictures with low resolution, this can make it seem like you’re not as up-to-date on technology as other companies might be.

With responsive design, zooming is eliminated and your web page can be enjoyed with no trouble. This leads to a great user experience, which will have people sticking around for longer periods of time and coming back again in the future.

Not only will this make your company look more professional, but you will also directly earn more money from having a responsive website. For example, your website visitors can reach the checkout page with ease, no matter what device they’re using. Unfortunately for them, there are companies around the world that are losing dozens of sales every day – if only they knew about the importance of responsive web design

Pink Sticky notes on a wall one saying run a usability test

2.) More economical than a separate mobile site

Having a different site for each audience can get expensive. But, you could use responsive design to combine both sites into one! This means you only have to invest and maintain a single responsive website, rather than two. This means less money needs to be spent on web developers, hosting, UX testing, and more!

Related: HIPPA Compliant Web Design.

Person counting money

3.) Easier to maintain than a separate mobile site

Achieving a responsive web design for your site is not just about making it easy for users to view your pages in all of the different browsers, but also ensuring that the layout can be changed quickly and easily without having to make extensive requests from developers.

This means any changes made by editors or designers are reflected instantly across devices, so there’s never an excuse as to why something doesn’t work on one type of screen – like when text gets cut off because someone didn’t account for how wide their email client would render it.

Person checking time on there Apple Watch

4.) Better SEO results, since Google uses responsiveness as a ranking factor

SEO is another reason you should invest in responsive design. Google has been adjusting its search algorithm to account for the increasing number of people who are using smartphone devices in lieu of desktop computers.

As a result, websites that provide mobile-friendly experiences and have an edge over those that do not. Alongside other SEO factors, like keyword optimization and backlinks, responsive design can give you a big boost in Google’s rankings when it comes to your targeted keywords and phrases.

Phone googling analytics

Final Thoughts on Responsive Web Design Services

In conclusion, if you have a website, it is important to make sure that your site could be viewed on any type of device. Responsive designs are the solution for this!

By investing in responsive design, you’re not only making sure that customers have a better time browsing your site, but also giving yourself an edge with SEO rankings! The mobile revolution is here – now is the time to start thinking about how to best serve your customer’s needs.

There’s no better time than now for creating a site with great user experience capabilities. Of course, any website needs regular upkeep in order to make sure everything stays at its best quality – like ensuring broken links don’t stay there forever and removing outdated text. Proactive webmasters who keep their sites fresh will reap the benefits as the internet continues to evolve!

Disclaimer: WebCitz, LLC does not warrant or make any representations concerning the accuracy, likely results, or reliability of the information found on this page or on any web sites linked to from this page. This blog article was written by Timothy A in his or her personal capacity. The opinion(s) expressed in this article are the author's own and may not reflect the opinion(s) of WebCitz, LLC.