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What is Website Maintenance?

What is Website Maintenance?
Timothy A
Timothy A
July 12, 2021
Posted in  Maintenance

What is Website Maintenance?

Website maintenance is one of the most important responsibilities of owning a website. Your website may be beautiful, but if it isn’t maintained on a regular basis, then you will not get the results that you’re looking for. This article will help you understand what maintenance really means and why it’s important to your success as an online business owner.

Take a peak at our post on how to speed up your BigCommerce website to get a glimpse into the innerworkings of the maintenance required!


Why is a Website Maintenance Plan Important?

Website maintenance is the process of ensuring that your site is running as smoothly and efficiently as possible. There are many tasks involved in this process, such as checking for broken links, monitoring how quickly pages load, and making sure that all plug-ins are activated and working.

1. Most customers conduct research online

When buying a product, 87% of people research it online. That means they’ll most likely end up on your website before making a purchase. A lack of web maintenance can lead to a website that contains incorrect information, which results in disgruntled visitors – oops!

2. Your website performance promotes your sales growth

If your website is too slow, people will bounce out of the site and never come back. Your online store’s functionality has a significant impact on purchases both in terms of quantity (how many), as well as quality (how satisfied they are).

3. Site visitors value user experience

A poor user experience on a site can hurt the reputation of your business. In fact, most visitors will leave in favor of your competition.

Maintaining a website on a regular basis can protect against poor user experience and increases the chances of making a sale.

4. Website maintenance supports your SEO strategy

If you want your site to rank high on Google and other search engines, it’s crucial that you keep up with technology. There are many ways in which technological changes can affect how well a website ranks, whether that’s security issues, outdated content, or slow load times.


How Much Does Website Maintenance Cost?

Maintenance costs for a website can vary dramatically, depending on the type of site. A single page company may have significantly lower maintenance fees than an e-commerce store with many products and customers online at all times – but both types will need some sort of upkeep to keep everything running smoothly! Here are just a few examples:

  • Low-cost maintenance for a personal website is typically $5 to $25 per month.
  • Many small businesses choose to contract for website maintenance, which typically costs $100 per month.
  • In general, corporate websites have a maintenance cost of $250 to $3500.
  • Depending on the site, running an ecommerce website can be expensive. Work performed can range from $100 to $2500 each month.

Related Post: How to check for and remove a trailing comma in Excel.


Additional Website Maintenance Costs

1. Domain Name Renewal

When you create your website, it is common to purchase a domain or web address. A domain name can be thought of as the website’s identification and physical address. If you pay yearly, you will likely be spending $2 to $20.

While domain names are affordable, it’s vital to maintain your payments so that you’re the one who maintains ownership.

Image of search with url typed inside of it

2. SSL Certificate

You will also want to purchase a Secure Socket Layer (SSL) certificate for your website. This signifies how safe the site is and notifies people that they are on an encrypted connection when they visit them. An SSL certificate will also ensure your site meets security standards as dictated by Google and Mozilla, as well as business regulations like HIPAA.

Image of SSL Certificate

3. Website Hosting

Hosting your website is only way to keep it up and running.

The cost for hosting a site can be quite expensive, depending on how much space you need or the amount of bandwidth necessary to run smoothly at peak hours (especially with an e-commerce site).

Website hosting providers offer different options, but they all provide a way to keep your website up and running:

  • With a shared hosting service, your website is hosted on a server with many other websites. This will typically cost anywhere from $10 to $350 per year.
  • You can use the free version of a website builder, like wordpress.com, which is user-friendly and has no hosting costs.
  • If you choose a virtual private server (VPS), your site shares the server but has more resources than if it were on shared hosting. VPSs cost $200 to $500 per year.
  • A dedicated server includes complete access to the server. This is the best option, but will cost a few thousand dollars per year.

What Does Website Maintenance Include?

If you want to hire a website maintenance service, you may be wondering what they do. These are the tasks they carry out:

  • Standard annual checks: Once a year, site owners should test their website and or checklists from top to bottom. This includes checking if the url of recently added pages are still functional, whether or not links no longer function correctly, and verifying that all important content is up-to-date.
  • Forms: Once a quarter, test your forms and checkout process. We suggest quarterly intervals for this super-important task.
  • Update software every month: Make sure you update your hosting software, security system, and any other third-party software. This will ensure you have the most up-to-date features for your website’s functions, while staying secure.
  • Back up your site: When things go wrong online, you can lose an astronomical amount of time and money. Make sure that all website backups are working regularly by checking on them each month. You may also want to manually back up your data to ensure nothing is ever lost.
  • Checking key metrics weekly: Check your website at least once a week with analytics tools, such as Google Analytics. Check your KPI’s and make sure you’re on track to hit your targets. If they are not, make updates and check how those changes affected your site’s performance the next time you look at the key metrics.

It’s worth noting that this is not an exhaustive list, but it does cover the most essential website maintenance tasks.

Make sure to update your Joomla website today, or checkout WebCitz today for assistance!

Website Maintenance. Making sure there are no 404 Pages

Conclusion

A well-maintained website is paramount to a successful business. A poor site can hurt your company’s reputation, security levels, and ability to generate leads or sales. Conducting routine maintenance yourself may seem like the most logical option, but working with an experienced web development team will be more efficient when it comes to keeping your website running smoothly!

Related Post: Magento 2.4.3 Released.


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