Website maintenance is one of the most important responsibilities of owning a website. Your website may be beautiful, but if it isn’t maintained on a regular basis, then you will not get the results that you’re looking for. This article will help you understand what maintenance really means and why it’s important to your success as an online business owner.
Take a peak at our post on how to speed up your BigCommerce website to get a glimpse into the innerworkings of the maintenance required!
Website maintenance is the process of ensuring that your site is running as smoothly and efficiently as possible. There are many tasks involved in this process, such as checking for broken links, monitoring how quickly pages load, and making sure that all plug-ins are activated and working.
When buying a product, 87% of people research it online. That means they’ll most likely end up on your website before making a purchase. A lack of web maintenance can lead to a website that contains incorrect information, which results in disgruntled visitors – oops!
If your website is too slow, people will bounce out of the site and never come back. Your online store’s functionality has a significant impact on purchases both in terms of quantity (how many), as well as quality (how satisfied they are).
A poor user experience on a site can hurt the reputation of your business. In fact, most visitors will leave in favor of your competition.
Maintaining a website on a regular basis can protect against poor user experience and increases the chances of making a sale.
If you want your site to rank high on Google and other search engines, it’s crucial that you keep up with technology. There are many ways in which technological changes can affect how well a website ranks, whether that’s security issues, outdated content, or slow load times.
Maintenance costs for a website can vary dramatically, depending on the type of site. A single page company may have significantly lower maintenance fees than an e-commerce store with many products and customers online at all times – but both types will need some sort of upkeep to keep everything running smoothly! Here are just a few examples:
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When you create your website, it is common to purchase a domain or web address. A domain name can be thought of as the website’s identification and physical address. If you pay yearly, you will likely be spending $2 to $20.
While domain names are affordable, it’s vital to maintain your payments so that you’re the one who maintains ownership.
You will also want to purchase a Secure Socket Layer (SSL) certificate for your website. This signifies how safe the site is and notifies people that they are on an encrypted connection when they visit them. An SSL certificate will also ensure your site meets security standards as dictated by Google and Mozilla, as well as business regulations like HIPAA.
Hosting your website is only way to keep it up and running.
The cost for hosting a site can be quite expensive, depending on how much space you need or the amount of bandwidth necessary to run smoothly at peak hours (especially with an e-commerce site).
Website hosting providers offer different options, but they all provide a way to keep your website up and running:
If you want to hire a website maintenance service, you may be wondering what they do. These are the tasks they carry out:
It’s worth noting that this is not an exhaustive list, but it does cover the most essential website maintenance tasks.
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A well-maintained website is paramount to a successful business. A poor site can hurt your company’s reputation, security levels, and ability to generate leads or sales. Conducting routine maintenance yourself may seem like the most logical option, but working with an experienced web development team will be more efficient when it comes to keeping your website running smoothly!
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