WebCitz Blog

What You Need to Know About Facebook Ad Placements

The various places on Facebook and Instagram where your ads can be shown are called ad placements. You set your placement preferences at the ad set level of your campaign, and depending on your campaign objective, your ads can appear on Facebook, Instagram, Audience Network, or Messenger. If you were to create a new Facebook campaign today, you’d notice “Automatic Placements” is the recommended option. Let’s investigate all of the potential placement options for Facebook and Instagram!

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