Burnaby Digital Marketing

Our Online Advertising Services for Burnaby Businesses

We are a team of website advertising experts, just 3323.8 kilometers away, with diverse knowledge and experience in the latest digital marketing trends for Burnaby small businesses. Take advantage of our experience in more than 100 business industries throughout Burnaby, and the rest of the country, to help increase traffic and improve conversions across your digital assets.

1.) PPC Management

PPC Management consists of creating and optimizing paid advertisement campaigns in Burnaby. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide professional paid ads management, a paid advertising company for Burnaby should get to know your company and its goals. Since the way you approach paid advertising for a local area Burnaby small business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Burnaby, for example, are often only looking for quality leads. To accomplish this, PPC advertising can boost traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands are most often interested in online sales. This can be accomplished through paid ads that drives traffic to an optimized product page or category page. You might even want to include Google Shopping Campaigns in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

Understanding the metrics that will be used to optimize and scale Burnaby paid ads is the next step. For paid advertising to be effective, most Burnaby paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your Burnaby company should use a variety of advertising strategies and marketing tools to be successful with paid advertising. For example, the best Burnaby paid ads services will include tactics to:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social media channels, and third-party websites.
• Increase revenue for your Burnaby business through qualified leads or online sales.
• Utilize third-party attribution software to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Ads

The use of social media ads in Burnaby website marketing involves paid advertising being run on social media platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. A downside to PPC advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Burnaby small business drives quality leads or cost-effective sales.

The data sources of social media platforms allow advertisers to hyper-target their audiences based on demographics, behavior, interests, and more. Even though social media ads is a huge opportunity for most established Burnaby organizations, it can be costly for those businesses that aren't ready for it.

Our social media marketing company helps small businesses and large corporations make the most of social media ads by building them out with sales funnels and lead generation tools. Our Burnaby website marketing plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. When running social media advertising campaigns, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Engine Ads

The use of Burnaby search advertising in internet advertising involves paid advertising being run on search engines like Google and Bing. Your Burnaby company will benefit from Google paid ads and Bing advertising since they provide a quick and easy way to connect with an engaged audience searching for your products or services. The downside is the cost of setting up an effective and scalable PPC advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

Businesses of every size depend on our marketing firm to build the landing pages and sales funnels that improve leads and conversions, which help make their paid advertising an effective Burnaby online advertising strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search advertising campaign in Burnaby.

4.) Lead Generation

Lead generation is the most important part of an inbound marketing strategy for nearby organizations in Burnaby. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Burnaby lead generation tactics are going to be critical.

All of our online advertising team's lead generation strategies have been tried and implemented at some point in the past. Among the most common lead generation tactics are creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, and creating video content that can be shared online.

For most website advertising services where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Burnaby small business.

5.) CRO

There is almost no reason to neglect conversion rate optimization within Burnaby online marketing tactics. This is a critical aspect of any type of website marketing in Burnaby since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, you need to understand what it is, how it works, and how it works. It's an iterative, time-consuming process. One of the biggest challenges is that the CRO plans that work for one Burnaby business might not work for another, even when they are in the same field.

CRO tactics typically include reducing form fields, testing different call-to-action phrases, creating appealing headlines, fixing mobile site glitches, speeding up the site, adding exit-intent popups, focusing on urgency, defining value for visitors, and adding trust and social proof signals.

For some Burnaby websites, conversion rate optimization can be a lot more complex. Our CRO strategy requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Burnaby, and many other factors.

6.) Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Burnaby company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Burnaby business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part since it represents how many people converted through a lead or a sale.

Creating a sales funnel is harder than explaining how it works, since it involves so much planning and optimization. Many of the most successful sales funnels produce millions of dollars a day for their British Columbia businesses. If you're trying to develop a sales funnel that produces value for your Burnaby business, you must think about what kind of sales funnel you want.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, and dozens of others to consider. When you work with one of our website advertising experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Burnaby internet marketing campaign.

7.) Email Marketing

With effective email marketing strategies, you can raise brand awareness, build website traffic, engage past customers, boost sales, and find out what's going on with your target audience.

We help our Burnaby digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are good tools for creating subscriber lists, segmenting your audience, and even developing email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Burnaby email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, and numerous other methods.

8.) Content Marketing

Most Burnaby small businesses use content marketing to attract, engage, and retain customers by making and sharing blog posts, instructional videos, case studies, white papers, and other digital content. With this internet marketing approach for Burnaby websites, you establish your company as an industry leader, while also dominating organic search results and keeping people interested.

Once your target customers in and around Burnaby recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. Putting together the right content marketing plan for Burnaby businesses is what we do.

Before you start content marketing, you should figure out who your target audience is. If you do this, you can decide whether you'd like to write informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Burnaby online advertising agency. When you do them right, they're all effective ways to market your Burnaby business's content.

9.) Online Reputation Management (ORM)

Your online reputation in Burnaby and beyond is a trust factor search engines use to rank your website, and your target audience relies on it for buying decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in Burnaby to shopping online or hiring a doctor or attorney for a personal matter. It's simply entertaining to read about positive, but sometimes even more so negative, experiences other Burnaby customers had.

We can help Burnaby organization owners develop a review generation program within their digital marketing to increase the rate at which past customers leave reviews. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Burnaby storefront. Burnaby shoppers want to know that the product they're buying is of good quality, but they also want to know you'll be there to fulfill the order and answer questions afterward.

When it comes to the reputation of professionals, like Burnaby doctors or Burnaby lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Burnaby site. In some cases, even search engine optimization can help you get the best possible first-page results for your online reputation in and around Burnaby.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a leading online advertising agency for Burnaby, we have our own video production department. This has been really helpful for content marketing tactics that need original video assets. Most notably, we've used our video department to create video ads on YouTube and create video marketing campaigns inside Meta Ads campaigns. Your Burnaby digital marketing plan can use video production in a lot of ways. You can use videos to showcase unique products, teach new concepts, and get more people to stay on your site longer. In Burnaby internet advertising plans, you can also use videos to bring your campaigns to life.

11.) Promotional Products

We are often asked about promotional product marketing from our Canadian online advertising clients. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They're a Toronto-based screen printing and embroidery company. We've sent many of our website advertising clients to them to get custom apparel, drinkware, and other items. Getting your company's logo, monogram, or other artwork screen printed or embroidered won't be an issue!

Why You Should Invest in Digital Marketing for Your Burnaby, British Columbia Website

If you manage a business in Burnaby that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Burnaby digital advertising packages over other, more traditional, marketing strategies. Let's go over some of the great reasons to implement online advertising strategies within your British Columbia business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• In Burnaby, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Burnaby or across British Columbia.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Burnaby, digital marketing is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Burnaby!

How to Develop Burnaby, British Columbia Digital Marketing Plans

Before starting your internet marketing campaign for your Burnaby-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Burnaby online marketing service to prevent spending time on ideas that won't positively impact the company.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Burnaby or beyond. Your Burnaby website marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Burnaby audience. You'll be able to focus on the right keywords for your Burnaby website advertising and align your content marketing strategy to your audience's needs.

3.) Launch slow progress marketing strategies at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Burnaby digital strategy. In internet advertising, SEO moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

4.) Build out quality landing pages or funnels

This is a great time to consider paid advertising for your Burnaby organization and its digital assets. However, rather than sending paid traffic to your home page, product page, or service page, you should consider the creation of a landing page or sales funnel. Burnaby paid ads plans with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. The best Burnaby lead generation plans employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Burnaby website boosts traffic, you should think about how to keep in touch with those visitors. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Burnaby website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these Burnaby digital marketing tactics in place, you can start testing and optimizing. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your Burnaby internet advertising plan should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Burnaby, British Columbia Website Marketing Solutions

We want to be the digital marketing partner of your Burnaby business! There are many factors to consider when researching Burnaby digital advertising firms. With more than 19 years of experience, you know you can trust the Burnaby internet advertising tactics we suggest for your company. Burnaby website marketing tactics like these are often what we use for our own lead generation. Our own digital marketing campaign likely landed you on our website from Burnaby.

However, you should select our internet marketing agency because you feel confident we're the right team for your Burnaby small business. We are only a short drive of 1 day and 7 hours away from you in Burnaby, but that time is reduced to seconds for phone and email communication!

• Our agency has been around since 2004, so we have over 19 years of experience.
• We get most of our leads and new customers in Burnaby from our own digital marketing campaigns.
• You likely found our website in Burnaby after performing an online search for a service we offer.
• We do not outsource Burnaby internet marketing services since we have our own marketing team.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We're experts in Shopify, WordPress, and WooCommerce for any Burnaby digital marketing campaigns that need website design or web maintenance & support.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their internet advertising.

We hope you keep our online marketers in mind when it comes time for you to start looking for Burnaby website marketing companies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our digital marketing agency.

800-796-8263 Email Us