Kelowna Digital Marketing

Website Advertising in Kelowna

We stay up-to-date on the latest web, email, paid advertising, and social media trends to help Kelowna clients run effective digital marketing strategies.

500+ Digital Marketing Projects
500+
Digital Marketing Projects
19 Years of Experience
2004
Founded 19+ Years Ago
40+ Digital Marketing Case Studies
40+
Digital Marketing Case Studies
Webcitz, Digital Marketing Agency
Digital Marketing Services

Kelowna Website Advertising Experts

WebCitz is a results-driven digital marketing company with more than 19 years of experience offering to help Kelowna organizations strengthen their internet advertising.

Among the online marketing packages we offer Kelowna businesses are search engine optimization, white-hat link building, paid search advertising, social media prospecting, and influencer outreach.

When it comes to converting customers and driving revenue, we can assist with conversion rate optimization, email marketing, social media advertising, sales funnel development, lead generation, and much more!

We often provide complete online advertising services to Kelowna small businesses, but we can also augment the marketing department of your large corporation to fill in missing skill sets.
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What is Digital Marketing for Kelowna, British Columbia Businesses?

In a most simple definition, digital advertising throughout Kelowna is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective businesses.

Digital marketing means search engine optimization or paid advertising to most Kelowna company owners. While both of those services are used in website marketing, neither fully explain the depth of a cutting edge digital marketing program for Kelowna-based businesses.

Improving Website Visibility

Today's digital advertising services often include dozens of internet advertising tactics, all working in tandem to help you build visibility and conversions throughout Kelowna, British Columbia or nationwide.

For instance, the best website marketing plans in Kelowna will include these things:

  • Promote your digital assets (sales funnels, websites, apps, etc) via affiliate marketing, paid advertising, SEO, or social media marketing.
  • Boost Kelowna business revenue with landing pages, sales funnels, and conversion rate optimization.
  • Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
  • Build trust in Kelowna by using content marketing, video production, backlink building, reviews, and social proof.
  • Build and nurture relationships through email marketing, SMS marketing, and social media management.

In addition to marketing Kelowna-area websites, our digital marketing agency also offers Vancouver, Surrey, Burnaby, Abbotsford, Kelowna, Nanaimo, Victoria, and Chilliwack small businesses and large corporations a premium internet marketing service.

A Few of Our digital marketing experts

Our Internet Advertising Services for Kelowna Small Businesses

We are a team of online advertising consultants, just 3038.7 kilometers away, with diverse knowledge and experience in the latest website advertising trends for Kelowna organizations. We've helped drive traffic and get conversions across more than 100 business industries in Kelowna, and the rest of the country, so let's work together.

1.) PPC Management

The act of creating and optimizing Kelowna paid ads plans is known as PPC management. Despite that simple explanation, let's explore it further.

To provide expert PPC management, a paid ads agency for Kelowna should get to know your company and its goals. Since the way you approach PPC advertising for a local Kelowna business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Kelowna, for example, are often only searching for quality leads. To accomplish this, paid advertising can grow traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands are most often interested in online sales. This can be accomplished through paid advertising that drives traffic to an optimized product page or category page. You might even want to include Google Shopping Campaigns in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

Understanding the metrics that will be used to optimize and scale Kelowna PPC is the next step. For PPC advertising to be effective, most Kelowna paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your Kelowna small business should use a variety of advertising plans and marketing tools to be successful with PPC advertising. For example, the best Kelowna paid advertising packages will include strategies to:

  • Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social channels, and third-party websites.
  • Increase revenue for your Kelowna organization through qualified leads or online sales.
  • Utilize third-party attribution software to better understand ad attribution.
  • Present social proof through case studies, white papers, and video testimonials.
  • Build and nurture relationships through user generated content, story creation, and email address collection.
  • Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Media Marketing

With social ads, Kelowna online advertising campaigns use TikTok, LinkedIn, Facebook, Twitter, or TikTok to run paid ads. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Kelowna company.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social ads is a huge opportunity for most established Kelowna businesses, it can be costly for those businesses that aren't ready for it.

Our social media ads firm helps small businesses and large corporations make the most of social media marketing by building them out with sales funnels and lead generation tools. Our Kelowna online marketing packages can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. When running social media advertising plans, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Social Media Ads

3.) Search Engine Advertising

The use of Kelowna search ads in digital advertising involves paid advertising being run on search engines like Google and Bing. Your Kelowna business will benefit from Google ad campaigns and Bing ads since they provide a quick and simple way to connect with an engaged audience looking for your products or services. The downside is the cost of setting up an effective and scalable paid ads campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

Businesses of every size depend on our marketing agency to build the landing pages and sales funnels that get leads and conversions, which help make their paid advertising an effective Kelowna internet advertising tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search ads campaign in Kelowna.

Search Engine Advertising

4.) Lead Generation

Lead generation is the most important part of an inbound marketing plan for nearby businesses in Kelowna. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Kelowna lead gen plans are going to be critical.

All of our internet advertising team's lead generation tactics have been tried and implemented at some point in the past. Among the most common lead generation plans are creating video content that can be shared online, offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, and nurturing contacts with email.

For most online advertising campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen tactics in your digital assets to test what works best for your Kelowna organization.

Downloading Facebook Leads

5.) Conversion Rate Optimization

There is almost no reason to neglect conversion optimization within Kelowna internet marketing solutions. This is an essential component of any kind of online marketing in Kelowna since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. A lot of research and testing goes into conversion rate optimization. One of the biggest challenges is that the CRO strategies that work for one Kelowna small business might not work for another, even when they are in the same field.

CRO plans typically include reducing form fields, testing different call-to-action phrases, creating appealing headlines, fixing mobile website problems, speeding up the site, adding exit-intent popups, focusing on urgency, defining value for visitors, and adding trust and social proof signals.

For some Kelowna websites, conversion rate optimization can be a lot more complex. Our CRO strategy requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Kelowna, and many other factors.

Conversion Optimization eBook Cover

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Kelowna company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Kelowna small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part since it represents how many people converted through a lead or a sale.

Developing a conversion funnel is harder than explaining how it works, since it involves so much planning and optimization. Many of the most successful sales funnels produce millions of dollars a day for their British Columbia small businesses. If you're trying to develop a sales funnel that produces value for your Kelowna business, you must think about what kind of sales funnel you want.

There are numerous types of sales funnels, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and dozens of others to consider. When you work with one of our online advertising consultants, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Kelowna digital marketing plan.

Click Funnels Development

7.) Email Marketing

With effective email marketing services, you can raise brand awareness, improve website traffic, engage past customers, build sales, and find out what's going on with your target audience.

We help our Kelowna website marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are great tools for creating subscriber lists, segmenting your audience, and even developing email marketing drip campaigns.

The most important part of email marketing is developing a plan to drive your subscribers. We help Kelowna email marketers build and nurture their lists by integrating email collection opportunities into exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, and more.

Email Marketing Audiences

8.) Content Marketing

Most Kelowna small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. The digital marketing approach for Kelowna websites helps your company become a thought leader, while also getting a lot of organic search results and getting a lot of attention from the target audience.

Once your target customers in and around Kelowna recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. Putting together the right content marketing plan for Kelowna businesses is what we do.

Before you start content marketing, you should figure out who your target audience is. If you do this, you can decide whether you'd like to write informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Kelowna internet marketing agency. When you do them right, they're all effective ways to market your Kelowna business's content.

YouTube Video Content

9.) Online Reputation Management (ORM)

Your online reputation in Kelowna and beyond is a trust factor search engines use to rank your website, and your target audience relies on it for buying decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in Kelowna to shopping online or hiring a doctor or attorney for a personal matter. It's simply entertaining to read about positive, but sometimes even more so negative, experiences other Kelowna customers had.

We can help Kelowna company owners develop a review generation program within their website marketing to increase the rate at which past customers leave reviews. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Kelowna storefront. Kelowna shoppers want to know that the product they're buying is of good quality, but they also want to know you'll be there to fulfill the order and answer questions afterward.

When it comes to the reputation of professionals, like Kelowna doctors or Kelowna lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Kelowna website. In some cases, even SEO can help you get the best possible first-page results for your online reputation in and around Kelowna.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Don't let your nearby competition take advantage of your online reputation. Take control now!

Google Business Profile Management

10.) Video Marketing

As a complete internet advertising company for Kelowna, we have our own in-house video production and video marketing department. This has been very helpful for content marketing plans that need video production services. Most notably, we've used our video department to create video ads on YouTube and create video marketing campaigns inside Meta Ads campaigns. Your Kelowna website marketing plan can use video production in a lot of ways. You can use videos to showcase unique products, teach new concepts, and get more people to stay on your website longer. In Kelowna digital marketing plans, you can also use videos to bring your campaigns to life.

Video Production and Marketing

11.) Promotional Products

We are often asked about promotional product marketing from our Canadian internet marketing customers. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They're a Toronto-based screen printing and embroidery company. We've sent many of our online marketing customers to them to get custom apparel, drinkware, and other items. Getting your company's logo, monogram, or other artwork screen printed or embroidered won't be an issue!

Why You Should Invest in Website Marketing for Your Kelowna, British Columbia Website

If you manage a business in Kelowna that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. You might be thinking about Kelowna website advertising packages over other, more traditional, marketing strategies. Let's go over some of the good reasons to implement internet marketing strategies within your British Columbia business:

  • Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
  • By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
  • In Kelowna, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Kelowna or across British Columbia.
  • With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
  • In Kelowna, online advertising is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Kelowna!

Unlocking the 5 Secrets to Getting Your Business Found

How to Develop Kelowna, British Columbia Website Marketing Plans

Before starting your digital marketing campaign for your Kelowna-based business, it is important to create a plan with measurable business goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Kelowna or beyond. You can then make sure you're targeting your Kelowna digital advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Kelowna audience. You'll be able to focus on the right keywords for your Kelowna internet marketing and align your content marketing plan to your audience's needs.

3.) Launch slow progress marketing tactics at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Kelowna digital strategy. In website advertising, SEO moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Build out quality landing pages or funnels

This is a good time to consider paid advertising for your Kelowna business and its digital assets. However, rather than sending paid traffic to your product page, service page, or home page, you should consider the creation of a landing page or sales funnel. Kelowna paid advertising services with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. The best Kelowna lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Kelowna website increases traffic, you should think about how to keep in touch with those visitors. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Kelowna website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these Kelowna online marketing plans in place, you can start testing and optimizing. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your Kelowna website advertising service should always be focused on conversion rate optimization.

Kelowna Web Designers

Why Choose WebCitz for Your Kelowna, British Columbia Digital Advertising Services

We want to be the internet advertising partner of your Kelowna small business! When researching Kelowna online advertising agencies, there are a lot of factors to consider. With more than 19 years of experience, you know you can trust the Kelowna website advertising plans we suggest for your business. These are often the same Kelowna digital advertising plans we use for our own lead generation and conversion rate optimization services. The fact that you're visiting our website from Kelowna probably has a lot to do with our own online marketing service.

However, you should select our website marketing company because you feel confident we're the right team for your Kelowna organization. We are only a short drive of 1 day and 5 hours away from you in Kelowna, but that time is reduced to seconds for phone and email communication!

Our Team

Here's why we suggest our digital marketers for your Kelowna marketing:

  • Our company has been around since 2004, so we have over 19 years of experience.
  • We get most of our leads and new clients in Kelowna from our own internet advertising plans.
  • You likely found our website in Kelowna after performing an online search for a service we offer.
  • We do not outsource Kelowna website marketing plans since we have our own marketing team.
  • If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
  • We're experts in WordPress, WooCommerce, and Shopify for any Kelowna internet advertising plans that need website development or web maintenance & support.
  • We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their website advertising.

We hope you keep our internet marketers in mind when it comes time for you to start searching for Kelowna digital advertising firms. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our internet advertising company.

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Hear what our customers are saying

Jeff Ring

Jeff Ring

This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with a warm cappuccino.

George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from WebCitz and Corey got back to me within minutes!

Tara Candland

Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.

Alo Health

Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!

Wendy Bottesi

Wendy Bottesi

Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!

Dawn White

Dawn White

These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!

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