WebCitz started working with this client in 2019
- Client: Xperience Fitness
- Platform: Click Funnels, WordPress
- Industry: Health & Wellness
- Services: Digital Marketing, Maintenance / Support, Web Development, Web Hosting
The Challenge
Managing digital marketing for 20+ fitness centers simultaneously is a massive undertaking. Xperience Fitness needed to:
- Localize at Scale: Give every location a “mini-site” that felt personal to local members while staying under one administrative roof.
- Centralize Data: Sync every lead, support request, and membership inquiry into their CRM (HubSpot) without manual data entry.
- Prove Ad ROI: Spend heavily on Google Ads but gain total clarity on which campaigns were actually resulting in new gym memberships.
- Reduce Infrastructure Costs: Lower their massive monthly hosting fees from premium providers like WP Engine without sacrificing speed or security.
The WebCitz Solution
We engineered a high-performance ecosystem that prioritizes data flow and cost-efficiency:
- Custom Multi-Location Architecture: We built a custom WordPress site that utilizes a sophisticated “Location Engine.” Each of the 20+ clubs has a dedicated landing page that functions as a micro-site, featuring:
- Dynamic Amenities: Custom icons and lists for pool, sauna, turf, etc.
- Live Class Schedules: Integration of fitness class times specific to that location.
- Instructor Spotlights: Highlighting local personal trainers to build community trust.
- HubSpot CRM Integration: We built the bridge between the website and HubSpot. Every form submission – from “Free Passes” to “Support Tickets” – is automatically routed to the correct department and tagged with the user’s local gym location, ensuring a seamless sales and support pipeline.
- Google Ads Conversion Engineering: We implemented a rigorous conversion tracking system. By tracking the entire user journey from “Ad Click” to “Membership Sign-up,” we helped Xperience Fitness visualize their ROI and optimize their ad spend across different markets in Wisconsin and Minnesota.
- WP Engine to WebCitz Hosting Migration: In a major cost-saving move, we successfully migrated their high-traffic site from WP Engine to our own managed hosting infrastructure. This provided them with significant monthly savings while maintaining (and in some cases improving) the site’s load times and security posture.
- Ongoing Technical Support: We continue to act as their “Outsourced IT/Dev Team,” handling everything from seasonal promotion updates to security hardening and database optimization.
The Result
Xperience Fitness now operates one of the most efficient digital platforms in the fitness industry. By consolidating their multi-location management and CRM data into a single, high-performance WordPress site, they have reduced administrative overhead and improved their lead conversion rates. Our migration of their hosting further improved their bottom line, proving that a long-term partnership with WebCitz is as much about business strategy as it is about code.
