Fort Collins Digital Marketing

Our Digital Marketing Services for Fort Collins Businesses

We're a team of digital advertising consultants who know and understand the latest internet advertising trends for Fort Collins small businesses. Take advantage of our experience in more than 100 business industries throughout Fort Collins, and the rest of the country, to help build traffic and grow conversions across your digital assets.

1.) PPC Management

Paid Ads Management consists of creating and optimizing paid advertisement campaigns in Fort Collins. Despite that simple explanation, let's explore it further.

A PPC advertising firm for Fort Collins often begins by getting to know your company and its business model before providing experienced PPC management. This information helps determine the next steps, since the way you'd approach paid advertising for a local Fort Collins small business is much different from how you'd handle it for an ecommerce brand.

For example, nearby Fort Collins service providers are often only interested in qualified leads. This can be accomplished through paid advertising that gets traffic to an optimized landing page or sales funnel. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands tend to be interested in online sales. Pay-per-click advertising can be used to increase traffic to an optimized product or category page. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

Understanding the metrics that will be used to optimize and scale Fort Collins paid ads is the next step. To maximize the value of paid advertising, most Fort Collins firms implement email collection strategies through squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with paid advertising, your Fort Collins organization should utilize multiple advertising strategies and marketing tools. For example, the best Fort Collins PPC advertising packages will include strategies to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Make money online or through qualified leads for your Fort Collins company.
• Utilize third-party attribution software to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test ad creatives across various ad placements and between different media formats.

2.) Social Media Advertising

With social media marketing, Fort Collins digital marketing campaigns use Twitter, TikTok, LinkedIn, Instagram, or Facebook to run PPC advertising. With these social channels, you can target your target audience based on their interests, behaviors, and demographics. A downside to paid ads is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Fort Collins business gets quality leads or cost-effective sales.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. This is a good opportunity for established Fort Collins small businesses, but it's expensive for those not ready to make the most of social media ads.

Our social media advertising company helps small businesses and large corporations make the most of social ads by building them out with sales funnels and lead generation tools. In our Fort Collins digital marketing plans, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Let's not forget to mention the freshness of your ad creatives. When running social media advertising campaigns, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

3.) Search Engine Marketing

In online advertising, Fort Collins search engine ads is used to place ads on search engines like Google and Bing. You'll find that Google advertising and Bing campaigns are quick and simple ways to get your Fort Collins small business in front of an engaged audience. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to improve leads and generate revenue, which makes paid advertising a cost-effective Fort Collins website marketing tactic. For any search engine advertising campaign in Fort Collins, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

4.) Lead Generation

A nearby Fort Collins service provider's main goal of an inbound marketing program is to increase leads. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation strategies are crucial for these kinds of Fort Collins small businesses looking to get sales from their website.

All of our website marketing team's lead generation tactics have been tried and implemented at some point in the past. A few of the most popular lead generation plans include creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, and offering downloadable content as a lead magnet.

Our team can develop and implement one or more lead generation plans in your digital assets to test what works best for your Fort Collins business.

5.) Conversion Optimization

There is almost no reason to neglect CRO within Fort Collins internet advertising strategies. This is an essential component of any kind of online advertising in Fort Collins since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. It's important to understand what CRO is, how it works, and how to evaluate it. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Fort Collins small business might not work for a different Fort Collins business, even when both are in the same industry.

The most common CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website concerns, improving page performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Fort Collins websites can become much more complex. Our CRO strategy requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Fort Collins, and many other factors.

6.) Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Fort Collins company from their first interaction all the way to the transaction. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. There's always a lot of potential customers at the top of the funnel because it shows how many people might interact with your Fort Collins business. At the bottom, the funnel narrows to represent the various exit points in the sales process. Naturally, the bottom of the funnel is the smallest part since it represents how many people converted through a lead or a sale.

The creation of a sales funnel for your Fort Collins business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Colorado small businesses. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Fort Collins organization.

We have experience in plenty several types of sales funnels, including premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and more. Working with one of our digital marketing professionals, you'll have a professional to bounce ideas off of so you can figure out the right kind of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Fort Collins internet advertising plan.

7.) Email Marketing

You can use email marketing services within a digital strategy to boost brand awareness, drive website traffic, get sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Fort Collins internet advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. You can segment your audience, create marketing drip campaigns, and create subscriber lists with these powerful email marketing tools.

In email marketing, you need to figure out how to get more subscribers. We help Fort Collins email marketers build and nurture their lists by integrating email collection opportunities into affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, and more.

8.) Content Marketing

Businesses in Fort Collins use content marketing to attract, engage, and retain high-interest audiences by creating and sharing relevant blogs, instructional videos, case studies, white papers, and other digital content. With this internet marketing approach for Fort Collins websites, you establish your company as an industry leader, while also dominating organic search results and keeping people interested.

When your target customers in and around Fort Collins begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Fort Collins internet advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Fort Collins website marketing company. These are all effective ways to market content if you implement them correctly within your Fort Collins organization.

9.) Online Reputation Management (ORM)

Your online reputation in Fort Collins and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Fort Collins, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Fort Collins brand.

For nearby service companies in Fort Collins, we can help you develop a review generation program within your internet marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Fort Collins storefront. Online shoppers in Fort Collins want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Fort Collins doctors or Fort Collins attorneys, we can help establish protocols within your online marketing service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Fort Collins website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Fort Collins.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

10.) Video Marketing

As a comprehensive internet marketing agency for Fort Collins, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Fort Collins website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Fort Collins digital marketing plans to bring life to paid campaigns.

Why You Should Invest in Internet Marketing for Your Fort Collins, CO Website

If you run a business in Fort Collins that sells products or services, you're going to need marketing to improve sales. There are many reasons to consider Fort Collins online marketing packages over other, more traditional, marketing strategies. Let's go over some of the good reasons to implement digital marketing strategies within your Colorado business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Fort Collins. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Fort Collins or throughout Colorado?
• The flexibility of Fort Collins internet marketing is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• Online marketing in Fort Collins provides the best capacity for user engagement. Good luck getting people to comment, like, or share your non-digital advertisements throughout Fort Collins!

How to Develop Fort Collins, CO Internet Advertising Plans

To start your online advertising campaign for your Fort Collins business, you need a plan with measurable goals. You want to ensure everyone involved understands the ultimate goal of the Fort Collins website advertising service to prevent spending time on ideas that won't positively impact the organization.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Fort Collins or beyond. You can then make sure you're targeting your Fort Collins digital marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. This will help ensure you focus on the right keywords for your Fort Collins digital advertising and you align your content marketing strategy with the needs of your audience.

3.) Start slower moving marketing services sooner

If you plan to incorporate SEO in your Fort Collins digital plan, make that your first priority. The slowest moving website marketing tactic in Fort Collins is SEO. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Fort Collins small business and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Fort Collins paid advertising campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A good Fort Collins lead generation plan uses splash pages and sales funnels to drive people to the goal.

5.) Set up automatic email sequences for remarketing purposes

As soon as your Fort Collins website gets traffic, you should think about how to keep in touch with those visitors. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Fort Collins site visitors.

6.) Plan for continuous testing

When these Fort Collins internet advertising tactics are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Fort Collins website marketing plan, you should be optimizing conversion rates.

Why Choose WebCitz for Your Fort Collins, CO Digital Marketing Tactics

Our goal is to be your Fort Collins organization internet advertising partner! There are many factors to consider when researching Fort Collins online marketing firms. With more than 19 years of experience, you know you can trust the Fort Collins website marketing tactics we suggest for your organization. Fort Collins digital marketing tactics like these are often what we use for our own lead generation. The fact that you're visiting our site from Fort Collins probably has a lot to do with our own internet advertising plan.

Our online advertising agency should be your choice for your Fort Collins small business because you feel we are the right team.

• We have been in business since 2004, which means we have more than 19 years of experience.
• Our primary source for leads and new client development in Fort Collins is our own digital advertising plans.
• You likely found our website in Fort Collins after performing an online search for a service we offer.
• Our marketing team performs all of our Fort Collins online marketing packages, which means we don't outsource the work.
• You'll probably get an answer within a few rings if you call during regular business hours.
• We're consultants in WooCommerce, Shopify, and WordPress for any Fort Collins digital advertising services that need web design or web maintenance & support.
• Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

We hope you keep our website marketers in mind when it comes time for you to start searching for Fort Collins website advertising firms. To start a discussion with the helpful staff at our digital marketing company, just send us an email or give us a call.

800-796-8263 Email Us