Hartford Digital Marketing

Digital Marketing in Hartford

We stay up-to-date on the latest web, email, paid advertising, and social media trends to help Hartford clients run effective digital marketing tactics.

500+ Digital Marketing Projects
500+
Digital Marketing Projects
19 Years of Experience
2004
Founded 19+ Years Ago
40+ Digital Marketing Case Studies
40+
Digital Marketing Case Studies
Webcitz, Digital Marketing Agency
Digital Marketing Services

Hartford Digital Marketing Experts

WebCitz is a results-driven digital advertising firm with more than 19 years of experience offering to help Hartford businesses strengthen their online marketing.

With a focus in Hartford, our online advertising consultants help companies with SEO strategies, white-hat link building, paid search advertising, social prospecting, and influencer outreach.

When it comes to converting customers and driving revenue, we can assist with social media advertising, sales funnel development, lead generation, conversion rate optimization, email marketing, and much more!

While we offer complete website advertising packages to Hartford businesses, we can augment the marketing department of your large corporation to fill in any gaps.
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What is Digital Advertising for Hartford, CT Organizations?

In a most simple definition, internet advertising throughout Hartford is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

For most Hartford company owners, website marketing is a fancy way of saying search engine optimization or paid ads. While both of those services are used in digital marketing, neither fully explain the depth of a fresh internet marketing program for Hartford-based businesses.

Improving Website Visibility

In today's online marketing world, there are dozens of online advertising strategies that all work together to help you boost visibility in Hartford and across the country.

For example, the best digital marketing services in Hartford will include tactics to:

  • Drive traffic to your digital assets (sales funnels, websites, apps, etc) through social media marketing, affiliate marketing, paid advertising, or SEO.
  • Increase revenue for your Hartford business through landing page creation, sales funnel development, and conversion rate optimization.
  • Track how visitors interact with your digital assets to figure out improvement areas, retargeting opportunities, or conversion rates.
  • Build trust in Hartford by using content marketing, video production, backlink building, reviews, and social proof.
  • Build and nurture relationships through messaging, email, and social media.

In addition to marketing Hartford-area websites, our internet marketing agency also offers Bridgeport, Hartford, New Haven, Norwalk, and Stamford small businesses and large corporations a professional online advertising service.

A Few of Our digital marketing experts

Our Website Marketing Services for Hartford Small Businesses

We are a team of digital marketing experts with diverse knowledge and experience in the latest digital advertising trends for Hartford organizations. Use our experience in more than 100 business industries across Hartford, and the rest of the country, to help improve traffic and generate conversions.

1.) PPC Management

PPC Ads Management consists of creating and optimizing paid advertisement plans in Hartford. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide premium PPC management, a PPC advertising firm for Hartford often starts by getting to know your company and its business model. This information helps determine the next steps, since the way you'd approach paid ads for a local Hartford company is much different from how you'd handle it for an ecommerce brand.

Local service providers in Hartford, for instance, are often only interested in good leads. To accomplish this, PPC advertising can boost traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. This can be accomplished through paid ads that drives traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. Our team has even used sales funnels to help sell products and subscriptions.

The next step in Hartford PPC ads management is understanding the metrics that will be used to optimize and scale. For paid advertising to be effective, most Hartford paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid advertising, your Hartford business should utilize multiple advertising tactics and marketing tools. For example, the best Hartford paid ads services will include tactics to:

  • Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
  • Make money online or through qualified leads for your Hartford business.
  • Integrate third-party attribution tools to better understand ad attribution.
  • Provide social proof with case studies, white papers, video testimonials, etc.
  • Build and nurture relationships through user generated content, story creation, and email address collection.
  • Test ad creatives across various ad placements and between different media formats.

2.) Social Ads

The use of social media ads in Hartford website marketing involves paid advertising being run on social media platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. Using social channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the PPC advertising function as a proper lead gen or sales generation tool for your Hartford company.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Hartford businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media ads.

Our social media advertising agency helps small businesses and large corporations make the most of social ads by building them out with sales funnels and lead generation tools. Our Hartford online advertising services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media marketing service, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

Social Media Ads

3.) Search Ads

The use of Hartford search engine ads in internet marketing involves paid ads being run on search engines like Google and Bing. You'll find that Google ad campaigns and Bing ads are quick and simple ways to get your Hartford small business in front of an engaged audience. The downside is the cost of setting up an effective and scalable paid ads campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

The landing pages and sales funnels we create for businesses of all sizes help drive leads and conversions, which helps make their PPC advertising an effective Hartford internet marketing strategy. For any search engine marketing campaign in Hartford, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Search Engine Advertising

4.) Lead Generation

For local service providers in Hartford, the most important part of an inbound marketing program is lead generation. Not everything can be sold online. There are lots of products and services that require a phone call or in-person meeting to make the sale. Lead generation tactics are crucial for these kinds of Hartford organizations looking to get sales from their website.

All of our digital advertising team's lead generation plans have been tried and implemented at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most online advertising campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen tactics in your digital assets to test what works best for your Hartford organization.

Downloading Facebook Leads

5.) Conversion Rate Optimization

There is almost no reason to neglect conversion optimization within Hartford internet marketing solutions. This is an essential component of any kind of online marketing in Hartford since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it tough is that CRO strategies that work for one Hartford small business might not work for another Hartford business, even if they're in the same market.

There are many common CRO plans, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving website speed, fixing mobile site glitches, adding exit-intent popups, and defining value for the visitor.

For some Hartford websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must understand your business offer, your competitors, your value proposition strengths and weaknesses, how visitors interact with your digital assets, your reputation on the web in Hartford, and many other things.

Conversion Optimization eBook Cover

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Hartford company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Hartford company. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a revenue funnel for your Hartford organization is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Connecticut businesses. To develop a sales funnel that produces value for your Hartford business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, and dozens of others to consider. When you work with one of our website advertising experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Hartford internet marketing campaign.

Click Funnels Development

7.) Email Marketing

You can use email marketing plans within a digital plan to grow brand awareness, boost website traffic, drive sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Hartford internet marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to generate your subscribers. We help Hartford email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

Email Marketing Audiences

8.) Content Marketing

Most Hartford businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online marketing approach for Hartford websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Hartford begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Hartford online advertising businesses put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Hartford digital marketing agency. These are all effective ways to market content if you implement them correctly within your Hartford small business.

YouTube Video Content

9.) Online Reputation Management (ORM)

Your online reputation in Hartford and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Hartford, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Hartford brand.

For local area service companies in Hartford, we can help you develop a review generation program within your online marketing to increase the rate at which past customers leave reviews for your company. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Hartford storefront. Online shoppers in Hartford want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Hartford doctors or Hartford attorneys, we can help establish protocols within your website marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Hartford website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Hartford.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Google Business Profile Management

10.) Video Marketing

As a full-service online marketing firm for Hartford, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Hartford digital marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Hartford internet marketing campaigns to bring life to paid campaigns.

Video Production and Marketing

Why You Should Invest in Online Marketing for Your Hartford, CT Website

If you manage a business in Hartford that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are lots of reasons to choose Hartford online advertising services over other marketing tactics. Let's go over some of the great reasons to implement digital marketing tactics within your Connecticut business:

  • It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
  • With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your site in the days, weeks, or months after their first interaction.
  • Everyone in Hartford is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Hartford or throughout Connecticut?
  • Hartford internet advertising has way more flexibility than print marketing, billboard ads, TV ads, or radio commercials, which can't be updated as easily.
  • In Hartford, online marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Hartford non-digital ads!

Unlocking the 5 Secrets to Getting Your Business Found

How to Develop Hartford, CT Online Advertising Campaigns

Before starting your website advertising service for your Hartford-based business, it is important to create a plan with measurable business goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Hartford digital marketing service is all about.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Hartford or beyond. This helps you tailor your Hartford digital advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Hartford audience. This will help ensure you focus on the right keywords for your Hartford internet marketing and you align your content marketing plan with the needs of your audience.

3.) Start your low-intensity marketing plans earlier

Search engine optimization should be your first priority if you plan to incorporate it into your Hartford digital plan. In website marketing, search engine optimization moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Develop effective landing pages or funnels of high quality

You should consider PPC advertising for your Hartford organization. However, rather than sending paid traffic to your home page, product page, or service page, you should consider the creation of a landing page or sales funnel. Most PPC advertising plans in Hartford that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Use splash pages and sales funnels to bring Hartford residents to your lead generation goal.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Hartford website, you should consider how to best interact with those visitors after they leave your website. Some people won't convert on the first visit to your website, landing page, or sales funnel. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Hartford website.

6.) Plan for continuous testing

When these Hartford internet marketing strategies are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Hartford online advertising campaign.

Hartford Website Designers

Why Choose WebCitz for Your Hartford, CT Digital Marketing Strategies

We want to be the digital advertising partner of your Hartford organization! When researching Hartford internet advertising companies, there are many factors to consider. With more than 19 years of experience, you know you can trust the Hartford online advertising strategies we suggest for your small business. Hartford digital marketing strategies like these are often what we use for our own lead generation. In fact, you are likely visiting our website from Hartford because of the effective implementation of our own internet marketing campaign.

Most importantly though, you should choose our online marketing firm for your Hartford business because you feel confident we are the right team for your Hartford company.

Our Team

Here are a few reasons we suggest considering our digital advertisers for your Hartford marketing packages:

  • We've been in business since 2004, so we've got more than 19 years of experience.
  • We get most of our leads and new clients in Hartford from our own digital advertising services.
  • You probably found us in Hartford via an online search for a service we provide.
  • We don't outsource Hartford internet advertising plans because we have our own team.
  • If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
  • We have extensive experience in Shopify, WordPress, and WooCommerce for any Hartford digital marketing strategies that involve website design or website changes.
  • We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

When it comes time for your small business or large corporation to start the search for Hartford internet advertising companies, we hope you keep our website marketers in mind for the task. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our website marketing company.

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David Wurst and WebCitz have been a great hosting company to work with for over 10 years. They provide exceptional service and knowledge with their customers and always get it done immediately. I will never work with any other company.

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Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!

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