We stay up-to-date on the latest website, email, and social media marketing trends for our acupuncturist clients to help them implement effective strategies.
We've been helping acupuncture clinics improve their internet advertising for 18 years.
To help attract new audiences and boost brand awareness, our online marketing professionals help acupuncturists with white-hat link building, paid search advertising, social prospecting, SEO strategy, and white-hat link building.
When it comes to converting patients and driving revenue, we can assist with social media advertising, sales funnel development, lead generation, conversion rate optimization, email marketing, and much more!
Let's talk about what our digital advertisers can do for your acupuncture clinics!
We work with a wide variety of acupuncturists. The strategies / tactics discussed in this article can help with digital marketing for acupuncturists and even:
Simply put, website advertising for acupuncturists is a way to advertise products and services to acupuncturists through online channels like websites, search engines, social media, email, or mobile apps.
Most acupuncturists think of digital marketing as another phrase for SEO or PPC advertising. While both of those services are used in internet marketing, neither fully explain the depth of a cutting edge online marketing program for acupuncturists.
Modern online advertising campaigns often include dozens of website advertising plans, all working together to help your acupuncture clinic improve visibility and conversions.
For example, the best acupuncturist digital marketing plans will include plans to:
We're a team of digital marketing experts with deep knowledge of digital advertising needs for acupuncture clinics. Take advantage of our experience in more than 100 business industries, including acupuncture clinics, to help increase traffic and improve conversions across your digital assets.
The principal objective of an inbound marketing program for localized service providers is to grow leads. Not everything can be sold on the internet. In numerous instances, a phone or face-to-face discussion is necessary to successfully complete the sale of certain products and services. For these types of business industries, lead gen plans are going to be critical.
Our digital marketing team has implemented and tested various lead gen plans for acupuncturists and other professionals, all of which are worth considering. The most common lead gen strategies for acupuncturists include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, or offering helpful downloadable content in a lead magnet.
For most acupuncturist online advertising campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen tactics in your digital assets to test what works best for your acupuncture clinic.
The digital advertising technique of social media advertising involves paying to run ads on various social platforms, such as LinkedIn, Instagram, Facebook, Twitter, and TikTok. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your acupuncture clinic.
By utilizing the data resources of social media platforms, acupuncture clinics can precisely target their intended audience to provide customized content based on factors such as demographics, behaviors, interests, and more. While this is an enormous opportunity for most established acupuncture clinics, it can be an expensive lesson for businesses that aren't ready to take full advantage of social media ads.
Our support involves aiding acupuncture clinics in constructing indispensable sales funnels and lead generation mechanisms, which empower them to leverage their social media advertising to the fullest. In addition, we suggest creating strategies for conversion optimization and retargeting as part of our online marketing services, as both strategies can enhance the return on ad spend for your campaigns. We must also emphasize the importance of the freshness of your ad creatives. When running acupuncture clinic social media marketing services, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.
In internet marketing, search engine advertising involves running paid advertising on search engines like Google and Bing. By utilizing Google Ads and Bing Ads, you can quickly and effectively connect with a highly engaged audience that is actively looking for the products or services offered by your acupuncture clinic. The downside is the cost of setting up an effective and scalable PPC advertising plan for your acupuncture clinic, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.
We help acupuncture clinics of all sizes build out the necessary landing pages and funnels to drive leads and drive revenue, which makes PPC advertising a cost-effective internet marketing plan. When it comes to any search engine marketing plan, we suggest devising a plan for retargeting and conversion rate optimization to enhance your return on investment.
Conversion rate optimization is an essential element of any website advertising service for acupuncture clinics, and should not be overlooked. This is a critical aspect of any type of digital marketing for acupuncturists since it directly impacts the ability of the marketing service to provide value for the acupuncture clinic paying for the marketing service.
A substantial improvement in your conversion rates can greatly benefit your financial results. Before you pursue a CRO plan for your acupuncture clinic, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. The main difficulty lies in the fact that the CRO techniques that are suitable for one acupuncturist may not necessarily work for another acupuncturist.
The CRO techniques most commonly used by acupuncturists may involve simplifying contact forms, trying out different call-to-action phrases, developing compelling headlines, generating a sense of urgency, resolving concerns with mobile website functionality, boosting website performance, deploying exit-intent popups, clarifying the value for website visitors, and incorporating trust and social proof indicators.
True conversion rate optimization for acupuncturists can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, the online reputation of your acupuncturists, and many other factors.
A sales funnel, or purchase funnel, is the visual representation of journeys taken by patients with your acupuncture clinic. The depiction of a sales funnel, also called a marketing funnel or revenue funnel, takes the form of a physical funnel that is utilized for pouring liquids into a container. The top of the funnel is always larger because it illustrates the large number of potential patients that might interact with your acupuncture clinic. The funnel tapers down towards the bottom to signify the different junctures in the sales process where potential patients may choose to exit. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.
The development of a sales funnel for acupuncture clinics is more difficult than the explanation of its concepts. Owners of highly successful sales funnels can earn millions of dollars in value on a daily basis. Creating a sales funnel that adds value to your acupuncture clinic requires you to think through your goals for the funnel and the specific type of funnel that best suits your needs.
There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider for your acupuncture clinic. When you work with one of our acupuncturist-focused website marketing specialists, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your acupuncture clinic. If you're not interested in being hands-on during the process, we can do more research on your acupuncture clinic to determine which funnels are worth exploring and testing in your digital marketing plan.
By integrating email marketing into a digital plan, it is feasible to build brand awareness, grow visitors to your website, boost sales and revenue, draw attention to your social media accounts, reconnect with past clients, and obtain critical data about your target audience.
We help our digital advertising acupuncture clinic clients use Mail Chimp, Campaign Monitor, and Constant Contact within their email marketing campaigns. With these email marketing platforms, you can effectively generate subscriber lists, categorize your audience, and construct email drip services to support your website marketing efforts.
The most important part of email marketing is developing a plan to increase your subscribers. We help email marketing acupuncture clinic customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, and numerous other methods.
Most acupuncture clinics use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website marketing approach helps establish your acupuncture clinic as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.
When your target patients begin to identify your acupuncture clinic as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help acupuncturist website advertising clients put together the right content marketing campaign for their acupuncture clinic.
It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.
We often help implement content marketing plans for acupuncturists that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading internet advertising service provider. These are all effective ways to market content if you implement them correctly for your acupuncture clinic.
Your online reputation is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a localized service provider, the purchase of a product on an ecommerce store, and even the selection of acupuncturists. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your acupuncture clinic.
For local service companies, we can help you develop a review generation program within your website advertising to increase the rate at which past patients leave reviews for your acupuncture clinic. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.
If you run an ecommerce-focused acupuncture clinic, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your acupuncture clinic. Online shoppers want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.
For the reputation of professional service providers, such as doctors or attorneys, we can help establish protocols within your digital marketing campaign for the collection of testimonials to ensure prospects always see a positive image of your acupuncturists. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth. In some cases, even SEO can be used to help curate the best possible first-page results for the online reputation of your acupuncture clinic.
The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your competition.
As a full-service online marketing firm for acupuncturists, we have our own in-house video production and video marketing department. This has been extremely helpful for acupuncture clinic content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your digital marketing plan for your acupuncture clinic. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within internet marketing campaigns to bring life to paid campaigns.
For acupuncture clinics that rely on selling products or services, marketing is an eventual consideration to build revenue. There are many reasons to consider website marketing over other, more traditional, marketing tactics for your acupuncture clinic. Let's go over some of the great reasons to implement our digital marketing plan within your acupuncture clinic:
It is essential to devise a plan with specific business goals that can be measured prior to launching your online advertising campaign for your acupuncture clinic. You want to ensure everyone involved understands the ultimate goal of the website advertising service to prevent spending time on ideas that won't positively impact your acupuncture clinic.
With a clear set of business goals in place for your acupuncturists, you can move on to identifying a target audience. Understanding the people you are trying to reach is essential. This helps you tailor your acupuncture clinic digital marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.
With your business goals and target customer established, you can now make an informed decision about the needs and search intent of your audience. This will help ensure your acupuncturists focus on the right keywords for your digital advertising and you align your content marketing plans with the needs of your audience.
If you plan to use search engine optimization as part of your acupuncturist digital strategy, prioritize it above all else. The slowest moving online advertising strategy for acupuncture clinics, and even other industries, is search engine optimization. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.
Now is a good opportunity to think about implementing paid advertising for your acupuncture clinic website or other online assets. It's crucial to create a landing page or sales funnel before sending paid traffic to your service page, home page, or product page. Most paid advertising campaigns for acupuncture clinics that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best lead generation strategies for acupuncture clinics employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.
After setting up plans to attract traffic to your acupuncture clinic website, it's important to think about how to engage with those visitors even after they've left your site. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. One should explore options to create an email marketing list, give SMS alerts for new promotions, or establish tracking pixels to retarget people who recently browsed through your website.
When these digital marketing strategies are in place for your acupuncture clinic you are ready to enter the testing and optimization phase. This involves ongoing evaluation of the success of your campaigns, identifying areas for improvement, and even trying out new ideas from case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of the digital advertising service of your acupuncture clinic.