Alabama Digital Marketing

Marketing for Alabama

We stay up-to-date on the latest website, email, and social media marketing trends for our Alabama marketing clients to help them implement effective strategies.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
14+
Onsite Experts (No Outsourcing)
Digital Marketing Services

Alabama Website Marketing Consultants

We've been offering to assist Alabama-area businesses and corporations strengthen their website advertising for more than 18 years.

To help attract new audiences and drive brand awareness, our Alabama-focused digital marketing professionals help clients with social prospecting, influencer outreach, SEO strategy, white-hat link building, and paid search advertising.

With regards to converting customers and driving revenue, we can help with sales funnel development, conversion rate optimization, email marketing, social media advertising, sales funnel development, and more!

While we offer complete online marketing packages to Alabama small businesses, we can augment the marketing department of your large corporation to fill in any gaps.

What is Digital Marketing for Alabama Businesses?

It's pretty basic: Alabama digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Most Alabama business owners think of digital advertising as another phrase for SEO or paid ads. Even though both of those services are used in online marketing, neither fully explains the depth of a fresh website marketing program for Alabama-based small businesses.

In today's digital marketing world, there are dozens of digital marketing tactics that all work together to help you increase visibility in Alabama and across the United States.

The best Alabama internet advertising plans will include plans like:

  • Drive traffic to your digital assets (websites, apps, sales funnels, etc) by using SEO, social media marketing, affiliate marketing, or paid advertising.
  • Boost Alabama small business revenue with landing pages, sales funnels, and conversion rate optimization.
  • Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
  • Show expertise, authority, and trust in Alabama through content marketing, video production, backlink authority building, review collection, social proof, and website improvements.
  • Create and nurture relationships with email, SMS, and social media.

Our website advertising firm is happy to provide Auburn, Birmingham, Decatur, Dothan, Florence, Huntsville, Mobile, Montgomery, and Tuscaloosa with expert digital advertising packages.

A Few of Our Digital Marketing Experts

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Our Internet Advertising Strategies for Alabama Companies

For Alabama businesses, we're a team of website advertising experts who bring diverse knowledge and experience to the table. Take advantage of our experience in more than 100 business industries throughout Alabama, and the rest of the United States, to help drive traffic and improve conversions across your digital assets.

Alabama search engine optimization Plans

For your Alabama website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. To show value to search engines, you need to review your off-page, technical, and on-page SEO.

Oftentimes, we find issues with website speed, content quality, and backlink quality when we take on new companies in Alabama. All these SEO issues can be solved with technical, on-page, and off-page SEO. Here's what each Alabama search engine optimization service offers:

  • Technical SEO for Alabama businesses includes factors such as website performance, website security, XML sitemaps, website architecture, structured data, Open Graph tags, and broken pages. These affect how Google reads and traverses your content, and how visitors interact with your Alabama site. Typically Alabama website designers are needed to fix technical SEO issues since they are often caused by the template or platform your site uses. Our developers are skilled in Shopify and WordPress.
  • On-Page SEO for Alabama websites includes things like meta tags, images, keyword research, content silos, content writing, internal linking, competitive analysis, frequently asked questions, page titles, and meta tags. If you improve these on-page SEO factors, search engines will better understand the value of your content and recognize you as an authority in Alabama or the whole of the United States. Furthermore, it'll boost important metrics like "time on site" for your visitors, which tells search engines you provided something valuable for the user. Never underestimate the value and importance of content creation within your Alabama digital advertising strategy.
  • In Alabama, off-page SEO basically involves your backlink profile, which is the number of backlinks and domains pointing to your site, the naturalness of your anchor text and link velocity, the authority and relevancy of your backlinks, signals from social media, and more. To help search engines understand your Alabama website and content are worthy of third-party recognition, grow natural backlinks to the homepage and interior pages.

In your Alabama website advertising strategy, you can't focus just on one or two areas of an SEO plan. A fast site with no content or backlinks will rarely rank on the first page of search results. It's the same for other scenarios where two parts of search engine optimization have been optimized, but one was ignored. Make sure you're keeping track of all the elements on the Alabama SEO checklist so your competitors can't easily bypass you in search rankings.

Link Building Tactics for Alabama Organizations

Although we've already discussed the importance of building authoritative links in off-page search engine optimization, it's worth pointing out again since Alabama organization owners often don't understand this part of search engine optimization.

When you look at the first page of search results for competitive keywords and long-tail phrases, you're almost always going to find big retailers in product-specific search results, and long-time service providers in local Alabama search rankings. When you look closer at the exact pages of these search results, you'll often find there are a lot more backlinks to those pages than your own. That's because search engines use backlinks to figure out how authoritative a website is in its industry.

Using white-hat search engine optimization backlink authority building services, you can improve your own web pages by building quality backlinks to your homepage and interior pages. You need to think of this as a long-term plan for your Alabama internet marketing campaign. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. Being inconsistent with backlink building is a major reason why you might not ever see the ranking you require. It's important to develop a link-building strategy that boosts quality backlinks from relevant pages and social media accounts to your Alabama website. You want to keep your Alabama website's backlink profile natural by not overusing exact-match phrases, buying tons of backlinks from private block networks (PBNs), or doing anything else black-hat.

When it comes to Alabama digital advertising, we use numerous white-hat link building techniques, including:

  • Applying the "Skyscraper Technique" to a ranked content articles from Alabama competitors to make it bigger and better.
  • Writing in-depth articles to have featured on third-party websites as a guest post, which includes a link back to your Alabama site.
  • Reaching out to high-authority websites to suggest content improvements to existing articles that may have become outdated, or didn't cover a specific topic relevant to your Alabama business.
  • Responding to HARO requests from news reporters searching for expert opinions and feedback from people in your business industry.
  • Adding your website to industry-specific directories by scanning Alabama competitors (or national competitors) to see their most valuable business listings and NAP citations (Name, Address, Phone).

Mold Removal SEO

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Organic Traffic
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Organic Traffic
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Organic Traffic
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Ecommerce SEO

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Online Reputation Management Services (ORM) for Alabama Small Businesses

Your online reputation in Alabama and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a nearby service provider in Alabama, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Alabama brand.

For local service companies in Alabama, we can help you develop a review generation program within your digital advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce business, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Alabama storefront. Online shoppers in Alabama want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Alabama doctors or Alabama attorneys, we can help establish protocols within your internet advertising plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Alabama website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Alabama.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your nearby competition.

Content Marketing Strategies for Alabama Small Businesses

Most Alabama organizations use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This internet advertising approach for Alabama websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Alabama begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Alabama online marketing customers put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Alabama website advertising service provider. These are all effective ways to market content if you implement them correctly within your Alabama organization.

Social Ads Tactics for Alabama Organizations

The use of social media marketing in Alabama online marketing involves paid advertising being run on social platforms like Twitter, TikTok, LinkedIn, Facebook, and Twitter. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Alabama small business.

By leveraging the data sources of social platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Alabama businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media marketing.

We help Alabama small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social ads. We also recommend putting in place plans for conversion optimization and retargeting within these Alabama digital marketing plans, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media marketing plan, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Ads Services for Alabama Small Businesses

The use of Alabama search engine advertising in digital marketing involves PPC advertising being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Alabama organization to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to build leads and grow revenue, which makes paid advertising a cost-effective Alabama digital marketing strategy. For any search engine marketing plan in Alabama, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Conversion Funnel Development for Alabama Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Alabama small business. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Alabama company. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a revenue funnel for your Alabama organization is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Alabama businesses. To develop a sales funnel that produces value for your Alabama small business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, and dozens of others to consider. When you work with one of our digital marketing experts, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Alabama internet advertising plan.

CRO for Alabama Businesses

There is almost no reason to neglect conversion optimization within Alabama digital marketing strategies. This is a critical aspect of any type of digital advertising in Alabama since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO tactics that work for one Alabama company might not work for a different Alabama business, even when both are in the same industry.

The most common CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website problems, improving site speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Alabama websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Alabama, and many other factors.

Email Marketing Solutions for Alabama Small Businesses

You can use email marketing within a digital plan to grow brand awareness, boost website traffic, drive sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Alabama internet marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Alabama email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within affiliate programs, lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, and numerous other methods.

Lead Generation Strategies for Alabama Small Businesses

For localized service providers in Alabama, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Alabama lead generation strategies are going to be critical.

There are many types of lead generation tactics to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most internet marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen tactics in your digital assets to test what works best for your Alabama small company.

Video Marketing for Alabama Businesses

As a comprehensive digital marketing agency for Alabama, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Alabama online marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Alabama website marketing plans to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Alabama Website

You're going to have to think about marketing in Alabama if you manage a business that sells something. There are many reasons to consider Alabama digital marketing plans over other, more traditional, marketing plans. Here are some reasons you should implement our internet advertising strategy for your Alabama business:

  • It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
  • With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
  • There's no shortage of phones, tablets, and desktop computers in Alabama. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Alabama, and beyond.
  • With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
  • Online marketing in Alabama provides the best capacity for user engagement. You'll have to work hard to get people to like, comment, and share your non-digital ads in Alabama!

6 Key Focus Points for Website Success

How to Develop Alabama Website Marketing Plans

It's important to create a plan with measurable business goals before beginning your digital marketing campaign for your Alabama-based small business. You want to ensure everyone involved understands the ultimate goal of the Alabama internet marketing service to prevent spending time on ideas that won't positively impact the business.

1.) Identify your target audience

Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in Alabama or beyond. Your Alabama online marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Determine audience needs

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. You'll be able to focus on the right keywords for your Alabama online advertising and align your content marketing strategy to your audience's needs.

3.) Start slower moving plans sooner

You should make SEO your first priority if you're planning on using it eventually within your Alabama digital strategy. The slowest moving digital advertising plan in Alabama is search engine optimization. Search engines take weeks or months to recognize and index the changes you make to your website, your content, and your backlinks.

4.) Build out quality landing pages or funnels

There's no better time to promote your Alabama small business and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Ad campaigns in Alabama that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. Use splash pages and sales funnels to lead Alabama residents to your lead generation goal.

5.) Create automated email sequences for retargeting

After your Alabama website is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Alabama website visitors.

6.) Plan for continuous testing

If you've got all these Alabama internet marketing strategies in place, you're ready to test and optimize. In doing this, you're measuring how well your campaigns are doing, searching for ways to improve them, and even trying new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Alabama online advertising campaign.

Why Choose WebCitz for Your Alabama Internet Marketing Tactics

If you're a organization in Alabama, we want to be your digital marketing partner! There are many factors to consider when researching Alabama digital advertising firms. You can trust the Alabama internet advertising tactics we suggest for your business since we have more than 18 years of experience. Alabama online advertising strategies like these are often what we use for our own lead generation. Our own website advertising service likely landed you on our website from Alabama.

Our digital advertising firm should be your choice for your Alabama small business because you feel we are the right team. Here's why we suggest our internet advertisers for your Alabama marketing:

  • Our company has been around since 2004, so we have over 18 years of experience.
  • Our primary source for leads and new client development in Alabama is our own online advertising strategies.
  • You probably found us in Alabama after looking for a service we offer.
  • Our marketing team runs our own Alabama digital marketing services, so we don't outsource it.
  • You'll probably get an answer within a few rings if you call during regular business hours.
  • If you're looking for Alabama internet marketing strategies that include website edits, we have extensive experience with WordPress, WooCommerce, and Shopify.
  • We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our digital marketers are the ones you should keep in mind when you need Alabama website advertising firms. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our digital marketing company.

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Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.
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Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!
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