We stay up-to-date on the latest website, email, and social media marketing trends for our Alabama marketing clients to help them implement effective strategies.
We've been offering to assist Alabama-area businesses and corporations strengthen their online marketing for more than 18 years. As a full-service digital marketing company, we have multiple internal teams focused on every type of internet marketing service your Alabama small business may require. This isn't true for all Alabama digital marketing agencies, since most only have one or two SEO, PPC, or social media specialists. For those online marketing agencies in Alabama, turnaround times are extended while they search for web designers or specialized marketers, explain your requests over email, wait for the work to be completed, review the work to see if it matches the request, then play the middle person to any change requests you may initiate.
With a Alabama focus, our internet marketing experts help clients with SEO strategy, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.
With regards to converting customers and driving revenue, we can help with conversion rate optimization, email / SMS marketing, social media advertising, funnel development, lead generation, and more!
Let's talk about what our digital marketers can do for your Alabama business! While we offer complete internet marketing services to Alabama small businesses, we can augment the marketing department of your large corporation to fill in any gaps. Read on to learn more about our digital marketing services and programs for Alabama websites.
It's pretty simple: Alabama digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.
Most Alabama business owners think of digital marketing as another phrase for search engine optimization or paid advertising. Even though both of those services are used in internet marketing, neither fully explains the depth of a modern online marketing program for Alabama-based businesses.
In today's digital marketing world, there are dozens of internet marketing strategies that all work together to help you boost visibility in Alabama and across the United States.
The best Alabama digital marketing services will include tactics like:
For Alabama businesses, we're a team of digital marketing specialists who bring diverse knowledge and experience to the table. Take advantage of our past experience in more than 100 business industries throughout Alabama, and the rest of the United States, to help drive traffic and improve conversions across your digital assets.
For your Alabama website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. To show value to search engines, you need to review your technical, on-page, and off-page SEO.
Oftentimes, we find issues with page speed, content quality, and backlink profiles when we take on new clients in Alabama. All of these SEO problems can be solved with technical, on-page, and off-page SEO. Here's what each Alabama SEO service offers:
In your Alabama digital marketing strategy, you can't focus just on one or two areas of an SEO strategy. A fast website with no content or backlinks will rarely rank on the first page of search results. It's the same for other scenarios where two parts of SEO have been optimized, but one was ignored. Make sure you're keeping track of all the elements on the Alabama SEO checklist so your competitors can't easily bypass you in search rankings.
Although we've already discussed the importance of building authoritative links in off-page SEO, it's worth pointing out again since Alabama business owners often don't understand this part of search engine optimization.
When you look at the first page of search results for competitive keywords and long-tail phrases, you're almost always going to find big retailers in product-specific search results, and long-time service providers in local Alabama search rankings. When you look closer at the exact pages of these search results, you'll often find there are a lot more backlinks to those pages than your own. That's because search engines use backlinks to figure out how authoritative a website is in its industry.
Using white-hat SEO link building services, you can improve your own web pages by building quality backlinks to your homepage and interior pages. You need to think of this as a long-term strategy for your Alabama digital marketing campaign. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. Being inconsistent with link building is a major reason why you might not ever see the placement you require. It's important to develop a link-building strategy that boosts quality backlinks from relevant pages and social media accounts to your Alabama website. You want to keep your Alabama website's backlink profile natural by not overusing exact-match phrases, buying tons of backlinks from private block networks (PBNs), or doing anything else black-hat.
When it comes to Alabama digital marketing, we use a number of white-hat link building techniques, including:
Your online reputation in Alabama and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Alabama, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Alabama brand.
For local service companies in Alabama, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.
If you run an ecommerce business, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Alabama storefront. Online shoppers in Alabama want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.
For the reputation of professional service providers, such as Alabama doctors or Alabama attorneys, we can help establish protocols within your online marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Alabama website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Alabama.
The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.
Most Alabama businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Alabama websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.
When your target customers in and around Alabama begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Alabama digital marketing clients put together the right content marketing plan for their specific business industry and goals.
It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.
We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Alabama digital marketing service provider. These are all effective ways to market content if you implement them correctly within your Alabama business.
The use of social media ads in Alabama digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Alabama company.
By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Alabama companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.
We help Alabama small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. We also recommend putting in place plans for conversion optimization and retargeting within these Alabama digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media marketing campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.
The use of Alabama search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Alabama business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.
We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Alabama digital marketing strategy. For any search engine marketing campaign in Alabama, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.
A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Alabama company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Alabama business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.
The development of a sales funnel for your Alabama business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Alabama businesses. To develop a sales funnel that produces value for your Alabama business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.
There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Alabama digital marketing campaign.
There is almost no reason to neglect conversion rate optimization within Alabama digital marketing services. This is a critical aspect of any type of online marketing in Alabama since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.
Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Alabama business might not work for a different Alabama business, even when both are in the same industry.
The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.
True conversion rate optimization for Alabama websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Alabama, and many other factors.
You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.
We help our Alabama digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.
The most important part of email marketing is developing a plan to increase your subscribers. We help Alabama email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.
For local service providers in Alabama, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Alabama lead generation tactics are going to be critical.
There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.
For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Alabama small business.
As a full-service digital marketing firm for Alabama, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Alabama digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Alabama digital advertising campaigns to bring life to paid campaigns.
You're going to have to think about marketing in Alabama if you manage a business that sells something. There are many reasons to consider Alabama digital marketing services over other, more traditional, marketing strategies. Here are some reasons you should implement a digital marketing strategy for your Alabama business:
It's important to create a plan with measurable business goals before beginning a digital marketing campaign for your Alabama-based business. You want to ensure everyone involved understands the ultimate goal of the Alabama digital marketing service to prevent spending time on ideas that won't positively impact the business.
Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in Alabama or beyond. Your Alabama digital marketing efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.
Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. You'll be able to focus on the right keywords for your Alabama digital marketing and align your content marketing strategy to your audience's needs.
You should make search engine optimization your first priority if you're planning on using it eventually within your Alabama digital strategy. The slowest moving digital marketing tactic in Alabama is search engine optimization. Search engines take weeks or months to recognize and index the changes you make to your website, your content, and your backlinks.
There's no better time to promote your Alabama business and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. Ad campaigns in Alabama that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. Use splash pages and sales funnels to lead Alabama residents to your lead generation goal.
After your Alabama website is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Alabama website visitors.
If you've got all these Alabama digital marketing strategies in place, you're ready to test and optimize. In doing this, you're measuring how well your campaigns are doing, looking for ways to improve them, and even trying new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your Alabama digital marketing campaign.
Whether you're a small Alabama business or a big corporation, we want to be your internet marketing partner! There are many factors to consider when researching Alabama digital marketing agencies. You can trust the Alabama internet marketing strategies we suggest for your business since we have more than 18 years of experience. Alabama digital marketing tactics like these are often what we use for our own lead generation. Our own digital marketing campaign likely landed you on our website from Alabama.
Our online marketing agency should be your choice for your Alabama small business because you feel we are the right team. Here's why we suggest our digital marketers for your Alabama marketing:
Our internet marketers are the ones you should keep in mind when you need Alabama online marketing agencies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our internet marketing firm.
When searching for the most experienced digital marketing experts, it is important to review each digital marketing agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the marketing project, which will give you the most experienced chance for long-term internet marketing success. You will find WebCitz to be one of the highest rated online marketing agencies in the USA!
Check out how we've been able to help companies implement an effective digital advertising strategy.