Phoenix Digital Marketing

What is Online Advertising for Phoenix, AZ Businesses?

It's pretty basic: Phoenix digital marketing is all about advertising products or services through online channels like websites, search engines, social media, email, and mobile apps.

Digital marketing means SEO or PPC advertising to most Phoenix organization owners. While both of those services are used in internet advertising, neither fully explain the depth of a modern online advertising program for Phoenix-based businesses.

In today's website advertising world, there are dozens of digital marketing strategies that all work together to help you get visibility in Phoenix and across the country.

For instance, the best internet marketing services in Phoenix will include these things:

• Drive traffic to your digital assets (apps, sales funnels, websites, etc) through paid advertising, SEO, SEO, or social media marketing.
• Increase revenue for your Phoenix organization through landing page creation, sales funnel development, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Phoenix by using content marketing, video production, link building, reviews, and social proof.
• Build and nurture relationships through messaging, email, and social media.

If you live in Phoenix, you probably love the Phoenix Suns basketball team. Go Phoenix Suns! In addition to marketing Phoenix-area websites, our online marketing firm also offers Avondale, Buckeye, Casa Grande, Chandler, Flagstaff, Gilbert, Glendale, Goodyear, Mesa, Peoria, Scottsdale, Surprise, Tempe, Tucson, and Yuma small businesses and large corporations a skilled website advertising service.

Our Digital Marketing Strategies for Phoenix Small Businesses

For Phoenix organizations, we're a team of internet advertising experts, just 1790.7 miles away, who bring diverse knowledge and experience to the table. We've helped build traffic and grow conversions across more than 100 business industries in Phoenix, and the rest of the country, so let's work together.

Search Engine Optimization Plans for Phoenix, AZ Businesses

For your Phoenix website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. You'll need to do technical, on-page, and off-page SEO, because all three aspects of search engine optimization work together.

When we take on new digital marketing clients in Phoenix, we often find website speed, content quality, and backlink quality glitches. Each of these SEO issues can be resolved through technical, on-page, and off-page search optimization. Here's what each Phoenix SEO plan offers:

• Technical SEO services for Phoenix small businesses involve things like site performance, web hosting, website security, XML sitemaps, website architecture, structured data, and broken links. The way Google reads and navigates your Phoenix site, and how visitors interact with it, is affected by these. You typically need the assistance of Phoenix web developers to improve technical search engine optimization concerns since they are often related to the platform or template used on your website. We have an internal team of website developers that can work within platforms such as WordPress and Shopify.
• There are several factors involved with on-page SEO for Phoenix websites, such as content silos, content writing, internal linking, competitive analysis, frequently asked questions, page titles, meta tags, images, keyword research, and content silos. Improving these areas of on-site search engine optimization will allow search engines to better understand the value of your content and recognize you as an authority on the subject matter within Phoenix or the entire country. Furthermore, it'll boost important metrics like "time on site" for your visitors, which tells search engines you provided something valuable for the user. It's never too late to start creating content for your online marketing service in Phoenix.
• Off-Page search engine optimization for Phoenix websites is essentially the state of your backlink profile, which is the number of backlinks and referring domains pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevance of your backlinks, signals from social media channels, and many other factors. It is important to drive natural backlinks to your website's homepage and interior pages to help search engines understand your Phoenix website and content is deemed worthy of third-party recognition.

Your Phoenix internet marketing plan can't be limited to just one or two parts of an SEO plan. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. The same applies to situations where two parts of SEO are optimized, but one is neglected. You should evenly distribute your attention to ensure Phoenix competitors (and national competitors) can't bypass you by simply completing all the required search engine optimization checklist items.

Phoenix, AZ Small Business Backlink Authority Building Strategies

We've discussed off-page SEO briefly, but it's worth mentioning again since Phoenix business owners don't usually understand this part.

When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local Phoenix search results. The number of backlinks to those pages is often far greater than the number of links to your own pages. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.

To improve your own web pages, you must grow quality backlinks to your homepage and interior pages using white-hat search engine optimization link building packages. It is critical to see this as a long-term endeavor for your Phoenix digital marketing plan. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other SEO strategy for months or years. That lack of consistency is likely to prevent you from ever seeing your website in the first page of Phoenix search results. It's important to develop a link-building plan that grows quality backlinks from relevant pages and social accounts to your Phoenix website. Most of all, you need to keep the backlink profile of your Phoenix website natural by not overdoing exact-match phrases, buying numerous backlinks from private block networks (PBNs), or participating in any other black-hat link-building method.

As part of our Phoenix internet marketing services, we use white-hat link building tactics like:

• Using the "Skyscraper Technique" to get a bigger, better version of a competing article.
• Writing in-depth articles to have featured on third-party websites as a guest post, which includes a link back to your Phoenix website.
• Getting in touch with high-authority websites to suggest changes to existing content that may have become outdated or don't cover topics relevant to your Phoenix small business.
• Responding to HARO requests for expert opinions from reporters searching for insight into your business industry.
• Adding your website to industry-specific directories by scanning Phoenix competitors (or national competitors) to see their most valuable business listings and NAP citations (Name, Address, Phone).

Online Reputation Management (ORM) Tactics for Phoenix, AZ Organizations

Search engines use your online reputation in Phoenix to determine rank positions, and your target audience uses it to make buying decisions. All kinds of decisions are made from this reputational signals, from choosing a local area service provider in Phoenix to shopping online or hiring a doctor or attorney for a personal matter. It's simply entertaining to read about positive, but sometimes even more so negative, experiences other Phoenix customers had.

For local service companies in Phoenix, we can help you develop a review generation program within your online advertising to increase the rate at which past customers leave reviews for your business. This usually entails collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other websites that accept reviews.

For ecommerce companies, we can help collect product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Phoenix storefront. In Phoenix, online shoppers want to know that the product they buy will be good and useful, but they also want to know you'll be there for them after the sale to answer questions.

When it comes to the reputation of professionals, like Phoenix doctors or Phoenix lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Phoenix website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Phoenix.

When you ignore your online reputation, you risk losing long-term business, which often isn't noticed until it's too late. Don't let your nearby competition take advantage of your online reputation. Take control now!

Phoenix, AZ Small Business Content Marketing Plans

Most Phoenix businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online marketing approach for Phoenix websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Phoenix begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Phoenix online advertising businesses put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Phoenix digital marketing agency. These are all effective ways to market content if you implement them correctly within your Phoenix small business.

Social Media Advertising Solutions for Phoenix, AZ Small Businesses

The use of social media ads in Phoenix website marketing involves paid advertising being run on social media platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the PPC advertising function as a proper lead gen or sales generation tool for your Phoenix company.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Phoenix businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media ads.

Our social media advertising agency helps Phoenix small businesses build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media advertising company also recommends putting in place plans for conversion optimization and retargeting within these Phoenix digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running social media marketing services, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Advertising Strategies for Phoenix, AZ Companies

The use of Phoenix search engine ads in website advertising involves paid ads being run on search engines like Google and Bing. You will find that Google ads and Bing paid ads offer a quick and effective method for connecting your Phoenix organization to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to build leads and grow revenue, which makes paid advertising a cost-effective Phoenix digital marketing strategy. For any search engine ads campaign in Phoenix, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Conversion Funnel Development for Phoenix, AZ Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Phoenix company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Phoenix small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a conversion funnel for your Phoenix small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Arizona organizations. To develop a sales funnel that produces value for your Phoenix business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website marketing specialists, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Phoenix digital advertising service.

Conversion Rate Optimization for Phoenix, AZ Small Businesses

There is almost no reason to neglect CRO within Phoenix website marketing solutions. This is a critical aspect of any type of digital marketing in Phoenix since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO tactics that work for one Phoenix organization might not work for a different Phoenix business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website problems, improving website speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Phoenix websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Phoenix, and many other factors.

Email Marketing Strategies for Phoenix, AZ Businesses

You can use email marketing plans within a digital strategy to improve brand awareness, generate website traffic, grow sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Phoenix digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to get your subscribers. We help Phoenix email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

Lead Generation Tactics for Phoenix, AZ Organizations

For local area service providers in Phoenix, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Phoenix lead gen plans are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our website advertising team at some point in the past. The most common lead gen plans include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most digital advertising services where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Phoenix small business.

Video Marketing for Phoenix, AZ Companies

As a full-service website advertising firm for Phoenix, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Phoenix internet advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Phoenix online advertising campaigns to bring life to paid campaigns.

Why You Should Invest in Website Advertising for Your Phoenix, AZ Website

You're going to have to think about marketing in Phoenix if you manage a business that sells something. You might be thinking about Phoenix digital marketing services over other, more traditional, marketing tactics. Let's go over some of the great reasons to implement internet advertising tactics within your Arizona business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
• Everyone in Phoenix is constantly on their phones, tablets, and desktop computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Phoenix or throughout Arizona?
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Phoenix, website marketing is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your Phoenix non-digital ads!

How to Develop Phoenix, AZ Website Advertising Services

It's important to create a plan with measurable business goals before beginning your digital marketing plan for your Phoenix-based organization. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Phoenix or beyond. You can then make sure you're targeting your Phoenix internet advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Phoenix audience. This will help ensure you focus on the right keywords for your Phoenix online marketing and you align your content marketing plan with the needs of your audience.

3.) Launch slow progress marketing strategies at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Phoenix digital strategy. In digital marketing, search engine optimization moves the slowest. Improvements to your site structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Build out quality landing pages or funnels

This is a great time to consider paid advertising for your Phoenix business and its digital assets. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Phoenix PPC advertising services with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. The best Phoenix lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Develop email sequences that are automated and focused on retargeting

After your Phoenix website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Phoenix website.

6.) Plan for continuous testing

When these Phoenix website marketing tactics are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Phoenix digital marketing plan, you should be optimizing conversion rates.

Why Choose WebCitz for Your Phoenix, AZ Internet Marketing Solutions

If you're a small business in Phoenix, we want to be your online advertising partner! When researching Phoenix website marketing companies, there are a lot of factors to consider. With more than 18 years of experience, you know you can trust the Phoenix digital marketing strategies we suggest for your small business. Phoenix internet marketing strategies like these are often what we use for our own lead generation. The fact that you're visiting our website from Phoenix probably has a lot to do with our own online advertising campaign.

Most importantly though, you should choose our website advertising firm for your Phoenix business because you feel confident we are the right team for your Phoenix company. We are only a short drive of 1 day and 4 hours away from you in Phoenix, but that time is reduced further if you call or email! Here are a few reasons we suggest considering our digital advertisers for your Phoenix marketing packages:

• Our agency has been around since 2004, so we have over 18 years of experience.
• We get most of our leads and new clients in Phoenix from our own online advertising campaigns.
• You probably found us in Phoenix via an online search for a service we provide.
• We do not outsource Phoenix website advertising packages since we have our own marketing team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're experts in WooCommerce, Shopify, and WordPress for any Phoenix online marketing services that need web design or website maintenance & support.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their digital marketing.

Our digital marketers are the ones you should keep in mind when you need Phoenix digital advertising firms. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our internet advertising company.

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