Burnaby, BC Digital Marketing

What is Digital Marketing for Burnaby, BC Businesses?

In a most simple definition, digital advertising throughout Burnaby is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective businesses.

Most Burnaby business owners think of online marketing as another phrase for search engine optimization or PPC advertising. While both of those services are used in website advertising, neither fully explain the depth of a modern digital marketing program for Burnaby-based small businesses.

In today's internet marketing world, there are dozens of internet advertising tactics that all work together to help you build visibility in Burnaby and across the country.

The best Burnaby website marketing plans will include plans like:

• Promote your digital assets (websites, apps, sales funnels, etc) via paid advertising, SEO, social media marketing, or affiliate marketing.
• Boost Burnaby small business revenue with landing pages, sales funnels, and conversion rate optimization.
• Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
• Build trust in Burnaby by using content marketing, video production, backlink authority building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

In addition to marketing Burnaby-area websites, our digital marketing company also offers Vancouver, Surrey, Abbotsford, Kelowna, Nanaimo, Victoria, and Chilliwack small businesses and large corporations a skilled internet advertising service.

Our Online Marketing Tactics for Burnaby Businesses

We are a team of website advertising experts, just 3323.8 kilometers away, with diverse knowledge and experience in the latest digital marketing trends for Burnaby small businesses. Take advantage of our experience in more than 100 business industries throughout Burnaby, and the rest of the country, to help increase traffic and improve conversions across your digital assets.

SEO Plans for Burnaby, BC Businesses

For your Burnaby website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. To show value to search engines, you need to review your technical, on-page, and off-page search engine optimization.

New online marketing customers in Burnaby often have problems with website speed, content quality, and backlink quality. All these SEO problems can be solved with off-page, technical, and on-page search engine optimization. Here's what each Burnaby SEO plan offers:

• Technical SEO services for Burnaby small businesses involve things like site speed, website hosting, website security, XML sitemaps, website architecture, structured data, and broken links. These impact how Google reads and traverses your content, and how visitors interact with your Burnaby website. You'll typically need Burnaby website developers to fix technical SEO issues, since they're often related to your website's platform or template. We have an internal team of web developers skilled in common platforms like Shopify and WordPress.
• On-Page SEO for Burnaby websites includes factors such as meta tags, images, keyword research, content silos, content writing, internal linking, competitive analysis, frequently asked questions, page titles, and meta tags. Improving these areas of on-page SEO will allow search engines to better understand the value of your content and recognize you as an authority on the subject matter within Burnaby or the entire country. Furthermore, it'll boost important metrics like "time on site" for your visitors, which tells search engines you provided something valuable for the user. Content creation is an important part of your Burnaby digital advertising strategy.
• A big part of Burnaby search engine optimization involves your backlink profile which includes the number and quality of backlinks pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevancy of your links, social media signals, and a lot more. To help search engines understand that your Burnaby website and content is worth mentioning, it's important to grow natural backlinks to the homepage and interior pages.

Your Burnaby website advertising strategy can't be limited to just one or two parts of an SEO plan. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. Ensure that your Burnaby competitors (and national competitors) can't just pass you by completing all the search engine optimization checklist items.

Backlink Building Strategies for Burnaby, BC Businesses

We've already briefly discussed the importance of building authoritative links in off-site SEO, but it's worth mentioning again since Burnaby business owners often don't understand this area of search engine optimization.

When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local Burnaby search results. The number of backlinks to those pages is often far greater than the number of links to your own pages. That's because search engines use backlinks to figure out how authoritative a website is in its industry.

To improve your own pages, you must generate quality backlinks to your home page and interior pages with white-hat search engine optimization link building plans. For your Burnaby digital marketing strategy, you must see this as a long-term project. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other search engine optimization plan for months or years. That lack of consistency is likely to prevent you from ever seeing your website in the first page of Burnaby search results. You need to establish a link-building tactic that will provide consistent and steady growth of quality backlinks to your Burnaby website from relevant pages and social media accounts. You want to keep your Burnaby website's backlink strength natural by not overusing exact-match phrases, buying tons of backlinks from private block networks (PBNs), or doing anything else black-hat.

We utilize numerous white-hat link building techniques in our Burnaby digital marketing services, including:

• Utilizing the "Skyscraper Technique" to build a bigger, better version of a ranked content article from Burnaby competitors.
• Writing in-depth articles to have featured on third-party websites as a guest post, which includes a link back to your Burnaby website.
• Getting in touch with high-authority websites to suggest changes to existing content that may have become outdated or don't cover topics relevant to your Burnaby business.
• Replying to HARO requests from journalists searching for expert opinions and feedback.
• Scaning your Burnaby competitors' websites to find their best business listings and NAP citations (Name, Address, Phone).

Burnaby, BC Online Reputation Management (ORM) Tactics

Search engines use your online reputation in Burnaby to determine rank positions, and your target audience uses it to make buying decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in Burnaby to shopping online or hiring a doctor or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Burnaby brand.

We can help Burnaby small business owners develop a review generation program within their digital marketing to increase the rate at which past customers leave reviews. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Burnaby storefront. In Burnaby, online shoppers want to know that the product they buy will be good and useful, but they also want to know you'll be there for them after the sale to answer questions.

For professional service providers, such as Burnaby doctors or Burnaby lawyers, we can help set up protocols for the collection of testimonials in your digital marketing plan to make sure prospects always see a positive view of you. If you need reviews, reputation monitoring, negative feedback improvements, surveys, and social media promotion, we can do it for you. In some cases, even search engine optimization can help you get the best possible first-page results for your online reputation in and around Burnaby.

When you ignore your online reputation, you risk losing long-term business, which often isn't noticed until it's too late. Don't let your local competition take advantage of your online reputation. Take control now!

Content Marketing Plans for Burnaby, BC Businesses

Businesses in Burnaby use content marketing to attract, engage, and retain high-interest audiences by creating and sharing relevant blogs, instructional videos, case studies, white papers, and other digital content. This website advertising approach for Burnaby websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Burnaby begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Burnaby digital marketing clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Burnaby internet marketing agency. These are all effective ways to market content if you implement them correctly within your Burnaby small business.

Social Media Ads Services for Burnaby, BC Small Businesses

The use of social ads in Burnaby digital marketing involves PPC advertising being run on social media platforms like LinkedIn, Instagram, Facebook, Twitter, and TikTok. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead gen or sales generation tool for your Burnaby company.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Burnaby businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social ads.

Our social media ads agency helps Burnaby small businesses build out the necessary sales funnels and lead generation tools to make the most of their social ads. Our social ads company also recommends putting in place plans for conversion optimization and retargeting within these Burnaby internet marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running social media advertising services, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Ads Solutions for Burnaby, BC Organizations

The use of Burnaby search ads in digital advertising involves paid advertising being run on search engines like Google and Bing. You will find that Google campaigns and Bing ad campaigns offer a quick and effective method for connecting your Burnaby company to an engaged audience that is actively searching for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to drive leads and drive revenue, which makes PPC advertising a cost-effective Burnaby internet marketing strategy. For any search engine marketing campaign in Burnaby, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Funnel Development for Burnaby, BC Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Burnaby company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Burnaby small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a sales funnel for your Burnaby small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their British Columbia organizations. To develop a sales funnel that produces value for your Burnaby business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and dozens of others to consider. When you work with one of our digital marketing professionals, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Burnaby online marketing service.

Conversion Rate Optimization for Burnaby, BC Small Businesses

There is almost no reason to neglect CRO within Burnaby digital marketing tactics. This is a critical aspect of any type of internet marketing in Burnaby since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO tactics that work for one Burnaby company might not work for a different Burnaby business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile website issues, improving website speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Burnaby websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Burnaby, and many other factors.

Email Marketing Services for Burnaby, BC Businesses

You can use email marketing plans within a digital plan to grow brand awareness, boost website traffic, drive sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Burnaby internet marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to generate your subscribers. We help Burnaby email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

Lead Generation Tactics for Burnaby, BC Companies

For local service providers in Burnaby, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Burnaby lead gen plans are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital advertising team at some point in the past. The most common lead gen plans include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most online marketing services where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Burnaby small business.

Video Marketing for Burnaby, BC Organizations

As a full-service digital advertising firm for Burnaby, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Burnaby website marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Burnaby digital marketing campaigns to bring life to paid campaigns.

Promotional Products for Burnaby, BC Small Businesses

We are often asked about promotional product marketing from our Canadian internet marketing customers. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our online marketing customers to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Website Marketing for Your Burnaby, BC Website

If you manage a business in Burnaby that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Burnaby website advertising packages over other, more traditional, marketing strategies. Let's go over some of the good reasons to implement internet marketing strategies within your British Columbia business:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With valuable reporting tools like Google Analytics, you can learn how many visitors interacted with your brand, how long they stayed on your website, and if they came back to your website in the days, weeks, or months following their first visit.
• In Burnaby, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Burnaby or across British Columbia.
• With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
• In Burnaby, online advertising is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Burnaby!

How to Develop Burnaby, BC Website Marketing Plans

Before starting your digital marketing campaign for your Burnaby-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Burnaby digital advertising service to prevent spending time on ideas that won't positively impact the organization.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. You need to know who you are targeting in Burnaby or beyond. Your Burnaby internet advertising efforts will be more effective when you use platforms your target audience is on and messaging that makes sense with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Burnaby audience. You'll be able to focus on the right keywords for your Burnaby online marketing and align your content marketing plan to your audience's needs.

3.) Launch slow progress marketing strategies at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Burnaby digital strategy. In digital marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Develop effective landing pages or funnels of high quality

You should consider paid ads for your Burnaby small business. However, rather than sending paid traffic to your service page, home page, or product page, you should consider the creation of a landing page or sales funnel. Most paid ads campaigns in Burnaby that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best Burnaby lead generation tactics employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Develop email sequences that are automated and focused on retargeting

After your Burnaby site is getting traffic, you need to think about how you'll interact with visitors after they leave. You can't expect everyone who visits your website, landing page, or sales funnel to convert. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget Burnaby website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these Burnaby online marketing plans in place, you can start testing and optimizing. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Burnaby website advertising service, you should be optimizing conversion rates.

Why Choose WebCitz for Your Burnaby, BC Digital Marketing Tactics

We want to be the internet marketing partner of your Burnaby business! There are many factors to consider when researching Burnaby online marketing firms. With more than 18 years of experience, you know you can trust the Burnaby website marketing tactics we suggest for your organization. Burnaby digital marketing tactics like these are often what we use for our own lead generation. Our own internet marketing campaign likely landed you on our website from Burnaby.

However, you should select our online advertising agency because you feel confident we're the right team for your Burnaby small business. We are only a short drive of 1 day and 7 hours away from you in Burnaby, but that time is reduced to seconds for phone and email communication! Here's why we suggest our internet marketers for your Burnaby marketing:

• Our agency has been around since 2004, so we have over 18 years of experience.
• We get most of our leads and new customers in Burnaby from our own internet marketing campaigns.
• You likely found our website in Burnaby after performing an online search for a service we offer.
• We don't outsource Burnaby online advertising services because we have our own team.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
• We have extensive experience in WooCommerce, Shopify, and WordPress for any Burnaby digital advertising plans that involve web design or website updates.
• We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their online advertising.

Our digital marketers are the ones you should keep in mind when you need Burnaby website advertising firms. To start a discussion with the helpful staff at our digital marketing company, just send us an email or give us a call.

800-796-8263 Email Us