Nanaimo, BC Digital Marketing

Marketing for Nanaimo

We stay up-to-date on the latest website, email, and social media marketing trends for our Nanaimo marketing clients to help them implement effective strategies.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
14+
Onsite Experts (No Outsourcing)

Nanaimo Website Marketing Specialists

WebCitz is a results-driven digital marketing agency with more than 18 years of experience offering to help Nanaimo small businesses and large corporations strengthen their digital advertising. With multiple internal teams focused on every type of internet marketing service your Nanaimo business might need, we're a full-service internet advertising company. Some British Columbia online advertising agencies have only a single team of SEO, PPC, or social media specialists. For those Nanaimo-area digital marketing agencies, progress delays may occur while their team searches for the necessary skilled professionals, communicates with those newly found internet marketing specialists, and then serves as the go-between on future communication between you and the third-party performing the work.

To help attract new audiences and boost brand awareness, our Nanaimo-focused online marketing professionals help clients with SEO strategy, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.

With regards to converting customers and driving revenue, we can help with conversion rate optimization, email / SMS marketing, social media advertising, funnel development, lead generation, and more!

Let's discuss what our digital marketers can offer your Nanaimo company! We often provide complete website advertising services to Nanaimo small businesses, but we can also augment the marketing department of your large corporation to fill in missing skill sets. Check out our digital marketing services and programs for Nanaimo web design projects.

What is Digital Marketing for Nanaimo, BC Businesses?

In a most simple definition, digital marketing throughout Nanaimo is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

For most Nanaimo business owners, digital marketing is a fancy way of saying search engine optimization or paid advertising. Those two services are both used in digital advertising, but neither fully explains what a modern Nanaimo online marketing program entails.

The latest internet marketing campaigns often use a number of internet advertising strategies, all working together to help you get more visibility and conversions throughout Nanaimo and the rest of the country.

For example, the best digital marketing services in Nanaimo will include tactics to:

  • Drive traffic to your digital assets (websites, apps, sales funnels, etc) by using SEO, social media marketing, affiliate marketing, or paid advertising.
  • Increase revenue for your Nanaimo business through landing page creation, sales funnel development, and conversion rate optimization.
  • Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
  • Build trust in Nanaimo by using content marketing, video production, link building, reviews, and social proof.
  • Build and nurture relationships through email marketing, SMS marketing, and social media management.

In addition to marketing Nanaimo-area websites, our online marketing firm also offers Vancouver, Surrey, Burnaby, Abbotsford, Kelowna, Victoria, and Chilliwack small businesses and large corporations a professional website marketing service.

A Few of Our Digital Marketing Experts

Emily LMelanie PAshton HJake FCorey GDavid W

Our Digital Marketing Services for Nanaimo Small Businesses

We are a team of digital marketing specialists, just 3409.1 kilometers away, with diverse knowledge and experience in the latest digital marketing trends for Nanaimo businesses. Use our past experience in more than 100 business industries across Nanaimo, and the rest of the country, to help drive traffic and improve conversions.

Nanaimo, BC Small Business SEO Strategies

If you want your website to appear on the first page of search results throughout Nanaimo for competitive phrases, you have to take a holistic approach to your digital marketing campaign. This means reviewing your technical, on-page, and off-page search engine optimization, since all three aspects of SEO work together, to show value to search engines.

Oftentimes, we find issues with page speed, content quality, and backlink profiles when we take on new clients in Nanaimo. Each of these SEO problems can be resolved through technical, on-page, and off-page search optimization. Here's what each Nanaimo SEO service offers:

  • Technical SEO services for Nanaimo businesses involve things like page speed, web hosting, site security, XML sitemaps, site architecture, structured data, and broken links. These impact how Google reads and traverses your content, and how visitors interact with your Nanaimo website. You'll typically need Nanaimo web developers to fix technical SEO issues, since they're often related to your website's platform or theme. We have an internal team of website developers skilled in common platforms like WordPress and Shopify.
  • On-site SEO for Nanaimo websites includes things like keyword research, content silos, content writing, internal linking, competitive analysis, frequently asked questions, page titles, meta tags, images, and videos. Search engines can better understand your content and recognize you as an authority on the subject matter within Nanaimo or the entire country when you improve these on-page SEO areas. Also, it will help increase important metrics like "time on site" for your visitors, which shows search engines you gave them something they liked. Never underestimate the value and importance of content creation within your Nanaimo internet marketing strategy.
  • In Nanaimo, off-site SEO basically involves your backlink profile, which is the number of backlinks and domains pointing to your site, the naturalness of your anchor text and link velocity, the authority and relevancy of your backlinks, signals from social media, and more. It is important to build natural backlinks to your website's homepage and interior pages to help search engines understand your Nanaimo website and content is deemed worthy of third-party recognition.

Your Nanaimo digital marketing strategy can't be limited to just one or two parts of an SEO plan. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. Ensure that your Nanaimo competitors (and national competitors) can't just pass you by completing all the SEO checklist items.

Link Building Campaigns for Nanaimo, BC Small Businesses

Although we've already discussed the importance of building authoritative links in off-page SEO, it's worth pointing out again since Nanaimo business owners often don't understand this part of search engine optimization.

When you look at the first page of search results for competitive keywords and long-tail phrases, you're almost always going to find big retailers in product-specific search results, and long-time service providers in local Nanaimo search rankings. When you look closer at the exact pages of these search results, you'll often find there are a lot more backlinks to those pages than your own. That is because search engines use backlinks to determine how authoritative your website and content are on a particular subject.

Using white-hat SEO link building services, you can improve your own web pages by building quality backlinks to your homepage and interior pages. It is critical to see this as a long-term endeavor for your Nanaimo digital marketing strategy. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other SEO tactic for months or years. That lack of consistency is likely to prevent you from ever seeing your website in the first page of Nanaimo search results. You need to establish a link-building strategy that will provide consistent and steady growth of quality backlinks to your Nanaimo website from relevant pages and social media accounts. You want to keep your Nanaimo website's backlink profile natural by not overusing exact-match phrases, buying tons of backlinks from private block networks (PBNs), or doing anything else black-hat.

We utilize a number of white-hat link building techniques in our Nanaimo digital marketing services, including:

  • Applying the "Skyscraper Technique" to a ranked content articles from Nanaimo competitors to make it bigger and better.
  • Creating in-depth articles for third-party websites as a guest post, with a link back to your Nanaimo website.
  • Reaching out to high-authority sites to improve existing articles that might have become outdated or did not cover a topic that's relevant to your Nanaimo business.
  • Responding to HARO requests from news reporters looking for expert opinions and feedback from people in your business industry.
  • Getting your website listed in industry-specific directories by scanning Nanaimo competitors (or national competitors) to find their most valuable business listings and NAP (Name, Address, Phone) citations.

Online Reputation Management Services (ORM) for Nanaimo, BC Small Businesses

Search engines use your online reputation in Nanaimo to determine rank positions, and your target audience uses it to make buying decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in Nanaimo to shopping online or hiring a doctor or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Nanaimo brand.

We can help Nanaimo small business owners develop a review generation program within their digital marketing to increase the rate at which past customers leave reviews. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.

We can help you collect product and company reviews if you're an ecommerce business. If you're an ecommerce business, you should collect reviews for both your products and your customer service. Nanaimo shoppers want to know that the product they're buying is of good quality, but they also want to know you'll be there to fulfill the order and answer questions afterward.

For the reputation of professional service providers, such as Nanaimo doctors or Nanaimo attorneys, we can help establish protocols within your internet advertising campaign for the collection of testimonials to ensure prospects always see a positive image of you. For example, we can collect reviews, monitor reputation, improve negative feedback, implement surveys, and improve your Nanaimo website's social media presence. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Nanaimo.

When you ignore your online reputation, you risk losing long-term business, which often isn't noticed until it's too late. Don't let your local competition take advantage of your online reputation. Take control now!

Content Marketing Strategies for Nanaimo, BC Small Businesses

Businesses in Nanaimo use content marketing to attract, engage, and retain high-interest audiences by creating and sharing relevant blogs, instructional videos, case studies, white papers, and other digital content. This digital marketing approach for Nanaimo websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Nanaimo begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Nanaimo digital marketing clients put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Nanaimo online marketing firm. These are all effective ways to market content if you implement them correctly within your Nanaimo business.

Social Media Advertising Services for Nanaimo, BC Small Businesses

The use of social media ads in Nanaimo digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Nanaimo company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Nanaimo companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

Our social media marketing agency helps Nanaimo small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media marketing company also recommends putting in place plans for conversion optimization and retargeting within these Nanaimo digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media advertising campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for Nanaimo, BC Small Businesses

The use of Nanaimo search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Nanaimo business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Nanaimo digital marketing strategy. For any search engine marketing campaign in Nanaimo, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Nanaimo, BC Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Nanaimo company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Nanaimo business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Nanaimo business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their British Columbia businesses. To develop a sales funnel that produces value for your Nanaimo business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital advertising consultants, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Nanaimo internet advertising campaign.

Conversion Rate Optimization (CRO) for Nanaimo, BC Small Businesses

There is almost no reason to neglect conversion rate optimization within Nanaimo digital marketing services. This is a critical aspect of any type of online marketing in Nanaimo since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Nanaimo business might not work for a different Nanaimo business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Nanaimo websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Nanaimo, and many other factors.

Email Marketing Services for Nanaimo, BC Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Nanaimo online advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Nanaimo email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Nanaimo, BC Small Businesses

For local service providers in Nanaimo, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Nanaimo lead generation strategies are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our website marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most website advertising campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Nanaimo small business.

Video Marketing for Nanaimo, BC Small Businesses

As a full-service digital marketing agency for Nanaimo, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Nanaimo digital advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Nanaimo internet marketing campaigns to bring life to paid campaigns.

Promotional Products for Nanaimo, BC Small Businesses

We are often asked about promotional product marketing from our Canadian digital marketing clients. If you are interested in a reputable company to order custom promotional products from, consider Artik.com. They are a Toronto-based screen printing and embroidery company that has been in business since 1985. We've sent many of our digital marketing clients to them to get custom apparel, drinkware, and other items. They'll have no trouble at all getting your company's logo, monogram, or other artwork screen printed or embroidered on your promotional products!

Why You Should Invest in Digital Marketing for Your Nanaimo, BC Website

If you manage a business in Nanaimo that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are lots of reasons to choose Nanaimo internet advertising services over other marketing tactics. Here are a few reasons why your British Columbia small business should embrace online marketing:

  • Digital marketing can often be more affordable than other forms of marketing, because it can be started with a small budget and scaled up as it succeeds.
  • With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
  • There's no shortage of phones, tablets, and desktop computers in Nanaimo. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Nanaimo or throughout British Columbia?
  • With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
  • In Nanaimo, online advertising is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Nanaimo!

How to Develop Nanaimo, BC Digital Marketing Programs

Before starting a digital marketing campaign for your Nanaimo-based business, it is important to create a plan with measurable business goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Nanaimo website marketing service is all about.

Identifying a target audience is easy once you have a clear set of business objectives. Knowing who you're targeting in Nanaimo or beyond is important. This helps you tailor your Nanaimo website advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. This will help ensure you focus on the right keywords for your Nanaimo digital marketing and you align your content marketing strategies with the needs of your audience.

You should make search engine optimization your first priority if you're planning on using it eventually within your Nanaimo digital strategy. In digital marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

You should consider paid advertising for your Nanaimo business. However, rather than sending paid traffic to your homepage, product page, or service page, you should consider the creation of a landing page or sales funnel. Ad campaigns in Nanaimo that have high bounce rates and low conversion rates often send traffic to a page that isn't optimized for converting cold traffic. A good Nanaimo lead generation strategy uses splash pages and sales funnels to drive people to the goal.

As soon as your Nanaimo website gets traffic, you should think about how to keep in touch with those visitors. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Nanaimo website visitors.

When all of these Nanaimo digital marketing strategies are in place you are ready to enter the testing and optimization phase. Monitoring the success of your campaigns, looking for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Nanaimo digital advertising campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Nanaimo, BC Internet Marketing Services

We want to be the internet marketing partner of your Nanaimo small business or large corporation! When researching Nanaimo internet advertising companies, there are many factors to consider. We've got 18 years of experience, so you can trust the Nanaimo online advertising strategies we suggest. Often, these are the same website marketing tactics we use for our own lead generation and conversion rate optimization. In fact, you are likely visiting our website from Nanaimo because of the effective implementation of our own website advertising campaign.

Our digital marketing agency should be your choice for your Nanaimo small business because you feel we are the right team. We are only a short drive of 1 day and 9 hours away from you in Nanaimo, or mere seconds away from a phone or email! Here are a few reasons we suggest considering our internet marketers for your Nanaimo marketing services:

  • Our company has been around since 2004, so we have over 18 years of experience.
  • We get most of our leads and new clients in Nanaimo from our own internet marketing campaigns.
  • You likely found our website in Nanaimo after performing an online search for a service we offer.
  • We don't outsource Nanaimo internet advertising services because we have our own team.
  • If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.
  • If you're looking for Nanaimo online marketing strategies that include website maintenance, we have extensive experience with Shopify, WordPress, and WooCommerce.
  • Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

We hope you keep our internet marketers in mind when it comes time for you to start looking for Nanaimo online advertising agencies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our website advertising firm.

Close
Web Design Experts

FREE Digital Marketing Consultation

Schedule a no cost, no obligation phone call to discuss internet marketing services with our team. It's quick and easy!

Schedule Now

Hear what our customers are saying

Dawn White

Dawn White

These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!
Wendy Bottesi

Wendy Bottesi

Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!
Cassie Richards

Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.
Southwest Radio Church

Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn't matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. ... great bunch of guys...Southwest Radio Church really appreciates you!!
Rummeles Fine Jewelry

Rummeles Fine Jewelry

Great company to deal with! They have a great team of people and are always there to answer any questions we have!
Jen Ollanketo

Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.
Industry Digital Marketers

When looking for a digital marketing expert, search for someone with a strong background in multiple channels such as search engine optimization, social media, email marketing, and paid advertising. It will help if you find an expert with experience in both strategy development and hands-on execution. The ability to understand your customer and market is also highly valued, as this will result in a digital marketing team able to create campaigns that are both measurable and effective.

Check out how we've been able to help different industries implement an effective digital marketing campaign.

Email Us

Let's Talk About Nanaimo, BC Digital Marketing!