Bakersfield Digital Marketing

What is Internet Advertising for Bakersfield, CA Small Businesses?

In a most simple definition, online advertising throughout Bakersfield is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective businesses.

For most Bakersfield small business owners, digital marketing is a fancy way of saying SEO or PPC advertising. Those two services are both used in internet marketing, but neither fully explains what a cutting edge Bakersfield online marketing program entails.

In today's online advertising world, there are dozens of website marketing tactics that all work together to help you drive visibility in Bakersfield and across the country.

For example, the best digital marketing plans in Bakersfield will include plans to:

• Drive traffic to your digital assets (websites, apps, sales funnels, etc) by using affiliate marketing, paid advertising, SEO, or SEO.
• Increase revenue for your Bakersfield small business through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Build trust in Bakersfield by using content marketing, video production, backlink authority building, reviews, and social proof.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

If you live in Bakersfield, you probably love the Cal State Bakersfield Roadrunners basketball team. Go Cal State Bakersfield Roadrunners! In addition to marketing Bakersfield-area websites, our internet advertising company also offers Anaheim, Chico, Fontana, Fremont, Fresno, Irvine, Long Beach, Los Angeles, Modesto, Monterey, Oakland, Palm Springs, Redding, Riverside, Sacramento, Salinas, San Bernardino, San Diego, San Francisco, San Jose, Santa Ana, Santa Clarita, Santa Rosa, Stockton, and Visalia small businesses and large corporations a premium website marketing service.

Our Website Advertising Strategies for Bakersfield Businesses

We are a team of digital advertising consultants, just 2090 miles away, with diverse knowledge and experience in the latest internet advertising trends for Bakersfield small businesses. Use our experience in more than 100 business industries across Bakersfield, and the rest of the country, to help build traffic and grow conversions.

Bakersfield, CA Small Business Search Engine Optimization Plans

For your Bakersfield website to rank on the first page of search results for competitive phrases, take a holistic approach to search engine optimization. This means reviewing your off-page, technical, and on-page search engine optimization, since all three aspects of SEO work together, to show value to search engines.

Oftentimes, we find concerns with site speed, content quality, and backlink profile when we take on new customers in Bakersfield. Each of these SEO glitches can be resolved through on-page, off-page, and technical search optimization. Let's explore more about each of these Bakersfield search engine optimization packages:

• Technical SEO plans for Bakersfield organizations involve things like page performance, web hosting, website security, XML sitemaps, website architecture, structured data, and broken links. These impact how Google reads and traverses your content, and how visitors interact with your Bakersfield website. You'll typically need Bakersfield web developers to fix technical SEO problems, since they're often related to your website's platform or theme. We have an internal team of website developers that can work within platforms such as WordPress and Shopify.
• There are several factors involved with on-page search engine optimization for Bakersfield websites, such as images, keyword research, content silos, content writing, internal linking, competitive analysis, frequently asked questions, page titles, meta tags, and images. If you improve these on-page search engine optimization factors, search engines will better understand the value of your content and recognize you as an authority in Bakersfield or the whole country. Furthermore, it'll boost important metrics like "time on site" for your visitors, which tells search engines you provided something valuable for the user. Never underestimate the value and importance of content creation within your Bakersfield internet marketing plan.
• In Bakersfield, offsite search engine optimization basically involves your backlink profile, which is the number of backlinks and domains pointing to your site, the naturalness of your anchor text and link velocity, the authority and relevancy of your backlinks, signals from social media, and more. To help search engines understand your Bakersfield website and content are worthy of third-party recognition, boost natural backlinks to the homepage and interior pages.

Your Bakersfield digital marketing strategy can't be limited to just one or two parts of an Search Engine Optimization plan. If you build an incredibly fast site without useful content or quality backlinks you will likely never see the first page of search results, except in unique circumstances. It's the same for other scenarios where two parts of search engine optimization have been optimized, but one was ignored. You should evenly distribute your attention to ensure Bakersfield competitors (and national competitors) can't bypass you by simply completing all the required SEO checklist items.

Backlink Authority Building Game Plans for Bakersfield, CA Small Businesses

We've discussed off-page SEO briefly, but it's worth mentioning again since Bakersfield small business owners don't usually understand this part.

When you look at the first page of search results for competitive keywords and long-tail phrases, you will almost always find large retailers in product-specific search results and long-standing service providers in local Bakersfield search results. When you look closer at the exact pages of these search results, you'll often find there are a lot more backlinks to those pages than your own. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.

To improve your own pages, you must generate quality backlinks to your home page and interior pages with white-hat search engine optimization link building plans. For your Bakersfield digital marketing strategy, you must see this as a long-term project. Be consistent though! Don't start building backlinks for a few months and then shift your focus to some other search engine optimization plan for months or years. That lack of commitment will only serve to keep you off the first page of Bakersfield search results. Establish a link-building strategy that will generate quality backlinks to your Bakersfield website from relevant pages and social media accounts. The most important thing to do is keep your Bakersfield website's backlink strength natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.

As part of our Bakersfield digital marketing services, we use white-hat link building tactics like:

• Utilizing the "Skyscraper Technique" to build a bigger, better version of a ranked content article from Bakersfield competitors.
• Having in-depth articles featured on third-party websites as a guest post, with a link back to your Bakersfield site.
• Reaching out to high-authority websites to suggest content improvements to existing articles that may have become outdated, or didn't cover a specific topic relevant to your Bakersfield organization.
• Responding to HARO requests from news reporters looking for expert opinions and feedback from people in your business industry.
• Scaning your Bakersfield competitors' websites to find their best business listings and NAP citations (Name, Address, Phone).

Online Reputation Management (ORM) Strategies for Bakersfield, CA Companies

Your online reputation in Bakersfield and beyond is a trust factor search engines use to rank your website, and your target audience relies on it for buying decisions. All kinds of decisions are made from this reputational signals, from choosing a local service provider in Bakersfield to shopping online or hiring a doctor or attorney for a personal matter. It's simply entertaining to read about positive, but sometimes even more so negative, experiences other Bakersfield customers had.

We can help Bakersfield small business owners develop a review generation program within their digital marketing to increase the rate at which past customers leave reviews. This usually entails collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other websites that accept reviews.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. Ecommerce businesses need reviews for both the quality of their products and their customer service. In Bakersfield, online shoppers want to know that the product they buy will be good and useful, but they also want to know you'll be there for them after the sale to answer questions.

When it comes to the reputation of professionals, like Bakersfield doctors or Bakersfield lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Bakersfield website. In some cases, even SEO can help you get the best possible first-page results for your online reputation in and around Bakersfield.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local area competition.

Bakersfield, CA Small Business Content Marketing Tactics

Most Bakersfield companies use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. With this website marketing approach for Bakersfield websites, you establish your company as an industry leader, while also dominating organic search results and keeping people interested.

Once your target customers in and around Bakersfield recognize your brand as a trusted source of advice and guidance it will be easier to guide them through your sales funnel. With our Bakersfield website advertising packages, we can create a content marketing strategy that works for your small business.

Before you start a content marketing plan, you must identify your target audience. If you do this, you can decide whether you'd like to write informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

Content marketing plans often involve blog content, custom graphics, infographics, videos, podcasts, email campaigns, case studies, whitepapers, surveys, webinars, checklists, listicles, and lead magnets. The case study method is good for showing expertise as a leading online marketing firm in Bakersfield, but it works in other industries too. When you do them right, they're all effective ways to market your Bakersfield business's content.

Social Media Advertising Solutions for Bakersfield, CA Organizations

Social media ads are paid advertisements placed on platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram that are used in Bakersfield online advertising. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead generation or sales generation tool for your Bakersfield company.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. While this is an enormous opportunity for most established Bakersfield small businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

Our social media marketing company helps small businesses and large corporations make the most of social media ads by building them out with sales funnels and lead generation tools. Our Bakersfield website marketing plans can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media advertising campaign, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

Bakersfield, CA Small Business Search Engine Ads Services

The use of Bakersfield search engine advertising in online marketing involves paid advertising being run on search engines like Google and Bing. You will find that Google paid ads and Bing advertising offer a quick and effective method for connecting your Bakersfield organization to an engaged audience that is actively searching for your products or services. The downside is the cost of setting up an effective and scalable PPC advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to increase leads and improve revenue, which makes paid advertising a cost-effective Bakersfield online advertising strategy. For any search advertising campaign in Bakersfield, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Bakersfield, CA Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Bakersfield company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Bakersfield small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a revenue funnel for your Bakersfield small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their California companies. To develop a sales funnel that produces value for your Bakersfield business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and dozens of others to consider. When you work with one of our internet advertising experts, you will have an experienced website marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Bakersfield website advertising service.

Conversion Rate Optimization for Bakersfield, CA Small Businesses

There is almost no reason to neglect CRO within Bakersfield internet advertising strategies. This is a critical aspect of any type of online advertising in Bakersfield since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO tactics that work for one Bakersfield organization might not work for a different Bakersfield business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile site glitches, improving website performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Bakersfield websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Bakersfield, and many other factors.

Email Marketing Tactics for Bakersfield, CA Businesses

You can use email marketing plans within a digital strategy to drive brand awareness, get site traffic, improve sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Bakersfield online advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to boost your subscribers. We help Bakersfield email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Tactics for Bakersfield, CA Organizations

For local service providers in Bakersfield, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Bakersfield lead gen plans are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our online marketing team at some point in the past. The most common lead gen plans include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most website advertising services where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Bakersfield small business.

Video Marketing for Bakersfield, CA Organizations

As a full-service online marketing firm for Bakersfield, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Bakersfield digital marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Bakersfield internet marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Online Marketing for Your Bakersfield, CA Website

If you manage a business in Bakersfield that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are lots of reasons to choose Bakersfield online advertising services over other marketing tactics. Here are a few reasons why your California small business should embrace digital marketing:

• It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
• With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
• There's no shortage of phones, tablets, and desktop computers in Bakersfield. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Bakersfield or throughout California?
• The flexibility of Bakersfield digital advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
• In Bakersfield, internet marketing is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Bakersfield!

How to Develop Bakersfield, CA Internet Advertising Plans

Before starting your online advertising campaign for your Bakersfield-based business, it is important to create a plan with measurable business goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Bakersfield website advertising service is all about.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Bakersfield or beyond. This helps you tailor your Bakersfield digital marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. This will help ensure you focus on the right keywords for your Bakersfield digital marketing and you align your content marketing plan with the needs of your audience.

3.) Start slower moving marketing packages sooner

If you plan to incorporate search engine optimization in your Bakersfield digital strategy, make that your first priority. In online advertising, SEO moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

4.) Develop effective landing pages or funnels of high quality

You should consider paid ads for your Bakersfield business. It's best to create a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Bakersfield paid advertising services with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to bring Bakersfield residents to your lead generation goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Bakersfield website is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider options like email marketing, SMS alerts, or tracking pixels to retarget recent Bakersfield website visitors.

6.) Strategize for consistent testing

If you've got all these Bakersfield digital marketing tactics in place, you're ready to test and optimize. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. Your Bakersfield internet advertising plan should always be focused on conversion rate optimization.

Why Choose WebCitz for Your Bakersfield, CA Online Advertising Services

We want to be the website advertising partner of your Bakersfield organization! When researching Bakersfield digital marketing companies, there are many factors to consider. We've got 18 years of experience, so you can trust the Bakersfield internet marketing strategies we suggest. Bakersfield online marketing plans like these are often what we use for our own lead generation. In fact, you are likely visiting our website from Bakersfield because of the effective implementation of our own website advertising service.

Our digital marketing company should be your choice for your Bakersfield organization because you feel we are the right team. We are only a short drive of 1 day and 7 hours away from you in Bakersfield, or mere seconds away from a phone or email! Here are a few reasons we suggest considering our internet advertisers for your Bakersfield marketing plans:

• We have been in business since 2004, which means we have more than 18 years of experience.
• We get most of our leads and new customers in Bakersfield from our own website marketing plans.
• You likely found our website in Bakersfield after performing an online search for a service we offer.
• We don't outsource Bakersfield digital marketing plans because we have our own team.
• Call us during regular business hours, and you'll probably get an answer within a few rings!
• We're consultants in WordPress, WooCommerce, and Shopify for any Bakersfield website marketing plans that need web development or web maintenance & support.
• We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

Our digital advertisers are the ones you should keep in mind when you need Bakersfield internet marketing agencies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our online marketing firm.

800-796-8263 Email Us