We stay up-to-date on the latest website, email, and social media marketing trends for our Connecticut marketing clients to help them implement effective strategies.
We're a results-driven digital marketing agency serving small businesses and large corporations in Connecticut. As a full-service digital marketing company, we have multiple internal teams focused on every type of internet marketing service your Connecticut small business may require. Some Connecticut internet marketing companies have only a single team of SEO, PPC, or social media pros. For those online marketing agencies in Connecticut, turnaround times are extended while they search for web designers or specialized marketers, explain your requests over email, wait for the work to be completed, review the work to see if it matches the request, then play the middle person to any change requests you may initiate.
Among the services our online marketers offer Connecticut clients are SEO, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.
When it comes to converting customers and driving revenue, we can assist with conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and much more!
Let's talk about your Connecticut company's internet marketing! We often provide complete internet marketing services to Connecticut small businesses, but we can also augment the marketing department of your large corporation to fill in missing skill sets. Read on to learn more about our digital marketing services and programs for Connecticut websites.
Simply put, digital marketing throughout Connecticut is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.
Most Connecticut business owners think of digital marketing as another phrase for search engine optimization or paid advertising. Those two services are both used in internet marketing, but neither fully explains what a modern Connecticut online marketing program entails.
In today's digital marketing world, there are dozens of internet marketing strategies that all work together to help you boost visibility in Connecticut and across the United States.
For instance, the best digital marketing services in Connecticut will include these things:
Our digital marketing agency is happy to provide Bridgeport, Bristol, Fairfield, Greenwich, Hartford, Manchester, Milford, New Haven, Norwalk, and Stamford with professional internet marketing services.
We're a team of digital marketing experts who know and understand the latest internet marketing trends for Connecticut businesses. Take advantage of our past experience in more than 100 business industries throughout Connecticut, and the rest of the United States, to help drive traffic and improve conversions across your digital assets.
For your Connecticut website to rank on the first page of search results for competitive phrases, take a holistic approach to SEO. You'll need to do technical, on-page, and off-page search engine optimization, because all three aspects of SEO work together.
When we take on new digital marketing clients in Connecticut, we often find page speed, content quality, and backlink profile issues. Technical, on-page, and off-page SEO can fix each of these issues and more. Let's explore more about each of these Connecticut SEO services:
The important takeaway is to understand you can't focus on just one or two areas of search engine optimization in your Connecticut digital marketing strategy. If you build an incredibly fast website without useful content or quality backlinks you will likely never see the first page of search results, except in unique circumstances. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. Make sure you're keeping track of all the elements on the Connecticut SEO checklist so your competitors can't easily bypass you in search rankings.
We've already briefly discussed the importance of building authoritative links in off-page SEO, but it's worth mentioning again since Connecticut business owners often don't understand this area of search engine optimization.
When you look at the first page of search results for competitive keywords and long-tail phrases, you're almost always going to find big retailers in product-specific search results, and long-time service providers in local Connecticut search rankings. The number of backlinks to those pages is often far greater than the number of links to your own pages. It's because search engines use backlinks to determine how authoritative your content and website is on a given subject.
To improve your own web pages, you have to build quality backlinks to your homepage and interior pages using white-hat SEO link building services. You need to think of this as a long-term strategy for your Connecticut digital marketing campaign. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. That lack of commitment will only serve to keep you off the first page of Connecticut search results. You need to establish a link-building strategy that will provide consistent and steady growth of quality backlinks to your Connecticut website from relevant pages and social media accounts. The most important thing to do is keep your Connecticut website's backlink profile natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.
When it comes to Connecticut digital marketing, we use a number of white-hat link building techniques, including:
Your online reputation in Connecticut and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Connecticut, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Connecticut brand.
For local Connecticut service companies, we can help you build a review generation program with your digital marketing to increase reviews from past customers. Usually this means collecting reviews on Google My Business, Yellow Pages, UpCity, Angie's List, Yelp, and other sites.
If you run an ecommerce business, we can help with the collection of product reviews and company reviews. If you're an ecommerce business, you should collect reviews for both your products and your customer service. In Connecticut, online shoppers want to know that the product they buy will be good and useful, but they also want to know you'll be there for them after the sale to answer questions.
When it comes to the reputation of professionals, like Connecticut doctors or Connecticut lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Connecticut website. It's even possible to use SEO to boost your online reputation in and around Connecticut.
The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.
Most Connecticut businesses use content marketing to attract, engage, and retain customers by making and sharing blog posts, instructional videos, case studies, white papers, and other digital content. This digital marketing approach for Connecticut websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.
When your target customers in and around Connecticut begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Connecticut digital marketing clients put together the right content marketing plan for their specific business industry and goals.
It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.
We often help implement content marketing strategies that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Connecticut digital marketing service provider. These are all effective ways to market content if you implement them correctly within your Connecticut business.
The use of social media ads in Connecticut digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Connecticut company.
By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Connecticut companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.
We help Connecticut small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. We also recommend putting in place plans for conversion optimization and retargeting within these Connecticut digital marketing services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media marketing campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.
The use of Connecticut search engine marketing in digital marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Connecticut business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.
We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Connecticut digital marketing strategy. For any search engine marketing campaign in Connecticut, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.
A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Connecticut company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Connecticut business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.
The development of a sales funnel for your Connecticut business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Connecticut businesses. To develop a sales funnel that produces value for your Connecticut business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.
There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our digital marketing specialists, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Connecticut digital marketing campaign.
There is almost no reason to neglect conversion rate optimization within Connecticut digital marketing services. This is a critical aspect of any type of online marketing in Connecticut since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.
Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Connecticut business might not work for a different Connecticut business, even when both are in the same industry.
The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.
True conversion rate optimization for Connecticut websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Connecticut, and many other factors.
You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.
We help our Connecticut digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.
The most important part of email marketing is developing a plan to increase your subscribers. We help Connecticut email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.
For local service providers in Connecticut, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Connecticut lead generation tactics are going to be critical.
There are many types of lead generation strategies to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.
For most digital marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Connecticut small business.
As a full-service digital marketing firm for Connecticut, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Connecticut digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Connecticut digital advertising campaigns to bring life to paid campaigns.
If you run a business in Connecticut that sells products or services, you're going to need marketing to increase sales. There are many reasons to consider Connecticut digital marketing services over other, more traditional, marketing strategies. Here are a few reasons why your Connecticut business should embrace digital marketing:
To start a digital marketing campaign for your Connecticut business, you need a plan with measurable goals. You want to ensure everyone involved understands the ultimate goal of the Connecticut digital marketing service to prevent spending time on ideas that won't positively impact the business.
Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Connecticut or beyond. You can then make sure you're targeting your Connecticut digital marketing to the platforms your audience is active on and using messaging that agrees with them.
Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Connecticut audience. By doing this, you'll make sure your Connecticut digital marketing strategy focuses on the right keywords and you align it with your audience's needs.
If you plan to incorporate search engine optimization in your Connecticut digital strategy, make that your first priority. The slowest moving digital marketing tactic in Connecticut is search engine optimization. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.
There's no better time to promote your Connecticut business and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. Most paid advertising campaigns in Connecticut that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. A good Connecticut lead generation strategy uses splash pages and sales funnels to drive people to the goal.
After your Connecticut website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Connecticut website.
If you've got all these Connecticut digital marketing strategies in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your Connecticut digital marketing campaign should always be focused on conversion rate optimization.
Our goal is to be your Connecticut small business or big corporation's online marketing partner! There are many factors to consider when researching Connecticut digital marketing agencies. We've got 18 years of experience, so you can trust the Connecticut internet marketing strategies we suggest. Connecticut digital marketing tactics like these are often what we use for our own lead generation. The fact that you're visiting our website from Connecticut probably has a lot to do with our own online marketing campaign.
Most importantly though, you should choose our internet marketing agency for your Connecticut small business because you feel confident we are the right team for your Connecticut company. You might want to consider these ideas from our digital marketers if you need Connecticut marketing services:
Our internet marketers are the ones you should keep in mind when you need Connecticut online marketing agencies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our internet marketing agency.
When looking for a digital marketing expert, search for someone with a strong background in multiple channels such as search engine optimization, social media, email marketing, and paid advertising. It will help if you find an expert with experience in both strategy development and hands-on execution. The ability to understand your customer and market is also highly valued, as this will result in a digital marketing team able to create campaigns that are both measurable and effective.
Check out how we've been able to help different industries implement an effective digital marketing campaign.