Connecticut Digital Marketing

Top 10 Connecticut Digital Marketing Companies

When it comes to finding the best digital marketing companies in Connecticut, it can be challenging to determine which businesses are worth your investment.

To help make the process a little easier, we've compiled a list of 10 internet marketing companies in Bridgeport, Bristol, Fairfield, Greenwich, Hartford, Manchester, Milford, New Haven, Norwalk, and Stamford based on the high number of positive reviews they've received online.

It's important to note we have no personal or professional relationship with any of these Connecticut web marketing companies, nor have we received any payments or incentives to include them in our rankings. Our list is based solely on the online reputation and feedback of these businesses, providing an objective and unbiased perspective.

1.) Six7 Marketing

Located Near Bridgeport

At the time of this writing, Six7 Marketing had 24 reviews.

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2.) High Point SEO & Marketing

Located Near Bristol

At the time of this writing, High Point SEO & Marketing had 20 reviews.

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3.) Lux Media Solutions

Located Near Fairfield

At the time of this writing, Lux Media Solutions had 10 reviews.

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4.) UpFire SEO

Located Near Greenwich

At the time of this writing, UpFire SEO had 8 reviews.

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5.) Northland Marketing

Located Near Hartford

At the time of this writing, Northland Marketing had 7 reviews.

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6.) Web Services CT

Located Near Manchester

At the time of this writing, Web Services CT had 31 reviews.

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7.) Elvin Web Marketing

Located Near Milford

At the time of this writing, Elvin Web Marketing had 22 reviews.

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8.) The Janice Christopher Marketing Agency

Located Near New Haven

At the time of this writing, The Janice Christopher Marketing Agency had 24 reviews.

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9.) AK Design House

Located Near Norwalk

At the time of this writing, AK Design House had 23 reviews.

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10.) Online Biz Builders SEO Agency

Located Near Stamford

At the time of this writing, Online Biz Builders SEO Agency had 19 reviews.

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If you aren't located near one of those larger cities, no need to worry! These digital marketing companies help small businesses in other Connecticut cities like Bridgeport, New Haven, Hartford, Stamford, Waterbury, Norwalk, Danbury, New Britain, Meriden, Bristol, West Haven, Milford, Middletown, Shelton, Norwich, Torrington, Naugatuck, New London, Ansonia, Derby, Groton, Winsted, Danielson, Jewett City, New Milford, Clinton, Old Saybrook, Greenwich, Plainfield, Seymour, Colchester, Mansfield, East Hampton, East Haven, East Lyme, East Windsor, Enfield, Fairfield, Farmington, Glastonbury, Granby, Guilford, Hamden, Killingly, Madison, Manchester, Middletown, New Fairfield, North Branford, North Haven, etc!

What is Digital Marketing for Connecticut Companies?

Simply put, website marketing throughout Connecticut is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Most Connecticut small business owners think of digital marketing as another phrase for SEO or PPC advertising. Those two services are both used in internet marketing, but neither fully explains what a cutting edge Connecticut online marketing program entails.

In today's online advertising world, there are dozens of website marketing tactics that all work together to help you drive visibility in Connecticut and across the United States.

For instance, the best digital marketing plans in Connecticut will include these things:

• Drive traffic to your digital assets (sales funnels, websites, apps, etc) through social media marketing, affiliate marketing, paid advertising, or SEO.
• Boost your Connecticut business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
• Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
• Show expertise, authority, and trust in Connecticut through content marketing, video production, link building, review collection, social proof, and website improvements.
• Build and nurture relationships through email marketing, SMS marketing, and social media management.

Our Internet Marketing Solutions for Connecticut Small Businesses

We're a team of online advertising consultants who know and understand the latest website advertising trends for Connecticut organizations. Take advantage of our experience in more than 100 business industries throughout Connecticut, and the rest of the United States, to help drive traffic and improve conversions across your digital assets.

Connecticut Small Business Lead Gen Plans

A local area Connecticut service provider's main goal of an inbound marketing program is to generate leads. The internet can't sell everything. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. Lead generation services are crucial for these kinds of Connecticut businesses looking to get sales from their website.

There are many types of lead generation plans to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. The most common lead gen tactics include the creation of helpful content, retargeting past site visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most internet advertising plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your Connecticut small business.

Connecticut Small Business Social Media Marketing Strategies

Social media ads are paid advertisements placed on platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram that are used in Connecticut online advertising. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Connecticut organization drives quality leads or cost-effective sales.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social media advertising is a huge opportunity for most established Connecticut businesses, it can be costly for those businesses that aren't ready for it.

We help Connecticut small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social ads. Our Connecticut online advertising services can include conversion optimization and retargeting too, both of which are important components of maximizing your return on ad spend. Let's not forget to mention the freshness of your ad creatives. When running a social advertising campaign, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Ads Services for Connecticut Businesses

In online marketing, Connecticut search ads is used to place ads on search engines like Google and Bing. You'll find that Google Ads and Bing Ads are quick and easy ways to get your Connecticut business in front of an engaged audience. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

The landing pages and sales funnels we create for businesses of all sizes help drive leads and conversions, which helps make their paid advertising an effective Connecticut digital advertising strategy. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine marketing campaign in Connecticut.

Connecticut Small Business Conversion Optimization

There is almost no reason to neglect CRO within Connecticut website marketing solutions. This is an essential component of any kind of digital marketing in Connecticut since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. One of the biggest challenges is that the CRO plans that work for one Connecticut business might not work for another, even when they are in the same field.

CRO tactics typically include reducing form fields, testing different call-to-action phrases, creating appealing headlines, fixing mobile website problems, speeding up the site, adding exit-intent popups, focusing on urgency, defining value for visitors, and adding trust and social proof signals.

True conversion rate optimization for Connecticut websites can become much more complex. Our CRO plan requires an in-depth understanding of your business, your competitors, your value proposition, how people are interacting with your digital assets, your reputation online in Connecticut, and many other factors.

Connecticut Small Business Sales Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your Connecticut business from their first interaction all the way to the transaction. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your Connecticut small business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a revenue funnel for your Connecticut small business is more difficult than the explanation of its concepts. Many of the most successful sales funnels produce millions of dollars a day for their Connecticut companies. If you're trying to develop a sales funnel that produces value for your Connecticut business, you must think about what kind of sales funnel you want.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, and dozens of others to consider. We have a team of online marketing professionals who can bounce ideas off of you to help you figure out which revenue funnel will work for your business. Alternatively, if you don't want to do the research, we can figure out what funnels to test in your Connecticut website advertising service based on more information about your business.

Connecticut Small Business Email Marketing Tactics

You can use email marketing within a digital strategy to improve brand awareness, generate website traffic, grow sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

For email marketing, we help our Connecticut digital marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Connecticut email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, squeeze pages, referral programs, affiliate programs, lead magnets, exit-intent popups, and numerous other methods.

Connecticut Small Business Content Marketing Plans

Most Connecticut businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital advertising approach for Connecticut websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Connecticut begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Connecticut internet marketing customers put together the right content marketing plan for their specific business industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a Connecticut online advertising service provider. These are all effective ways to market content if you implement them correctly within your Connecticut business.

Online Reputation Management Solutions (ORM) for Connecticut Organizations

Your online reputation in Connecticut and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Connecticut, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Connecticut brand.

For nearby service companies in Connecticut, we can help you develop a review generation program within your internet marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce business, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Connecticut storefront. Online shoppers in Connecticut want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Connecticut doctors or Connecticut attorneys, we can help establish protocols within your online marketing service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Connecticut website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Connecticut.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Video Marketing for Connecticut Small Businesses

As a complete internet advertising company for Connecticut, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Connecticut digital marketing strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Connecticut digital advertising services to bring life to paid campaigns.

How to Develop Connecticut Internet Advertising Plans

To start your online advertising campaign for your Connecticut small business, you need a plan with measurable goals. You want to ensure everyone involved understands the ultimate goal of the Connecticut digital marketing service to prevent spending time on ideas that won't positively impact the business.

1.) Identify your target audience

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Connecticut or beyond. You can then make sure you're targeting your Connecticut digital advertising to the platforms your audience is active on and using messaging that agrees with them.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Connecticut audience. By doing this, you'll make sure your Connecticut internet marketing plan focuses on the right keywords and you align it with your audience's needs.

3.) Start slower moving plans sooner

If you plan to incorporate search engine optimization in your Connecticut digital strategy, make that your first priority. The slowest moving website advertising plan in Connecticut is SEO. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your rankings.

4.) Build out quality landing pages or funnels

There's no better time to promote your Connecticut organization and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Most PPC advertising campaigns in Connecticut that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. A good Connecticut lead gen strategy uses splash pages and sales funnels to drive people to the goal.

5.) Create automated email sequences for retargeting

After your Connecticut website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Connecticut website.

6.) Plan for continuous testing

If you've got all these Connecticut internet marketing strategies in place, you're ready to test and optimize. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. Your Connecticut online advertising campaign should always be focused on conversion rate optimization.