Fairfield Digital Marketing

Marketing for Fairfield

We stay up-to-date on the latest website, email, and social media marketing trends for our Fairfield marketing clients to help them implement effective strategies.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
14+
Onsite Experts (No Outsourcing)

Fairfield Digital Marketing Experts

We're a results-driven digital advertising firm serving small businesses and large corporations in Fairfield. With multiple internal teams focused on every type of internet advertising service your Fairfield business might need, we're a full-service online marketing firm. This is not true of all website marketing companies in Connecticut, since most only have a single group of SEO, PPC, or social media experts. For those Fairfield-area digital marketing companies, turnaround times are often extended while they search for the necessary skillsets, communicate with those newly found service providers, and then serve as the go-between on future communication between you and those consultants performing the work.

To help attract new audiences and boost brand awareness, our Fairfield-focused internet advertising experts help clients with SEO strategy, white-hat link building, paid search advertising, social prospecting, public relations, and influencer outreach.

When it comes to converting customers and driving revenue, we can assist with conversion rate optimization, email marketing, SMS marketing, social media advertising, sales funnel development, lead generation, and much more!

Let's talk about your Fairfield company's online advertising! We often provide complete website marketing services to Fairfield small businesses, but we can also augment the marketing department of your large corporation to fill in missing skill sets. Check out our website advertising services and programs for Fairfield web development projects.

What is Digital Marketing for Fairfield, CT Businesses?

Simply put, digital marketing throughout Fairfield is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

For most Fairfield business owners, digital marketing is a fancy way of saying search engine optimization or paid advertising. While both of those services are used in digital marketing, neither fully explain the depth of a modern online marketing program for Fairfield-based businesses.

Today's digital advertising campaigns often include dozens of internet marketing strategies, all working in tandem to help you improve visibility and conversions throughout Fairfield, Connecticut or nationwide.

For example, the best digital marketing services in Fairfield will include tactics to:

  • Drive traffic to your digital assets (websites, apps, sales funnels, etc) through SEO, social media marketing, affiliate marketing, or paid advertising.
  • Boost your Fairfield business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
  • Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
  • Build expertise, authority, and trust in Fairfield with content marketing, video production, link building, reviews, and social proof.
  • Build and nurture relationships through messaging, email, and social media.

In addition to marketing Fairfield-area websites, our internet advertising company also offers Bridgeport, Bristol, Greenwich, Hartford, Manchester, Milford, New Haven, Norwalk, and Stamford small businesses and large corporations a professional online advertising service.

A Few of Our Digital Marketing Experts

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Our Digital Marketing Services for Fairfield Small Businesses

We're a team of digital marketing consultants, just 1036.1 miles away, who know and understand the latest website advertising trends for Fairfield businesses. Use our past experience in more than 100 business industries across Fairfield, and the rest of the country, to help drive traffic and improve conversions.

SEO Strategies for Fairfield, CT Small Businesses

To bring your website into the first page of search results throughout Fairfield for competitive phrases you have to take a holistic approach to SEO within your digital marketing campaign. This means reviewing your technical, on-page, and off-page search engine optimization, since all three aspects of SEO work together, to show value to search engines.

When we take on new digital marketing clients in Fairfield, we often find page speed, content quality, and backlink profile issues. Technical, on-page, and off-page SEO can fix each of these issues and more. Let's explore more about each of these Fairfield SEO services:

  • For Fairfield businesses, technical SEO planning includes things like page speed, web hosting, site security, XML sitemaps, site architecture, structured data, Open Graph tags, and broken links. The way Google reads and navigates your Fairfield site, and how visitors interact with it, is affected by these. Typically Fairfield web developers are needed to fix technical SEO problems since they are often caused by the theme or platform your website uses. Our developers are skilled in WordPress and Shopify.
  • On-Page SEO for Fairfield websites includes factors such as content silos, content writing, internal linking, keyword research, competitive analysis, frequently asked questions, page titles, meta tags, images, and videos. If you improve these on-page SEO factors, search engines will better understand the value of your content and recognize you as an authority in Fairfield or the whole country. Also, it will help increase important metrics like "time on site" for your visitors, which shows search engines you gave them something they liked. Never underestimate the value and importance of content creation within your Fairfield digital marketing strategy.
  • Off-Page SEO for Fairfield websites is essentially the state of your backlink profile, which is the number of backlinks and referring domains pointing to your website, the naturalness of your anchor text and link velocity, the authority and relevance of your backlinks, signals from social media channels, and many other factors. It is important to build natural backlinks to your website's homepage and interior pages to help search engines understand your Fairfield website and content is deemed worthy of third-party recognition.

The important takeaway is to understand you can't focus on just one or two areas of search engine optimization in your Fairfield digital marketing strategy. A fast website that doesn't have content or backlinks isn't likely to rank on page one of search results. The same is true for other scenarios where two areas of SEO have been optimized, but one was neglected. Ensure that your Fairfield competitors (and national competitors) can't just pass you by completing all the SEO checklist items.

Fairfield, CT Small Business Link Building Campaigns

We've discussed off-page SEO briefly, but it's worth mentioning again since Fairfield business owners don't usually understand this part.

You'll almost always find large retailers in product-specific search results and long-standing service companies in local Fairfield results if you look at the first page of search results for competitive keywords and long-tail phrases. If you further review the exact pages of these search results you will often find the number of backlinks to those pages is far greater than your own relevant pages. That's because search engines use backlinks to figure out how authoritative a website is in its industry.

Using white-hat SEO link building services, you can improve your own web pages by building quality backlinks to your homepage and interior pages. It is critical to see this as a long-term endeavor for your Fairfield digital marketing strategy. Don't get excited about this for a few weeks and build dozens of backlinks, then move on to something else for several months or years. That lack of commitment will only serve to keep you off the first page of Fairfield search results. You need to establish a link-building strategy that will provide consistent and steady growth of quality backlinks to your Fairfield website from relevant pages and social media accounts. The most important thing to do is keep your Fairfield website's backlink profile natural by not overdoing exact-match phrases, buying lots of backlinks from private block networks (PBNs), or doing anything else that's black hat.

We utilize a number of white-hat link building techniques in our Fairfield digital marketing services, including:

  • Applying the "Skyscraper Technique" to a ranked content articles from Fairfield competitors to make it bigger and better.
  • Creating in-depth articles for third-party websites as a guest post, with a link back to your Fairfield website.
  • Getting in touch with high-authority websites to suggest changes to existing content that may have become outdated or don't cover topics relevant to your Fairfield business.
  • Replying to HARO requests from journalists looking for expert opinions and feedback.
  • Adding your website to industry-specific directories by scanning Fairfield competitors (or national competitors) to see their most valuable business listings and NAP citations (Name, Address, Phone).

Fairfield, CT Online Reputation Management Services (ORM)

Your online reputation in Fairfield and beyond is a trust factor search engines use to rank your website, and your target audience relies on it for buying decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Fairfield, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Fairfield brand.

For local service companies in Fairfield, we can help you develop a review generation program within your digital marketing to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angie's List, Yelp, and other online review collection websites.

For e-commerce companies, we can help collect product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Fairfield storefront. Fairfield shoppers want to know that the product they're buying is of good quality, but they also want to know you'll be there to fulfill the order and answer questions afterward.

When it comes to the reputation of professionals, like Fairfield doctors or Fairfield lawyers, we can help you set up protocols for collecting testimonials so that prospects see a good image of you. If you need reviews, reputation monitoring, negative feedback improvements, surveys, and social media promotion, we can do it for you. In some cases, even SEO can help you get the best possible first-page results for your online reputation in and around Fairfield.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Be sure to always present a better image than your local competition by managing your online reputation.

Fairfield, CT Content Marketing Strategies

Most Fairfield businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This digital marketing approach for Fairfield websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Fairfield begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Fairfield digital marketing clients put together the right content marketing plan for their specific business industry and goals.

Before you start content marketing, you should figure out who your target audience is. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. You'll also figure out what's the best delivery method, whether it's social media, search results, or whatever.

Many of the content marketing strategies we implement involve blogging, infographics, podcasts, videos, email campaigns, surveys, webinars, whitepapers, case studies, lead magnets, and checklists. The case study method is great for showing expertise as a digital advertising firm in Fairfield, but it works in other industries too. Each of these marketing methods is effective if you use them in your Fairfield business.

Social Media Advertising Services for Fairfield, CT Small Businesses

The use of social media ads in Fairfield digital marketing involves paid ads being run on social platforms like Facebook, Twitter, TikTok, LinkedIn, and Instagram. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid ads function as a proper lead generation or sales generation tool for your Fairfield company.

By leveraging the data sources of social media platforms, advertisers are able to hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Fairfield companies, it can be an expensive method for businesses that aren't ready to take full advantage of social media advertising.

Our social media marketing agency helps Fairfield small businesses and large corporations build out the necessary sales funnels and lead generation tools to make the most of their social media ads. Our social media marketing company also recommends putting in place plans for conversion optimization and retargeting within these Fairfield online advertising services, both of which will help improve the return on ad spend you see within your campaigns. Let's not forget to mention the freshness of your ad creatives. When running a social media advertising campaign, you have to be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Search Engine Marketing Services for Fairfield, CT Small Businesses

The use of Fairfield search engine marketing in website marketing involves paid ads being run on search engines like Google and Bing. You will find that Google Ads and Bing Ads offer a quick and effective method for connecting your Fairfield business to an engaged audience that is actively looking for your products or services. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to generate leads and grow revenue, which makes paid advertising a cost-effective Fairfield digital marketing strategy. For any search engine marketing campaign in Fairfield, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Sales Funnel Development for Fairfield, CT Small Businesses

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Fairfield company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Fairfield business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who actually converted through the generation of a lead or the sale of a product.

The development of a sales funnel for your Fairfield business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Connecticut businesses. To develop a sales funnel that produces value for your Fairfield business, you have to put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium client funnels, free plus shipping funnels, affiliate sales funnels, and dozens of others to consider. When you work with one of our website advertising experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Fairfield digital marketing campaign.

Conversion Rate Optimization (CRO) for Fairfield, CT Small Businesses

There is almost no reason to neglect conversion rate optimization within Fairfield digital marketing services. This is a critical aspect of any type of digital advertising in Fairfield since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO strategies that work for one Fairfield business might not work for a different Fairfield business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website issues, improving page speed, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Fairfield websites can become much more complex. To really dive into CRO, we have to fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Fairfield, and many other factors.

Email Marketing Services for Fairfield, CT Small Businesses

You can use email marketing within a digital strategy to increase brand awareness, generate website traffic, drive sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Fairfield internet marketing clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to increase your subscribers. We help Fairfield email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Lead Generation Strategies for Fairfield, CT Small Businesses

For local service providers in Fairfield, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Fairfield lead generation strategies are going to be critical.

There are many types of lead generation strategies to consider, all of which have been tried and implemented by our internet advertising team at some point in the past. The most common lead gen strategies include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most online marketing campaigns where lead generation is a primary goal, our team will develop and implement one or more lead gen strategies in your digital assets to test what works best for your Fairfield small business.

Video Marketing for Fairfield, CT Small Businesses

As a full-service online advertising agency for Fairfield, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Fairfield website advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Fairfield digital marketing campaigns to bring life to paid campaigns.

Why You Should Invest in Digital Marketing for Your Fairfield, CT Website

If you run a business in Fairfield that sells products or services, you're going to need marketing to increase sales. There are lots of reasons to choose Fairfield digital marketing services over other marketing tactics. Let's go over some of the great reasons to implement an digital advertising strategy within your Connecticut business:

  • Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
  • With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
  • Everyone in Fairfield is constantly on their phones, tablets, and desktop computers. You might as well choose a format and medium that can follow your target audience wherever they go in Fairfield or within Connecticut.
  • The flexibility of Fairfield internet marketing is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
  • User engagement is best with internet advertising in Fairfield. We wish you the best of luck getting people to comment, like, and share your Fairfield non-digital ads!

How to Develop Fairfield, CT Digital Marketing Programs

To start a digital marketing campaign for your Fairfield business, you need a plan with measurable goals. To avoid wasting time on things that won't make your business better, you want to make sure everyone understands what the Fairfield online marketing service is all about.

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Fairfield or beyond. This helps you tailor your Fairfield online advertising efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Fairfield audience. By doing this, you'll make sure your Fairfield website marketing strategy focuses on the right keywords and you align it with your audience's needs.

If you plan to incorporate search engine optimization in your Fairfield digital strategy, make that your first priority. Search engine optimization is the slowest moving digital marketing tactic. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

There's no better time to promote your Fairfield business and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your homepage, product page, or service page. Most paid advertising campaigns in Fairfield that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. Use splash pages and sales funnels to lead Fairfield residents to your lead generation goal.

As soon as your Fairfield website gets traffic, you should think about how to keep in touch with those visitors. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Fairfield website.

When all of these Fairfield website advertising strategies are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, looking for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Fairfield digital marketing campaign, you should be optimizing conversion rates.

Why Choose WebCitz for Your Fairfield, CT Internet Marketing Services

Our goal is to be your Fairfield small business or big corporation's digital marketing partner! When researching Fairfield digital advertising firms, there are many factors to consider. With more than 18 years of experience, you know you can trust the Fairfield internet advertising strategies we suggest for your business. These are often the same Fairfield online marketing tactics we use for our own lead generation and conversion rate optimization services. In fact, you are likely visiting our website from Fairfield because of the effective implementation of our own online advertising campaign.

Most importantly though, you should choose our website marketing company for your Fairfield small business because you feel confident we are the right team for your Fairfield company. We are only a short drive of 15 hours and 40 mins away from you in Fairfield, but that time is reduced further if you call or email! You might want to consider these ideas from our digital marketers if you need Fairfield marketing services:

  • We have been in business since 2004, which means we have more than 18 years of experience.
  • Digital marketing is our main source of leads and new clients in Fairfield.
  • You probably found us in Fairfield via an online search for a service we provide.
  • Our marketing team performs all of our Fairfield digital marketing services, which means we don't outsource the work.
  • You'll probably get an answer within a few rings if you call during regular business hours.
  • We have extensive experience in WordPress, WooCommerce, and Shopify for any Fairfield digital marketing strategies that involve website changes.
  • We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

We hope you keep our internet marketers in mind when it comes time for you to start looking for Fairfield digital advertising firms. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our internet advertising company.

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Kendrick Jacobs

Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:
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Dawn White

These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!
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Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.
Jeff Ring

Jeff Ring

This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with with a warm cappuccino.
Alo Health

Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!
Jen Ollanketo

Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.
Industry Digital Marketers

When looking for a digital marketing expert, search for someone with a strong background in multiple channels such as search engine optimization, social media, email marketing, and paid advertising. It will help if you find an expert with experience in both strategy development and hands-on execution. The ability to understand your customer and market is also highly valued, as this will result in a digital marketing team able to create campaigns that are both measurable and effective.

Check out how we've been able to help different industries implement an effective digital marketing campaign.

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