New Haven Digital Marketing

Digital Marketing in New Haven

We stay up-to-date on the latest web, email, paid advertising, and social media trends to help New Haven clients run effective digital advertising plans.

500+ Digital Marketing Projects
500+
Digital Marketing Projects
19 Years of Experience
2004
Founded 19+ Years Ago
40+ Digital Marketing Case Studies
40+
Digital Marketing Case Studies
Webcitz, Digital Marketing Agency
Digital Marketing Services

New Haven Digital Marketing Professionals

WebCitz is a results-driven internet marketing agency with more than 19 years of experience offering to help New Haven small businesses strengthen their online advertising.

Among the website marketing plans we offer New Haven clients are SEO, white-hat link building, paid search advertising, social prospecting, and influencer outreach.

With social media advertising, sales funnel development, lead generation, conversion rate optimization, email marketing, and more, we help you convert customers and make money!

While we offer complete website advertising packages to New Haven businesses, we can augment the marketing department of your large corporation to fill in any gaps.
Clutch Ecommerce
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Upcity Agency

What is Digital Advertising for New Haven, CT Organizations?

In a most simple definition, internet advertising throughout New Haven is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

Digital marketing means search engine optimization or PPC advertising to most New Haven small business owners. Those two services are both used in digital marketing, but neither fully explains what a modern New Haven digital advertising program entails.

Improving Website Visibility

In today's internet marketing world, there are dozens of internet advertising tactics that all work together to help you build visibility in New Haven and across the country.

For example, the best website marketing plans in New Haven will include plans to:

  • Drive traffic to your digital assets (websites, apps, sales funnels, etc) by using paid advertising, SEO, social media marketing, or affiliate marketing.
  • Boost New Haven small business revenue with landing pages, sales funnels, and conversion rate optimization.
  • Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
  • Build trust in New Haven by using content marketing, video production, backlink authority building, reviews, and social proof.
  • Build and nurture relationships through messaging, email, and social media.

If you live in New Haven, you probably love the Yale Bulldogs basketball team. Go Yale Bulldogs! In addition to marketing New Haven-area websites, our digital marketing company also offers Bridgeport, Hartford, New Haven, Norwalk, and Stamford small businesses and large corporations a skilled internet advertising service.

A Few of Our digital marketing experts

Our Online Marketing Services for New Haven Companies

We are a team of website marketing specialists with diverse knowledge and experience in the latest digital marketing trends for New Haven businesses. We've helped get traffic and increase conversions across more than 100 business industries in New Haven, and the rest of the country, so let's work together.

1.) Paid Ads Management

PPC Management consists of creating and optimizing paid advertisement services in New Haven. That is an incredibly simple explanation though, so let's dive a little deeper.

A PPC advertising company for New Haven often begins by getting to know your company and its business model before providing premium PPC management. Since the way you approach PPC advertising for a local New Haven business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in New Haven, for example, are often only searching for quality leads. To accomplish this, paid advertising can grow traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Pay-per-click advertising can be used to boost traffic to an optimized product or category page. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale New Haven PPC, it's important to understand what metrics will be used. For paid advertising to be effective, most New Haven paid ad companies will implement email collection plans, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

To be successful with paid ads, your New Haven small business should utilize multiple advertising plans and marketing tools. Some of the best PPC advertising plans in New Haven strive to:

  • Get traffic from search engines, social media networks, and third-party websites to your digital assets (websites, sales funnels, etc).
  • Make money online or through qualified leads for your New Haven business.
  • Integrate third-party attribution tools to better understand ad attribution.
  • Present social proof through case studies, white papers, and video testimonials.
  • Engage users in story creation, email collection, and user generated content.
  • Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Media Ads

The use of social media advertising in New Haven internet advertising involves paid advertising being run on social platforms like Twitter, TikTok, LinkedIn, Facebook, and Twitter. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. A downside to paid ads is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your New Haven small business builds quality leads or cost-effective sales.

Utilizing data from social media platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. While this is an enormous opportunity for most established New Haven small businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social ads.

Our social ads company helps small businesses and large corporations make the most of social media advertising by building them out with sales funnels and lead generation tools. In our New Haven internet advertising plans, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media marketing campaign, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

Social Media Ads

3.) Search Advertising

In digital marketing, New Haven search ads is used to place ads on search engines like Google and Bing. You'll find that Google paid ads and Bing advertising are quick and simple ways to get your New Haven small business in front of an engaged audience. The downside is the cost of setting up an effective and scalable paid advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

We help businesses of all sizes build out the necessary landing pages and funnels to grow leads and boost revenue, which makes paid ads a cost-effective New Haven digital marketing tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search advertising campaign in New Haven.

Search Engine Advertising

4.) Lead Generation

A local New Haven service provider's main goal of an inbound marketing program is to build leads. Not everything can be sold on the internet. Many products and services need a phone call or in-person meeting to close the deal. These kinds of industries need New Haven lead generation strategies.

Our website advertising team has tried and implemented so many different lead generation plans in the past. Among the most common lead generation strategies are retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, and creating helpful content.

When lead generation is a primary goal, our team will create one or more lead generation strategies and implement them in your digital assets to see what works best for your New Haven small business.

Downloading Facebook Leads

5.) CRO

You can't ignore conversion rate optimization services when it comes to New Haven online advertising. This is a critical aspect of any type of website marketing in New Haven since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO plan, you need to understand what it is, how it works, and how it works. A lot of research and testing goes into conversion rate optimization. One of the biggest challenges is that the CRO plans that work for one New Haven business might not work for another, even when they are in the same field.

The most common CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website errors, improving site performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

Conversion rate optimization for New Haven websites can be tricky. To really dive into CRO, we must understand your business offer, your competitors, your value proposition strengths and weaknesses, how visitors interact with your digital assets, your reputation on the web in New Haven, and many other things.

Conversion Optimization eBook Cover

6.) Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual of your customer's journey with your New Haven company from their first interaction all the way to the transaction. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. It's always bigger at the top because it shows the huge number of potential customers that might come into contact with your New Haven small business. At the bottom, the funnel narrows to represent the various exit points in the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The use of a sales funnel for your New Haven small business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Connecticut organizations. To develop a sales funnel that produces value for your New Haven business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and dozens of others to consider. When you work with one of our digital marketing professionals, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your New Haven online marketing service.

Click Funnels Development

7.) Email Marketing

You can use email marketing campaigns within a digital plan to drive brand awareness, drive website traffic, increase sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our New Haven online marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to grow your subscribers. We help New Haven email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, and numerous other methods.

Email Marketing Audiences

8.) Content Marketing

Most New Haven companies use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website marketing approach for New Haven websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around New Haven begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help New Haven website advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading New Haven digital advertising firm. These are all effective ways to market content if you implement them correctly within your New Haven business.

YouTube Video Content

9.) Online Reputation Management (ORM)

Your online reputation in New Haven and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in New Haven, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your New Haven brand.

For localized service companies in New Haven, we can help you develop a review generation program within your website marketing to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your New Haven storefront. Online shoppers in New Haven want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as New Haven doctors or New Haven attorneys, we can help establish protocols within your digital marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your New Haven site. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around New Haven.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Google Business Profile Management

10.) Video Marketing

As a complete website marketing company for New Haven, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your New Haven internet marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within New Haven online marketing services to bring life to paid campaigns.

Video Production and Marketing

Why You Should Invest in Website Marketing for Your New Haven, CT Website

If you manage a business in New Haven that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. You might be thinking about New Haven website advertising packages over other, more traditional, marketing strategies. Here are a few reasons why your Connecticut small business should embrace digital advertising:

  • It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
  • With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your site in the days, weeks, or months after their first interaction.
  • There's no shortage of phones, tablets, and desktop computers in New Haven. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in New Haven or across Connecticut.
  • With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
  • In New Haven, internet advertising is one of the best ways to engage users. We wish you the best of luck getting people to comment, like, and share your New Haven non-digital ads!

Unlocking the 5 Secrets to Getting Your Business Found

How to Develop New Haven, CT Online Marketing Services

Before starting your website marketing plan for your New Haven-based business, it is important to create a plan with measurable business goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in New Haven or beyond. This helps you tailor your New Haven digital marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Assess the requirements of your target audience

Now that you know your business goals and your target customer, you can make an informed decision about their needs and search intent. You'll be able to focus on the right keywords for your New Haven digital marketing and align your content marketing plan to your audience's needs.

3.) Launch slow progress marketing plans at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your New Haven digital strategy. In online advertising, SEO moves the slowest. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your placements.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your New Haven business and its digital assets than right now. You should consider creating a landing page or sales funnel instead of sending paid traffic to your product page, service page, or home page. Most paid advertising services in New Haven that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. The best New Haven lead generation strategies employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Develop email sequences that are automated and focused on retargeting

After your New Haven website is getting traffic, you need to think about how you'll interact with visitors after they leave. Some people won't convert on the first visit to your website, landing page, or sales funnel. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget New Haven website visitors.

6.) Plan for continuous testing

When these New Haven digital marketing tactics are in place you are ready to enter the testing and optimization phase. In doing this, you're measuring how well your campaigns are doing, searching for ways to improve them, and even trying new ideas you read about in case studies or white papers. You should always be in a state of conversion rate optimization throughout all aspects of your New Haven internet advertising plan.

New Haven Website Developers

Why Choose WebCitz for Your New Haven, CT Website Marketing Solutions

We want to be the digital marketing partner of your New Haven business! When researching New Haven digital advertising firms, there are a lot of factors to consider. We've got 19 years of experience, so you can trust the New Haven internet advertising tactics we suggest. New Haven online advertising strategies like these are often what we use for our own lead generation. In fact, you are likely visiting our website from New Haven because of the effective implementation of our own digital marketing campaign.

Our digital advertising firm should be your choice for your New Haven business because you feel we are the right team.

Our Team

Here's why we suggest our online marketers for your New Haven marketing:

  • Our firm has been around since 2004, so we have over 19 years of experience.
  • We get most of our leads and new clients in New Haven from our own website advertising services.
  • You probably found us in New Haven via an online search for a service we provide.
  • Our marketing team performs all of our New Haven digital marketing plans, which means we don't outsource the work.
  • You'll probably get an answer within a few rings if you call during regular business hours.
  • We have extensive experience in Shopify, WordPress, and WooCommerce for any New Haven online advertising strategies that involve website design or website changes.
  • We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their digital marketing.

Our digital advertisers are the ones you should keep in mind when you need New Haven internet marketing agencies. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our online marketing firm.

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Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn\'t matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. … great bunch of guys…Southwest Radio Church really appreciates you!!

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Rummeles Fine Jewelry

Great company to deal with! They have a great team of people and are always there to answer any questions we have!

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Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.

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Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!

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Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:

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Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.

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